Q.

How much price sensitive is the target customer

to the mode of transport that he/she uses?
Based on the present modes of communication how
much sensitivity does the customer show to the
change in price of each mode. For example- for what
range of fare will a customer prefer auto service over
a cab service. This will help us to gauge the ideal
price range that shuttle needs to offer to their
customer.

Q. How much premium is a customer willing to pay

for different attributes offered by shuttl?
The aim of this research problem is to understand
the inherent ranking, which a customer ascribes to
all the value drivers that are offered by shuttle and
the additional money that a customer is willing to
shell out for each of these value drivers Moreover
this will help shuttl to understand the correlation
between various attributes as to whether they
strategically fit with each other or not and to
accurately price the product.

Q. What are the various customer segments that will

be using this service?
This study will analyze the various potential users of
this service and will classify them on the basis of
their propensity of usage, daily distance commuted,
reasons for usage of public transport etc. Analysis
will yield the target customer segment for shuttl