COM 1005: Assignment #3

Typography

Using the web sites below, explore the concepts and definitions of
typography. Answer the questions below using the information from the
websites, but in your own words.

http://designinstruct.com/tools-basics/the-basics-of-typography/

http://www.creativebloq.com/typography/what-is-typography-123652

http://ilovetypography.com/2008/02/28/a-guide-to-web-typography/

1. What is the spacing between lines of text? Leading Why is this

important in typography? Makes it easy and comfortable to read

2. What is kernelling? the act of adjusting the space between characters

to create a harmonious pairing

3. What does the term alignment mean? What types of alignment options

are there? Its where text is aligned there is Center, Flush right, Flush

left, and Justified

4. Choose two alignment terms from question #2 and describe their

differences. Flush right is aligned to the right while flush left is aligned

to the left
5. What is a typeface? A way a letter is written What is a font? The same

thing
6. What is type hierarchy? The hierarchy of type
7. Provide 3 different examples of a serif font (use font size 20 when

Times New Roman.

showing examples)
Chaparral Pro
Felix titling
8. Provide 3 examples of a sans serif font
Calibri (Body)
Adobe Gothic Std B
Dotum
9. Provide 3 examples of letters that have an ascender
dbk
10. Provide 3 examples of letters that have a descender
qpj