Project Proposal

On
Marketing Strategies Imposed by Banking Companies of Bangladesh

Submitted To

Dr. Md. Zakir Hossain Bhuiyan

Professor,

Department of Marketing,

University of Dhaka.

Submitted by:

Md. Ahadujjaman

Student ID: 41529060

MBA (Evening) Program,

Department of Marketing,

University of Dhaka

Date of submission: 11.02.2017

Objective of the project:
The objective of the study was to execute a comparative study of marketing strategies developed
by the Banking Companies of Bangladesh. To accomplish the observation I will pick up a
banking Company. That comparison will make me clear enough with the strategies that the
successful marketers develop and implement. The specific objectives are-

To understand the market in terms of competition and major players.

To find out the size of the market.

To find out how different strategy affects banking business.

To find out the customers perception on different banking products.

Methodology:
The report will be completed by taking information from different relevant sources. However,
the report is also consisting of information obtained from mainly secondary data and few primary
data. These are:

Primary Sources:

Inspection of the companys strategic operation.

Observation of their strategies towards market condition.
Formal and informal interview of the some employees.

Secondary Sources:

Annual Reports
Brochures of companies as corporate marketing publication.
Booklets, newspapers and periodical publications
Respective websites.
Different Text and reference books of marketing for conceptual clearance.