MicroStrategy Enterprise Analytics

Harnessing The Power Of Data For Competitive Advantage

Most Solutions Arent Up To The Task

Glorified spreadsheets that

Costly complicated platforms
make pretty pictures

Cant scale
Tied to legacy business models
Lack security
Inflexible
Arent real-time
Outdated
Cant provide single version of truth

They arent enterprise ready

 Other analytics solutions

Great for the Great for

or
business user IT
 Great for the Great for
and
business user IT
 Enterprise Capabilities are Necessary for Self-Service Success

By 2015, enterprise buyers of BI platforms will predominantly purchase

platforms that support both strong and broad business-user-accessible data

discovery capabilities and IT-driven enterprise features for data reuse,

governance, security, and scalability.

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 The Old Model
Separate disconnected tools for data discovery and enterprise reporting - often from different
vendors - with no chance of enterprise scale or toolset integration.

Ease of Use Enterprise Dashboards In-Memory Big Data Administrations &

Visual Data Discovery & BI High Performance Scalability Security

Business Friendly IT Friendly

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 The New Model
Tight Integration of Agile Analytics and Production BI in a single platform

Move Seamlessly between Styles

Data Discovery and Enterprise Reporting and In-Memory Scale from Departmernts Administrations &
Visualization Dashboards High Performant BI to Enterprises Security

Best for Business Best for IT

MicroStrategy Supports the needs of both business and IT users

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For the first time ever, MicroStrategy Secure Enterprise
offers an analytics platform that combines a delightful,
easy, empowering user experience together with
enterprise-grade performance, management, and
security capabilities.
 MicroStrategy Analytics is Enterprise Ready
Answers in an instant

Physical
Systems Secures information

Watch Phone Tablet Laptop Desktop Scales and distributes to

thousands

Monitors in real-time
Usher
Analytics
Security Mobility Security
MicroStrategy
Enterprise Single version of the truth
Platform
Server Cloud Gateways SDK
Integrates views
across data sources
Credentials
Personalizes experiences

Logical
Enterprise Processes Data Applications Domains Runs business with
Assets insight and action
MicroStrategy lets users start discovering and
visualizing instantly.

New MicroStrategy Desktop requires no Server

Connect + Preparation + Discovery + Visualization all in one

Download for Mac and PC

Share findings via MicroStrategy Desktop file or email/pdf

No Data model

Promote into a Centralized BI Application

 Brand New MicroStrategy Desktop Now on Mac & PC

Fast, easy yet powerful data discovery for business users

New HTML5 interface

Included Drivers

Connects to every data source

Data Blending

Data Preparation & Enrichment

Connects to server

Governed Data Discovery

Powerful Advanced Analytics & R

Downloads and Installs in Minutes

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 Integrated Family of Analytics Products

MicroStrategy Analytics Enterprise

MicroStrategy MicroStrategy MicroStrategy

Desktop Mobile Web

Connected Connected Connected

Disconnected Disconnected
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Standalone
 New Improved Data Discovery that is Easy to Use and Stunning to View
Self-service analytics for effortless visual data discovery and data exploration
Stunning Visualizations

Advanced formatting & customization

Governed Data Discovery

Convert to production dashboards

Improved filter selectors

Trend, forecasting & reference lines

Enhanced ESRI maps & geo-coding

Extended D3 visualization

Access to Modeled data

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 MicroStrategy is the Platform for your expanding Analytical Ecosystem
Optimized to easily use 3rd party toolkits

1
Data Visualization Libraries

2
R language for statistical computing

3
Geo-locational data visualizations

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 Plug-in and use Any Visualization from the Ever Expanding Java Libraries

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 Plug the most advanced statistical tools seamlessly into your BI
Extend MicroStrategys Sophisticated Analytical Capabilities with 3rd party statistics toolkits

Optimization What do we want to happen?

Projections What is likely to happen based on past history?

Worlds most popular
advanced analytics tool.
Analytical Maturity

Free, open source.

Relationship Analysis What factors influence activity or behavior?

Benchmarking How are we doing versus comparables?

Trend Analysis What direction are we headed in?

More
Data Summarization What is happening in the aggregate?

Industrys most powerful SQL Engine and 300+ native analytical functions Specialty Tools

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 Use OOTB Mapping Capabilities to Visualize and Interact with Location Data

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 Amazing User Experience
Comprehensive, information-based applications with revamped
user experience Brand New HTML5 Interface

100% customized look and feel

Comprehensive data

Easy to use

Consistent User Experience

Online or via email

Multimedia

Transaction-enabled

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Core differentiators with MicroStrategy self-service
compared to other point data discovery solutions
 Continuous Visibility
Your business at a glance

Old Departmental Approaches MicroStrategy

Running business in the dark Instant vital stats on your business

Manual intensive; high latency Automated, real-time reporting

Dead reckoning Manage proactively using accurate data

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 And A Personalized Experience For Every User
Every employee has the right information to make productive business building decisions.

Old Departmental Approaches MicroStrategy

Bulk of the enterprise is running in Everyone in the enterprise is aligned

the dark with fragmented information with consistent information

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 One toolset. One version of the truth
Avoid the inefficiency and inconsistency of fragmented departmental approaches.

Departmental Approaches MicroStrategy

Manual intensive Fully automated process

Repeated delay Available immediately
Inconsistent data Consistent / governed data

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 MicroStrategy Desktop Supports Data Discovery at Scale
Start with Departmental teams and grow exponentially to publish to 1000s of users without fear

Value Chain
Enterprise
Department
Team

PUBLISH

10s 100s 1,000s 10,000+

MicroStrategy Desktop

Proven Scalability Content Personalization In-Memory Performance Advanced Monitoring

Built-in clustering, failover, and Users only see relevant data, and only Tested sub-second response times Admin tools to automate, report and
comprehensive administrative tools for access functionality they are authorized on web and mobile, even at alert on system utilization
performance optimization to use highest user volume
MicroStrategy lets users connect to any data,
quickly and simply.

20+ new data sources make getting data quick and easy

Build on top of other BI (BO, Cognos, OBIEE)

Native HDFS generates Java directly against Hadoop

Coding complexities hidden from the user, just drag and drop

Further prepare the data as needed in MicroStrategy

Blend Multiple data sources in-memory

 No Data Left Behind with More Data Sources
Brand New Data Sources
Easy access to your entire big data ecosystem as it were a single database
More Native Connectors

MapReduce
& NoSQL Connect Live or In-memory

Import Data from OLAP Sources

Relational
Databases
Bring All Relevant Data to Decision Makers

Connect to Other BI Applications

Multi-Dimensional & Other

BI Tools Custom Databases

Clipboard & webpage scraping

Cloud
Applications

Inbuilt public datasets

Departmental
Data Incremental refresh

No coding or scripting
Social Media
Rapidly analyze big data sources up to 50x faster than via ODBC

Native HDFS queries directly against Hadoop

Other analytics solutions

Analytics Analytics

No ODBC overhead
Hive No Mapping to Hive
(Cloudera, Horton Works, MapR)
Massively parallel data load
Faster responses
Powerful Data Preparation for More Accurate Analysis
Empowering data analysts to deliver deeper insights with intuitive and integrated data wrangling capabilities
Data Preparation

New Integrated Data Preparation Capability

Streamlined Workflows
to parse and prepare data
Local / URL Files

Hundreds of Inbuilt Functions

to profile and clean data
Hadoop

Multi-Table In-Memory Support

from different sources
Salesforce

Automatically parse and prepare

data with every refresh
Twitter/Facebook

Create Custom Groups

On the fly and without coding
Data Integration in the Hands of Every User
Access and combine data from multiple sources on-the-fly to drive more productivity

Data Access
Source 1

Native HDFS

Live Connection

Data Blending
Source 2

SaaS Data

OR

Source 3

Other BI Tools
In-memory Data

Source 4

Public Data
MicroStrategy 10 is faster than ever before.

No 2 billion row limit on in-memory datasets

In-memory analytics cube sizes up to 16x as big

Publish cubes significantly faster than ever before

Users get answers faster.

 MicroStrategy 10 Higher Data Throughput
Data can now be loaded in parallel leading to faster cube publishing

With MicroStrategy 9.x With MicroStrategy 10

Single-threaded ODBC connection Multi-threaded database access

Applications Applications

Server Server

OLAP Cube PRIME

Multi-threaded
ODBC bottleneck
parallel loading

Data Upload
Database 4x Faster Database

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 MicroStrategy 10 Data Scalability
Larger Data Volumes with Parallel Partitioned In-Memory Cubes

With MicroStrategy 9.x With MicroStrategy 10

Cube limitation: 2B Rows Internal partitioning across multiple cubes

Applications Applications

Server Server

OLAP Cube PRIME

2B 2B | 2B ... 2B

Data Upload
Database 4x Faster Database

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 MicroStrategy 10 Data Scalability
Larger Data Volumes with Parallel Partitioned In-Memory Cubes

With MicroStrategy 9.x With MicroStrategy 10

Cube limitation: 2B Rows Internal partitioning across multiple cubes

Applications Applications

Server Server
Data Volumes
OLAP Cube 80x Larger PRIME
2B 2B | 2B ... 2B

CPU CPU
Core 1 Core 2 Core 16 Core 1 Core 2 Core 16

Data Upload
Database 4x Faster Database

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 MicroStrategy 10 Faster Response Times
Visualization engine tightly coupled in-memory engine

With MicroStrategy 9.x With MicroStrategy 10

Serial access to in-memory data Multi-threaded access to in-memory data
Data Interactions
50% faster

Bottleneck
Up to 8 parallel threads

Server Server
Data Volumes
OLAP Cube 80x Larger PRIME
2B 2B | 2B ... 2B

CPU CPU
Core 1 Core 2 Core 16 Core 1 Core 2 Core 16

Data Upload
Database 4x Faster Database

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 Our In-Memory Analytics Deliver Faster than Any Other Analytics Solution
New and integrated scalable and high performing in-memory engines achieve sub-second response times.

Cube Loading Execution/Response

Retailer 500 million row cube 4X Faster 4X Faster

Grocer 1.5 billion row cube 3 second

Bank 470 million row cube 9X Faster

Technology 2.1 billion row cube Sub 1 second

Amazing performance results seen with MicroStrategy customers

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 MicroStrategy is built on
the enterprise analytics platform you love.

Unmatched performance and scalability

Unmatched comprehensive range of analytics capabilities

Integrated Predictive analytics and data mining

Best in Industry Mobile BI and Mobile Analytics Apps

 Our Solution Securely Extends To Any Device
Our #1 rated mobile platform puts analytics in the palm of every employees hands

Native apps

New Smart Client for Transactions

Enhanced Touch ID Integration

Improved Good Dynamic Workflows

Sales | Field service | Operations | Management | Data collection | Logistics | Customer facing

and apps for many other business processes.

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Analyst Agree
MicroStrategy Enterprise Mobile is consistently rated #1

Dresner Advisory Services Gartner Mobile App Development MQ

MicroStrategy Mobile #1 MicroStrategy Mobile Excellent
2011, 2012, 2013, and 2014 2013 and 2014

BI Scorecard iTunes
MicroStrategy Mobile #1 Best Business App
2011, 2012, 2013, and 2014 2011

Ventana Mobile BI Value Index Gartner Mobile BI Report

MicroStrategy Mobile #1 MicroStrategy Mobile #1
2014 2012

OVUM Tech Access

MicroStrategy Mobile #1 10 of the Best Mobile Enterprise Apps
2012 2012

BARC BI SURVEY TabTimes and the Application Developers Alliance

MicroStrategy Mobile #1 Intelligence, Information and Reference
2011, 2012, 2013, and 2014 2012
MicroStrategy combines amazing business user
experience with tools IT love.

New MicroStrategy Operations Manager

Unmatched comprehensive range of analytics capabilities

Integrated Predictive analytics and data mining

Best in Industry Mobile BI and Mobile Analytics Apps

 MicroStrategy Operations Manager delivers Faster and Easier Administration
MicroStrategy provides administrators with powerful development tools to monitor, automate, and control your system

Administration Migration
Operations Manager Object Manager

Centralized Management Enterprise Manager Create Triggers and

Scripting
from Web Browser Console within Tool Enable 24/7 Alerting
Command Manager

Testing
Integrity Manager

Monitor System Health Manage Servers Administer Multiple Automation

Environments
System Manager

Monitoring
Enterprise Manager

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MicroStrategy provides administrators with powerful tools to monitor, automate, and
control your system in real time
Dozens of out of the box and customizable reports and dashboards to track and monitor usage and maintain health of the
system
MicroStrategy delivers unmatched system
security for your information.

Multi-tier architecture to ensure integrity of mobile

computing / BI data

Security is built in at every level of the platform

Smartphone app-based user verification

 We Protect Your Most Sensitive Information
Leaders in Information Security for Enterprise Analytics

Privileges and Permissions

Data View Restrictions

Database Security

Authentication

Data Encryption

Device Security

Authorization

Platform Security

Biometric Verification

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 MicroStrategy enables smartphone app-based user verification
Password-free Authentication into MicroStrategy Projects and Apps. More convenient and
more secure than password based verification.

Log into applications with an app, and

without a password

Enforce multi-factor authentication via Touch ID,

passcode, and PKI certificate

Quickly login to MicroStrategy by

scanning a QR code with your
smartphone.

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 Smartphone app replaces passwords and badges and tokens and keys.
Secure access without sacrificing user convenience.

A more secure solution

Physical badges Multi-factor

No dedicated devices

Passwords Single instance

Replace with Dynamic
Usher Badge Biometrically linked
Security tokens
Encrypted
Geo-fenced
Keys
Telemetry

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 User Verification Tracking and Monitoring comes as standard
Complete visibility into user activity and access across your organization

Standard Reports Custom Reports

Data scientists and analysts build a variety of Power users develop custom analytics by
standard reports and distribute them to integrating multiple data sources
knowledge workers

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Competitive Differentiators
 Competitive Differentiators Security Architecture
Centralized, robust and easy to manage security infrastructure

Enterprise-Class Security at Every Level of the BI Architecture

Superior Security with:

- Centralized Security Management.

- Reusable and Granular Setting for Platform User Authorization.

- Secure User Authentication

- Object-Level Access Privileges

- Reusable Security Filters

- Integration with Usher

 Competitive Differentiators Metadata and Data Architecture
Metadata Architecture and Data Architecting

Superior Metadata Capabilities with: Superior Data Architecting with:

- Single Unified Architecture - Enterprise-Wide View of Information with Multi-Sourcing..
- Single Version of the Truth - Seamless Navigation of a Single View Spanning Multiple Data Sources
- Highly Object-Oriented Development and Object Reusability - Graphical Architecting of Complex Modeling Scenarios.

MICROSTRATEGY Other BI Tools

- Self-service Data Blending Capability.

Unified enterprise-wide OR On-the-fly data blending

view of all data assets

Enterprise-wide data model

Enterprise-wide data
model Data
mart
Competitive Differentiators Managed Self-Service
Built-in capabilities to deploy a governed self-service project that maintains a single version of the truth

MicroStrategy provides tools and best practices for a successful managed data discovery implementation
 Competitive Differentiators Enterprise Dashboards
Multimedia -Rich Enterprise Dashboards that are pixel perfect
Gain superior insights from content rich enterprise
dashboards
Enterprise Grade Dashboards:

- Integrated Dashboards with Flexible Design

- Multimedia Content

- Guided User Experience

- Write-back Capabilities and Transactions

- Automatic Drill-Anywhere

- Custom Dashboard Output and Distribution

- Actionable Dashboards

- Pixel-Perfect Enterprise Dashboards

- Large library of Visualizations

- Interactive offline Viewing

Competitive Differentiators Proactive Monitoring and Alerting
MicroStrategys proactive monitoring to improves business efficiency

MicroStrategy Distribution Services acts as a

proactive information radar for the enterprise
Actionable Alerts and Monitoring with:

- Mass Distribution of Personalized Content

- Delivery of all Report Styles from a Unified Platform

- Automated Delivery on Exception Thresholds

- Event-based Content Delivery

- Scheduled Deliveries

- Scale to hundreds of thousands

Competitive Differentiators Transactions and Write-Back
Build actionable dashboards and mobile apps

Transaction Services is fully integrated into MicroStrategys

organically grown platform

Actionable Business Intelligence with:

- Data Written Back to the Data Source

- Multiple Formats of Data Input Supported

- Transactional Mobile Intelligence

- Send notifications instantly

Competitive Differentiators Administration
Eliminate redundancies with administration and automation tools

Efficient Administration with:

OTHER BI TOOLS PROVIDE LIMITED ADMINISTRATION

- Workflow Automation

- Object Management and Migrations

- Automated Integrity Checking

- Automatic Creation of Most Useful Cubes

- Automated Command Line Scripts

- Automatic Change Journaling

- Out-of-the-box Monitoring Across the Platform.

 Competitive Differentiators Scalability
Highly scalable BI platform with superior performance

- Push-Down Architecture: MicroStrategy leverages the database to its fullest extent by pushing data joins and analytic calculations to the database
whenever possible.

- Multi-Pass SQL and Parallel SQL Execution: Multiple passes of SQL can be executed in parallel to improve query performance.
- Powerful Query Engine: Powerful analytical objects that require use of temp tables, derived tables, and common table expressions.
- Dynamic Multi-Level Caching: MicroStrategy provides automatic caching at multiple levels, including element list, metadata object, report datas
et, XML definition, document output, and database connection caching.

Joins across
Multi-dimensional databases happen at
Business Model the client side
Minimum data movement
Multi-pass SQL across the network Heavy data
movement across
Push-down Joining Uses the network
the DBMS Engine