Professional Documents
Culture Documents
Social Media Strat 3 0
Social Media Strat 3 0
Social Media Strat 3 0
1. Facebook
a. Page established
b. Lack of consistent activity, maintenance, management
2. Twitter
a. Page established
b. Lack of consistent activity, maintenance, management
CONTENT TYPES
1. Alumni/Campus News 4. Contest
2. Event/Campus/Throwback Photos 5. Share Cal U Review (Possibly
Under the Towers Newsletter)
3. Alumni Event Information
TRACKING TOOLS
1. Facebook Insights 4. Locowise Analytics
2. Hootsuite Ow.ly Summaries
3. Twitter Analytics
FOCUS CHANNELS
1. FACEBOOK
Purpose: Increase recognition, increase social engagement, establish online
Social network, searchability.
2. TWITTER
Purpose: Increase recognition, increase engagement, establish network,
establish brand, searchability.
3. INSTAGRAM
Purpose: Increase recognition, increase engagement, searchability
Engagem on relevant
ent posts Post
questions
FACEBOOK
to
2-3 community
HOURS/WEEK , respond