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Summary

Gender
Male 21 67.7%
Female 10 32.3%
32.3%

67.7%

Age
Below10 3 9.7%
1019 4 12.9%
2029 18 58.1%
58.1% 3039 3 9.7%
40andabove 3 9.7%
12.9%

Opiniononcurrentumbrelladesign

Whenlookingforanewumbrella,whatfactorsaremostimportant
toyourpurchase?Pleaseratethefollowingcategoriesfrom1to5,
with1beingsomethingthatisunimportanttoyouand5beingvery
important.

Durability

10.0

7.5

5.0

2.5

0.0
1 2 3 4 5

Unimportant:1 3 9.7%
2 2 6.5%
3 3 9.7%
4 11 35.5%
Veryimportant:5 12 38.7%
Cost

10.0

7.5

5.0

2.5

0.0
1 2 3 4 5

Unimportant:1 3 9.7%
2 2 6.5%
3 11 35.5%
4 11 35.5%
Veryimportant:5 4 12.9%

Weight

10.0

7.5

5.0

2.5

0.0
1 2 3 4 5

Unimportant:1 3 9.7%
2 1 3.2%
3 12 38.7%
4 8 25.8%
Veryimportant:5 7 22.6%

Size

10.0

7.5

5.0

2.5

0.0
1 2 3 4 5

Unimportant:1 3 9.7%
2 0 0%
3 5 16.1%
4 12 38.7%
Veryimportant:5 11 35.5%
Coverage

14.0

10.5

7.0

3.5

0.0
1 2 3 4 5

Unimportant:1 3 9.7%
2 0 0%
3 3 9.7%
4 14 45.2%
Veryimportant:5 11 35.5%

Easeofuse

10.0

7.5

5.0

2.5

0.0
1 2 3 4 5

Unimportant:1 3 9.7%
2 3 9.7%
3 4 12.9%
4 11 35.5%
Veryimportant:5 10 32.3%

Whatdoyouthinkisthemainproblemwhenusingumbrella?

Instrongwin

Umbrellapok

Peoplealwa

Umbrellaobs

Tryingtoget

Thewaterfro

Umbrellabre

Visibilityofth

Other

0 5 10 15 20 25

Instrongwinds,umbrellatendstoturnitselfinsideout 24 77.4%
Umbrellapokingpassersbyintheheadoreyeswithitsprotrudingtipsandferrule. 14 45.2%
 Peoplealwaysforgettheirumbrellawhenleavingaplace. 18 58.1%
Umbrellaobstructtheview 10 32.3%
Tryingtogetintoacarwhileholdinganumbrellaishardnottogetwet. 26 83.9%
Thewaterfromumbrellawilldripalloverthefloorortransfertoourclothes. 17 54.8%
Umbrellabreakseasilyespeciallyspokes 15 48.4%
Visibilityoftheumbrellausertowardsotherpeopleisverylow 10 32.3%
Other 0 0%

Opiniononinnovativeumbrella

Whenwetalkaboutanewinnovativeumbrella,whatfeaturesdoyouexpect?

29%

38.7%

19.4%

Aumbrellawithhandlethatcanshoothighintensitydirectionallighttoilluminatethepathinfrontoftheuser 2 6.5%
AumbrellawithLEDstripsintegratedalongtheribsassafetylights 0 0%
Abackpacktypeumbrellathatcanfreebothhands 6 19.4%
Areversefoldumbrellawithautomaticon/offbutton 12 38.7%
Aumbrellawithbendableshaft 2 6.5%
Aumbrellathatcanbeassembleanddissembleintosmallerpartseasily 9 29%

Whatwouldyouconsidertobeagoodvaluepriceforaninnovativeumbrellawith
featureselectedabove?
LessthanRM10 4 12.9%
12.9% RM10RM20 8 25.8%
RM20RM30 10 32.3%
32.3%
RM30RM40 4 12.9%
12.9% RM40RM50 2 6.5%

25.8%
MorethanRM50 3 9.7%

Numberofdailyresponses

20

15

10