GOOD MORNING

TO ALL OF
YOU
MARKETING
SPORTS
EVENTS
 MARKETING is an important process in
conducting Physical Education(PE), recreation, and
sports programs.
It involves planning, analysis, and implementation of
designed programs by organizations or schools to
achieve satisfaction of consumer or participants
needs.
During the process, the organizations and
participants interact closely to improve the services
or programs.
PRINCIPLES IN MARKETING PHYSICAL
EDUCATION AND SPORTS

PRINCIPLES are the foundation and

guidelines in performing tasks.
Professionals should observe the ff.
principles in marketing sports and
physical education.
1. CUSTOMER PRINCIPLE
Marketing should focus on costumers, as they are the
life source of the organization.
One needs to consider who they are, how they think,
and what they feel to have a better perception and to
satisfy the costumer with its program and services.
2. COMPETITION PRInciple
A value based marketing should examine the
competitors programs. Competence and benefits that
influence participants to assure superiority at ones
own programs, instruction and services.
3. PRACTICE PRINCIPLE
PE and sports managers are expected to be extra active
and pioneering in marketing and image management
approaches.
They should be continuous and passionate in extending
efforts to the public.

4. CROSS-FUNCTIONAL PRINCIPLE
Teams should be formed and collaborate in planning,
implementing, evaluating, and controlling the marketing
initiatives as well as its operation and delivery
5. CONTINOUS IMPROVEMENT PRINCIPLE
Regular reviews and surveys with possible clients, users,
and non-participant group would help in developing
innovative strategies.
It would also help in inspiring and gratifying team members
for their ideas and proposals.
6. STAKEHOLDER PRINCIPLE
While most proposals are concentrated on a certain public
segment, other stakeholders like consumers, employees,
and society at large should be concentrated. No one should
be discriminated or disregarded.
 MARKETING PROCESS IN PHYSICAL
EDUCATION, RECREATION, AND SPORTS
A number of important elements and activities comprise
the marketing process such as the following:

1. ORGANIZATION MISSION AND OBJECTIVES

The foundation of marketing process is anchored on
the organizations mission and objectives.
Mission and objectives, along with its vision, involves
the organizations endeavors(action goals) and desires
(image goals).
2. MARKETING OPPORTUNITY
ANALYSIS
Market analysis determines what people want
from the organization to deliver and satisfy. It gives
organizers figures of market segments, which can
be interest to the organization.
It provides demographics, psychographics,
geography, and potential segment participants.
Marketing opportunity analysis offers parameters
for the development of a better strategy.
3. MARKET STRATEGY
It comprises a mixture of three activities:
determining target markets; establishing marketing
objectives; and developing and maintaining a
suitable marketing mix.
First activity is to determine the group of interest or
the target followed by the development of a
detailed marketing objectives and goals.
Marketing and organizational objectives must be
coherent and has a definite time frame.
 The last activity is the creation of marketing
mix or the six Ps which refers to the distinctive
combination of product/program, public,
place, pricing, production, and promotion
strategies thoroughly designed to please
target markets.
a.Product/program Strategies
An excellent organizational product is the centerpiece of any
organization.
A product or program can stir recognition and significance
when properly promoted.Product identification is essential to
each of the other six Ps to meet public needs, wants and
preferences.
b. Public
Products and programs must be adaptive to the varying
preferences of the public.
The potential user for example the elementary school children,
must be pursued and informed about the programs
advantages.
c. PLACE OR DISTRIBUTION STRATEGIES
This entails the availability, measurability, and where and
how costumers preferred products.
Costumes may prefer programs in the evening than during
the day, proximity of venue, or in small numbers. This
preferences are often considered as essential elements of
marketing strategies.
d. PRICING STRATEGIES
Prices are the most noticeable and flexible among the
components. It should be set at a value where benefits
overweigh the cost and is affordable to consumers.
 Pricing generally is an essential role in the organizations
capacity to meet goals.
e. PROMOTION STRATEGIES
This concerns the different marketing drives and
interventions to gain consumer interest,
responsiveness, and subscription to the product or
services.It includes advertising, promotions, personal
selling, and public relation strategies.
Objective is to entice the target markets through
education and persuasion of the parents.
4. IMPLEMENTATION
The part of marketing process where the plans and
strategies are executed in line with the target objectives.
5. EVALUATION
Final stage of the continuous marketing process in PE,
recreation, and sports which require assessment of
achievement of marketing objectives in a particular
period. Through continuous and regular evaluation the
manager will be able to fine-tune programs, objectives,
and marketing mx components to fulfill costumer
satisfaction.
MARKETING is an important part of an individuals
everyday life.
Consumers and educators take part in the process.
The principles of marketing will provide better
understanding of the products, services, and
programs.
These also enable individuals to become more
experienced in delivering the demand for better
health and fitness requirements.
SUMMARY:
A sporting event should be presided by game
officials (outside or self-officiating) with adequate
qualifications.

Suitable tournament formats must be designed

depending on the number of teams, time allotted,
availability of facility, and budget.
A physical and sports education program and sporting
events also needs a good marketing strategy to meet
consumer or participants need and at the same time
improve products and services.
To effectively achieve target objectives and successful
sports education program, a sound organization and
management is essential.
Management carries out the planning, organization,
staffing, leadership, and control.
Ultimately, a leader must possess good qualities for the
organization to succeed.
ThaTs all
THANK YOU FOR
LISTENING