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Hoach Dinh Khoi Su DN 3026
Hoach Dinh Khoi Su DN 3026
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1. Tm tt tng kinh doanh
Hin nay nguy c n t ba n hng ngy do dng phi rau khng sch, rau
c hm lng ho cht, c t cao ang e do sc kho, tnh mng con ngi. Th
trng rau sch Kin Giang ang rt bc xc. Xut pht t thc t , chng ti
mun thnh lp cng ty mang tn "HIP LI" chuyn cung ng cc loi rau sch,
rau an ton vi hy vng gp phn bo v sc kho ca ngi tiu dng.
a. im mnh
b.im yu:
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c. C hi
- Nh nc ang to iu kin cho vic pht trng cc cng chuyn canh rau sch
iu ny ng ngha vi vic thun li cho ngi dn trng rau sch v thun li
vic pht trin cc vng chuyn canh rau sch ca cng ty lp nn sau ny.
- iu kin kinh t ngy cng pht trin, ngi dn s d dng chp nhn mc gi
ca cc sn phm rau sch cng ty sn xut ra.
d. Nguy c
b. Quy m d n
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cng nh cc knh tiu th. S a dng ny c th hin qua s
ngnh hng sau:
S 1: Ngnh hng rau Thnh ph
Nng dn Hp tc x
Sn phm
t cc
tnh khc
Bn l
V H THU V NG XUN
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Rau mung Bp ci
Rau ay Ci cc
Hnh Ci chp
Mp Su ho
B ao X lch
Da chut C chua
Mp ng Da chut
Su su Mp ng
B ao
Ci ng
Su su
Cn ty lt
Rau thm
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5.2 Gi c
T khi Vit Nam gia nhp WTO ,c s cnh tranh can thip ca cc doanh
nghip nc ngoi, th vn v gi c lun dc cc doanh nghip quan tm ch
trng. Cng ty kinh doanh mt hng l rau sch, mt sn phm lun c mc cu v
cung rt l ln. Cc cng ty cnh tranh lun tm mi cch chim lnh th trng.
V th cng ty chng ti lun cao cht lng v gi c ln hng u. Cng ty
tin hnh xc nh gi c thng qua chi ph sn xut v gi bn trn th trng
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i vi nhng sn phm l rau (mt sn phm d hng ,khng gi c lu v
d dp nt )th cng ty phi xc nh knh phn phi cng ngn cng tt.Chin
lc bn hng thng qua cc knh phn phi ca cng ty c thc hin di hnh
thc :knh phn phi 1 cp .i vi loi knh phn phi.Th rau an ton c a
t ni sn xut n tay ngi tiu dng thng qua cc siu th v qua cc ca hng
bn rau an ton
Cc trung gian ny s hng hoa hng tnh bng % doanh thu bn hng v s
chu trch nhim qun l trc tip sn phm ca cng ty . H thng phn phi ca
cng ty s c thit lp di hnh thc knh 1cp .
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5.4 Qung co v xc tin bn
lm cho khch hng tin tng rau ca ca hng l rau sch, Ti tp trung
vo nhng bin php tc ng ti tm l v trc quan ca khch hng. Ti thc
hin chin lc kinh doanh: Khc bit ho so vi i th cnh tranh. Trong chin
lc ny ti s to ra s khc bit v ni bt ca ca hng so vi i th cnh tranh
trn cc mt sau:
Vi tn ch kinh doanh ny ca hng Rau Xanh mun cao ngi tiu dng,
mun to s tin tng v gn gi vi mi nh. ng thi n cng th hin quan
im ca ca hng: Uy tn v cht lng l hai yu t quan trng nht trong s
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thnh cng ca ti. Trong tng lai ti mun thnh lp h thng cc ca hng bn
rau sch Kin Giang, mun cung ng trc tip phn ln rau sch cho mi ngi
tiu dng Kin Giang.
b. K hoch qung co
Khi d n pht trin chng ti s qung co thng qua cc phng tin khc
nh:
* i pht thanh
* Ngoi ra khi pht trin cng ty s xy dng trang web ring ca cng ty va
gii thiu sn phm ca cng ty cho ngi tiu dng!
c. K hoch khuyn mi
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quan h hp tc lu di thng xuyn (mua sn phm vi s lng ln v thng
xuyn), s chit khu vi gi u i v min ph cc chi ph ngoi sn xut. i
vi nhng mi lm n mi , chng ti s u i mc i ng v s lng cng nh
cht lng sn phm.
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e. Xc tin bn
phc v
Sn
phm
Rau
By bn Chng nhn
Bin php bn hng ca ca hng Rau Xanh tp trung vo lm cho khch hng:
Cha bit Bit Mun mua Mua Tin tng Mua thng
By bn Chng nhn
xuyn
sn phm Cht lng
Do rau sch nhn b ngoi rt kh phn bit vi rau thng, thm ch rau thng,
rau khng sch c phun thuc ho cht nhiu trng cn ti ngon hn rau sch.
Qua nghin cu th trng chng ti thy iu sng cn vi ca hng Rau Xanh
cng nh i vi cc ca hng bn rau sch khc, xt t gi tr cm nhn ca ng
tiu dng li l cp th II v III ca sn phm. y l im yu nht m i
thu cnh tranh cha lm c. Cc ca hng rau sch mua c rau sch (cp I)
ch c ngha i vi ca hng m thi, cn lm cho khch hng bit, hiu, tin
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mua rau ca ca hng hay khng li l vic khc m n hu nh ph thuc vo cp
II , III.
+ Ni sn xut sn phm.
+ Ca hng bn.
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Sn phm c hnh thnh v ch o gim st bi cc bn: C quan ch o gim
st (Chi cc bo v thc vt Kin Giang); ngi sn xut v nh phn phi.
Vic by bn sn phm
Vic by bn sn phm rau rt quan trng, c ca hng cng ty c bit ch
.
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+ Bn hng qua in thoi
6. K hoch sn xut
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6.2 S quy trnh thu mua rau sch
Ni cung cp rau
ng gi sn phm
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7. K hoch nhn s
7.1 S c cu t chc
Ban Gim c
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m bo rng hot ng hng ngy ca cng ty dc thc hin ph hp vi
ch th, k hoch ngn sch, trnh t chnh sch v ngh quyt do ch u t
ra.
- Chu trch nhim thc hin cc cng vic hnh chnh, quan h vi cc c
quan c thm quyn a phng.
- Chu trch nhim trong qu trnh sn xut, thu gom vn chuyn sn phm
* Ban gim c
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- Gim c iu hnh : 15 triu ng/ thng
* Phng k ton
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Kt lun
D n khi nghip cng ty c phn sn xut kinh doanh rau sch chuyn
cung ng cc loi rau sch l ph hp vi iu kin thc t. Mi ngi, mi gia
nh v ton th x hi lun cn c rau sch: Mn n hng ngy khng th thiu
trong mi ba n ca ngi Vit Nam . Vic quan trng nht l ca hng Rau
Xanh hng ti l Tt c v sc kho ca ngi tiu dng theo ng tn ch
ca cng ty t ra l Hip Li- Rau sch cho mi nh. Chng ti tin tng
vo s ng h ca x hi i vi d n v tin vo s thnh cng ca cng ty
TNHH Hip Li.
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MC LC
LI M U............................................................................................................... 1
5.2 Gi c................................................................................................................... 6
6. K hoch sn xut..................................................................................................... 14
7.1 S c cu t chc.............................................................................................. 16
Kt lun.................................................................................................................. 19
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