VNG I MARKETING CN BN

BIN NGI L THNH KHCH HNG

PHNG PHP XY DNG
C MY THU THP THNG TIN KHCH HANG
TIM NNG
By Infusionsoft
Dch bi Success Oceans Team
Hy tng tng by gi ti a cho bn mt xp gm 100 t 10
la v mi t tng ng vi 1 trong s 100 ngi gn nht truy cp
vo trang web ca bn. No, hy lm mt kho st nh nh:

Vi mi ngi truy cp vo website v hon thnh bn thng tin c

nhn, bn c gi 10 la.

Vi mi ngi truy cp nhng khng hon thnh bn thng tin, bn gi

li ti 10 la.
No, cng khm ph kt qu nh!

Sau khi kho st xong 100 khch hng, kt qu cho thy gn nh ton
b cc doanh nghip nh ch gi li c cho mnh t hn 100 la,
900 la cn li khng cnh m bay.

y l iu thng xuyn xy ra vi trang web ca cc doanh nghip

nh, khi h khng c nhng chin lc hiu qu thu thp thng tin.
Nu bn mun xy dng cho mnh mt danh sch khch hng tim
nng, bn cn phi bin trang web ca mnh thnh mt c my thu thp
thng tin thc th.

y l phn 1 trong chui cc bi vit v nhng iu nn v khng nn

lm khi thu thp thng tin t trang trc tuyn ca bn. Trong cun sch
ny, chng ta s cng nhau i khm ph nhng bc u tin cn lm
trong qu trnh thu thp thng tin online.
Thu thp thng tin kinh doanh:
Ni dung li cun
Bc u tin trong vic ghi nhn thng tin trc tuyn l to ra mt
thi nam chm hp dn v cun ht thng tin. Mc ch ca thi nam
chm ny l thu ht khch hng truy cp trang web ca bn v thuyt
phc h tr thnh 1 phn ca chin dch tip th ca mnh thng qua
vic mang n tht nhiu tin ch c gi tr.

V d, bn ang s hu 1 ca hng kinh doanh thi trang trc tuyn

v bn c nhu cu xy dng 1 danh sch a ch emails ca cc khch
hng thng xuyn gh thm trang web ca mnh. thc hin c
vic , bn c th gi thng bo ti khch hng ca mnh mi khi c
mt hng mi, c t gim gi hoc khuyn mi chit khu 10% cho
50 chi tiu u tin ca h. Bn cnh , bn cng nn s dng
loi m gim gi dng 1 ln trnh gp phi cc emails rc.
C nhiu loi nam chm thu ht thng tin m bn c th s dng thu
thp thng tin.
Mt s nam chm thng tin thng dng

S kin trc tuyn

Hng mu min ph
Hi tho trc tuyn
Chui th in t v gio dc
Bn bo co
Danh ngn/ Hi tho t vn
Chui videos
Dng th min ph
B cng c min ph
Sch in t

S hu mt lu lng truy cp ln khng ng ngha vi vic bn thu

thp thng tin hiu qu, thay vo iu quan trng l vic bn nhn bit
c khch hng ca mnh cng nh nhu cu c th ca h.
Li ngh hp dn
Mt khi to ra c mt thi nam chm thu ht thng tin, bn phi
gii thiu n ti cc v khch gh thm trang web ca bn mt cch
tht s li cun v hp dn.

V d, bn ang s hu mt cun sch tuyt vi v mun chia s n cho

nhng ngi truy cp website ca mnh, iu bn cn lm l truyn mt
thng ip tht s gi tr v ngha nh ni dung cun sch ti cc c
gi. Hy khi gi v nhng iu gi tr m h c th lnh hi c cng nh
p dng n cho chnh c nhn h t cun sch ny.
Phng php thu thp thng tin truyn thng nh subscribe to
something gi y khng cn hu dng na bi n khng cung
cp y thng tin ti ngi s dng. Hy nh, khng nn a
ra nhng li ngh mt cch m h m phi c nh hng c
th, r rng nhng ngi truy cp bit c chnh xc rng h
s nhn c g.

Bn cnh , bn cng nn t mu thu thp thng tin v tr ni bt

nh ngay pha trn thanh cun ca website ngi truy cp c th
d dng nhn thy.

Theo di t ng
Sau khi nhn c thng tin t ngi truy cp, bn c th s dng
mt k thut c tn gi l t ng tip th tip tc theo di thng
tin ngi dng mt cch t ng v hin ti cng c kh nhiu phn
mm tip th s dng th in t cho bn la chn.
chc chn rng mnh c php s dng thng tin ngi dng,
bn c th t mt nh trong mu n ngi dng th hin mong
mun nhn thm thng tin na t bn hay khng.

y l mt bc rt quan trng trong qu trnh t ng theo di khch

hng bi bn khng h mun lng ph nhng thng tin tip th ti
nhng ngi khng quan tm ti chng. Tuy nhin, nu nhng ngi
truy cp ti sch ca bn v chn vo nhn thng tin, iu c
ngha l h mong mun nhn c thm thng tin v bn hon ton
c c s tip tc theo di h.
Sau y l v d v mt chui email m mt doanh nghip c th gi
ti nhng ngi truy cp ti d liu v sn sng nhn thm thng
tin
Email 1: Ngay lp tc Xc nhn yu cu ca ngi dng v gi ti
h thi nam chm ca bn.

Email 2: Ngy th 2 Gi ti khch hng 1 thng ip v nhng gi

tr c to ra t sn phm hoc dch v.

Email 3: Ngy th 4 Bn lun v nhng iu kh khn m sn phm

hoc dch v ca bn c th gip cc khch hng ny vt qua.

Email 4: Ngy th 7 Gii thiu mt li ngh hp dn c lin h ti

cuc tr chuyn trong bc th trc .

Email 5: Ngy th 14 Truyn ti thm nhng gi tr khc v tip tc

theo di khch hng thng qua nhng li ngh c bit.

Nh vy, thi nam chm thng tin ca bn s khng c ngha g

nu n khng c i km theo mt li ngh hp dn v mt chin
lc theo di hiu qu. Hy nh, bn khng nhng ch cn to ra iu
g c gi tr m bn cn phi gii thiu, tip th n mt cch hp l
v tip tc duy tr cc mi quan h c c nh thi nam chm thng
tin.
 S dng chnh xc ni dung
time. People want to know that the product or service you offer will
answer their questions and solve their issues. If they dont feel like your
Ni dung l cch tuyt vi xy dng ln mt danh sch email tip
content can help them, they wont sign up for it and in turn, you lose
th hiu qu cng nh bt u tip cn ti nhng i tng c hng
the opportunity to follow up with someone your product or service can
th vi sn phm v dch v ca bn. Bn c th xy dng ra nhng
actually help.
biu mu thu thp thng tin ca ngi truy cp, i li, bn chia s
cho h mt ni dung c gi tr no nh mt cun sch hay. Tuy
Always give your visitors content that is super compelling in exchange
nhin, trn thc t c rt nhiu doanh nghip nh mc li khi s dng
for filling out your web form and giving you permission to follow up in
quy trnh ny v ch nhn c mt lng thng tin t i so vi phn h
the future.
chia s.
Dont be resistible. Be simply irresistible. Dont give searchers the
Mt trong nhng li m cc doanh nghip ny mc phi l h b khng
option to leave. Create content that people cant say no to.
c li bi nhng ngi truy cp khi ang c gng thu thp thng tin t
nhng ngi ny.

B t chi cung cp thng tin

L do ti sao cc dng biu mu nh Join our Newsletter khng
pht huy hiu qu l bi nhng loi biu mu ny khng h thu ht
nhng ngi truy cp. Hu ht mi ngi khng cn nhn thm
mt bn tin na bi hng t nhng bc th khng thit thc nhy
vo hm th mi ngy, vic ghi danh thm mt bn tin na cng
khng mang n nhiu gi tr.

Nhng iu m ngi truy cp mong mun nhn c phi l

nhng th c gi tr v lin h n nhng vn , kh khn, thch
thc hay nhng c hi h gp hng ngy.
Lm dng thu thp thng tin
i vi hu ht cc trng hp, khi bn c gng thu thp thng tin
bng cng nhiu cc trng cu hi th lng thng tin thng qua
cc cu tr li m bn ghi nhn c cng t. Mc d nhng ngi
truy cp mun c c thng tin m bn cung cp, nhng h s
sn sng ri i nu phi tr li qu nhiu cu hi. Hy nh rng, tr
khi bn c l do ph hp thu thp thng tin qua nhiu trng cu
hi, cn ngc li nu lm dng chng qu nhiu s xa i mi
cng sc ca bn trc .
Hy suy ngh v nhng gi tr m bn s mang ti cho ngi truy
cp cng vi nhng thng tin m bn cn cho cng vic kinh doanh
ca mnh quyt nh xem u l nhng thng tin cn thit bn
thu thp. V d, nu mt ngi truy cp ch mun ti xung nhng
cun sch ca bn v bn cng ch cn a ch hm th in t ca
anh ta gii thiu nhng ni dung tng t trong tng lai th
trong biu mu ca mnh, ch cn trng cu hi v tn v a ch
email ca ngi truy cp l . Tuy nhin, nu bn cung cp mt
bn dng th sn phm v cn nhng thng tin v nhm khch
hng nh la tui hay ngh nghip gii thiu n h dch v ph
hp nht th vic b sung thm cc trng thng tin vo biu mu
l cn thit. Thm vo , vic gii thch r rng cho ngi truy cp
l do bn cn thm nhng thng tin ring t nh s in thoi hay
chnh sch bo mt thng tin c nhn ca doanh nghip bn cng
gip bn thu thp thng tin mt cch hiu qu hn.

Lm n biu mu
Nu mt ngi truy cp cn phi kch vo mt lin kt nhn
thy biu mu th c ti 40% s lng ngi truy cp s khng
hon thnh cc biu mu . Hy chc chn rng cc biu mu
ca bn c treo ngay trang ch hoc hin ngay trn trang
bn dng gii thiu sn phm. Hn na, chng cng cn
c thit k sao cho va pha trn thanh cun trang
ngi vo c th hon thnh n m khng cn tm kim hay
trt xung trang di. iu ny cng phn no gip tng t l
thu thp thng tin.
V tc gi:
Madison Jacobs Madison Jacobs l mt
nh qun l ni dung ti Infusionsoft, gip
cc doanh nghip nh gt hi c thnh
cng bng vic qun l cc chin lc thc
y v sang to trong mng gio dc trc
tuyn. Madison c nhng bi nghin cu
c ng trn Arizona Republic v 944
Magazine. c gi c th theo di
Madison trn The Big Ideas Blog v Twitter
@madisonrjacobs. Madison Jacobs

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