Professional Documents
Culture Documents
What Mozilla Can Learn From Other Movements
What Mozilla Can Learn From Other Movements
Mozilla learn
from other
movements?
Chelsea Novak, Mary Colvig, Jane Finette,
Clint Talbert, Atul Varma, Austin King, Mark Surman
Mozilla Summit - July 2010
Thursday, July 8, 2010
FairTrade Coffee
Clint Talbert
6
Thursday, July 8, 2010
Takeaways for Mozilla
Creating an “empowerment” marketing strategy
is a good idea - fight traditional marketing with
our own re-definition of it
Unfortunately, most consumerist marketing
efforts are attempting to do the same
“empowerment” strategy, we have to
differentiate ourselves by being a real
movement.
Need a clear cause, so that our cause doesn’t
hamstring us in the future
5 Mozilla Summit 2010
Thursday, July 8, 2010
What Mozilla can learn
from other movements
Boy Scouts
• This is scouting.
• This is scouting.
• Marshall Mcluhan
• Richard Branson
• Barack Obama
• Mohammed Ali
• Stephen Spielberg
• Michael Moore
• Fun!
• It helps to have:
• It helps to have:
• It helps to have:
• It helps to have:
• It helps to have:
Boy Scouts
Mary Colvig
• Highly decentralized
• Value driven
• Set of “12 Traditions” or
suggestions
• Organization contingent on
relationships
• Sponsors
Chelsea Novak
22
Mozilla Summit 2010
Thursday, July 8, 2010
How does Conscious Capitalism
inspire me?
• All stakeholders long-term needs are
considered -- consumers, employees, vendors,
stock holders, the environment, etc
• Fosters self-sustaining, long-term, systemic
change
• Encourages corporations to think about
purpose alongside profit
Diversity vs Mono-culture
Seed Banking
Heirloom Plants
Tastings
Promoting local foods
Mozilla Summit 2010
Thursday, July 8, 2010
Takeaways for Mozilla
Atul Varma
It inspires me to create.