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Company Profile: Electronic Commerce Bangalore, Karnataka Sachin Bansal Binny Bansal
Company Profile: Electronic Commerce Bangalore, Karnataka Sachin Bansal Binny Bansal
Company Profile
History
In-house products[edit]
In July 2014 Flipkart launched its own set of tablet, mobile phones
& Phablet. The first among these series of tablet phones was Digiflip Pro
XT 712 Tablet.
In July 2014 Flipkart launched its first networking router, under its
own brand name named DigiFlip WR001 300 Mbit/s Wireless N Router.
Criticism[edit]
On 13 September 2014, a Flipkart delivery boy allegedly molested a house
maid in Hyderabad.[92] The house maid's employer has been fighting
against Flipkart for justice on this issue, and also for making offline delivery
services safe.[93]
On 6 October 2014 Flipkart launched a promotion called 'Big Billion Day'
with the intention to increase the popularity of their website by targeting a
billion sales in 1 day. This, even though Flipkart achieved the target, led to
public outcry and widespread criticism among consumers, competitors and
partners, heavily damaging its reputation. Many users could not place
orders because of high server load and errors which led to frustration
among customers.[94] Many users who placed orders received emails
stating that their orders were cancelled. [95] Most of the products were sold
for less than cost price, and Flipkart was accused of killing competition.
Major competitors filed complaints against Flipkart to the commerce
ministry, claiming that selling products lesser than cost prices is against the
commerce policy of the country.[96] The Ministry said that they would
formulate new trade rules for electronic retail after this incident. [97][98]
Flipkart received mass criticism on the subject of net neutrality after their
announced partnership with Airtel to use the Airtel Zero platform which
would have made the Flipkart app free for Airtel Users. On 14 April 2015
Flipkart retracted its decision to use Airtel Zero platform. [99]
Awards and recognition
In April 2016, Sachin Bansal & Binny Bansal were named in 100 most
influential people by TIME
One can easily call that a risky move. In a country where people
have various tastes and preferences, an ecommerce start-up
will always have enormous challenges. In India, people often
prefer to shop in person and buy goods they see and like. Today,
thanks to Flipkart, e-commerce has become one of the fastest
growing sectors in India.
How it Started
Flipkart began selling books to begin with. It soon expanded and
began offering a wide variety of goods. Innovating right from
the start, Flipkart has been home to few of the striking features
of Indian e-commerce.
Fundings History
Evolution
Acquisitions
Flipkart also acquired few companies like Myntra.com,
LetsBuy.com etc., to better their presence in the market. With
the entry of Amazon.com in India, the competition between the
companies has seen many takeovers. Flipkarts journey from a
small book e-retailer to Indias largest e-commerce platform
inspires a generation of start-ups. In a country where
stereotypes are common, Flipkart managed to break the norm
and change the ecommerce industry in India for ever. Flipkarts
story proves that if you have a great idea, and you are a doer
and not a thinker, success is not far off