(224) 234-0689 | adunne@elon.

edu

Allison Dunne
EDUCATION

Fall 2013 Spring 2017 E L O N U N I V E R S I T Y Elon, NC | Deans List 2016

+ Bachelor of Arts in Strategic Communications
+ Minor in Business Administration
EXPERIENCE

Jan 2017 Present P A C E C O M M U N I C A T I O N S Strategy and Analytics Intern | Greensboro, NC

+ Perform market research to identify new reporting platforms, social
influencers, and SEO keyword trends
+ Formulate insights and observations during the reporting process by
analyzing statistical data pulled from Google Analytics and Nuvi
+ Assist in the drafting of A/B testing reports, content strategies, and client
presentations
+ Contribute to the planning and optimization of digital advertising utilizing
Google AdWords, Google Analytics, and Optimizely
May 2016 Aug 2016 G O G O I N F L I G H T Partner Marketing Intern | Chicago, IL
+ Developed strategy and marketing materials to secure long-term
sponsorship deals, resulting in successful marketing relationships
+ Drafted messaging and developed brand identity concepts for 2KU, the
latest Gogo inflight technology
+ Compiled media coverage and campaign result presentations for clients
+ Led a comprehensive redesign of the new Partner Marketing website
page by drafting new content and pitching creative concepts
Jun 2015 Aug 2015 E D E L M A N Corporate/Social Intern | Sydney, Australia
+ Developed, executed, and monitored social media campaigns on 3
separate accounts
+ Built media lists and press kits for Account Executives in the consumer,
digital and corporate departments
+ Drafted press releases and pitched the media, resulting in a secured
interview for the client
INVOLVEMENT

Jan 2016 Dec 2016 L I V E O A K C O M M U N I C A T I O N S Account Executive | Elon University

+ Met with clients to pitch public relations strategies, assess branding goals,
and identify areas of improvement
+ Developed social strategy and helped complete 4 months of content
calendars for the client resulting in higher engagement rates
+ Conducted primary and secondary research centered around brand
awareness and relevant industry trends
SKILLS

LA N G U A G E : Intermediate French and Italian

D I G I T AL : Google AdWords, Google Analytics, Optimizely, Percolate, Cision,
Factiva, Adobe Analytics, Photoshop, InDesign, Microsoft Office, Basic HTML/CSS,
Facebook, Instagram, and Twitter