Comment sharp end

This is just
EDITORIAL
Editor: Juliet Benning
t: +44 (0)203 148 4935 | e: juliet.benning@timeinc.com
Group Managing Editor: Ed Slack
t: +44 (0)203 148 4938 | e: ed.slack@timeinc.com the beginning
A
Journalist: Belinda Snell
t: +44 (0)203 148 4943 | e: belinda.snell@timeinc.com
Art Editor: Madeleine S Fitzsimons

t: +44 (0)203 148 4939 | e: madeleine.fitzsimons@timeinc.com
Publishing Director: Nick Hopkinson n increadible laboratory of creativity is how
t: +44 (0)203 148 4942 | e: nick.hopkinson@timeinc.com
Group Magazine Editor: Garry Coward-Williams MARINs Enrico della Valentina describes the
Managing Director: Oswin Grady superyacht industry. A statement that, in the
Publishing Director Simon Owen
CONTRIBUTORS wake of Monaco Yacht Show and its series of
Jake Kavanagh, Rachel Redhead, Tony Jones, Simon Greaves, Murielle
Gonzalez Oisel, Dennis ONeill, Robert Wielaard, Paul Cook, Craig Ritchie, flamboyant concept and new build yacht
Robert Greenwood, Michael Verdon
unveilings, couldnt have rung more true. Under
ADVERTISING/ PRODUCTION
Associate Publisher: Philip Pereira the lights each shipyard kept to the script but back on the stands
t: +44 (0)203 148 4931 | e: philip.pereira@timeinc.com
Group Advertisement Manager: Laurent Subra the competitive banter didnt go unnoticed.
t: +44 (0)203 148 4936 | e: laurent.subra@timeinc.com
Senior Sales Executive: Adam White Two of the projects dominating the headlines were that of
t: +44 (0)203 148 4933 | e: adam.white@timeinc.com
Production Manager: Paul Quieros Heesens Project Nova and Damens SeaXplorer. Both shipyards
t: +44 (0)203 148 2684 | e: paul.quieros@timeinc.com
Personal Assistant: Monica Fyfe were keen to impress upon journalists the epic amounts of R&D
t: +44 (0)203 148 4941 | e: monica.fyfe@timeinc.com
Head of Marketing: Richard Shead
necessary to deliver the projects Heesens with its emphasis on
t: +44 (0)203 148 4283 | e: richard.shead@timeinc.com silent, economical cruising and Damens with its rugged ice-
INTERNATIONAL ADVERTISING REPRESENTATIVES
Italy
Ediconsult | Ediconsult Internazionale SRL | Piazza Fontane Marose
breaking polar code compliance.
3-16123 Genova | Italy Its easy to see why two such groundbreaking projects could
t: +39 010 58 36 84 | f: +39 010 56 65 78 | e: genova@ediconsult.com
Netherlands, Belgium capture the imagination of Monaco show visitors in one case
Ted de Vries | BAAS (Boating Advertising Advice & Service)
De Rede 42 | 3891 AS Zeewolde | The Netherlands
opening up great swathes of ocean previously unreachable and, in
t: +31 (0) 36 522 7446 | f: +31 (0) 36 522 6350 the other case, offering a staggeringly low fuel consumption of 45
e: baas@boatingadvertising.eu | w: www.boatingadvertising.eu
China litres per hour at nine knots.
CHC Expo Service (Shanghai ) Co Ltd | Mr Simon Ding & Ms Tracy Jin
MiraGarden Business Center | Rm. C307 No. 2633 Yan An Rd. (W)
Shanghai 200336 | China
t: + 86 (21) 6270 6717 | f: + 86 (21) 6270 0363 | e: simon@chcbiz.com
Taiwan Under the lights they kept to
Hur Hur Chou | Alpha Trading Company
7F-2, No 176, Sec 1, Chung Hsiao East Rd | Taipei, Taiwan, ROC.
t: +886 (22) 351 2225 | f: +886 (22) 394 1138
the script but back on the
e: transpac@ms2.hinet.net
Japan
stands the competitive
Yukari Media Inc | YMI Bldg 3-3-4 | Uchihirano-machi | Chuo-ku
Osaka 540 0037 | Japan
t: +816 4790 2222 | f:+81-6-4793-0800 | e: sho@yukarimedia.com
banter didnt go unnoticed
Superyacht Business, ISSN 2050-599X is published six times a year by
ITime Inc. (UK) Ltd Blue Fin Building, 110 Southwark Street, London SE1 Heesen Yachts is actually investing in its convictions by
0SU, England.
The 2015 US annual subscription price is $142.00. Airfreight and mailing starting to build Project Nova a bold move with no owner
in the USA by agent named Air Business Ltd, c/o Worldnet Shipping Inc.,
156-15, 146th Avenue, 2nd Floor, Jamaica, NY 11434, USA. on the scene as yet. The desire to take the fast displacement
Periodicals postage pending at Jamaica NY 11431. hull to its next logical step in terms of efficiency had been too
US Postmaster: Send address changes to Superyacht Business, C/O Air
Business Ltd, c/o Worldnet Shipping Inc., 156-15, 146th Avenue, 2nd Floor, compelling to wait. And as Heesens sales and marketing
Jamaica, NY 11434, USA. director, Mark Cavendish, told me, This is just the beginning
Subscription records are maintained at Time Inc. (UK) Ltd, Blue Fin Building,
110 Southwark Street, London SE1 0SU, England. But in contrast to the shipyards keeping their cards close to
Air Business Ltd is acting as our mailing agent. their chests, the Dutch Maritime Research Institute (MARIN) has
Reproduction by Rhapsody Media, printing and binding by Polestar Group.
been encouraging a share culture within the industry and argues
Time Inc. (UK) Ltd, Blue Fin Building, 110 Southwark Street, London SE1
0SU Main switchboard: 020 3148 5000 that Joint Industry Projects (JIPs) will drive innovation.
Copyright 2015Time Inc. (UK) Ltd
Collaborators can all profit from knowledge that theyre then free
to apply to their own design and build solutions. The question that
remains is whether the big players, with their R&D muscle, would
Superyacht Business is part of the
be as keen to play ball. Either way, one suspects that a super
IBI portfolio of magazines economical, super silent icebreaking behemoth cant be too far
from the horizon

Juliet Benning
juliet.benning@timeinc.com
facebook.com/sybusiness twitter.com/sybusiness

NOVEMBER 2015 | WWW.SUPERYACHTBUSINESS.NET 3

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