21 Cng Thc

Qung Co

Nhng cng thc vit qung co

khng th thiu. S la chn linh
hot.

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21 cng t
co gi p b n t n g t l
chu y n i g p 4 l n

Hu ht cc nh tip th u bit n cng thc vit qung co AIDA-

Attension (ch ), Interest (li ch), Desire (kht khao), Action (hnh ng).

(N tng t vi chi bng . Mi cu th u bit rng i no ghi nhiu

bn thng hn s dnh chin thng.)

Khi ni n cng thc vit qung co. AIDA l mt cng thc chun, nhng
vn cn nhiu cng thc khc na.

Mt s cng thc vit qung co nu di y c truyn li t rt lu,

trc khi ti c sinh ra. Bn c th thy chng trong nhng cun sch v
tip th hoc bi vit qung co b chn vi. Ni cch khc, chng ang c
gng ng vng trc th thch thi gian.

Hy xem v ng dng mt trong nhng cng thc vit qung co di y:

#1 Cng thc vit qung co n gin nht.

1. Ti cho bn nhng g
2. N s gip g cho bn
3. Ti l ai?
4. Tip theo bn cn lm g

#2 Cng thc vit qung co SSS: Star. Story. Solution.

Star - Ngi sao: Cc ngi sao l nhn vt chnh trong qung co ca bn.
Ngi c th l bn, mt ngi ni ting hay khch hng ca bn.

Story Cu chuyn: Ni cch m ngi sao tri qua vn tng t

nhng khch hng tim nng ca bn ang phi tri qua vo thi im hin
ti.

Solution Gii php: Th hin cch m ngi sao s dng sn phm hay
dch v ca mnh gii quyt vn ny.

Cng thc vit qung co ny c Gary Halbert dng trong chin dch v
cng thnh cng: The amazing diet secret of a desperate housewife.

#3 Cng thc vit qung co PAS: Problem. Aggravate. Solve ( Vn .

Khot su ni au. Gii php)

Vn : bt u bng vic ni v mt vn c th m i tng bn hng

n ang gp phi (nhp on hi thoi c trong u bn)

Khot su ni au: Khot su vo hu qu ca vn (to ra mong mun gii

quyt vn ngay lp tc)

Gii php: trnh by cho c gi hng dn v l do ti sao sn phm ca bn

gii quyt c vn ca h (cc knh nhu cu v sn phm ca bn)

Di y l mt mu qung co bin th t cng thc ny:

1. Trng thi ca khch hng Vn

2. Khot su vo ni au khin khch hng mun thot ra khi
3. X l t chi: a ra cc gii php km cht lng ca cc bn khc
4. a cho cu tr li gii quyt vn . Cung cp bng chng, a ra li
ngh, cui cng l cam kt

#4 Cng thc vit qung co ca Bob Serling.

Bob Serling l ngi sng lp ca Profit Alchemy

iu kin tin quyt # 1: Bn phi c mt sn phm cht lng

iu kin tin quyt # 2: To v s dng H s khch hng

iu kin tin quyt # 3: S tin cy To li nhun ti a

iu kin tin quyt # 4: a li mi mi th

Bc 1: Bn phi tin hnh nghin cu thu o k lng trc khi bn vit

bi qung co

Bc 2: Ngh ngi v suy ngm

Bc 3: To mt danh sch y cc tnh nng, s kin, v con s

Bc 4: Danh sch tt c cc li ch m khch hng ca bn s nhn c

Bc 5: To mt li ngh khng th cng li

Bc 6: To mt cam kt ng tin cy

Bc 7: Vit mnh m, tiu gy s ch

Bc 8: S dng mu sc nhn mnh im quan trng

Bc 9: Dng ha thch hp, khng trn lan

Bc 10: To mt on m u li cun, ngay lp tc bt u thc thi li ha

thc hin trong tiu ca bn

Bc 11: Loi b tt c s phn i vi khu hiu "Tn cng vo s tn

nhim"

Bc 12: To tiu ph hp dn duy tr ngi c, ko h n phn bn

hng.

Bc 13: trnh by phn bn hng thc y mnh m nht c th, bn

phi lm cho khch hng cm nhn su sc nht ni au ca h.

Bc 14: Loi b hon ton ni au ca khch hng

Bc 15: Bn phi thit lp cc thng tin hon ho vi khch hng ca bn

Bc 16: Cht li nim tin ca bn vi li ch ca "ngi trong cuc"

Bc 17: Cung cp cho khch hng ca bn bng chng khng th chi ci

rng bn c th cung cp tt c mi th bn ha

Bc 18: S dng "Nt Click" ph v bi vit ca bn to thnh cc khi

 d dng c

Bc 19: Cung cp cho khch hng ca bn mt danh sch li ch m h c

c bng cch s dng sn phm ca bn

Bc 20: Tm tt ngn gn nhng li ch quan trng ca bn

Bc 21: Lit k cc tnh nng m sn phm ca bn cung cp

Bc 22: Hn th na, cung cp gi phn mm gi tr cao khin khng ai c

th b l

Bc 23: Gi sn phm ca bn

Bc 24: Ku gi hnh ng

Bc 25: Tng li nhun ca bn

Bc 26: "Kim sot ri ro cht nhiu n hng hn

Bc 27: Kt thc phn bn hng ca bn bng cch tm tt tt c cc li ch

m khch hng nhn c

Bc 28: Tng tng tc ca bn nhiu hn na bng cch s dng mt PS

ti bt

Bc 29: Lm cho n d dng mi ngi t hng

Bc 30: Trnh tt c nhng lin kt dn khch hng ca bn i t trang web

ca bn

Bc 31: Ngh ngi v suy ngm- ln th hai

Bc 32: Kim tra v ti u ha qung co ca bn

#5 Cng thc qung co m Brian Keith Voiles thng s dng.

A Attention (ch ): li ch ln nht vn ln nht m bn c th gii

quyt, USP

I Interest (s nh hng): l do ti sao bn nn quan tm n nhng g bn

ni

C Credibility (Uy tn): l do ti sao h nn tin tng bn

P Prove (chng minh)- Chng minh nhng g bn ni l ng

B Benifits (li ch) - Lit k tt c li ch m sn phm cung cp

S Scarcity (s khan him) - To khan him

A Action (hnh ng) - Hy ni vi h chnh xc nhng g cn lm

W Warn (cnh bo) - iu g s xy ra nu h khng hnh ng

N Now (by gi) - Khuyn khch h thc hin hnh ng ngay

#6 Cng thc vit qung co ca Gary Halbert.

1. Ni mt ci g gy s ch
2. Hy ni vi h l do ti sao h nn quan tm. (M rng trn CSI)
3. Hy ni vi h l do ti sao h nn tin vo nhng g bn ang ni l s tht
4. Chng minh iu l ng
5. Phn nhm v m t tt c cc li ch
6. Ni vi h cch t hng
7. Ni vi h t hng ngay by gi

#7 Cng thc vit qung co ACCA.

Awareness (nhn thc)

Comprehension (hiu bit)

Conviction (tin tng)

Action (hnh ng)

iu ny cng tng t nh AIDA, nhng "hiu bit" nhn mnh tm quan

trng ca s r rng, l iu quan trng i vi bt k thng ip no
mun c sc thuyt phc. Ngoi ra, "tin tng" cn mnh hn "Kht khao". N
cho thy s chc chn.

#8 Cng thc vit qung co: Attention-Interest-Description-Persuasion-

Proof-Close.

Ch -Quan tm-Miu t-Thit phc-Bng chng-Cht sale.

y l cng thc da trn nn tng ca AIDA c thit k bi Robert Collier.
N vch ra chnh xc chui bn hng.

#9 Cng thc vit qung co: Interest-Desire-Conviction-Action

Quan tm-Kht khao-Nim tin-Hnh ng.

Cng thc ny cng da trn nn tng ca AIDA.

#10 Cng thc vit qung co: AAPPA.

Cc bc thy v tip th ca Victor O. Schwab khuyn dng cng thc vit

qung co ny.

A Attention: thu ht s ch

A Advantage: th hin u th

P Prove: chng minh

P Persuade: thuyt phc h nm bt li th ny

A Ask for Action: yu cu hnh ng

#11 Cng thc vit qung co: AIU.

y l cng thc vit qung co dnh ring cho th tay. N c hiu nh

sau:

A Attention: Gy s ch

I Interest: iu ny s khin h quan tm

U Urgency: H s nhanh chng m phong b

#12 Cng thc vit qung co: PPPP.

y l mt cng thc ca Henry Hoke.

P Picture: Hnh nh

P Promise: Li ha

P Prove: Chng minh

P Push: Thc y

Hnh nh nhanh chng gy s ch v to ra mong mun

Thc hin mt li ha c ngha, m t nhng li ch ca sn phm

Chng minh c gi tr v h tr cho li ha ca mnh vi li chng thc

Thc y khch hng hnh ng bng vic a ra li ngh

#13 Cng thc vit th qung co: Star-Chain-Hook.

y l cch Frank Dignan tip cn mt thng ip qung co

Star git tt gy ra s ch

Chain to ra chui cc s kin c sc thuyt phc, li ch v chuyn t ch

sang quan tm

Hook Cu ko h vi nhng li ku gi hnh ng mnh m, khin cho h

d dng p ng

#14 Cng thc vit qung co: ABC Checklist.

Cng thc m William Steinhardt s dng chi tit v rt d thc hin.

Attain Attention t c s ch

Bang out Benefits a ra nhng li ch

Feature special details Tnh nng c bit chi tit

Gild with values nh bng gi tr

Honor claims with guarantees Bo lnh

Inject action in reader Nhc nh c gi hnh ng

Jell with postscript Ti bt

#15 Cng thc vit qung co: String of Pearls (Chui ngc trai).

y l mt phng php c th ca bi vit qung co. tng l bn lp

rp cc chi tit v su chui chng li vi nhau trong mt on di. Mi "ngc
trai" c hon tt bng mt cch no , nhng khi bn su chui chng li
vi nhau, sc mnh thuyt phc ca chng tr nn v cng to ln.

#16 Cng thc vit qung co: Cluster of Diamonds (Tng hp kim
cng).

Tng t nh String of Pearls, cng thc ny ngh lp rp mt nhm cc

chi tit theo mt khi nim. V d, mt qung co c th c tiu "7 l do Ti
sao Bn s tit kim tin Vi XYZ." Bi qung co sau s lit k 7 l do.
Mi chi tit ging nh mt "vin kim cng"

#17 Cng thc vit qung co: The Fan Dancer.

Cng thc ny c tng nh mt v cng biu din, h khi gi khin khn

gi mun nhiu hn na. Nh vy, bi qung co s cung cp nhng thng
tin y quyn r m khng bao gi tit l thng tin thc s.

#18 Cng thc vit qung cc: 5 phn.

y l cng thc Jack Lacy s dng, ch yu vit th bn hng.

1. Bn s lm g i vi ti nu ti lng nghe cu chuyn ca bn?

2. Bn s lm iu ny nh th no?
3. Ai chu trch nhim cho nhng li ha ca bn, rng n c thc hin?
4. Ai lm c iu ny?
5. Nhng g n s chi ph cho ti?

#19 Cng thc vit qung co: 9 phn cng thc vit th qung co
chi tit t Frank Egner.

1. Bt u vi mt tiu gy s ch v khi dy ham mun.

2. Trao gi tr y cm hng.
3. a ra mt nh ngha r rng v sn phm.
4. K mt cu chuyn thnh cng v sn phm.
5. a ra li chng thc v xc nhn.
6. Danh sch cc tnh nng c bit.
7. a ra li tuyn b v gi tr khch hng nhn c.
8. Ku gi hnh ng c th v mang tnh khn cp.
9. Kt thc vi phn ti bt.

#20 Cng thc vit qung co: 7 bc vit th bn hng ca Bob Stone.
 1. Tiu nu ni bt li ch ca khch hng khi dng sn phm.
2. Ngay lp tc phng i li ch quan trng nht ca bn.
3. Cho khch hng bit c th nhng g h nhn c.
4. a ra bng chng v xc nhn.
5. e da: Nu bn khng dng sn phm ny th...
6. Ni li nhng li ch ni bt ca bn.
7. Ku gi hnh ng ngay lp tc.

#21 Cng thc vit th bn hng ca Craig Clemens.

1. Tiu
2. Tiu ph
3. Cu hi m ch bn hiu v nt Click
4. K mt cu chuyn
5. Hy cho i ci g c gi tr
6. a ra bng chng
7. Ti cung cp ci g? Ti c nhng g?
8. u im/ Li ch
9. Ai cn sn phm ny? Ai khng cn?
10. im khc bit ca sn phm
11. a ra gi bn
12. Cam kt
13. t ch k
14. PS ca bn
15. nh gi ca bn
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