QSas

EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND
TECHNOLOGY
CHAPTER 1
COLLEGE OF HOSPITALITY MANAGEMENT
The Problem and Its Background
Introduction
Nowadays, companies need to maintain their status in
the competitive race of the global demand. That is where
they need to establish more promotional activities for them
to attract the public and be noticed. Promotional activities
include all the activities carried out by the organization
for promoting its brand. An organization can also promote
its product through public relations i.e by use of
newspapers and media. It can sponsor events to become
prominent in the eyes of the customers. The ultimate goal of
any promotional activities is to increase the sales of its
product or to create brand awareness among consumers. The
process of promoting product or a brand using different
promotional mediums like internet, tv, radio or newspapers
is a promotional activity. The main motto behind promotional
activity is just for creating brand value. This can be
achieved depending on how effectively you promote a product.
One of the methods of promoting a product is promotional

gifts. Most of the companies come up with promotional 2
activities mixed with

TECHNOLOGY
2
different advertising like print, billboard, broadcast
media, internet, referral, and internet advertising. By the
use of this consistent activity, this will keep the name of
your company and the benefits of your products upper most in
the mind of the consumer. Promotional activities play a big
role in every resorts and hotels because it draws customers
to patronize the establishment. It is centered on meeting
the customers needs at a very affordable price, which maybe
one of the most including factors to consider. The
profitability and growth of a company will always depend on
how the customers patronize you.
A resorts and hotel is a place used
for relaxation or recreation, attracting visitors
for vacations and/or tourism. Resorts are places, towns or
sometimes commercial establishment operated by a single
company. Batis Aramin situated at the foot of Mount Banahaw,
is among the reasons you would want to go to Lucban, Quezon
home of the world famous Pahiyas Festival and Longganisang
Lucban. Batis Aramin is right across the Kamay ni Hesus

Healing Church and Vio Dolorosa Grotto, hectares of
lush resort right at the foot of Mount Banahaw, Batis Aramin

is a nature park spot for boating,
TECHNOLOGY
swimming,

3
camping, biking, trailing and so much more. The development
of Batis Aramin rooted from the childhood dream of Mr.
Filomeno D. Valde. The property has been sold to the family
when he was still young. It has become a favorite picnic
place for his friends. It is a blessed land because old
folks say that the place used to be the hiding place of the
Holy Sepulcre (MahalnaSenyor) during the World War II.
Fascinated by its green meadows, abundant vegetation, cool
fresh air and its ever flowing crystal clear water from the
spring called the ARAMIN, he decided to convert it to a
resort.
The researchers decide to conduct the study in order to
know what promotional activities are explored in Batis
Aramin of Lucban, Quezon and how effective their activities
in attracting guests.
TECHNOLOGY
Conceptual framework
The conceptual framework follows the input process,
output (IPO) system, as shown in figure 1, which guided the
researchers in the conduct of their study.
The Input(I)includes the assessment of the Promotional
Activities of Batis Aramin in Lucban, Quezon.
The Process(P) presents the gathering of data through
survey, questionnaire, interview the marketing department
about promotional activities in Batis Aramin in Lucban,
Quezon of data gathered.
The Output(O) contains effective Promotional Activities
of Batis Aramin in Lucban, Quezon.

TECHNOLOGY
INPUT PROCESS OUTPUT
Books, Gathering Effective

Periodical data trough promotion
s survey and al
magazines, questionnaire activitie
internet Statistical s of
and other treatment of Batis
printed Aramin in
data
materials Lucban,
Analysis and Quezon.
Assessment
interpretatio
of the
n of the data
Promotiona
l
Activities
of Batis
Aramin in
Lucban,
Quezon in
terms of:
pricing
selling
Common
problem
encountere
d.
TECHNOLOGY
Feedback
Figure 1 Conceptual Paradigm of the Study
Statement of the Problem
The study focused on the assessment of Promotional
Activities of Batis Aramin in Lucban, Quezon. Specifically
it sought to answer the following sub-problems:
1. How do the respondents assess the promotional
activities of Batis Aramin in terms of:

1.1 Pricing; and
1.2 Selling?
2. Is there a significant difference in the assessment of
the respondents on the promotional activities according
to Local Community and Local Tourists?

3. What are the common problems encountered by the guests
of Batis Aramin?
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Hypothesis

This study hypothesized that there is no significant
difference between the assessments of the respondents as to
the Promotional Activities of Batis Aramin in Lucban,
Quezon.
Scope and Limitation of the study
This study is limited to the following: The researchers
study covers the Promotional Activities of Batis Aramin in
Lucban, Quezon. The respondents were ne hundred (100),
composed of sixty (60) local community and forty (40) local
tourists. The study was conducted in Lucban, Quezon. The
time frame of the study was from June 2014 to March 2015.
Significance of the Study
The study is anticipated to acquire information to
serve the following individuals and organizations:

Management. This study will help them identify factors
that would lead to the improvement of promotional

activities in their company.
TECHNOLOGY
COLLEGE
HM Students. OF HOSPITALITY
This study is to MANAGEMENT
expand their knowledge
and become aware about promotional activities.
Researchers. This study will provide insight and
additional information about the promotional activities.
Guests. The result of this study is to provide insights
and information for them to be aware of the promotional
activities.
Definition of Terms
The following terms are defined operationally and
conceptually defined for better understanding of the study:
Advertising is the action of calling something to the
attention of the public especially by paid announcements
(www.meriamwebster.com).
Billboard a large panel designed to carry outdoor
advertising (www.meriamwebster.com).
Growth anticipated progressive growth especially in
capital value and income some investor prefer growth to

immediate income (www.meriamwebster.com).
TECHNOLOGY
COLLEGE
Patronize to actOFasHOSPITALITY MANAGEMENT
patron who provides aid or support
not to adopt an air of condescension towards clients treat
on them haughtily or coolly to frequent or regular customer
(www.meriamwebster.com).
Pricing refers to basis used in the setting of amount
to be paid by the client (www.meriamwebster.com).
Profitability is affording profit yielding advantageous
returns or results (www.meriamwebster.com).
Promotion is the act or fact of being raised in
position or rank, the furtherance of the acceptance and sale
of merchandise through advertising, publicity, or
discounting (www.meriamwebster.com).
Selling is offering to exchange an item of value for a
different item (www.meriamwebster.com).

Uppermost is situated in the highest or most prominent
position (www.meriamwebster.com).
TECHNOLOGY

CHAPTER 2
Review of Related Literature and Studies

Local Literature TECHNOLOGY
Promotions have four (4) elements called the

Promotions Mix. They are advertising, public relations,
personal selling and sales promotions. The primary
objectives of promotions are to predict and modify customer-
purchasing behavior, most often to improve sales. An
effective and sounds sales promotion program couldnt be
approach in a haphazard way. Rather, it demands careful
research, analysis and experimentation as well as the
exercise of good judgment. (Miranda, 2005)
Sales promotion needs to be coordinated with other
promotional tools to the Extra Value offered communicated
to the right target groups. Some promotional techniques are
relative inexpensive the least expensive channel for
reaching the mass audience usually in advertising control
over the message content is also very high advertising.
However, the effectiveness of any promotional effort depends
to the large extent, on the nature of market and various
environmental factors as well as the message contents. (Go,
2006)
11
In planning
EULOGIO such
AMANGactivities should
RODRIGUEZ INSTITUTE notAND
OF SCIENCE lose sight of
TECHNOLOGY
the facts that sale promotion is actually consisting of two
related COLLEGE OF HOSPITALITY

activities; selling MANAGEMENT
which is personal or
interpersonal process of assisting and or persuading a
prospective customer, to buy a commodity and promotion is
communicating to the customer information about a particular
product sales promotion should be planned carefully and the
details worked out. The work includes selection of goods to
be featured, preparation of advertisement for newspapers of
direct mail, arrangement, instruction of sales people in
living extra employees if needed.
The first step in handling sales promotion plan is to
consider last years business for a particular month or
period that is the planned. What was the sales volume? What
special selling events were held? It is also good idea
review the activities of the competitors.
The second step in handling sales promotions plan is
to consider a business to desire to secure during the
period. The third step is to arrange to have goods on hand
that people will probably need during the period that is
being planned. There the basic include elements the
12
12
planning of selling ideas,

EULOGIO AMANG of the
RODRIGUEZ advertising
INSTITUTE OF SCIENCE AND copy theme;
and of the incessant staff TECHNOLOGY

meeting and follow-ups.

Foreign Literature
Promotional activities such as advertising and
personal selling, are carried out by profit and not-for-
profit business. You will investigate how business combine
promotional activities into a promotional mix and how this
choice is vital to the success of a promotional campaign.
You will consider how promotional activities are
designed to alter customer attitudes, and you will
investigate how the cost of promotional activities affects
the final choice of promotional mix.
Service utilized the traditional methods of promotion,
including advertising, publicity, sales promotion and
personal selling. Because of the interactive and intangible
nature of services, there are some differences in how
promotion is carried out. Determining
message content for the promotion is more difficult in
services. Tangible clues of service quality are needed.
Customer expectations have to be determined and put into
word. Personal selling is by far the most commonly used
promotion for services. Everyone who has contact with the

customer sells the services and the organization.

13
TECHNOLOGY

Employees must be trained in customer relations to promote
the service while the service process is ongoing. (Russel,
2010)
An important part of service promotion takes place
after the sale and delivery of the service. Since many
service are dependent on repeat business, maintaining
relationship with existing customer services, rewarding
existing customers with special attention or promotions, and
quickly and effectively resolving problems are all part of
the after-sale marketing activities known as relationship
marketing. Relationship marketing has broader, strategic
implication for service organizations.
A major objective of marketing is to identify the needs
and wants in the marketplace, so that the organization may
design the service to fulfill these needs. This concern
extends to the design of the service process and the service
delivery system, which are within the domain of operations.
Ultimately, the service and the process that creates it
reflect how all the marketing mix elements are coordinated
to create value for the customer. (Render, 2008)

Insufficient attention to the service process leads to
poor service quality and dissatisfied customers. Services

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14
are created and delivered as a result of one or more
processes. In a sense, process is the service but the
process itself is irrelevant to most customers. In most
services, however, the process that creates the services as
well as its outcome is very important to the customers,
especially when the customers are present during the
process.
Marketing and operation should share the
responsibility to ensure that service encounter is positive
one and that service quality is maintained. Thus, marketing
must be involved in designing the service process and is
often involved in, or responsible for, quality control in
services.
In marketing, sales promotion is one of the four
aspects of promotion (the other three parts of the
promotional mix are advertising, personal selling and
publicity or public relation). Sales promotions are non-
personal efforts that are designed to have an immediate
impact of sales. Sales promotion is media and non-media

15
marketing communications employed for a free pre-determined,
limited time to increase consumer demand, stimulate market

demand or improve product availability.
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15
Bove (2007) stated that: in the promotional mix,
publicity and sales promotion as supportive and rarely are
the key element in firm strategy often, a firm must make a
tradeoff between emphasizing, advertising, or personal
selling.
Sales promotions are types of marketing promotions
that add value through short-term inducements to take
actions, make a product purchase, move product through a
distribution channel, and ultimately increase sales.
(Siegel, 2008)
There are three basic elements of a sales promotion:
the offering of a product, media for communicating the often
to the target audience, and the creative hook. A message,
publicity may be more effective than adverting. Trade
magazines, for example, may carry articles featuring the
news worthy products of regular advertiser-in part because
they are regular advertiser. The firms publicity people

16
write the basic copy and then try to convince magazines
editors to print it. Each year magazines print photo stories

about products and often the source of the information near
TECHNOLOGY
producers. A consumer might not pay any attention to ad but

carefully read long magazine story with the same
information.
16
The story on ads about a firms a new product usually
the result of considerable time, money and effort being
spent by an organizations public relations department.
Sales promotion includes such things such as trade shows,
catalog, contests, games, coupons, and specific offers.
(Stacey, 2006)
Likewise, sales promotions the provision of the
inducement to buy, presented at a time and place the
purchasing decision is made and which are supplementary to a
products normal in built-in worth in the mind of potential
customers. Personal salesmanship is the skill and sales
management is the organization of that skill, by which the
potential buyer is so convinced by another persons argument
and of persuasion that he decided to buy.

On one end, sales promotion is also known as direct
inducement. Meaning it accomplished certain specific

marketing objectives by motivating,
TECHNOLOGY
stimulating sales and
distribution to customers. (Luick 2009)

Local Studies
The real objective of the business firm is to make
profits, on a short-term and a long term bases. Experience
has proven, however, that this is possible only when the
17
customers patronize the firm. Long-term customer patronage
is preferred by the firm but it can only happen as a
consequence of customer satisfaction. However, the customer
will be satisfied only if the product or service he buys is
really the one he wants, at a price acceptable to him, at
the place where he wants to find it, and at the way he wants
to get it.
The marketing concept calls for identifying the needs,
of customers first before any move is made. It is wise to
know what is in the mind of the customers before starting
any production activity. When customers needs and wants are
identified, the company has a greater chance of achieving
its goals. (Medina 2008)

No one is immune from experiencing problems. Although,
some persons are not aware of the existence of problems,

some are people provide solution to their problems which, in
TECHNOLOGY
marketing terms, simply means satisfying needs. But before a

need is satisfied, it must first be identified.
An example is the advertisement trying to point out
the need for parents to be in constant accessibility with
their children. The product offered to satisfy the need was
the cell phone especially designed for children. The user
will help to simply push a single button to reach his
18
parents. The real need is the reduction or elimination of
parents, anxiety over the welfare of their children.
Why Sales are important: Sales are said to be the life-
blood of a business. Certainly, without sales-which means
orders a company could not continue in business very long.
The continuance primarily defense on the orders the sales
department gets. The only way by which a business can
sustain itself year in and year out is by making sales and
collecting money from these sales. Selling does not mean
merely taking orders, it means digging up possible users of
products or services and persuading them to buy.

(Garcia, 2010)
The very EULOGIO

importance of selling
AMANG RODRIGUEZ orOF the
INSTITUTE sales
SCIENCE AND department
TECHNOLOGY
is manifested during periods of depressed business
conditions;COLLEGE OFit
i.e, when HOSPITALITY MANAGEMENT
is difficult to get orders or to
find buyers of the product or service. When business drops
off due to a decline of sales, factories close, workers are
laid off, and this persists until business gets better,
meaning until the companys salesmen will find it easier to
get orders,
Some concerns take advantage of depression time to put
up new product or to improve the present product. Other
19
companies feverishly cut their prices in a frantic effort to
get business.
Foreign Studies
Selling direct to the public by a manufacturer, by
retail, involves giving the customer a wide enough choice in
a convenient location at a competitive price. Cutting out
the middlemen when you have manufactured in bulk should
result in higher margins. You will find however that
retailing calls for skills, overheads, credits management

and systems of stock control into the store, you have to
carry a wider range of goods than your own. (Holder, 2008)

Mackenie (2009) said TECHNOLOGY

that marketing goals in the past
must createCOLLEGE OF HOSPITALITY

brand awareness, targetMANAGEMENT
mass media, interrupt
and repeat. Marketing now: create behavior change, create
conversation, and communicate. Spend the large majority of
your time trying to reach the most likely buyers instead of
the entire market. the smaller target, the bigger the bulls
eye.
Price is a dangerous and explosive marketing force. It
must be used with caution. The damage done by improper
pricing may completely destroy the effectiveness of the rest
of a well-conceive marketing strategy. As a marketing
20
weapon, pricing is the big gun. A number of pricing
strategies are available to the firm.
Price means something quite different to those on
different sides of a transaction. Price tells the
manufacturer how much profit he will make and it tells the
purchaser what the cost will be to him. (Ghosh, 2011).

The seller, regarding pricing as a controllable factor,
makes the offer and the buyer decides whether to accept it

or not. Modern markets generally
TECHNOLOGY
enjoy much freedom in
making pricing decisions. Only when pricing is not

controllable, can a marketer compete on a non- price basis.
(Ghosh, 2011)
Synthesis of Related Literature and Studies
The reviewed literatures studies were relevant to the
present study because they served as guidelines and great
help to the researcher in conceptualize the promotional
activities of Batis Aramin in Lucban, Quezon.
The cited literature of Miranda (2006), Go (2008),
Russel (2010), Render (2010), Bove (2007), Siegel (2008),
Stacey (2006), and Luick (2009) that in promotion and sales
as supportive and rarely are the key element, firm strategy
often a firm must make a trade-off between emphasizing,
21
advertising or personal selling.
The cited studies of Medina (2008), Garcia (2010),
Holder (2008) and other researchers that the main objective
of the business firm is to make profits on a short term and
a long term basis. Also emphasized the marketing mix

strategies of an establishment or company where the products
come in different form of services.

TECHNOLOGY

TECHNOLOGY
CHAPTER 3
Methodology
Research Design
The researchers used descriptive approach as a
framework of research design. Guided by this approach, the
researchers are able to obtain the data needed for this
study. The design is to apply support the hypothesis which
is essence, aims to find out what is significantly
implemented to work place ethics in shipping lines
employees.
Method where in study is focused in the present
situation. It involves the recording, description, analysis
and the presentation of the present system, composition or
processes of phenomena. Under the Descriptive Research
Method, the technique used is the Survey Method, which is
otherwise known as normative survey. The results and
findings of the study should always be compared with the
standards. With the survey method, researchers are able to
statistically study specific areas where the proponents must
con cent rate.

Findings regarding the promotional activities done and
implemented are obtained with the use of survey method.

(Dayagbil, 2005) TECHNOLOGY

23
Population and Sampling Procedures
The population is composed of 100 respondents, sampling
used in study is purposive sampling. Purposive sampling
technique.
Also known as judgmental, selective or subjective,
purposive relied on the judgment of the researchers when it
comes to selecting the unit that are to be studied.
Table 1 shows the population of the study.
Table 1
Population of the Study
f %
Local Community 60 60
Local Tourist 40 40
Total 100 100
As shown in table 1 as to the population of the study
local community got a frequency of 60 or 60 percent. While
local tourists got a frequency of 40 or 40 percent.

Respondents of the Study
The respondents ofRODRIGUEZ

EULOGIO AMANG the INSTITUTE
study OF were from
SCIENCE AND selected
TECHNOLOGY
municipalities of Lucban, Quezon. There was a total of 100
COLLEGE
respondents.They wereOF HOSPITALITY
classified MANAGEMENT
according to the following
24
categories: age, sex, civil status, educational attainment.
The respondents asses and answer the profile of the
respondents as specified.
The respondents of the study were from selected
municipalities of Lucban, Quezon. There were total of 100
respondents, (60) Local Community and (40) Local Tourists.
Table 2 indecates the respondents according to age.
Table 2
Respondents According to Age
Local Local Overall

Age Community Tourist
N=60 N=40 N=100
f % f % f %
20 years old below 19 38 13 26 32 32
21-25 years old 11 22 7 14 18 18
26-30 years old 7 14 5 10 12 12
31-35 years old 8 16 6 12 14 14
36 years old above 15 30 9 18 24 24
Total 60 120 40 80 100 100
As indicated in table 2 according to age of the
respondents. Local Community 20 years old and below got a

frequency of 19 or 38 percent,
TECHNOLOGY
21-25 years old got a
frequency of 11 or 22 percent, 26-30 years old got a

frequency of 8 or 16 percent and 36 years old and above got
25
a frequency of 15 or 30 percent.
While Local Tourist 20 years old and below got a
frequency of 6 or 12 percent and 36 years old and above got
As to overall 20 years old and below got a frequency of
32 or 32 percent, 21-25 years old got a frequency of 18 or
18 percent, 26-30 years old got a frequency of 12 or 12
percent, 31-35 years old got a frequency of 14 or 14 percent
and 36 years old and above got a frequency of 24 or 24
percent.
Table 3 shows the respondents according to sex.

Table 3
Respondents According to Sex

Local Community TECHNOLOGY

Local Tourist Overall
N=60 N=40 N=100
Sex COLLEGE
f OF %HOSPITALITY
f MANAGEMENT
% f %
Male 26 52 14 28 40 40
Female 34 68 26 52 60 60
Total 60 120 40 80 100 100
As shown in table 3 as to the gender of the
respondents. Local Community male got a frequency of 26 or
26
52 percent.
Local Tourist male got a frequency of 14 or 28 percent.
While Local Community female got a frequency of 34 or
68 percent. Local tourist female got a frequency of 26 or 52
percent.
As to overall Local Community male got a frequency of
40 or 40 percent. Local Tourist female got a frequency of 60
or 60 percent.
Table 4 reveals the respondents according to Civil
Status.
Table 4
Respondents According to Civil Status
Local Local Overall

Civil Community Tourist
Status N=60 N=40 N=100
f % f %
f %
Single 34 68 24 48 58 58
TECHNOLOGY
Married 26 52 16 32 42 42
Total COLLEGE
60 OF HOSPITALITY
120 40 MANAGEMENT
80 100 100
As revealed in table 4 according to civil status of the
respondents. Local Community single got a frequency of 34 or
68 percent, married got a frequency of 26 or 52 percent.
While Local Tourist single got a frequency of 24 or 48
percent, married got a frequency of 16 or 32 percent.
27
As to overall single got a frequency of 58 or 58
percent, married got a frequency of 42 or 42 percent.
Table 5 manifests the respondents according to
educational attainment.
Table 5
Respondents According to Educational Attainment
Local Local Overall

Educational Community Tourist
Attainment N=60 N=40 N=100
f % f % f %
College Degree 15 30 14 28 29 29
Undergraduate 28 56 11 22 39 39
Masters Degree 1 2 3 6 4 4
Doctoral 1 2 3 6 4 4
Degree
Other 15 30 9 18 24 24
Total 60 120 40 80 100 100
As manifested in the table 5 as to educational
attainment of the respondents.

TECHNOLOGY Local Community college
degree got COLLEGE

a frequency of 15 or 30 MANAGEMENT
OF HOSPITALITY percent, undergraduate
got a frequency of 28 or 56 percent, masters degree got a
frequency of 1 or 2 percent, doctoral degree got a frequency
of 1 or 2 percent, others got a frequency of 15 or 30
percent.
While Local Tourist college degree got a frequency of
14 or 28 percent, undergraduate got a frequency of 11 or 22
percent, masters degree got a frequency of 3 or 6 percent,
28
doctoral degree got a frequency of 3 or 3 percent, others
got a frequency of 9 or 18 percent.
As to overall college degree got a frequency of 29 or
29 percent, undergraduate got a frequency of 39 or 39
percent, masters degree got a frequency of 4 or 4 percent,
doctoral degree got a frequency of 4 or 4 percent, others
got a frequency of 23 or 23 percent.
Table 6 presents the respondents according to
occupation.
Table 6
Respondents According to Occupation
Local Local Tourist Overall

Occupation Community
N=60 TECHNOLOGY N=40 N=100
f % f % f %
Student COLLEGE
17 OF HOSPITALITY
34 11 MANAGEMENT
22 28 28
Employee 18 36 15 30 33 33
Professional 3 6 5 10 8 8
Other 22 44 9 18 31 31
Total 60 120 40 80 100 100
As presented in table 6 according to occupation of the
respondents. Local Community students got a frequency of 17
or 34 percent, employee got a frequency of 18 or 36 percent,
professional got a frequency of 3 or 6 percent, others got a
frequency of 22 or 44 percent.
While Local Community student got a frequency of 11 or
29
22 percent, employee got a frequency of 15 or 30 percent,
professional got a frequency of 5 or 10 percent, others got
As to overall student got a frequency of 28 or 28
percent, employee got a frequency of 33 or 33 percent,
professional got a frequency of 8 or 8 percent, others got a
frequency of 31 or 31 percent.
Data Gathering Procedures

The following are the procedures in gathering data:
1. Asked permission and approval from the HROM (Human

Resources Organization Management)
TECHNOLOGY
of the resorts for
purpose of the study.

2. Presented the survey instrument to the thesis adviser for
suggestion.
3. Incorporated all suggestions and recommendations as regard
the validity of the instruments.
4. Reproduced the survey questionnaires.
5. Administered the instrument to the respondents.
6. Collated, sorted and analyzed the data.
7. Tabulated and computed the data with the assistance of
the statistician and adviser.
8. Analyzed and interpreted the data.
9. Presented the data in textual and tabular presentation
30
with due consideration to the sub-problems and hypothesis
of the study.
Statistical Treatment of Data
The data gathered are compiled, collated and summarized
separately per group. The responses for each item were
categorized based on the specific problem raised.

The following are utilize in the treatment of the
data:
1. Frequency it is the actual response to a specific
TECHNOLOGY
item/ question in the questionnaire where the

respondents ticks his choice.
Formula:
% = f/Nx100
Where:
% = Percentage
f = Frequency
N = total no. of the respondents
2. Weighted mean - is similar to an arithmetic
mean (the most common type of average), where
instead of each of there. Data points contributing
equally to the final average, some data points
contribute more than others.
31
X=fx/N or Wm = wx / w
Where:
Wm = the weighted mean value.
wx = sum of the product of the weighted and frequency

w = sum of the frequencies or the total number of
respondents.
3. Percentage This is used descriptive statistics or
TECHNOLOGY
something that describes a part of a whole.

Formula:
% = f/Nx100
Where:
% = Percentage
f = Frequency
N = total no. of the respondents
4. t-test the formula for the t-test in testing the
significance difference between two correlated mean
to correlate:
Formulas used:
SD = { xx 2 }
_________________
N 1
32
Where
SD = Standard Deviation
{xx}2 = the summation of mean squared deviation
N = no. of cases
a. Standard Deviation TECHNOLOGY
Formula:
SD = Standard Deviation
d2 = Sum of the Difference
b. In variance squared (x-x)
The formula for t-test is
t= x1-x2
The researchers used the Likert Scale to determine the
Promotional Activities of Batis Aramin in Lucban, Quezon
according to local community and local tourist.
A criterion that served as the basis of interpretation
of the result of this study was employed for the concept of
rounding of numerals.
Option Verbal Interpretation Symbol Equivalent value
5 Highly Effective (HE) 4.20 5.00
4 Effective (E) 4.00 4.19
3 Moderately Effective (ME) 2.60 3.39
2 Least Effective (LE) 1.80 2.59
1 Not Effective (ME) 1.00 1.79

TECHNOLOGY
CHAPTER 4
Presentation, Analysis and Interpretation of Data
Sub-problem No. 1. How do the respondents assess the
Promotional Activities of Batis Aramin in terms of pricing
and selling?
Table 7 presents the assessment of promotional
activities of Batis Aramin in terms of Selling.
Table 7
Assessment of Selling on Promotional Activities
Tourist Community CWM

CRITERIA Rank
WM VI WM VI WM VI
1. Flyers 4.08 E 4.03 E 4.05 E 1
2. Leaflets 4.00 E 4.07 E 4.03 E 2
3. Trade
shows 3.78 E 3.62 E 3.70 E 3
CWM 3.95 E 3.91 E 3.93 E
Option Equivalent value VI Symbol
5 4.20 5.00 Highly Effective (HE)
TECHNOLOGY
4 COLLEGE
4.00 4.19OF HOSPITALITY
EffectiveMANAGEMENT (E)
3 2.60 3.39 Moderately Effective (ME)
2 1.80 2.59 Least Effective (LE)
1 1.00 1.79 Not Effective (ME)
As presented in table 7, the two groups of respondents
generally assessed item 1 which is flyers as effective
34
supported by the obtained grand mean of 4.05 in rank 1; item
2 which is leaflets as effective supported by the obtained
grand mean value of 4.03 in rank 2 ; item 3 which is trade
shows as effective supported by the obtained grand mean
value of 3.70 ion rank 3; respectively.
Generally, impressions of the two groups of the
variables presented under promotional activities of Batis
Aramin in terms of selling as effective supported by
obtained overall mean value of 3.93.
Table 8 presents the assessment of promotional
activities of Batis Aramin in terms of pricing.
Table 8
Assessment of Pricing on Promotional Activities
Community
EULOGIO AMANG Tourist
RODRIGUEZ INSTITUTE OF SCIENCE ANDCWM
WM VI
TECHNOLOGY
WM VI WM VI
CRITERIA Rank
1. Discounts
for
PWDs/Senior 4.48 HE 4.18 E 4.33 VE 1
Citizen
2. Free 3.68 E 3.73 E 3.70 E 2
entrance
CWM 4.08 E 3.95 E 4.02 E
35
Range Verbal Interpretation
4.20 5.00 (HE) Highly Effective
4.00 4.19 (E) Effective
2.60 3.39 (ME) Moderately Effective
1.80 2.59 (SE) Slightly Effective
1.00 1.79 (NE) Not Effective
As presented in table 8, the two groups of respondent
generally assessed item 1 which is discounts for pwds/senior
citizen as highly effective supported by the obtained grand
mean value of 4.33 in rank 1; item 2 which is free entrance
as effective supported by the obtained grand mean value of
3.70 in rank 2 respectively.

Generally, impressions of the two groups of the

Aramin in terms of pricing as effective
TECHNOLOGY
supported by
obtained overall mean value of 4.02.

Table 9 presents the summary table of promotional
activities of Batis Aramin.
36
Table 9
Summary Table on the Promotional Activities Tourist

WM VI WM VI WM VI
CRITERIA Rank
Selling 3.95 E 3.91 E 3.93 E 2
Pricing 4.08 E 3.95 E 4.02 E 1
CWM 4.02 E 3.93 E 3.97 E

4.20 5.00 (HE) Highly Effective
4.00 4.19 (E) Effective
2.60 3.39 (ME) Moderately Effective

1.80 2.59 (SE) Slightly Effective
1.00 1.79 (NE) Not Effective

As presented in summary table 9, the two groups of
TECHNOLOGY
respondents generally assessed item 2 which is pricing as

effective supported by the obtained grand mean value of 4.02
in rank 1; item 1 which is selling as effective supported by
the obtained grand mean value of 3.93 in rank 2,
respectively.
Generally, impressions of the summary of two groups of
variable presented under promotional activities of Batis
Aramin as effective supported by obtained overall mean value
of 3.97.
37
SubProblem No. 2. Is there significant difference in
the assessment of the respondents on the Promotional
Activities according to local community and local tourists?
Table 10 reveals the result of significant difference
on promotional activities on selling.
Table 10
Significant Difference on Selling
Mean Standard t-ratio

CRITERIA Deviation Computed Decision VI
t-value
Tourist 3.95 0.13
Accept No
Community 3.91 0.21 0.29
TECHNOLOGY Ho Significant

Critical t-value = 2.776
Degree of freedom = 4
It would be noticed that the data in table 10, the
computed t-value of 0.29 is less than the t critical value
of 2.776 with 8 degree of freedom at five percent level of
significance. The statistical decision is to accept the null
hypothesis and verbally interpreted as no significant.
Since we accept the null hypothesis, there is strong
evidence that there is no significant difference on the
assessment of the two groups of respondents on the
38
promotional activities of Batis Aramin in terms of selling.
This implies that the two groups of respondents
perceived same perception on the promotional activities of
Batis Aramin in terms of selling when two are grouped
according to local community and local tourists.
Table 11 reveals the result of significant difference
on promotional activities on pricing.

Table 11
Significant Difference on Pricing

TECHNOLOGY
Mean Standard
COLLEGE t-ratio
OF HOSPITALITY MANAGEMENT
Computed Decision VI
CRITERIA Deviation
t-value
Tourist 4.08 0.16 Accept No
1.098 Ho Significant
Community 3.95 0.05
Critical t-value = 4.303
Degree of freedom = 2
It would be noticed that the data in table 11, that the
computed t-value of 1.098 is less than the t critical value
of 4.303 with 8 degree of freedom at five percent level of
significance.The statistical decision is to accept the null.
Since we accept the null hypothesis, there is
39
strong evidence that there is no significant difference on
the assessment of the two groups of respondents on the
promotional activities of Batis Aramin in terms of Pricing.
This implies that the two group of respondents

Batis Aramin in terms of pricing when grouped according to
local community and local tourists.

Table 12 presents the TECHNOLOGY

summary of significant difference
COLLEGE
on promotional OF HOSPITALITY
activities on pricing.MANAGEMENT
Table 12
Summary of Significant Difference
t-ratio
CRITERIA Groups Mean Standard Computed Decis VI
Deviation t-value ion
Tourist 3.95 0.13
Selling 0.29 Accep No
Community 3.91 0.21 t Ho signif
icant
Tourist 4.08 0.16
Pricing Community 3.95 0.05 1.10 Accep No
t Ho signif
icant
Selling Pricing
Critical value = 2.774 Critical value = 4.303
Degree of freedom = 4 Degree of freedom = 2
40
As presented in summary table 12, we accept the null
hypothesis, there is strong evidence that there is no
significant difference on the assessment of the two groups

of respondents on the promotional activities of Batis Aramin
in terms of selling.
TECHNOLOGY
COLLEGE
perceived same OF HOSPITALITY
perception MANAGEMENT
on the promotional activities of
Batis Aramin in terms of selling when two grouped according
to local community and local tourists.
And we accept the null hypothesis, there is strong
evidence that there is no significant difference on the
assessment of the two groups of respondents on the
promotional activities of Batis Aramin in terms of Pricing.
Batis Aramin in terms of pricing when to group according to
local community and local tourists.
41
SubProblem No.3. What are the common problem
encountered by the local community and local tourists of

Batis Aramin? TECHNOLOGY
Table 13 presents the assessment of local community and

local tourists on problem encountered of Batis Aramin.
Table 13
Problems Encountered
CRITERIA Rank
WM VI WM VI WM VI
1. Discounts
for
PWDs/Senior 2.73 ME 2.93 ME 2.83 ME 2
Citizen
2. Free
entrance for 1.98 SE 2.18 SE 2.08 SE 5
residence
3. Discount for 2.33 SE 2.37 SE 2.35 SE 3
groups
4. Giving
rebates for 2.13 SE 2.72 ME 2.42 SE 4
travel
operator
5. High
entrance fee 2.83 ME 2.90 ME 2.86 ME 1
CWM 2.40 SE 2.62 ME 2.51 SE
4.20 5.00 (HE) Highly Encountered
4.00 4.19 (E) Encountered
2.60 3.39 (ME) Moderately Encountered
1.80 2.59 (LE) Slightly Encountered
42
1.00 1.79 (NE) Not Encountered
As presented in the table 12, two groups of respondents
TECHNOLOGY
generally assessed item 5 which is high entrance fee as

moderately encountered supported by the obtained grand mean
value of 2.86 in rank 1; item 1 which is discounts for
pwds/senior citizen as moderately encountered supported by
the obtained grand mean value of 2.83 in rank 2; item 3
which is discount for groups as slightly encountered
supported by the obtained grand mean value of 2.35 in rank
3; item 4 which is giving rebates for travel operator as
slightly encountered supported by the obtained grand mean
value of 2.42 in rank 4; item 2 which is free entrance for
residence as slightly encountered supported by obtained mean
value 2.08 in rank 5, respectively.
Generally impressions of the two groups of the
Aramin on problem encountered as slightly encountered
supported by the obtained overall mean value of 2.51.

TECHNOLOGY
CHAPTER 5
Summary, Conclusions and Recommendations
Summary
The salient findings of the study are the following:
1. On the how do the respondents asses the promotional
activities of Batis Aramin.
1.1 The general impressions of the summary of two groups of
variable presented under promotional activities of Batis
Aramin as effective supported by obtained overall mean value
of 3.97.
1.2 There is strong evidence that there is no significant
difference on the assessment of the two groups of
respondents on the promotional activities of Batis Aramin in
terms of selling. And there is strong evidence that there is
no significant difference on the assessment of the two

groups of respondents on the promotional activities of Batis
Aramin in terms of Pricing.

2. On the significant difference
TECHNOLOGY
on the assessment of two
groups of respondents.
1.1 The computed t-value of 1.098 is less than the t
critical value of 4.303 with 8 degree of freedom at five
percent level of significance. The statistical decision is 46
to accept the null.
44
1.2 This implies that the two groups of respondents
Batis Aramin in terms of selling when two grouped according
to local community and local tourists. This implies that the
two groups of respondents perceived same perception on the
promotional activities of Batis Aramin in terms of pricing
when to group according to local community and local
tourists.
3. On the common problem encountered by the local community
and local tourists of Batis Aramin?
The two groups of respondents generally assessed item 5
which is high entrance fee as moderately encountered
supported by the obtained grand mean value of 2.86 in rank

1; item 1 which is discounts for pwds/senior citizen as
moderately encountered supported by the obtained grand mean

value of 2.83 in rank 2; item 3 which is discount for groups
TECHNOLOGY
as slightly encountered supported by the obtained grand mean

value of 2.35 in rank 3; item 4 which is giving rebates for
travel operator as slightly encountered supported by the
obtained grand mean value of 2.42 in rank 4; item 2 which is 49

free entrance for residence as slightly encountered
supported by obtained mean value 2.08 in rank 5,
respectively.
45
Conclusions
In the light of the findings, the following conclusions
are drawn:
1. The promotional activities in Batis Aramin were
assessed by the respondents as Effective.

2. There is no significant difference on the promotional
activities as to selling and pricing as assessed by the
two groups of respondents.
3. There were problems encountered by the respondents on
the promotional activities in Batis Aramin
Recommendations
Based on the finding and conclusions, the following
recommendations are given:

1. The management of Batis Aramin may consider utilizing
TECHNOLOGY
other promotional activities like e-marketing to

promote their establishment.
2. Provide discounts to birthday celebrators.
3. Consider the season in pricing the entrance in the
resort.

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EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND

Nowadays, companies need to maintain their status in

the competitive race of the global demand. That is where

they need to establish more promotional activities for them

to attract the public and be noticed. Promotional activities

include all the activities carried out by the organization

for promoting its brand. An organization can also promote

its product through public relations i.e by use of

newspapers and media. It can sponsor events to become

prominent in the eyes of the customers. The ultimate goal of

any promotional activities is to increase the sales of its

product or to create brand awareness among consumers. The

process of promoting product or a brand using different

promotional mediums like internet, tv, radio or newspapers

is a promotional activity. The main motto behind promotional

activity is just for creating brand value. This can be

achieved depending on how effectively you promote a product.

One of the methods of promoting a product is promotional

activities mixed with

different advertising like print, billboard, broadcast

media, internet, referral, and internet advertising. By the

use of this consistent activity, this will keep the name of

your company and the benefits of your products upper most in

the mind of the consumer. Promotional activities play a big

role in every resorts and hotels because it draws customers

to patronize the establishment. It is centered on meeting

the customers needs at a very affordable price, which maybe

one of the most including factors to consider. The

profitability and growth of a company will always depend on

how the customers patronize you.

A resorts and hotel is a place used

for relaxation or recreation, attracting visitors

for vacations and/or tourism. Resorts are places, towns or

sometimes commercial establishment operated by a single

company. Batis Aramin situated at the foot of Mount Banahaw,

is among the reasons you would want to go to Lucban, Quezon

home of the world famous Pahiyas Festival and Longganisang

Lucban. Batis Aramin is right across the Kamay ni Hesus

lush resort right at the foot of Mount Banahaw, Batis Aramin

COLLEGE OF HOSPITALITY MANAGEMENT

camping, biking, trailing and so much more. The development

of Batis Aramin rooted from the childhood dream of Mr.

Filomeno D. Valde. The property has been sold to the family

when he was still young. It has become a favorite picnic

place for his friends. It is a blessed land because old

Holy Sepulcre (MahalnaSenyor) during the World War II.

Fascinated by its green meadows, abundant vegetation, cool

spring called the ARAMIN, he decided to convert it to a

The researchers decide to conduct the study in order to

know what promotional activities are explored in Batis

Aramin of Lucban, Quezon and how effective their activities

COLLEGE OF HOSPITALITY MANAGEMENT

The conceptual framework follows the input process,

output (IPO) system, as shown in figure 1, which guided the

researchers in the conduct of their study.

The Input(I)includes the assessment of the Promotional

Activities of Batis Aramin in Lucban, Quezon.

The Process(P) presents the gathering of data through