Barrett J.

Coakley
7 Haven Rd. 781-237-0230
Wellesley, MA. 02481 BJCoakley@Gmail.com

SUMMARY
Marketing professional with experience gathering and prioritizing product and customer requirements,
helping define product vision, and working closely with development from conceptualization all the way
through to launch. Other skills include tracking market and technological trends and competitive offerings,
interfacing with customers and sales organization to drive product direction and ensure capabilities meet
market needs and customer satisfaction goals.
EXPERIENCE
HARVARD BUSINESS PUBLISHING, ELEARNING GROUP, WATERTOWN, MA
2008-2010
Senior Product Marketing Manager
Responsible for all inbound and outbound product marketing and management initiatives including market
and competitor research, pricing, product launches, social media development, messaging and positioning.
 Key member of team that performed primary and secondary research for the redevelopment
of firm’s flagship product. Research included survey development and analysis, customer interviews,
competitive reviews and market trend analysis. Research used to define product specifications,
positioning, messaging and launch plan.
 Ran launch activities for several new products that entailed survey work, positioning, pricing,
sales enablement, competitor overview, email campaigns and messaging.
 Ran group's first Beta testing group that resulted in customer feedback that was incorporated
into product as well as quotes for launch materials.
 Developed and managed various inbound marketing programs on social media sites including
Twitter, the corporate blog, Facebook and LinkedIn. Properties drove new website traffic and leads.
 Responsible for developing content and building lists for various email marketing campaigns
in Eloqua. Campaigns drove account penetration, brand recognition and revenue.
 Member of team that developed a new logo for primary product.
 Member of team that won Innovation of the Year award.

ZOOMINFO, WALTHAM, MA 2008 (10 MONTHS)

Product Marketing Manager
Worked with management and product managers to develop business requirements based on customer needs
and translate these into new product offerings, pricing models, segmentation and messaging.
 Developed new segmentation to better target customers with specific messaging. New
messaging was integrated into direct marketing, webinars, white papers, collateral and sales
presentations.
 Managed all of the recruiting unit’s business functions including direct marketing, vendor
management, events, partnerships, messaging and segmentation after business strategy shift.
 Responsible for monthly revenue targets and budget.
 Developed all customer facing collateral including data sheets, FAQ’s, campaign emails, and
pricing sheets.
 Performed in-depth analysis of pricing across multiple segments in order to develop new rate
card.

THE MATHWORKS, Natick, MA 2005-2008

Senior Market Analyst, Pricing and Licensing Group
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Lead all market research and competitive analysis on any issues related to software pricing and licensing
models, trends and announcements.
 Supported various groups with analysis of The MathWorks and its major competitors pricing
and licensing policies. Maintain current knowledge of industry pricing and licensing practices and
offerings and provide management with periodic updates to help drive development of new license
model solutions.

NOVELL, INC., Waltham, MA 2002-2005

Senior Market Analyst, Strategic Marketing
A key contributor to Novell’s strategic marketing activities including competitor intelligence, sales tools and
primers, market trend analysis, growth opportunity analysis, and primary and secondary research.
 Lead analyst for developing a long term strategic plan including market definition, sizing, segmentation,
sub-segmentation and competitive analysis on 6 different verticals. Conclusions were presented to C-
level executives and drove go to market planning and budget allocation.

POLAROID CORPORATION, Wayland, MA 2000-2002

Analyst, Internet Ventures Group
Member of a small, entrepreneurial team that was responsible for analyzing internal and external businesses
to identify technologies that could be invested in to produce new, non-film dependent solutions.
 Researched, identified and tested the concept for a high value market segment that lead to the
development of a business plan and investment presentation for a new mobile and wireless solution that
had projected revenue of $100 million within 3 years.

EGGROCK PARTNERS, Maynard, MA 1999-2000

Business Development, SaaS Unit
Business Development representative responsible for prospecting, negotiating, and closing new business for
a start-up SaaS division.
 Participated in the initial planning to develop the group’s go-to-market strategy including market, client,
pricing, and solution definition.

INTERNATIONAL DATA CORPORATION (IDC), Framingham, MA 1998-1999

Senior Research Analyst, IT Services Group
Senior Analyst responsible for following the global IT Software and Support Services market, developing
and delivering original studies and research on the market, engaging in client-centric business consulting,
and acting as a client advisor.
 Create quantitative market size, forecast models and market shares and provided forward-looking advice
on trends that would drive revenue and market growth for customers.

E.F. COAKLEY & ASSOCIATES, Boston, MA 1993-1996

Account Manager
Managed and developed accounts at major investment management companies who utilized the firm’s
geopolitical and energy research on the Middle East, Central Europe and the former Soviet Union to
formulate investment strategies and make portfolio decisions.

EDUCATION
F.W. OLIN GRADUATE SCHOOL OF BUSINESS AT BABSON COLLEGE, WELLESLEY, MA
1996-1998
Master of Business Administration
UNIVERSITY OF RICHMOND, RICHMOND, VA
1987-1991
BA Political Science
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