Client X: Instagram

Examples similar to Wolfs:

Interesting concept! - https://www.instagram.com/raymourflanigan/
https://www.instagram.com/belfortfurniture/
https://www.instagram.com/RoyalFurnitureCompany/

Instagram Strategy and Marketing:

Content in a visual world:
1. Show off product and services
a. Get creative.. Personification?
b. Dont completely focus on furniture but more beautiful photo
Ex. new furnishings, or most popular
2. Go behind the scenes
a. Including employees create a more personal page, allow
consumers to relate
Ex. video of designers putting a floor showcase together.. Speed the video up to keep
interest because vids can only be 15 seconds long
3. Post Exclusive Deals
a. Offer discounts or promotional deals
b. DO NOT bombard your followers!
4. Hashtags
a. Caption help tell the story behind image, hashtags get image seen
by those outside current sphere of followers
b. Increase influence and grow in followers by using:
i. Popular/trending hashtags
ii. Highly relevant hashtags for a more targeted
audience
5. Include physical location if possible
a. Benefit for local audience
6. Copy
a. Descriptive, keywords, creative
b. Dont try to over sell.. Subtle = key
i. Say: look into our. versus On Sale, Buy Now

Advertising: three formats

1. Photo ads: sponsored label above photo
a. Learn More Button, under photo
2. Video Ads: accompanied with sponsored label
3. Carousel Ads: feature multiple photos that the user can swipe through
Note: Keep in mind that you currently need a Facebook account to create an Instagram ad; ads
can only be created in Facebook ad creation orPower Editor

Tips and Tricks

1. Links dont work on instagram
a. Only working link available is in the profile
 b. Note: if you're promoting a specific page or running some sort of
promotion, you can change the default link in your biography to the link of that
particular page
2. Keep posts about your brand
a. Dont stray from company products,
b. keep things relevant for a clean/organized page
3. Optimal posting Frequency
a. What works best with your audience, experiment!
b. According to Union Metrics after monitoring 55 brands most post
an average of 1.5 times per day
c. Post too much and risk decrease in followers and engagement
4. Use company logo somewhere within profile
5. Consider adding one brand-specific hashtag to your profile so users know it
belongs to you.
6. Instagram Bio
a. keywords/hashtags are not searchable
b. Instead use bio to clearly explain what your brand is about
c. Entice to click through to your site
7. Follow others

Note: Instagram User Stats

400 million active users
75% are outside the US
Over 60% of users log in daily
90% of instagram users are younger than 35
48.8% of brands are on instagram as of 2016 and is predicted to rise to 70.7% by
2017
Engagement with brands on Insta. is 10 times higher than FB, 54xs higher than
Pin and 84xs higher than twitter
Over of users have used phone to purchase a product online
Posts that include another handle gain 56% more engagement
Posts with at least one hashtag gain 12.6% more engagement
Posts with a location receive 79% more engagement

http://www.businessnewsdaily.com/7662-instagram-business-guide.html
http://www.forbes.com/sites/jaysondemers/2015/12/11/10-instagram-marketing-strategies-
every-brand-needs-to-know/4/#6a1560581207
https://www.brandwatch.com/2016/05/37-instagram-stats-2016
 Reclining Living Room Group

Copy options:
A coastal design to your home can
bring the ultimate vacation at home vibe.
Look into our @TrishaYearwood
collection for more inspiration!
Splash into the deep sea with a look
by @TrishaYearwood ...
Use blue, white and sandy tones to
bring the beach to you! @TrishaYearwood
has the collection to help

Hashtags: #Nautical #Deepsea #Loveyourhome

#VacationAtHome #Instahome #homedecor

Magnolia Home

Copy options:
Home is the most important place.
My passion is to help people create beautiful
and meaningful spaces in their home. -
Joanna Gaines.. Coming Soon to locations
near you!
Combine your home with vintage
elements for a fresh and simple look. Look
forward to our collection by @JoannaGaines

Hashtags: #vintage #simple #homesweethome

#decor #furniture

Casual Transitional 7-Piece Dining Set

Copy Options:
Accessorize like a pro, create a point of
interest by grouping similar items together
much like the playful insect photos...
Dont be afraid to show your
personality by adding rugs, lamps, plants,
wall art and florals to any room
Make a little room giant by using using
light colors and tall long window to give the
illusion of height Shop similar looks through
the link in our bio.

Hashtags: #accessory #showyourpersonality #tipsandtricks #inspire