The services marketing triangle shows the 3 interlinked groups that work togethe

r to develop,
promote and deliver services. Between the three points of triangle there are thr
ee types of
marketing that must be successfully carried out for a service to succeed externa
l and
interactive marketing. All these activities resolve around making and keeping pr
omises to
customers. For services all three types of marketing activities are essential fo
r building and
maintaining relationships with customers.