Trn Ch Ha 5 Bc khi nghip Kinh doanh Online t ph

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Trn Ch Ha 5 Bc khi nghip Kinh doanh Online t ph

MC LC

M U ........................................................................................................................................................ 3
...................................................................................................................................................................... 4
BC 1: CHN SN PHM hoc DCH V.................................................................................................... 5
NHNG NGUYN TC CHUNG .................................................................................................................. 5
TI LY U RA SN PHM ...................................................................................................................... 7
BC 2: K HOCH KINH DOANH & MARKETING ...................................................................................... 14
#TH TRNG ......................................................................................................................................... 14
#I TH ................................................................................................................................................ 16
#KHCH HNG ........................................................................................................................................ 17
#NGN SCH ........................................................................................................................................... 19
#RI RO ................................................................................................................................................... 19
Bn k hoch kinh doanh online thu gn ............................................................................................... 20
BC 3: XY DNG I NHM ................................................................................................................. 23
CC V TR TRNG YU:........................................................................................................................... 23
Tm li nhng th quan trng................................................................................................................ 25
BC 4: MARKETING & BN HNG ........................................................................................................... 27
KNH TIP TH ......................................................................................................................................... 27
QUNG CO FACEBOOK ......................................................................................................................... 28
NHNG LA CHN KHC ....................................................................................................................... 38
SMS MARKETING..................................................................................................................................... 41
BN HNG............................................................................................................................................... 42
TM KT ...................................................................................................................................................... 50

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Trn Ch Ha 5 Bc khi nghip Kinh doanh Online t ph

M U

My nm trc ti tng m mm, hc hi tm ng i trn con ng l{m

marketing - kinh doanh online, mt m|t vp ng~ khng h t.

Ti tin nhiu ngi c th th{nh cng vi internet hoc c th l{m tt hn nu

tham kho nhng b{i hc t ngi i trc. Ebook n{y c vit da trn
nhng tr~i nghim thc t trong qu| trnh l{m kinh doanh ca ti. }y ti s
tp trung v m hnh, v t duy kinh doanh. Hy vng s em li gi| tr hu
ch n{o cho cng ng, c bit dnh cho nhng ngi mi khi s hay
mun tham gia lnh vc n{y. Cng nh nhng ngi ~ v{ ang kinh doanh
mun tham kho ti u ha cng vic kinh doanh trn internet ca mnh.

D ~ c gng nhng ebook vn c th mc sai st. Mong nhn c s gp

v{ ng h ca c|c bn.

Cm n bn ~ quan t}m,

Trn Ch Ha

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Trn Ch Ha 5 Bc khi nghip Kinh doanh Online t ph

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Trn Ch Ha 5 Bc khi nghip Kinh doanh Online t ph

BC 1: CHN SN PHM hoc DCH V

C mt sai lm m{ rt nhiu ngi d mc phi l{ tuy duy ng nhn v{ t}m l

|m ng. ng b|n th bn c, h~y b|n th kh|ch h{ng cn. Nhiu ngi vn
ngh rng i ti c sn phm n{y tht l{ tuyt vi, mi ngi s v cng thch
th vi n, c th n ch ng vi bn m{ thi. Thc t li qu| ph ph{ng.
Khng t ngi mt m|t khng t tin bc cng sc vi mt bt u nh vy.

Hy ngh v quy tc 80/20 ca Pareto: 20% sn phm to ra 80% gi| tr cho

hu ht cty. Bn ng b|n bt k c|i g c th, h~y b|n b|n c|i g c th mang
li li nhun cao nht, |ng l{m nht. ng nhn v{o |m ng thy mi
ngi b|n g bn lao v{o b|n c|i . Khi bn ging vi |m ng l{ lc bn cn
nhn li.

NHNG NGUYN TC CHUNG

C 3 loi sn phm chng ta c th kinh doanh: Sn phm thng tin(sn phm

s), sn phm hu hnh & dch v

- Bn phi chn sn phm hay dch v c tnh NHN BN d d{ng. Bn kh c

th kim c nhiu tin nu b|n sn phm khng c tnh nh}n bn (sn xut
nhanh vi s lng ln, lun sn s{ng |p ng). Sn phm thng tin & sn
phm hu hnh (sn phm vt l) l{ nhng sn phm c th nh}n bn. Dch v
thng kh c tnh nh}n bn, ch c th nh}n bn m hnh kinh doanh,
khng th nh}n bn bn th}n dch v mt c|ch nhanh chng. Bn phi d{nh
h{ng gi trc tip phc ph kh|c h{ng th tnh nh}n bn s khng c.

im mnh ca mi trng Online l{ tnh quy m ca th trng. Ba m

chng ta b|n tp ha ch c khch hng quanh khu xm, nhng vi internnet

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Trn Ch Ha 5 Bc khi nghip Kinh doanh Online t ph

chng ta c th bn hng trn ton quc. Vy tnh nh}n bn l{ yu quan trng

cp 1.

Nu cng nh c th may o tng chic qun, c b|n b|nh khoai d|n tng
chic b|nh l{ hng ht

- Nn chn sn phm hoc dch v c tnh tiu hao, mua li nhiu ln. Nu bn
chp nh ci, rt him c ai mua li. Ly hn ri th h cng khng mun chp
li vi bn nu h c ly ngi kh|c.

- Bn b|n h{ng online chn sn phm cng knh, nng chi ph cc vn

chuyn l{ khng c Ok.

- Sn phm m{ b ho{n v vn b|n li c l{ chun. Khng s thiu thi, cha

bn th cn ng khng n{o

- B|n sn phm qu| r dn n i nhm ca bn va cng knh va phi vt

sc, vt t}m ra l{m. T sut li nhun li t th cng khng th kim c nhiu
tin. ng b|n sn phm qu| r.

- Nu phi b|n sn phm gi| rt r th phi b|n vi S LNG LN, quy trnh
l{m vic, x l n h{ng phi t ng ha ti a (Automation). C mt anh
ch{ng ~ hi ti c}u n{y khi mt phn ebook c chia s trn mt group v
marketing c|ch }y khng l}u A ch cho em c|ch facebook t ng b|n
hng vi Oh khng, ng vui tnh vy, bn th}n sn phm khng th t b|n
n. Tt nhin ri.

ti l{ bn cn gim ti a s can thip, gim cng sc trong nhng vic vn

vt lp i lp li, nhng t|c v m c th quy trnh ha, cng ngh ha (|p

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Trn Ch Ha 5 Bc khi nghip Kinh doanh Online t ph

dng phn mm. Vi b|n h{ng trn Facebook c th s dng Pancake chng
hn). Mc ch l{m sao h thng ca bn c th x l c ti a s n
hng trn ng{y(hoc th|ng) vi thi gian, chi ph v nhn s ti thiu. iu
n{y s c l{m r thm c|c phn sau.

- Nu l{ hot trend th bn phi l{ ngi to ra n, tm ra n. Ngi dn u

thng chim th phn nhanh chng v{ tc to ra doanh thu ln nhanh n
kinh ngc. Tr}u chm ung nc c ng thy ngi ta b|n ci g, bn nhp
v c l b|n theo coi chng mt lun c tr ln ch{i. Ngi b|m ui th 2
cng khng phi qu| ti, nu khng phi u tin th nu c th bn h~y l{
ngi ht v|ng th 2 ( ti l{ nhng ngi u tin hoc theo s|t)

Thi im l{ yu t quyt nh trong chuyn n{y. H~y quyt o|n khi nhn ra
c hi, nu trn mi trng Facebook sn phm dch v khng th che du, n
nhanh chng b sao chp v{ bn cng c c hi nhanh chng kim nghim
c phn hi ca th trng vi 1 sn phm n{o (v}ng, lun c 2 mt ca
n)

- Sn phm ng|ch: Xem phn k tip ca ebook

TI LY U RA SN PHM

C 3 m hnh c bn nht: Bn li, t to ra, cui cng l hp tc lin kt

Bn li

M hnh d l{m nht v{ cng cnh tranh nht. Phn ln mi ngi kinh doanh
nh |p dng m hnh n{y. Sn phm d tr nn b~o ha, gi| ng{y c{ng gim v
ai cng mun b|n c h{ng. Cui cng tt c khng ai l{ ngi chin thng.

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chin thng trong cuc chi n{y, bn phi ti u chi ph vn h{nh,

marketing qung c|o(hc k nng chuyn s}u hoc thu ngi gii).

Nhng c bit khi x}y dng c h thng b|n h{ng online bn vng vi 3
nn tng chnh Facebook + Google + Youtube s gip bn ct gim chi ph
qung c|o khon chi ln m{ hu ht nhng i th kh|c vn ang tr h{ng
ngy. (Tuy nhin khng phi tt c c|c loi sn phm u c th |p dng chin
thut n{y, h~y xem phn kh|ch h{ng b dng & kh|ch h{ng ch ng c|c
phn sau ebook)

tm nhn d{i hn bn nn u t v{o thng hiu, mt thng hiu uy tn

c h{ng nghn kh|ch h{ng ng h. Chc chn s l{ u th vic marketing v
b|n h{ng ca bn d l{ b|n li

Ngo{i nhng nh{ cung cp trong nc, rt nhiu ngi ang nhp h{ng t
TQ v u th v chng loi, gi| c (Ebook n{y khng i s}u v{o vn n{y).

T to ra sn phm, hoc lin kt

Nhng ngi c chuyn mn hoc nng khiu chuyn bit thng to ra sn

phm cho ring h. Vd: Ngi gii l{m handmade, l{m hoa giy, ngi gii
thuyt trnh (dy k nng thuyt trnh), ngi l{m qu{ tng, gm x, tranh,
gii v m thc (nh{ h{ng, qu|n n), gii thit k thi trang, t vit c phn
mm... Trong c|c sn phm v thng tin thng c t sut li nhun ln do
chi ph to ra thp v{ t i th cnh tranh hn

Nhng ti khng c nng khiu, ti khng th nhp t mt nh{ cung cp n{o

, khng c c|ch n{o na ? Khng t n vy, h~y s|ng to, h~y ngh v
nhng iu sau }y
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Trn Ch Ha 5 Bc khi nghip Kinh doanh Online t ph

- Hy p dng chin lc LIN KT: Nn bit rng, ngo{i kia c rt

nhiu sn phm cha c tip th. Vd: C|c b l~o hi ng y h c
thuc ng y (gi thit rng thuc tt & kim chng qua nhiu trng
hp), nhng c|c b|c khng bit Facebook Marketing l{ g }u. Bn
hiu ti nh? H~y lin kt to ra sn phm, vi sn phm i t|c l{
chuyn gia nhng vi online marketing chuyn gia l{ bn

- Hy ngh v s thay i: S thay i trong xu hng, cng ngh, lut

php, thi quen trong x~ hi, thm ch l{ thi tit ma v.

{n ng Vit nam, ung bia ru nhiu h{ng u th gii c|c bnh v

Gan gia tng nhanh chng, iu c ngha g vi nhng ngi kinh
doanh online. C th b|n c|c loi tho dc d}n tc gii c m|t gan qua
mng khng? c th ch. Ngi {n ng n{y anh y ang l{m rt tt
iu , phc v h{ng triu ngi trn khp Vit nam

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Trn Ch Ha 5 Bc khi nghip Kinh doanh Online t ph

Mi ngi ang i mt vi thc phm bn ng{y c{ng tr{n lan. Ti sao

khng gip h c c thc phm sch, hoa qu sch, phc v tn nh{
th sao?

D}n vn phng ang c xu hng t vn ng hn v{ thi gian ngi l{m

vic ng{y c{ng nhiu hn, l{ iu khng tt cho sc khe. Bnh bo
ph, tim mch gia tng? Bn c ngh v iu ?

C hng t vn ang tn ti hoc s ph|t sinh ti khng lit k ht

c

Mt nm c 4 ma v{ s thay i ca thi tit kh hu cng l{ c hi

kinh doanh ca h{ng ng{n sn phm, bn h~y n iu n{y v{
chun b ng gi sn phm ca mnh trc c thng. Yu t thi v
khng ko d{i nn bn cn phi nhanh chng chp ly c hi.

- Hy ngh v s khc bit: S kh|c bit v a l, thi gian, tp qu|n vn

ha cng c th to ra c|c sn phm kinh doanh.

C nhiu sn phm c a chung vng n{y nhng khng c quan

t}m vng kh|c, c nhng sn phm r vng n{y nhng t
vng kh|c. Bn bit y ting Anh l{ iu hin nhin x~ hi M, Anh,
ch}u }u nhng li l{ g kh khn vi ngi Vit, ngi Th|i

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Trn Ch Ha 5 Bc khi nghip Kinh doanh Online t ph

Mt ngi ~ b|n ging c}y nho trn mng va l{m cnh va n qu cho
h{ng vn ngi trn khp vit nam. Mt loi c}y kh| ph bin t
Ninh Thun

- Hy ngh v s am m: am m c th to ra sn phm kinh doanh,

bn c nng khiu g? iu g khin bn say m v{ s|ng to. Th g
bn c th l{m tt hn nhng ngi kh|c, h~y to ra & ng gi th{nh
sn phm dch v bn c th cung cp cho mi ngi.

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Trn Ch Ha 5 Bc khi nghip Kinh doanh Online t ph

- Hy ngh vn ca ngi khc: Ni n{o c vn ni c c hi,

khi phn ln mi ngi ang ku ca, ph{n n{n bn h~y tin ti v{ tm
c|c sn phm, gii ph|p, dch v gii quyt vn ca h. Vic kinh
doanh c th bt u nh vy

Li khuyn: Tm th trng ri mi to ra sn phm, ng lm ngc li. Nu

khng bn c th bn phi tr gi t. Trn mi trng online bn c th th nghim
(test - s dng Facebook, hoc cng c tm kim ca google) phn hi ca i tng
tim nng trc khi bt tay vo kinh doanh.

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Trn Ch Ha 5 Bc khi nghip Kinh doanh Online t ph

BC 2: K HOCH KINH DOANH & MARKETING

[ c tham kho 1 s ti liu ]

mt bn k hoch kinh doanh & marketing kh thi bn cn phi tr li

nhng hi lin quan ti c|c vn ln sau:

#TH TRNG

Mt sai lm tai hi m{ rt nhiu doanh nghip nh gp phi l{ ch lo theo ui

mt sn phm hay mt dch v mi m m{ khng bn t}m n th trng v{
mong mun ca n (mong mun ch khng phi nhu cu). n gin l{ nu
bn c gng b|n mt th g m khch hng khng mong mun, h s khng
chu mua.

Mt th trng tim nng l{ khi kh|ch h{ng mong mun mt iu g cha

c |p ng, mc c{ng cao th c hi ca bn c{ng ln. Th trng bo b
cng ging nh mt h nc c h{ng nghn con c| ang i. Mi iu bn cn
l{m l{ mang n mt c|i cn c}u v{ mi nh m{ thi.

Chn 1 phn khc thch hp

Nu bn ni rng kh|ch h{ng mc tiu ca bn l{ d{nh cho mi ngi th s

khng c ai l{ kh|ch h{ng ca bn. Th trng ng{y nay y ry nhng i th
cnh tranh trc tip v{ gi|n tip l{ mi e da cho cng vic kinh doanh ca
bn. Bn s d tn ti v{ ph|t trin th{nh cng hn trong mt vnh nh ch
khng phi trong mt bin ln. H~y chia th trng ra th{nh nhiu phn b|nh

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Trn Ch Ha 5 Bc khi nghip Kinh doanh Online t ph

nh v{ nm trn phn , sau h~y bt u x}m nhp ph}n khc mi (nh l{

ch sau khi nm trn phn b|nh u tin!).

Bn cn c c mt bc tranh r r{ng mnh mun tr th{nh. H~y chc chn

vic chn la ph}n khc li cun bn v{ vic tip xc n khng gp nhiu
tr ngi. Khng g t hn khi bn chn mt ph}n khc th trng m{ bn
khng th i thoi c vi n hay bn phi tiu tn mt khan tin rt ln
trong lc tip cn n.

Th trng c ln khng?

Ti khng mun ni ti vic ch b|n 1 v{i sn phm. Vic bn hng trm, h{ng
nghn sn phm th bn cn xem xt liu th trng ca bn c ln b|n
sn phm h{ng lot. Thng thng th trng ln th c nhiu nh{ cung cp
cng b|n mt sn phm dch v. Bn c th th nghim, nu phn hi tt tc
vn cn ch cho bn, hoc bn phi c nhng u th c bit trc khi nhy
vo.

Cn mt th nh kh|ch ngi ta gi l{ th trng ngh|ch (niche). Bn c th

ch l{ c| nh bi gia bin ln v{ b n tht ( th trng ln) hoc l{m mt c|
ln con sng nh (th trng ng|ch niche). V d mt s th trng ng|ch
gi nh ti c th k nhanh nh:

- Sn phm d{nh cho ngi sau sinh

- Thc phm n king cho ngi bo
- Dch v cho ngi bn rn
- Giy chuyn cho ngi chy b

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Trn Ch Ha 5 Bc khi nghip Kinh doanh Online t ph

- Xe p a hnh
- cho d}n pht, du lch m~o him
v.v v v.v

Ghi nh:
Khi CU < CUNG l{ c hi cp 1 bn nhy v{o
Khi CU > CUNG l{ lc bn nn rt lui l{m vic kh|c. ng c m n xi
chuc ly thua l.

Tm li: hiu c th trng bn cn tr li nhng cu hi sau:

}u l{ ph}n khc th trng cha c |p ng?

}u l{ ph}n khc th trng ln gip t c li nhun?
Th trng c nhiu i th cnh tranh khng?
}u l{ im yu ca i th cnh tranh?
Liu th trng n{y c gip ti ph|t huy u th cnh tranh ca mnh khng?

#I TH

i th l nhng ai? H mnh yu c no?

Bn khng th v|c kim ra trn m{ khng bit thc lc ca i phng th

n{o, bn phi chun b n dc & phng |n t|c chin phi khng n{o?

Khng ging nh c|c lnh vc t{i chnh, cng nghip, sn xut mi trng
kinh doanh online tr mt v{i i gia tm c th s cnh tranh gay gt khng
phi bi tim lc t{i chnh m{ bi s lng i th ng{y c{ng nhiu theo cp

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Trn Ch Ha 5 Bc khi nghip Kinh doanh Online t ph

s nh}n v tiu chun tham gia cuc chi rt thp. i th d d{ng tham gia v{
ng{y c{ng nhiu vi mt th trng bo b

Nghin cu i th tm kim iu g:

- H ang cung cp sn phm theo c|ch n{o v{ phn hi ca th trng

vi sn phm ca h ra sao. V d: Ngo{i knh facebook, h cn b|n
hng trn Website khng?

iu g khin knh Facebook ca h mnh hn ca bn, hnh nh, c|ch

sale, chm sc kh|ch h{ng ca h nh th n{o? (bn c th ng v{i tr
kh|ch h{ng lin h mua hng v{ hc hi)

- Bn c th lm iu g tr nn khc bit, th m{ theo bn l{ s

kh|c bit rt c ngha m{ i th ca bn cha l{m (hoc cha l{m
tt). Mt t huyt m{ bn c th lp y

- C|c chin lc v gi| ca h th n{o, gi| so vi bn ang cao hay thp

hn. Ti sao li cao hn c phi sn phm dch v h tt hn, c |o
hn ca bn? Ti sao li thp hn? bn c th hc hi c h im
g?

#KHCH HNG

Nm thng tin v kh|ch h{ng cng l{ bc u tin trong vic b|n h{ng. Bn
phi bit c (1) ai l{ kh|ch h{ng ca bn, (2) h mong mun u g v{ (3)

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}u l{ ng lc gip h mua h{ng nhng yu t cn thit ca mt k

hoch marketing hiu qu.

ng nhm ln mong mun vi nhu cu. Kh|ch h{ng khng nht thit phi
mua nhng g h cn, nhng h s mua nhng g h monng mun. Mt v d,
bn ngh sao nu c nhiu ngi n mt ca hiu mua mt chic qun i
h cn v{ tr v vi mt chic |o s mi, mt |o trong v{ mt i gi{y? Hay l{
nhng ngi n siu th h{ng ng{y ch mua sa v{ trng nhng li tr v
vi b|nh pizza, b|nh kem v{ c|c loi b|nh ko kh|c.

Con ngi mua nhng th h mong mun (tt nhin l{ khi h c tin!) ch
khng phi nhng th h cn.

tht s hiu r khch hng bn cn tr li nhng cu hi sau:

Kh|ch h{ng tim nng ca ti ~ mua nhng th tng t nh th n{o

? (mua ti ca h{ng, trn internet hay t giao tn nh{ ?)

Ai l{ ngi quyt nh mua h{ng v{ ai l{ ngi c nh hng nht i

vi quyt nh mua h{ng?

Nhng thi quen ca ngi tiu dng l{ g? V d, h thng ly thng

tin sn phm t ngun n{o? (truyn hnh, s|ch b|o, tp ch)

ng c thc y mua h{ng ca h l{ g? (v bn ngai, bo h{nh, s

thng dng, yu t sc khe, s sang trng)

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#NGN SCH

Lp ng}n s|ch marketing Ng}n s|ch marketing ph thuc v{o vic bn mun
thit lp chnh x|c n mc n{o. Vic tnh to|n chi tit khng cn thit nu
khng d liu v n.

Trc ht, nu cng ty ca bn ~ hot ng c nhiu nm th bn c th d

d{ng thit lp ng}n s|ch marketing da trn doanh s v{ chi ph marketing
nhng nm trc }y, tnh tan chi ph d{nh cho mi kh|ch h{ng v{ chi
ph trn mi sn phm

Bc tip theo l{ x|c nh chi ph marketing cn thit cho 1 sn phm t

da v{o ch tiu doanh s hay nhu cu kh|ch h{ng x|c nh ng}n s|ch
marketing. Kt qu n{y khng tht s chnh x|c nhng s gip bn o lng
c mt ng}n s|ch cn thit gip t c mc tiu ra.

#RI RO

- C|c ri ro c th gp phi nh nhu cu th trng thay i, nn tng b|n h{ng

online c vn (trc trc qung c|o FB chng hn) bn ng ph vi vic n{y
nh th n{o. C phi cn c}n nhc trong vic nhp h{ng ha sao cho linh hot
trnh tn h{ng hay khng

- Nh{ cung cp tng gi|, i th ph gi

- Ri ro v nh}n s b vic(c bit l{ nhng v tr ch cht), thiu s k tha

{o to c th dn ti gi|n on hoc sp

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- C|c ri ro v chi ph ph|t sinh, ri ro v ph|p l

Bn k hoch kinh doanh online thu gn

Mc ny p dng cho c nhn, i nhm nh s dng. Gi s rng bn ~

ph}n tch c|c yu t trn, }y l{ iu bn l{m tip theo

Ti khng a ra biu mu c th, tng ng{nh ngh, sn phm hay dch v

kh|c nhau s c bng k hoch kh|c nhau. Bn c th tham kho c|c tham s
sau:

t nht bn phi chun b mt File Excel tnh to|n theo tng n v sn phm
t c th truy xut ra c doanh thu, doanh s, li nhun theo ng{y,
thng.

- Gi| nhp
- Gi bn
- Chi ph c nh
- Chi ph khng c nh
- Lng thng
- Chi ph qung c|o
- Cc vn chuyn
- T l h{ng ho{n tr c tnh
- Doanh thu c tnh
- Doanh s c tnh
- im ha vn
- Li nhun c tnh

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Trn Ch Ha 5 Bc khi nghip Kinh doanh Online t ph

Mc ch bc n{y l{ c bc tranh s b v hot ng ca bn. Mi khi c

mt yu t thay i nhn v{o Excel bit c thc trng th n{o.

Li khuyn: Bn nn review li bn k hoch ny nhiu ln vo nhng thi

im khc nhau trc khi p dng. C th tham kho kin ngi c kinh
nghim nhm trnh nhng sai st ch quan.

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Trn Ch Ha 5 Bc khi nghip Kinh doanh Online t ph

BC 3: XY DNG I NHM
[Nu bn kinh doanh nh l, bn c th kim nhim. Tt nhin mc tiu ca chng ta l hng n mt
b my kinh doanh nn bn vn c th tham kho trc]

Mc ch l{ m bo bn KHNG phi l{ ngi l{m tt c. C|c v tr

Marketing, telesales, qun l nh}n s, tin nong nn c ngi ph tr|ch.
Nguyn tc l{ bn phi WORK ON thay v WORK IN th mi hiu qu v{ nh{n
c.

Ngha l{ g? bn phi x}y dng quy trnh lm vic t hot ng, khng cn
bn phi chy ra chy v{o nhc nh hay ch bo. Bn ch l{ ngi quan s|t v{
iu chnh Business khi cn, nhng bn khng phi l{ ngi thc thi. Bn du
lch th cng vic vn chy u. Nu bn l{ key ca c h thng khi bn ri khi
b{n l{m vic, cng vic cng dng theo.

CC V TR TRNG YU:

#Manager (qun l)

}y l{ ngi thay bn theo di, c thc cng vic c trin khi ng k

hoch, kim tra kt qu. Ngi n{y trc tip b|o c|o ln bn c|c kt qu sau
cng. Manager cn phi l{ ngi cao s r r{ng, c tnh k lut tt.

#Marketing Leader

Ngi ph tr|ch to{n b vic marketing, nhng i nhm nh, ngi n{y
thng kim nhim lun chuyn mn. V tr n{y c bit quan trng, v tr n{y
nn c tr theo kh nng ng tr lng c nh, khuyn khch tinh thn
hng say v{ s|ng to. V tr ny cn nhiu s tri nghim, hiu bit k thut l
li th, thin chin v chu p lc cng vic cao.

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Trn Ch Ha 5 Bc khi nghip Kinh doanh Online t ph

#Designer

Ti ~ nhc li nhiu ln, ha khng phi vic d vi hu ht chng ta. Hnh

nh, video l{ cu ni kch thch mua h{ng nn phi l{ sn phm ca tay chuyn
nghip. Ngi n{y cn s chm ch nhng c bit l{ kh nng s|ng to v{ bay
bng i khi khc ngi

#Telesales

}y l{ v tr kh| d tuyn dng, yu cu ch yu v mt k nng giao tip, ni

chuyn. Tuy nhin i ng ny cn c o to tht chun v chu o, h
phi tr th{nh chuyn gia vi sn phm ang b|n. C t{i liu, c b ng}n h{ng
c}u hi, c training & test trc khi cho ra trn (r hn phn BN HNG
pha sau ebook).

#SEO

Nu bn |p dng knh marketing trn h thng website, v tr n{y l{ rt cn

thit (tuy nhin bn c th thu ngo{i). V tr n{y cn kt hp vi c|c nh}n
vin ni dung, Designer trong qu| trnh l{m vic. i vi v tr n{y cn s am
hiu h thng web, c nhiu tr~i nghim thc t, chm ch khng th thiu v
SEO vn l{ lnh vc thng c nhiu vic nh, nhiu vn v k thut phi
thc hin thng xuyn

#Content Creator

Theo xu hng trong marketing s, v tr n{y ang c trng dng. Tuy

nhin bn cng c th thu ngo{i. Yu cu thng l{ nhng ngi c tnh s|ng
to, linh hot trong vit l|ch (thng l{ hc ng{nh x~ hi)

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Trn Ch Ha 5 Bc khi nghip Kinh doanh Online t ph

i nhm ca bn phi c Cng ngh ha, quy trnh ha

p dng cng ngh vo cng vic, khng th vit tay n h{ng gi cho khch
hng c. Phn mm bn hng, phn mm giao vic vv.. nhng th khng
h t, c ci cn free.

Ti khng i s}u v{o vic xy dng biu mu hay quy trnh }y. Ebook n{y
tp trung vo mc tiu thay i t duy kinh doanh online.

Tm li nhng th quan trng

- Bn khng nn l{ ngi lm tt c hy WORK ON thay v WORK IN

- Tuyn nhn s ch cht, tr lng theo nng lc
- Cc v tr trng yu:
Qun l (manager), Marketing Leader, Designer, SEO, Telesales

- Xy dng quy trnh h thng t hot ng theo nguyen tc c thit

lp t u, trnh vic phi can thip thng xuyn
- {o to l khng th b qua, c bit l nhn vin bn hng
- Cng ngh ha nhm tng nng sut, gim sai st

Tm li d bn bit chi nhc, nhng ng b thi gian chi nhc, nn ngh n

vic ch duy dn nhc thi (nu bn ang lm mt mnh c l cng nn ngh v
iu ny)

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Trn Ch Ha 5 Bc khi nghip Kinh doanh Online t ph

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Trn Ch Ha 5 Bc khi nghip Kinh doanh Online t ph

BC 4: MARKETING & BN HNG

KNH TIP TH

Khng phi tt c cc knh tip th u ph hp cho 1 sn phm c th. Chn

knh marketing online ph hp vi c trng ca sn phm l yu t quyt
nh thnh cng.

- Sn phm c nhu cu cn thit, khch hng mua v CN, PHI. }y l{ i

tng khch hng ch ng, h tm mua sn phm qua cng c tm kim
Google. Cc sn phm dch v c th k nh: gia dng, My in, Ca s li
thp, Sa cha iu ha (khng ai ngi rnh qung co xut hin trn FB mi
gi n sa c|i iu ha ang hng c) vv

Vi cc sn phm ny bn c th xy dng H THNG MARKETING bn vng

trong mt h sinh th|i tng t|c vi nhiu nn tng khc nhau(}y l{ mt ch
chuyn su k thut, ti xin chia s ti liu ph hp khc. Bn cng c th
tham gia c|c kha {o to chuyn su cc trung tm {o to online
marketing tuy tn. Nu mun cn li khuyn, t vn hay gii |p thc mc bn
c th tham gia offline ny: http://kingnet.edu.vn/internet-talk/ - }y l{ bui
ni chuyn min ph thng xuyn c t chc bi KingNet).

Sn phm theo xu hng, sn phm tin ch, cc sn phm gi thp, khch

hng mua v MUN, THCHc s thc y ca yu t cm xc, thch th mua
}y l{ lp khch hng b ng: Khch hng khng ch ch tm kim nhng
mua hng khi thy qua qung co trn mng x hi (Facebook, zalo..) hoc
trn cc Ad-Network ph bin Vit nam.

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Trn Ch Ha 5 Bc khi nghip Kinh doanh Online t ph

Ngha l{ g, d bn c mun hay khng th hng ngy vn thy hng t qung

co trn Facebook News feed ca mnh, vn thy banner khi v{o c b|o, lt
web hoc khi thy bn b share, comment v mt sn phm/dch v n{o
trn facebook

QUNG CO FACEBOOK

Ti dnh ring mc ny v hin ti ang c rt nhiu ngi s dng qung co

facebook bn hng hay qung b dch v ca mnh

1. Qung co Facebook khng hiu qu

- Phi thc hin A/B testing, chng ta khng th bit kh|ch h{ng ngh g }u,
ng c o|n, ch c thc t l{ ch}n l. A/B testing test nhiu phin bn
khc nhau ca qung co t chn mu hiu qu nht. Cc phin bn dng
test l:

Cng HEADLINE (Tiu ) nhng kh|c HNH NH

Cng HNH NH nhng kh|c HEADLINE
Cng HEADLINE, HNH NH nhng kh|c PHN LI QUNG CO
Cng HNH NH, HEADLINE, PHN LI nhng kh|c TARGET: Ph}n
on tui, vng min, s thch, hnh vi

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Trn Ch Ha 5 Bc khi nghip Kinh doanh Online t ph

trn mi l concept & i tng cn test, phng php thc hin test l mt yu t k thut
khc. Nu quan tm ti Qung co Facebook, bn c th tham gia cc bui t vn min ph
thng xuyn c t chc ti KingNet

Phn ny ch :

- HEADLINE cc k quan trng cng nh hnh nh vy. Vit HEADLINE cng

cn hc. C vi quy tc: Con s, Vn iu, So snh, n d v.vc l cn mt ti
liu chuyn s}u kh|c trnh by vn ny. }y c mt vi ch :

Khng nn th ny:

TNG BNG KHUYN MI, GIM GI RT SC, NHANH TAY S LNG C

HN, HNG LOI 1 CHT LNG TT NHT LUN -> Dng nh n ~ tr
th{nh v ngha (ca c b bn t ghp, tng c ti t vn)

Hy nh th ny:

T ba nhp hng c nhiu kh|ch t nn shop cng ch cn 15 i, nu thch

bn nn mc lun i. Gi| th bn c tham kho, }u ht r hn }y.
Comment S T mnh gi li nh. Ch l mt v d ca ti

- TEST: Nu ch c mt s rt nh d liu (Like, reach, comment) cha th

|nh gi| kt qu cui cng, cn c mt lng Data nhiu (v d trn 500,
1000 reach chng hn) Facebook tr v kt qu ng nht. Facebook da
vo nhng tng t|c u tin ph}n tch ra i tng ti u ph hp vi
qung co ca bn, nn ng vi vng tt test.

29
Trn Ch Ha 5 Bc khi nghip Kinh doanh Online t ph

Facebook phn tch th no: V d. c 10 comments trong c 1 comment l ngi trn 32

tui, 6 comments l ngi t 22-28, 3 comments t ngi dng c i tui 29 -31 th
Facebook nh gi i tng 22-28 l i tng ph hp v ti u nht phn phi qung
co ca bn ti h nhiu hn. iu ny cng ng vi s thch hay hnh vi. V tt nhin
Facebook kt hp nhiu yu t da trn vic nhm mc tiu (target) ca bn

- Phi chia tr. Sau khi A/B test, chn c mu qung co tt. Hy chia
ngn sch cho nhiu ti khon qung co(nu mun gia tng s tip cn ti
khch hng) chy cng lc nhiu nhm Nhm qung co trong mt chin dch
(Ad set) v nhiu ADS

- Hnh nh l{ im kt ni u tin c ngha quyt nh mi ngi c tng

tc tip vi qung co ca bn hay khng. Nu khng bn cng khng c c
hi v{o vng trong ri. Vy nn phi u t xng |ng v{o hnh nh & nn
c thc hin bi tay chuyn nghip. Kim tra m bo hnh nh hin th
chun trn c Desktop & Mobile trc khi n nt to qung co. (Bn cng c
th to ring mt bn qung co cho Mobile v mt bn qung co cho Desktop)

- Ch nhng sn phm phc v s ng, nhu cu c tnh I CHNG, khng

nn target su, qu| s}u i khi bn mt khch hng. Khng phi tt c mi
ngi u cp nht mi th v h trn Facebook, mt s ngi ln FB like,
share, bnh lun in cung, nhng s kh|c th ngc li (m FB li da vo
cc hot ng v hnh vi nhn dnh ngi dng, bn s dng nhn dng
ny nhm ti trong qung co). Ch nhng sn phm ngch cho khch
hng c c trng khc bit r rt so vi s ng th mi nn test target
su thm v s thch, hnh vi

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Trn Ch Ha 5 Bc khi nghip Kinh doanh Online t ph

- Hy tp thi quen c phn tch qung co hng ngy, hng tun: Chng
hn vi ti khon ca ti trn(xem nh), phn ln cc tnh pha Bc gm HN
th Ads cost kh tt, trong khi nhiu tnh pha nam gm HCM th Ads cost kh
cao (do s khc bit v th hiu, thi quen, iu kin thi tit.. i vi sn
phm l khc nhau). Hoc t bng phn tch kt qu trn (xem nh) chng ti
s tp trung chin dch vo nhng khung gi trong bui sng.

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Trn Ch Ha 5 Bc khi nghip Kinh doanh Online t ph

ng thc mc v chi ph trn tng t|c hnh ny, c th vi bn l{ cao, vi ngi khc
l thp iu ph thuc vo bn bn sn phm c mc gi bao nhiu. Cc sn phm
cc chin dch ny ca chng ti c gi trn 600k. Bn bn sn phm ch c 150K m cost d
l{ 150 th c th vn l cao

2. Qung co Facebook gim hiu qu

Thc mc:

- "sao ca e cng 1 ads set ang chy hiu qu li ko hiu qu na anh?"

- "ti sao ads em c hm hiu qu c hm ko ah?"

- ri sao hm nay ads ca em phn phi chm lm anh !

L do 1:

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Trn Ch Ha 5 Bc khi nghip Kinh doanh Online t ph

Nu Ads ca bn chy trong mt thi gian di n d tr nn nhm chn. Cost

s tng ln thng thng l{ nh vy. Ti sao ?

Trong facebook marketing nu mt Ads set chy trong mt thi gian di,
ngi dng thy nhiu ln ri, n mc nhm th t l ngi nhn n qung
co (Hiding Ads) ca bn tng ln (phn hi tiu cc). Cng l{ lc sc thu ht
gim, tng t|c gim, chi ph tng t|c tng. l{ lc bn nn ngh ti 1 vic

LM MI QUNG CO

ng s dng mi mt ci nh na m. Nhn mi, nhn hoi ri, chn lm.

H~y tay chuyn nghip gip bn thit k li cho bn. ha ko phi ngh
ca phn ln chng ta

nh qung co phi c IM NHN (focal point) nhn vo hnh bn thy

iu g u tin, iu g lm bn nh n khi ri mt i: C phi l{ s mnh
m, tinh t ti tng gc cnh, huyn b hay l ci s vi diu n{o , c khng?

Xem li TIU v t hi: Cn c th tt hn th khng? Cn c th lm

kh|c i khng? h~y th vit ra mt vi la chn ri test A/B nh cc bn.

Nu mt ng{y p tri thng 7 bn chy mt Headline nh th n{y v ngh

cng ng ng c|i bng ri, nghe vn pht ch ch chi.

THNG C HN X HNG TN

nhng l{ mt s ng nhn cht ngi.

Call To Action ~ c cha? (nh LI S T, hay comment t hng) m

c ri th ~ mnh, ngn gn cha?

33
Trn Ch Ha 5 Bc khi nghip Kinh doanh Online t ph

Trong bi vit c th t Call To Action nhiu ch nh. trn cho k li

c, sau cng cho ngi thn trng. C th ng du lun trn hnh nh dnh
cho loi th 3 siu lich thm c, ch nhn nh m thi

Hy m di ng ra xem qung co ca mnh c trn hnh p ch, c OK trn

thit b mobile khng nh. Thi i smartphone m.

L do 2:

=> KHNG PHI BN TI I M HM I TH CA BN TT HN

L vn u gi trong qung co, qung co thng trong phin u gi l

qung c|o c im cao hn, hin th TRC ads ca bn trn News feed.

Ads ca bn i khi khng c hin th (ko dc phn phi) i khi c hin

th trn mn hnh - nh l trn mn hnh ch ko phi trc mt ngi xem.
N nm tt sau trn News feed. H vut, h lt n ads ca bn th oi ri.
Hng th gim, chn ch thm tng cmn t|c na :D Funny cht

Li khuyn: C nhiu tiu ch mt qung co thng u gi, trong c xt

n mc thu ht, v ph hp ca qung co ca bn vi i tng ngi
xem (im ph hp). Xem li l do 1 v phn 1. Qung co Facebook khng
hiu qu pha trn

L do 3:

Thi im kh|c nhau, a phng kh|c nhau, con ngi khc nhau th hnh vi
tnh tnh ca h cng kh|c nhau. Nn vic ci ny hm nay hiu qu, mai ko
cn hiu qu na cng l{ chuyn bnh thng nh c}n ng hp sa.

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Trn Ch Ha 5 Bc khi nghip Kinh doanh Online t ph

Do : Nng lc lm FB marketing l nng lc thch ng, thay i v lun sng

to. Ko phi nng lc gii ton theo cng thc c nh

Sau tt c, nu bn thy hiu qu qung co vn bt n bn vng hy xem li

l 1, l do 2 v phn 1. Qung co Facebook khng hiu qu pha trn

3. Bn hng qua Facebook Profile

Mt hc vin l{ nh}n vin vn phng c mnh t vn ang kim hn 1000$

mt thng t vic bn hng qua Facebook Profile vi 3 profile c chm sc
th cng full 5000 bn v mt s profile xy dng bng tool. Mt s tool vo
thi im ny c |nh gi| l{ hiu qu hin trong vic h tr xy dng FB
profile t ng (t ng add friend) nh Simple Friend, Simple Facebook ca
ATP Software (http://atpsoftware.vn) ATP c nhng sn phm kh mnh
h tr Online Marketing
hoc b cng c ang c nhiu ngi quan tm hin nay ca izFabo Team
(http://pr.izweb.vn/FB: https://fb.com/groups/izfabo)

}y l{ phng thc bn hng khng s dng qung co & theo ti c 5 nguyn

tc chnh bn c th tham kho.

#Nguyn tc 1: Sn phm
- Sn phm nn c tnh c trng (hoc c |o) khng d dng tm thy
th trng, cnh tranh va phi. Bn c th xem li chin lc to sn
phm dch v phn u ebook c th la chn sn phm ph hp

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Trn Ch Ha 5 Bc khi nghip Kinh doanh Online t ph

- Ch ti sn phm c tnh dng li, iu ny gip bn b|n c nhiu

hng, nhiu ln vi cng 1 khch hng

- Ch ti vic gii thiu cho ngi khc, bn nn c nhng thng tin

km theo gi cng sn phm h d nh, d gii thiu vi bn b

#Nguyn tc 2: Kin tr
Nu bn ch lm theo cm hng th cng s t b v cm hng, thng th
nhiu ngi to ra mt ti khon, nng lng add friend lin tc (c th b
kha) ri ng 1 v{i post b|n h{ng ln v{ mong s c khch.

Khng }u, bn hng qua profile l mt qu trnh, bn cn dnh mt thi gian

xy dng th cng (hoc kt hp dng tool) cc proflie cht lng - cht
nh t{i khon ca bn vy.

Tip nh:
- Ban u hy kt bn vi mt s bn b nick chnh ca bn, thi thong s
dng nick ph ny tng tc vi bn b thc s ca mnh cc post
ca bn

- Mt ti khon bnh thng, thng thng s s dng Facebook c phin

bn Mobile App v c trnh duyt, l mt trong nhng ch s m FB c
th da vo nh gi tin cy. Vy bn hy tun th lut chi, hy
ng nhp Mobile cng nh trnh duyt Desktop. Thm cc s T bo
mt 2 lp. Ch kha cnh ny: V phn ln mi ngi thng khng p

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Trn Ch Ha 5 Bc khi nghip Kinh doanh Online t ph

dng cc vic ny vi mt nick c coi l ph/l bn hng bn hy lm

khc h.

#Nguyn tc 3: Cn thn
- Hy cn thn vi hnh nh ca bn, nn c cc post/nh i thng ca
bn (nh fb chnh) khng nn chm cha cc nh hot girl, hot boy trn
mng (nhn rt gi mo)

- Hy cn thn vi thng tin ca bn (quan trng). Ti thc s khng hiu

sao hng ngy vn c h{ng t| ngi xy dng profile bn hng kt bn
vi ti vi mt profile ch c cc thng tin sau:

Nguyn Th A va cp nht nh i din ca c y, Nguyn Th A va

cp nht nh ba ca c y, Nguyn Th A va cp nht ni l{m vic ca
c y ..c|ch }y t pht (t ng{y). Ti xa ngay & lun. C tin c
khng ? Tt nht nhng thng tin ny bn nn n khi dng thi gian
thay v{o l{ nhng thng tin th hin bn l c nhn tht, hot ng
tht khng phi mi to ci ti khon hm qua ..v{ i c{n qut add
friend. Khng th tin c!

- Hy cn thn trong tng li n ting ni ca bn, mi ngi s |nh gi|

th|i ca bn trc khi h mun mua th g trn profile

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Trn Ch Ha 5 Bc khi nghip Kinh doanh Online t ph

#Nguyn tc 4: Tng tc
Chc bn hiu ti ri, nn tng t|c vi mi ngi theo cch bn mong
mun mi ngi tng t|c vi bn. Thm v{o l{ h~y c nhng hot ng
nh thng l: Like page, share thng tin, biu hin cm xc, update trng thi

Ch : Trong giai on u xy dng profile, khi ch s trust ca ti khon

cha cao bn nn kt bn vi nhng ngi c bn b chung nh

#Nguyn tc 5: ng bi & bn hng

Nu sut ngy bn ch ng hnh nh bn hng, mi ngi s d b nhm chn,
v{ i khi mc nh c thy post ca bn l b qua, d bn ang c sn phm
g mi mun mi ngi ch . T hn l{ h s Unfriend hay Report. Vy
nn bn nn ng xen k gi nhng post t}m tng :D v{ nhng post bn
h{ng, |nh du kch kh|ch h{ng ng thi xy dng lng tin. Cc ngi
khuyn l mt ng{y ng 4 b{i trong bao nhiu % i sng bao nhiu %
bn hng T l hay con s c nh theo ti l cng nhc, khng cn thit, bn
hy linh hot theo nguyn tc xen k OK.

NHNG LA CHN KHC

C mt s tht c chnh hot ng kinh doanh ca ti kim chng: Th

gii khng ch c Facebook. Ti, bn b ti v nhiu ngi kinh doanh online
khc h vn ang to ra doanh s u n khng ch Facebook m nhng
knh tip th khc Vit nam. Thm ch nhng knh ny cn l knh chnh.

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Trn Ch Ha 5 Bc khi nghip Kinh doanh Online t ph

Chng ta c th th kt hp c chn lc cc knh Lazada, Vt gi, Website,

Landing page, Zalo, Sendo vi nhng tng khc nh youtube, google,
facebook, website, web v tinh to thnh h thng kinh doanh online cc
tt. Bn cn phi trang b t duy h thng v tng bc tri nghim thc t,
tinh chnh mi c th xy dng c h thng ny thnh cng. l{ mt qu
trnh.

Khi hon thnh h thng ny s bt u to ra doanh thu u n trong khi

bn phi dnh t thi gian hn, hay thm ch, trong khi bn ang ng (ang
ng vn c ngi ng k mua h{ng website. l{ s tht)

Khi no nn ngh ti cc knh marketing ny:

- Khi bn c mt sn phm & dch v ct li, di hn

- Khi cc sn phm ca bn khng ph hp vi i tng khch hng
b ng
- Khi ngn sch qung c|o ang ngn dn ti tin ca bn, khin bn mt
mi
- Khi bn c kin nhn, lm bn vng khng t duy n xi
- Khi bn coi vic xy dng h thng marketing l khon U T khng
phi CHI PH. Rt nhiu ngi tn tin thu thit k web, mua hosting.
ng sn phm ln web v ch i iu k diu din ra. Khng d dng
nh vy v h bt u nn ch
- Khi bn c kin thc tt v h thng marketing online, hoc c t vn
t nhng ngi c kinh nghim

Xy dng c mt h thng nh vy phi phi am hiu bn cht ca cc nn

tng tip th, s tng t|c gia cc nn tng vi nhau ra sao. Cng nh s
ph hp ca nn tng tip th vi mc tiu marketing, vi sn phm ca
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Trn Ch Ha 5 Bc khi nghip Kinh doanh Online t ph

bn nh th no. Ch ny khng h ngn ti xin chia s mt ti liu tp

trung vo k thut xy dng h thng online marketing

S bt u lun kh khn, nu bn cn s tr gip t ti, bn c th tham gia

cc bui offline chia s v kinh doanh online thng xuyn c t chc ti
}y: http://kingnet.edu.vn/internet-talk/ (Min ph)

Mt s hnh nh |ng bn cn nhc v chin lc ny:

Mt s n hng trong ngy 1 h thng web ca ti

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Trn Ch Ha 5 Bc khi nghip Kinh doanh Online t ph

Cc n hng t mt n v khc trn Lazada VN

SMS MARKETING
Bn ~ bao gi t mt lch khm bnh vin a khoa quc t Thu Cuc, Hng
Ngc hay va mua mt mn hng qua mng, sau nghe ting bn nhn
c thng tin v n h{ng ~ c t, li cm n hoc nhn nh khc
cha?

Cm thy n chuyn nghip lm sao!

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Trn Ch Ha 5 Bc khi nghip Kinh doanh Online t ph

Bn c th tm hiu s}u hn v gii php SMS Marketing ti a ch sau:

http://kingnet.edu.vn/sms-marketing-trong-kinh-doanh-online/

BN HNG
Khc vi bn hng truyn thng, trong kinh doanh online vic bn hng l gin
tip, thng l{ qua in thoi hoc qua h thng bn hng t ng trn nn
tng web. Ti khng c tham vng vit v k nng b|n h{ng, c l l{ mt
lnh vc khng d. Tuy nhin mt s vn ti cho l quan trng bn cn nm
c

C 3 yu t quan trng:

o to nhn vin bn hng

Ti ~ tng c nghe nhng anh ch{ng lng ngng sale qua in thoi
n t mt d n startup v phn mm tng {i CSKH qua internet.
Ngoi vic phi hiu rt r v sn phm dch v mnh cung cp th k
nng {m thoi l{ iu khng th thiu. Ch mt c}u ni cng c th
khin on i thoi kt thc, nhng ngc li cng c th thay i s
do d, th|i thm d ca ngi mua hng.

B ngn hng cu hi v sn phm & CSKH l ht sc cn thit cho

ngi sale h c tp duyt & tr li cc cu hi dng Nu th.
Khi gp tnh hung thc t th khng b ng na. {m thoi m vp nh
g mc tc th khng ai tin bn l{ ngi ngi bn hng chuyn nghip
(c bit l cc sn phm gi tr cao). S suy din tip theo ca khach

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Trn Ch Ha 5 Bc khi nghip Kinh doanh Online t ph

hng s dnh cho cht lng sn phm ca bn theo c|ch ngh . Ging
nh ni no up vung ny vy

Bn hng qua in thoi (Telesales)

Nguyn tc chung: Xin c trch dn 15 nguyn tc bn hng ca t
ph Jack Ma

a. B|n cho ngi l, cn l php

b. Bn cho khch quen, cn nhit tnh
c. B|n cho kh|ch ang gp, cn phi nhanh
d. Bn cho khch mua t t, cn kin nhn
e. Bn cho khch c tin, cn cho h thy s cao qu
f. Bn cho khch t tin, cn cho h thy s thc t
g. Khch theo mt, bn cho h s thi thng
h. Khch chuyn nghip, bn cho h s chuyn nghip
i. Khch ho phng, bn cho h s trng ngha
j. Khch keo kit, bn cho h li lch
k. Kh|ch thch hng th, bn cho h s phc v
l. Kh|ch thch h vinh, b|n cho h s vinh d
m. Khch hay bt b, bt cho h s t m
n. Khch hin lnh, bn cho h s ng cm
o. Khch cn do d, bn cho h s m bo

Gi c l mt yu t lun nhy cm vi phn nhiu khch hng, khi gp

ngi mc c gi thp hn ng vi say good bye h. Ti c mt quan
im th v v chuyn n{y, quan im linh hot, vi ti gi| n{o cng

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Trn Ch Ha 5 Bc khi nghip Kinh doanh Online t ph

b|n. Khi mt sn phm c tr thp hn gi| quy nh thng thng

nhn vin bn hng s ni KHNG vi khch hng.

Quyt nh khng nhng bn va mt mt khch (theo nguyn tc

gi tr trn i ca khch hng: s ln mua li, s gii thiu ngi khc,
bn cn mt nhiu hn th). Cha ht, t hn khng phi bn thu v 0
ng li nhun, thc ra bn ang mt tin. Bn mt chi ph qung co
c c h, chi ph nhn s, chi ph c nh.. Gi| n{o cng b|n -
ngha l{ h~y u tin cho dng tin linh hot.

H thng t bn hng t ng:

o iu ny ng vi nhng ngi bn hng ang s dng nn

tng website. Khch hng xem hnh nh/video, c v thng tin
sn phm, li ch mang li, s m bo, quyn li v{ cui cng
h c ku gi h{nh ng (Call To Action) t h{ng ngay
nhn c|c u ~i trc ngy X, min ph vn chuyn trc ngy Y,
hon tr nu khng hi lng trong vng 7 ngy, bo h{nh 2 nm
v.v (tt nhin l nhng cam kt thc t ca bn, tuyt i khng
la di khch hng) v thc t cc h thng ca ti hng ngy vn
c c|c n h{ng u n qua website, khi kim tra thm ch c
nhng n h{ng t lc 1h sng vi y thng tin a ch v m
sn phm mun mua. Vic cn li ca nhn vin ch l confirm v
chuyn hng.

Bi bn hng trn web cn m cc yu t sau:

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Trn Ch Ha 5 Bc khi nghip Kinh doanh Online t ph

- p (hnh nh thit kt chun, a gc ..)

- Thu ht (Khuyn mi, gim gi|, im nhn ca sn phm)
- Chuyn nghip: Website chuyn nghip, cu t chn chu
- Lng tin (Trust) : Nhn xt t ngi mua khc, hnh nh
thc t, a ch r rng
- S m bo (cht lng, cam kt ngun gc, giy t)
- Loi tr ri ro (i tr, ha tin)
- Gii hn (s lng, ngy)

Vai tr ca telesale }y n gin ch l{ ngi confirm (xc nhn) n

hng. Hoc t vn thm nu c. V quyt nh mua hng thc t ~ din ra
trn web

Ch 2 iu:

- Web phi chun trn mobile. Yu cu web phi resposive hoc c

phin bn ring cho mobile (phin bn phc v cho khch truy cp t di
ng, s hin th va vn vi cu trc mn hnh ca di ng). Ngy ngay
ngi dng online t di ng chim ti 70, 80%. S l t huyt nu bn
b yu t ny.

- FORM T HNG PHI N GIN, khng yu cu qu nhiu thng tin.

Ch cn s T, h tn, a ch l{ . Gi hng c th khng cn thit nu
website ca bn khng qu ln, khi mc tiu tiu ti thng ca bn l
bn hng. Th mi sn phm cn mt form t h{ng ngay pha di (ch
d nhn) l{ OK. ng phc tp ha bn khng dng ti s phc tp

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Trn Ch Ha 5 Bc khi nghip Kinh doanh Online t ph

}u. Ah khng thc t l KH khng dng ti }u, h thch n gin v

nhanh chng.

L do: Nu bn thu dch v thit k web hoc khi a ra yu cu cu

thit k web. Nhng ngi thit k web phn nhiu c t duy k thut
nhng thiu tri nghim bn hng thc t. C nhiu chc nng rm r
c th khng cn thit hoc lm cho n qu phc tp vi khch hng i
tng m phn ln khng quan tm ti gc k thut, khng c k nng
IT. Hc cn nhanh v thao tc n gin. Hy quan tm ti tri nghim ca
khch hng khng phi suy ngh ca bn hay ca ngi lm web

Phn mm qun l bn hng

Hy x l n h{ng ca mnh bng phn mm, STOP vic vit tay hay s
dng file excel. Li ch ca phn mm l nhm tng nng sut, gim
thiu sai st. C th tm kim phc hi khi cn. Phn mm bn hng
thng c phiu bn hng (nhn dn ln sn phm khi giao) rt chuyn
nghip. Ai cng thch chuyn nghip, ti cng vy.

C nhiu phn mm trn th trng, tuy nhin mng Facebook ti a

dng Pancake Facebook Tools. Tools ny c cng ng hot ng v
i nhm h tr rt mng (https://fb.com/groups/pancake.tools/ )

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Trn Ch Ha 5 Bc khi nghip Kinh doanh Online t ph

Chc mng v bn ~ khng ch|n ngy khi c ti phn n{y.

phn 1 bn ~ hiu tm quan trng ca sn phm c tnh nh}n bn, phn 3

bn bit cn phi x}y dng i nhm.

phn 3 x}y dng i nhm ti mun bn hiu n{y: Nu bn l{ mt xch

ca mt c m|y th bn s tr th{nh chng ngi vt trong chnh c m|y .
Ngha l{ cng vic kinh doanh ca bn ch ph|t trin ti ngng m{ c| nh}n
ca bn c th |p ng, bn c khe mnh hay thng minh n }u bn cng
ch c 24h mt ng{y.

n }y mc tiu ca chng ta ln hn cht na. To ra mt c|i MY IN TIN.

khng a }u, chng ta phi c phng ph|p, mc tiu v{ t duy ln mi
kim c tin ln phi khng !

Ah ti ni l{ m|y in tin, khng phi m|y ngn tin }u. Nu t ng ha cho

mt m|y ngn tin th bn s ch|y ti.

Gi s h thng bn ang x}y dng ang kim c li nhun. Bn c t hi:

Nu bn kim c li nhun t mt sn phm nh th? Bn c th

kim c li nhun t bao nhiu sn phm kh|c? Cng mt h
thng.

Nu bn c th kim c tin mt website, c}u hi l{ bn c th

kim c tin nh vy bao nhiu website kh|c

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Trn Ch Ha 5 Bc khi nghip Kinh doanh Online t ph

Nu bn c th kim c li nhun t mt giao dch, bn c th to

ra bao nhiu giao dch nh vy?

H~y xem mt cng thc c nhiu ngi bit ti

THU NHP = [GI TR] * [THI GIAN] * [QUY M]

- Gi| tr: c hiu nm na l{ gi| b|n. Mun tng gi| b|n thng khng
c nhiu c|ch, bn c th s dng k thut b|n cho (cross selling), hay
up selling (b|n thm nhng th lin quan) tng gi| tr. Tuy nhin }y
khng phi gii ph|p then cht t ph|
- Thi gian: thi gian cung cp gi| tr cho kh|ch h{ng. Mi ng{y tt c
chng ta u ch c 24h.

- QUY M: y l yu t quan trng TNG TC & T PH

Khi bn c mt th g hot ng tt, hy tp trung vo NHN RNG

n ra. MY IN TIN c cu to bi quy trnh to ra li nhun c th lp li
v m rng. Ni mt c|ch d hiu:

- Thay v bn c 1 website ang to ra li nhun, ti sao khng to ra 10

website nh th
- Nu bn c 1 c s hot ng tt. Ti sao khng phi l{ 5 c s nh th
- Nu bn ang l{m thit k tt, ti sao khng phi l{ mt cty thit k tt
- 1 ngi ch c 8h l{m vic/ng{y. Vy 10 ngi th sao (OPT)

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Trn Ch Ha 5 Bc khi nghip Kinh doanh Online t ph

nh}n rng th{nh cng chng ta cn vn dng kh|i nim N BY.

- OPT: Other people's time: S dng thi gian ca ngi kh|c

- OPM: Other people's Money): S dng tin ca ngi kh|c
Hy ngh n vic chng minh vic to ra li nhun & s dng vn ca
ngi kh|c (nu bn khng c nhiu vn) nhanh chng nh}n rng h
thng to ra li nhun ln hn, nhanh hn(chp thi c)

- OPI: Other people's idea: S dng tng ca ngi kh|c (nhn ti)

n by v cng ngh, mi quan h, thng tin v{ nhiu n by kh|c..

trn l{ v{i nguyn tc quan trng gip bn thc y nhng th{nh cng nh
th{nh nhng th{nh cng vt tri

TM KT

Ti ngh mt t{i liu lnh vc kinh doanh, online marketing vi nhiu vic
cn phi thc h{nh tr~i nghim khng nn qu di. Ti hy vng n }y ebook
n{y ~ l{m c iu g , c th l{ ng lc, c th l{ kin thc bn bt
u khi s hoc ci thin cng vic ca mnh tr nn tt hn

V s thnh cng ca bn!

Trn Ch Ha - Founder KingNet

P/S: rt vui nu c kt ni giao lu vi bn:

www.facebook.com/tranchihoa

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