The #1 Trade Publication Covering Craft Beer. Serving Craft Brewers, Distributors, and Industry Professionals

You might also like

Download as pdf or txt
Download as pdf or txt
You are on page 1of 6

2017 MEDIA KIT

The #1 trade publication covering craft beer.


Serving craft brewers, distributors, and industry professionals.

Brewbound.com (2016 averages)


115,000 300,000
Unique visitors monthly Pageviews monthly

Brewbound Daily Newsletter


16,700 2,000 5,400 2,000 30%
Subscribers Unique breweries Craft brewers Distributors Open Rate (2016 AVG.)

Brewbound Events Social Media


8 1,500 450+ 22,500 15,500 4,800
Events Attendees Unique breweries Twitter followers Facebook likes LinkedIn Group Members
represented

1 Please contact sales@bevnet.com with any inquiries or questions.


EMAIL 2017 MEDIA KIT
Brewbound Daily Newsletter
728x90
Sent Monday through Friday, the newsletter is the SUBSCRIBERS (2016 averages)
largest daily newsletter covering the craft beer industry. 16,700 readers at over 2,000 unique breweries
It contains original content, press releases, job listings 5,400 brewery employees
and beer events. 2,000 distributors
Sponsorship of the Brewbound Daily Newsletter includes
a leaderboard banner and a text ad within the body. READERSHIP (2016 averages)
100 Word Text Ad 30% open Rate
AD SPECS 4,360 unique opens, 7,400 opens
The 728x90 leaderboard banner, JPG or non-animated 1,380 clicks
GIF required, appears at the top (see graphic at right).
The text ad contains 100 or fewer words with up to PRICING
two hyperlinks. $950 daily
$3,500 weekly

E-Blasts
E-blasts enable you to send a custom-formatted email to Brewbounds KEY STATS (2016 averages)
newsletter subscribers (see Subcribers stats on the top right of this page). 25% open Rate
E-blasts are among the most powerful marketing tools for generating leads 242 clicks per issue
and establishing thought-leadership on specific topics. 3,500 unique opens
5,200 opens
AD SPECS
Subject line PRICING
The images and text for the body of the message $2,950 per send
Suggested send date
*You can provide us with the html code or you can use our online visual portal to
create your e-blast. Well test it thoroughly to make sure links work properly and
that the format is correct. Once you provide the ok, well schedule it and send it
to Brewbounds entire list on the date of your choice.

2 Please contact sales@bevnet.com with any inquiries or questions.


NATIVE 2017 MEDIA KIT
Native Content Package
You can place a sponsored article on Brewbound.com HOW IT WORKS
and then drive traffic to that article using strategically Native image/text ads on the Brewbound.com homepage and internal page (see example below) will point to
positioned native-style ads on the website and in the your sponsored post run for a full 7 day period.
Brewbound Daily newsletter. Also pointing readers to your sponsored post will be a text/image ad which we will run in two issues of the
Brewbound Daily Newsletter over the course of the weeklong run.
GOAL
The sponsored article itself will remain posted indefinitely unless otherwise specified.
The aim with native advertising is to engage readers
with a thoughtfully-written article that delivers
NATIVE HOMEPAGE SPONSORED POST
informational value to the reader. As such, the
strongest measures of a native packages success
are twofold: total article opens and average time
spent reading.
The topic you choose and the image/text ads pointing NATIVE INTERNAL
toward your sponsored article will determine the total
opens. The quality and relevancy of your article
will largely determine the time readers spend on it.
ALL CLICK TO
Ideally, the entire package should work toward
establishing the sponsor as a thought-leader on
the topic presented in the article.
NATIVE NEWSLETTER
KEY STATS (2016 averages)
Sponsored article reads: 900
Time spent on article per reader: over 3 minutes

PRICING
$3,500 per 7 days

NATIVE AD SPECS ARTICLE SPECS


Image: 300x300 pixel (jpeg or gif) Advertiser is responsible for providing the content
Ad title: 12 words or fewer, with click-through URL Due 1 week prior to run-date
Text - 50 words or fewer Subject to Brewbound edit
No length limit

3 Please contact sales@bevnet.com with any inquiries or questions.


WEBSITE 2017 MEDIA KIT
Banners

SIZE MAX FILE SIZE NOTES EXAMPLE

300x600 150kb
970x250
Both units appear on all pages of Brewbound.
Do not appear on most mobile devices or tablets
DESKTOP 970x90 100kb 300,000 total potential monthly impression for both units
Recommended monthly minimum order 30,000 impressions
(>10% typical desktop traffic)
300x600
970x250 150kb

Mid-Article
75kb
300x250 or Text
Ads appear on all pages of Brewbound.com mobile view
MID-ARTICLE
300,000 total potential monthly impression for both units
MOBILE
Recommended monthly minimum order 30,000 impressions
(>10% typical mobile traffic)
Permanent
50kb FOOTER
Footer (320x50)

COST TAKE-OVER PACKAGE ($65 CPM)


All sizes cost $50 per thousand impressions. Our banners are sold on a CPM (cost per Want to take advantage of every placement for a site take-over effect? Provide us
thousand impressions) basis. Simply put, you order how many times you want your banner ads in the following sizes (970x90, 300x600, 320x50, 300x250) and well
banner ad to appear during a given time frame. make sure your ads show up all at once when viewers hit pages.

NEED HELP MAKING A BANNER?


Reach out to us at sales@bevnet.com for assistance with banner creation. We can offer suggestions or assist you with creating a simple but effective text ad to get started.

www.brewbound.com
4 Please contact sales@bevnet.com with any inquiries or questions.
EVENTS 2017 MEDIA KIT
Brewbound Session
Twice each year, founders and management SPONSOR OPTIONS
from leading breweries, beer distributors and Brewbound Session offers elite networking opportunities for sponsors and exhibitors looking to engage beer industry leaders.
beer industry suppliers convene for Brew- Sponsorships range from exclusive opportunities, such as the events Welcome Reception, to standard packages providing
bound Session, a full-day conference event exhibit space, attendee tickets and logo placement.
covering craft and high end beer.
PAST SPONSORS PAST ATTENDEES
KEY STATS (per event)
250+ attendees from over 50 unique breweries
15+ exhibitors
1000+ online viewers

UPCOMING CONFERENCES
New York - June 15, 2017 - exact date TBD -
click here for more info
San Diego - November, 29 2017 -
click here for more info

PAST CONFERENCES
Brooklyn 16 Click here to view
San Diego 16 Click here to view

For a full list of options, click here: http://www.brewbound.com/events

5 Please contact sales@bevnet.com with any inquiries or questions.


EVENTS 2017 MEDIA KIT
Brew Talks
Brew Talks are beer industry panel-discussion/ SPONSORSHIP
networking events held around the United States. Brew Talks sponsors enjoy enhanced visibility and networking advantages before, during and after the event.
Typically hosted at breweries, Brew Talks offer local
brewers, beer distributors and industry professionals BENEFITS
the ability to gather for an evening of conversation Logo on event website and on at-event signage
on issues affecting craft beer. Logo in the live video stream of the event (300+viewers)
Recognition from stage at the event
Ticket sales from Brew Talks are entirely donated to Sponsor company profile and contact info sent to attendees pre-event
a charity chosen by the host brewery. Attendee info (name, title, company) sent 1 week prior to event
Option to run 60 second video commercial in the live video broadcast
2016 SCHEDULE Option to place promotional material at registration desk
Feb 23 Tampa, FL Cigar City
Mar 22 Denver, CO New Belgium 2016 SPONSORS
May 4 Philly, PA Dogfish Head (at CBC)
Aug 25 Asheville, NC New Belgium
Sep 13 Chicago, IL Revolution Brewing
Oct 24 Boston, MA Jacks Abby Advancing the Beverage Alcohol Industry
Through Innovation

2017 SCHEDULE
dates/locations TBD

KEY STATS (per event) an em ployee ow ned com pany


100-200 attendees
25-50 unique breweries in attendance

6 Please contact sales@bevnet.com with any inquiries or questions.

You might also like