E-Commerce

Business Plan

PAK CELL

Submitted by:

Muhammad Usman-18110

BBA-H

Submitted to:

Sir. Naeem Khan

Submission Date:

24-Oct-2016

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Contents
Value proposition:..............................................................2
Our Mission......................................................................2
Revenue Model:.................................................................3
Market Opportunity............................................................3
Competitive Environment...................................................4
Competitive Advantage......................................................4
Marketing strategy:............................................................5
Organizational Structure:...................................................6

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 PAKCELL

Value proposition:
We make it possible for everyone to enjoy the life with a
Smartphone. Offering a wide range of smart phones in
every price range along with the quality and trust. Thats
why we have decided to start a Pakistani Smart Phone
Company Known as PAKCELL.
Our Mission
Become no 1
Keep it simple
Do what you say
Take the leap of faith
Keep on checking
Stay true to your values

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Revenue Model:

Market Opportunity

We are targeting all segments of the people, especially

low income persons by providing them all kinds of
services according to their need or wants. For example,
we are providing different plans for different customers
according to their usage and needs. Today customers
wants multimedia features and also we have separate
plans for students who also interested in those features
which are in expensive mobiles. Company will receive
12% revenue of total sales from existing customers.5%
new customer will be created within 1 years. To retain
the existing customers company will use following tactics

Improving contract with new and old customer

Using frequency programs
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 Will concert profiteer customers will more pollinate
Company considered that customer is always the
king of the market and more sensitive to quality and
prices at a time.

Competitive Environment
There are number of companies with only six top
companies in the cell phone industry that controls the
market. Even though there are emerging new companies
into the market, they are relatively small. The six top
companies are rank as follow as the largest to the
smallest cell phone company:

1. Hauwei
2. Q-Mobiles
3. Samsung
4. Apple
5. Oppo
6. Other

Competitive Advantage

Points which separate our company with other are as

follows:
Quality
Less price
Battery timing
Resale value
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 User friendly
Java supported
Large number of Service Centre

Marketing strategy:

Geographic:
World region Asia
Country Pakistan
Cities Reach out maximum places

Demographic:
Age All age group
Gender Male, Female
Income All income groups
Occupation Every sector
Religion Irrespective of religion

Psychographic:
Social class Middle class of people
Lifestyles Urban, rural, and even far villages

Behavioral:
Benefits Quality
Loyalty status Strong

Competition:
Today two brand are directly competing Q-Mobile
Nokia

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China

Organizational Structure:

The Top management will be centralized and all the

decisions will be made by the CEO.
As the Structure goes down, little power of decision
making will be given to Franchise owners and Service
Centre Management to enable the Quick response as per
customer complains.

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