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  • Services Marketing Dec14

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    only_rushi4ever
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    Services Marketing Dec14 (1)

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    Services Marketing Dec14 (1)

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    Services Marketing Dec14 (1)

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    Download as pdf
    109 views2 pages

    Services Marketing Dec14

    Uploaded by

    only_rushi4ever
    Services Marketing Dec14 (1)

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    Download as pdf
    of 2
    Although the common working Mumbcikar is getting home cooked food at all nooks and corners of the metro city due to efficient system of MNTCL, off-late, there has been a marked decline in business, on account of changes in working and eating habits. MNTCL is, Showered with six sigma ratings and affectionately called as ‘Management Guru’. At premier institutes, the office bearers deliver lectures on managing operational hurdles and sustaining high quality of services. Questions (a) Critically examine the factors which have led to achievement of excellence in the service provided by. MNTCL. (b) Suggest suitable measures for improvement in business growth and higher profitability for business continuity in the years to come, for MNTCL. 4 MBGN 4002/MM 4002 6. MBGN 4002/MM 4002 M.B.A. DEGREE EXAMINATION, DECEMBER 2014/JANUARY 2015, Fourth Semester Marketing SERVICES MARKETING (2012 — 2013 Batch onwards) ime : Three hours Maximum : 100 marks PART A — (6 x 6 = 30 marks) ‘Answer any FIVE questions out of the following. What are the characteristics of services? Discuss the reasons of growth of service sector. Discuss “Internet as a service channel” Describe the Stages in the new product development process What are the themes of external marketing campaigns? Explain the Dimensions of quality of services. 2007 WN/CO0OF NDE © ‘s8uTUY snomoyout puv yards ureo prpuayds oy} 07 syURYI ‘UONRUNSep ye ‘somnUTUE Moz UTYIEM Jno pariavo sf saxoq UYsT Jo spuesnoyy Jo BUIQI0s “Wa}SA8 poo AMojoo onbrun v jo yay yILM “sroLae9 Jo syos quaaaytp ear} Jo diay ym yno pores st Axoatfop Bupzes/Bura13 Jo ssavoad oxrjue oy, “suTe [Roo] uvqingns pue soyjor uoaup

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