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  • Soft-Wired Inhibitor Constructs Hard-Wired Inhibitor Constructs

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    Praveen Jaganathan
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    Virtual reality television is an upcoming technology with potential to engage consumers. However, some soft and hard inhibitors may prevent buyers from purchasing it. Soft inhibitors include perceptions that the technology is too new, the product is a luxury, and issues with compatibility. Hard inhibitors involve high maintenance costs, reliability concerns over long-term use, expensive repairs, a lack of technical support, health issues from extended use like simulator sickness, and vision hazards.

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    marketing management

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    Marketing Management

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    Virtual reality television is an upcoming technology with potential to engage consumers. However, some soft and hard inhibitors may prevent buyers from purchasing it. Soft inhibitors include perceptions that the technology is too new, the product is a luxury, and issues with compatibility. Hard inhibitors involve high maintenance costs, reliability concerns over long-term use, expensive repairs, a lack of technical support, health issues from extended use like simulator sickness, and vision hazards.

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    14 views2 pages

    Soft-Wired Inhibitor Constructs Hard-Wired Inhibitor Constructs

    Uploaded by

    Praveen Jaganathan
    Virtual reality television is an upcoming technology with potential to engage consumers. However, some soft and hard inhibitors may prevent buyers from purchasing it. Soft inhibitors include perceptions that the technology is too new, the product is a luxury, and issues with compatibility. Hard inhibitors involve high maintenance costs, reliability concerns over long-term use, expensive repairs, a lack of technical support, health issues from extended use like simulator sickness, and vision hazards.

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    © All Rights Reserved
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    Marketing Management Individual Assignment

    Chosen Product: Virtual Reality Television

    I feel the product is fairly new and upcoming technology. The


    product has the huge potential of catching the imagination of
    buyers in consumer Electronics market. I would like to put
    myself into buyers shoes to analyse the various Soft and Hard-
    wired Inhibitor constructs that would stop the buyer from
    buying this product.

    Soft-Wired Inhibitor Hard-wired inhibitor


    constructs constructs
    Technology Maintainability
    Inadaptability Costs incurred to maintain
    Unwillingness to take a a complex and advanced
    leap into new and technology like virtual
    advanced technology and Reality TV would be more.
    sticking on to a older
    technology Reliability
    Doubts about optimum
    Perception functioning of the product
    Perceived as a luxurious over a longer period
    product rather than a without any major issues.
    necessary product and
    catered towards people in Repairs and Technical
    high income bracket. Support
    Unavailability of Skilled
    labours for repair and
    technical support in case
    the product fails to
    function.
    High price and Simulator
    Affordability Sickness/Virtual Reality
    Dissatisfied at pricing of Sickness
    the product and feel it Prolonged use of virtual
    should be priced lower. simulated environment
    causes oculomotor
    Compatibility disturbances, Postural
    Backward and forward Instability commonly
    compatibility of the known as Simulator
    technology with newer sickness
    older versions of
    Television. Vision hazardous
    The Wearable devices
    uses pixelated screen with
    single refractive optic
    element that inadequately
    addresses the optic issues
    and is hazardous to vision.

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