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Prepare a positioning statement for Flumist using the following template.

For (define target audience) , Flumist is the brand of (describe the frame of reference) that (describe
the core benefit) because (provide the reasoning/attribute)

example : For growing children, complan is the brand of health drink that make them grow faster
because it contains vital nutrients and vitamins they need.

For high risk groups which includes people older than 49 and younger than 5 years age along with
people from age 5 to 49 who have chronic diseases like diabetes and asthma, Flumist is the brand of
new nasal vaccine for influenza that is an innovative and effective (not fully proven) because it can
be administered using a nasal spray instead of an injection and would develop antibodies to resist
the virus from live attenuated influenza vaccine (LAIV).

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