20170215

ARO / MMX
3 ARO / MMX 2016

I
X
IX Survey

16 20152016

2017 02 15
 ARO / MMX
2016

2017 02 15
2016 A
R
O
comScore MMX Jan. Dec. 2016 2016

comScore MMX Multi-Platform 2016

2017 02 15
2016

2016 PC
2016 PC

19
() 1,918,230 + 3.7%
2.6 3.6
() 2,557,384 + 6.2% A
1,031 2015 R
O
() 3,641,678 + 0.5%

()
2016

103,103,208 + 4.9%

2016 PC

Asia Pacific Europe North America Latin America Middle East - Africa

44.8% 22.4% 12.0% 10.1% 10.7% 2016 PC

41.1% 26.1% 17.7% 9.9% 5.2%

43.3% 27.8% 16.5% 8.1% 4.4%

43.7% 24.9% 16.8% 9.2% 5.4%

* 15
*: (2016 2015) / 2015

2017 02 15 comScore MMXARO 2016 01 - 2016 12

2016

2016 PC



()
() ()
2016 PC
China // 520.8 1,256 1,998 A
R
O

India 81.8 667 812
5.2

Japan 59.1 1,797 2,975
8,179 5,906
Vietnam 18.8 1,307 1,699
2016

Indonesia
1,181
20.6 1,149 1,336

Taiwan 11.8 1,922 2,611

Malaysia 11.7 1,288 1,530 1,922
Philippines 10.9 1,651 1,772

Thailand 11.8 1,664 1,907

2,859

1,540

Hong Kong 4.5 2,144

Singapore 3.4 1,327 1,677 * 15

2017 02 15 comScore MMXARO 2016 01 - 2016 12

2016

PC 2016 1,284.8
759.8 238
319 2015 2016
A
R
O

2016 PC

/ / /

1,284.8 / - 3.6% 238 / + 0.8% 319 / - 12.6%

759.8 / - 0.6% 31.2 / + 2.9% 2480 / - 9.3%

44.7 / + 15.0% 41.9 / - 10.6%

30.8 / + 4.6% *icon source: http://www.flaticon.com

* 6
*: (2016 2015) / 2015
2017 02 15 comScore MMXARO 2016 01 - 2016 12
2016

2016 PC

A
R
48.1% 43.5% 2016 PC O

51.9% 56.5%

51.9% 48.1%

10.0% 8.5% 8.5%

15.7%
15.6%
55
16.2%
25-34

45 - 54
23.9% 22.3%
35-44
22.5%
35 - 44 25-34
25 -34
22.9% 25.7%
15 - 24 27.8%

6 - 14
20.3% 23.3%
20.8%

8.1% 4.5%
3.3%

2017 02 15 comScore MMXARO 2016 01 - 2016 12

2016

2016 PC (u)
6,135 36.2
/
*XX% A
R
O

2016 Top 15 %



()

1 (u) 98.1 6,135.3 315.6 293 36.2

2 98.0 6,125.4 246.8 333 32.8
3 91.9 4,032.9 318.1 227 21.2

4 91.1 4,024.3 333.9 406 26.7
5 / 89.8 4,012.9 65.4 106 24.2
6 85.8 2,944.7 281.5 165 15.5
7 (U) 85.6 4,158.8 180.2 141 23.2
8 83.3 3,189.5 322.4 398 23.7
9 (U) 79.5 3,763.6 166.6 122 21.9
10 77.4 2,191.8 137.4 219 12.6
11 (u) 73.4 1,894.2 35.3 37 10.0
12 (u) / 70.2 1,515.4 21.8 26 7.7
13 68.3 1,243.6 25.0 34 6.4
14 (u)/ 63.0 1,132.9 17.1 19 5.9
15 (u) 61.0 1,427.5 32.3 53 8.2

2017 02 15 comScore MMXARO 2016 01 - 2016 12

2016

2016

/(u) (u)
A
2016 % 2016 % R
O
Top 15 Top 15


1 98.3 (u) 97.9
2 (u) 98.2 97.6
3 92.7 91.1
4 91.4 90.7
5 / 89.8 / 89.9

6 87.5 (U) 84.9
7 (U) 86.2 84.0
8 83.4 83.1
9 (U) 80.4 (U) 78.6
10 76.7 78.1
11 (u) 73.4 (u) 73.5
12 70.9 (u) / 69.7
13 (u) / 70.8 65.4
14 69.2 (u) / 63.1
15 (u) / 62.9 (u) 61.8
*XX%

2017 02 15 comScore MMXARO 2016 01 - 2016 12

2016

18-24
25-44 (U) (U) -
45 (u) (u) -
A
2016 18-24 % 2016 25-44 % 2016 45 % R
O
Top 15 Top 15 Top 15


1 99.0 (u) 99.4 (u) 98.8
2 (u) 98.8 98.7 98.1
3 96.0 93.4 90.5
4 95.9 93.2 / 90.5

5 93.0 / 91.3 89.9
6 / 92.0 (U) 89.5 (U) 89.4
7 90.7 87.1 (U) 84.4
8 (U) 87.7 85.3 83.1
9 (u) 81.1 (U) 84.3 81.7
10 (U) 80.6 81.7 78.1
11 80.2 (u) 76.5 (u) 72.3
12 (u) / 78.7 (u) / 73.0 (u) 69.5
13 (u) / 74.0 72.2 (u) / 68.4
14 73.9 (u) 65.4 67.6
15 73.5 (u) / 65.2 (u) 62.5
*XX%

2017 02 15 comScore MMXARO 2016 01 - 2016 12

2016

comScore MMX Multi-Platform 15 2016

(Total Digital Population) 1,438.5 2016
1,211.2 PC 1,180.7
A
R
2016 O

Total Digital Population Mobile PC

1,438.5 / 1,211.2 / 1,180.7 /

*icon source: http://www.flaticon.com

*Total Digital Population Mobile Desktop
*PC 15 comScore
*Mobile 18

2017 02 15 comScore MMX Multi-Platform ARO 2016 01 - 2016 12

2016

2016
PC-Only Cross-Device Mobile-Only
2016
15
15.8% 66.3% 17.9%
66.3%
A
55 R
O
67.4% 23.0% 9.7%

15-54
45-54 13.2% 59.3% 27.5%

25-34

35-44 3.6% 78.7% 17.6%

55

25-34 76.6% 23.4%

PC
15-24 29.5% 65.6% 4.9%

15.2% 72.9% 11.9%

11.8% 69.0% 19.2%



26.2% 40.7% 33.2%

27.9% 21.0% 51.1%

24.2% 16.0% 59.7%

*PC-Only PC 15
32.6% 7.6% 59.8% *Mobile-Only 18
*Cross-Device 15
2017 02 15 comScore MMX Multi-Platform ARO 2016 01 - 2016 12
2016
2016 PC 19 PC 51.9% 48.1%
2.6
A
3.6 2015 25-34 R
O
25-34



2016 PC Top 3
(u)
PC Top 15

PC

2016 PC 1,284.8
238
319 2015


2017 02 15
2016

15-54
A
/(u) 25- R
O
18-24 34


55 PC

25-44 (U)
(U) -
45 (u)

(u) -

comScore MMX Multi-Platform 2016

15 1,438
1,211 PC
1180

2017 02 15
 IX
20152016

2017 02 15
20152016

2004 I
X
2015 2016

10 RDD 300

1,800 2.31%

: http://www.ixresearch.com/reports/cati

2017 02 15
CATI Tracking Study

Key Findings
2015 2016 2015 2016

Google ChromecastApple TV
5%
2016 I

81.7% 50 10~49 X

DVD

73.2%
2016

82.7%Android
Apple iOS 22.7% 2015
18%

2017 02 15
CATI Tracking Study

40

-
80.9% 81.7%
75.3% 76.5%
Total
10~19 20~29 30~39 40~49 50

2015H1 75.3% 76.3% 74.3% 91.4% 96.5% 94.6% 87.0% 46.1%

I
X
2015H2 76.5% 76.5% 76.4% 92.5% 96.0% 91.5% 83.6% 52.2%

2016H1 80.9% 81.3% 80.5% 93.5% 98.2% 97.8% 87.3% 59.0%

2016H2 81.7% 81.8% 81.6% 95.6% 97.5% 95.7% 93.4% 59.6%

2015H1 2015H2 2016H1 2016H2
BASE2015H1 N=1,800 5% BASE2015H1 N=1,800
2015H2 N=1,800 2015H2 N=1,800
2016H1 N=1,800 2016H1 N=1,800
2016H2 N=1,800 2016H2 N=1,800

2016 81.7%2015 2016 6.4%

10~49 40
50 2016

2017 02 15
CATI Tracking Study

75.8% 77.5% 2015
67.1%
2016
64.8%

63.4%
58.7%
63.1%
59.5% 77.5% 59.5%
29.3% 28.9%
32.5% 31.9%
31.9% I
X

20~29 20
2015H1 2015H2 2016H1 2016H2 ~29 30~39 2016

30 2016 40
BASE2015H1 N=1,800
2015H2 N=1,800


2016H1 N=1,800
2016H2 N=1,800



10~19
20~29
30~39
40~49
1 2 3 4 5 6 7 8 9 10 11 12
50
Total

2015H1 2015H2 2016H1 2016H2

2017 02 15
CATI Tracking Study

2016 iOS

80.6% 2.1%
82.7%
72.4% 3.3%
75.7% 4.9% 2015H1 76.7% 18.4% Android
Apple iOS
0.8%
2015H2 76.2% 18.0% Windowsphone
55.2% 56.0% I
-8.9% 47.1% 46.7% Blackberry X
-0.4% 2016H1 72.7% 22.3%

2016H2 72.7% 22.7%

2015H1 2015H2 2016H1 2016H2 0% 50% 100%

BASE2015H1 N=1,800 BASE2015H1 N=1,304
2015H2 N=1,800 2015H2 N=1,362

2016H1 N=1,800 2016H1 N=1,450
2016H2 N=1,800 2016H2 N=1,488

2015 H1 2016 H2 (10.3%)

82.7% 8.5% 46.7%
Android 2015 2016 Apple iOS
22.7%

2017 02 15
CATI Tracking Study

2016

5.0%
2016
5.0%
DVD I
X

2.4% 5.0%
2.4% DVD
DVD 1.5%
1.5% OTT

BASE 2016 N=3,600

2017 02 15
CATI Tracking Study

DVD
94.4% 92.7% 68.4% 87.6%
48.0% 40.8% 58.3% 44.6%
47.2% 32.6% 32.3% 46.6%
26.6% 19.3% 43.3% 24.3% I
X
Facebook 25.0% 21.4% 35.5% 29.7%
19.6% 15.5% 73.2% 30.1%

(Skype) 11.6% 6.7% 19.2% 9.8%

BASE2016 N=181
BASE2016/ N=179
BASE2016 N=87

BASE2016DVD N=52

2016
/
(73.2%) 68.4% DVD
87.6% 46.6%
(44.6%)

2017 02 15
CATI Tracking Study

2015 2016 82.7%
2016 46.7%2016 81.7%
10~49
20 30 /20
2016 40~49 I
X

2016
5.0% DVD

DVD



DVD

2017 02 15
CATI Tracking Study

2015 2016

300
49.7% 49.6%

50.3% 50.4% I
X
10 10~19 12.8% 12.0%

20~29 14.9% 14.9%

30~39 18.4% 17.9%

20152016 40~49 16.9% 16.9%

50 37.0% 38.3%

N=1,800 N=3,600 45.2% 45.3%
20152016201601 26.4% 26.4%
201612
28.4% 28.3%

2017 02 15


m marcom@insightxplorer.com