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tI:YourGame How ni
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andhav eapenandpaperhandy .Jotdown gamewi l
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Gr
eenl
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tPr
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 Par
tII
:YourPr
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Gr
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tPr
act
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es 3
 Par
tII
I:YourMar
ket
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epostsatleastonceortwiceaweek Experimentwiththingsl i
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Gr
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Reddi
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ogetf eedbac konyourgame,t o especial
lyi spoli
sheddownt oaT .Grabani ce YouTubersareyourbes tfr
iends .YouTubehasbec omeone
ndoutwhatpl ayerswanttos ee,andi mpr ovefeat
urest
hat verti
calsli
ceandr ec or
dlotsoffootage.Be ofthebigges tgami ngpl atformsi nrecenthist
oryand
respondt omar k etdemand.It
sal s
oagr eatplaceto nd especial
lyprudentifyourgamei snotcomplete peoplewhoc reatec ontentont heplatf
orm havegr ownt o
t
rolls
.W henyouc omeint
oc ontactwithar eall
yuglyone, yet.Youdon twantt ogiv
epeopl eabad haves ubsc
riberbas esl argert hans omec ountr
ies(read:
j
us tgrityourteethandt ak
et hebac kl
as h.Lashi
ngbac kwil
l impressi
on! Pewdiepie!)Util
izingt heout l
eti skeyandr eall
yi nt
erest
ing
onlyhur tyourbr andsi
mage.I ttakeslongertorepaira demosf eat
uringt hebes tvert
icalsliceofyourgamec ando
reputationthani tdoestocreateone. Twit
ch.tvandot herli
ves treamings ervic
esare ext
remel ywellont hepl atform.Peopl eonlywantt owatch
als
oav ail
ablet oyouasadev eloper,thoughiti
s about10t o15mi nutesofv i
deoatat imeandi fyouhav ea
Tryandstaypat i
entifyougetnegat i
vef eedback . ri
skytos t
ream toomuc hgamepl ayi fthegameis demot hatcanhookpeopl eint hatamountoft ime,s endit
Remembert hatallc
rit
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sms houldbes eenasc ons t
ruct
ive st
il
learlyon.Youc ans tr
eam dev elopment,do outtoasmanyYouT ubersyouc an.
cri
ti
cis
mi fsomeonei spointingoutsomet hi
ngtheydi s
like Q&As essi
ons,orj us
ts how offbriefsecti
onsof
aboutyourgame,andi t
sgai ni
ngtract
ion,don tj
ustbrush gamepl aytobui l
dhype.Orgetc reativeand Fi
ndt heni c
hemar ketofcont
entcreatorst
hat tt
hegenr eof
itasi
deass omeonebei ngmeant oyou.L earnfrom what i
ntegrateTwit
ch. t
vAPIsi ntothegameal otof gameyou' r
edev el
opingandgivet hem alookatyour
player
sdisl
ikeaboutt hegame,andus et hati
nformati
ont o developersact
ual l
yallow T wit
chc hattohelp game.T rytoignores ubs
cri
bernumber sandinst
eadf ocus
youradvantage.Hav ingnof eedbackiss omuc hwor s
et han contr
olandaf fectin-
gameev ents! ont hepersonali
ti
esyouthinkwouldl ov
eyourgame!You
havingbadf eedbackhow doyouk now whatt oimprov e mightjustgetluckyand ndyourgamegoi ngvi
raland
on? Reac
hing outt
ojour
nal
ist
s beingc overedbys omeofthebiggernamesonYouT ube!

Someawes omec ommunitiesare:gamedev ,gaming, Bigjournali

st
sgetov er100pitchesaday .So Therear ealsoanumberofi nter
v i
ew showsandpodc ast
s
i
ndi egames ,gamemark et
ing,gamedes i
gn,games , dontgetdiscour
agedi fyousendoutadozen t
hathav eapr esenceonYouT ubethatc ouldbewor t
hyour
playmygameandgenr es pecics ubreddi t
s(i
.e.r
oguelikes, emailsanddonotr eceiv
eanyc overage.Jus
t t
ime.Obv ious
lyagai n,wedon twanttot akeawayf r
om
rpg_gamer s
,JRPG).I
tmayev enbewor t
hi tt
opos tont
o keeptrying!Inorderforthe
big s htocover developmenttime,butof feri
ngyourt imeupf orinterviews
biggerlegac ygamess ubredditsthatyourgamei ss imi
lar yourgame,t hesmal loneswi
llneedt obit
er st
. andv ideosoft hesortwillhelpyourGr eenli
ghtc ampai gn
t
o,butbeawar eofspec ics ubredditrulesandmak es
ur e t
hroughpr omotionandt hroughdev elopingyour
t
hats elf
-promoti
onisallowed!Ot herwise,modsandus er s Sendoutpr essr
eleasesoften,especi
all
yonbi g outward-faci
ngper sonali
ty.Ifgamer scant ellyour
ej usta
ali
kewi llburyyourgamei nobs curi
tythroughthepowerof eventss uchaslaunchingyourAl pha,Beta, personlikethem withal ovef ortheindus t
ry,theyl
lfeeleven
downv otes. Gr eenl
ight,andF ul
lRelease.Cov er
ageis morel i
kelytos upportyou!
cov er
age,asyourgameandc ommuni t
ygrows
Usi
ng vi
deost
oyouradvant
age t
hemor el i
kel
yyoullbes eenbymor epopular
journalist
s.Keepyourpr essrel
easesshortandto Respondi
ng t
ofeedbac
k
Videoc ontentisoneofthemos tincreasinglyimport
ant t
hepoi nt.
Communi catewi t
hthec ommuni t
y.Feedbac kisext
remely
partsofagame searl
yidenti
ty.Videosar eeas yforf
ansto
Pr
oti
p:mak
esur
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endpr
esst
hef
oll
owi
ng. valuabl
eandc anbeus edt oyouradv antage.Gather
engagewi t
handt hequi
ckestwayt os howc asewhatyour
feedbackaboutyourgamei nordertoimpr oveit
.Dontput
gamehast oof f
er.W het
hervideopr oduc t
ionhappens -
3-4i
magesofgamepl
ay outagamet hathasnodemand!Asment ionedunderthe
withi
nyours t
udioorisdonebys omeoneel se,vi
deosar
e
-
Logosandbanner
s Redditsect
ion,therewillalwaysbet r
olls
.Bet hebigger
ani mportantpartoftoday
smar keti
ngl ands cape.
-
Des
cri
pti
onoft
hegame person,backlashwi l
lonlyhurtyourstudiosi
mage.If
anythi
ng,justagreetodi sagree.
Videosc ouldbes i
mpleLet
sPl ayexperi
enceswhereyou -
Bul
l
etpoi
ntf
eat
ures
andyourt eam pl aychunksofyourgamet oshowcasethe -
Soc
ialmedi
achannell
ink
s Jus
tremember :t here'snowayt owi nanar gumentont he
f
unofpl ayi ngyourgameort heyc oul
dbec omplex
-
Greenl
ight
,St
eam andot
hers
tor
eli
nks I
nternet
.Fightingj ustdrawsoutthec onversati
onandbui l
ds
behind-
the- s
c enesv i
deostos howc asethedevelopment
negativ
eattention.You reprobablygoingt ogetal otof
process
.T hroughoutaGr eenlightcampaign,videomaybe -
Li
nkt
oapr
ess
kitwi
thl
otsofr
esour
ces
badr evi
ewsandnegat ivefeedback,whi chisabsolutely
t
heonl ywaygamer sgettotrul yseewhatyourgamehasi n -
Downl
oadl
inkt
opl
ayt
hegameorademo ne.Nobodyi sper fect
!W hatsimportantisthatyout ake
st
ore,sowhi leyoudon twantt otaketoomuc hawayfrom
t
hegodandt hebadf eedbac kinstr
ide,andl earnfrom
t
heongoi ngdev elopmentproc ess,spendi
ngsomet i
meon
t
hem.Keepc al m anddev el
op.Goodl uckonGr eenlight!
vi
deopr oduc ti
oni skey.

Gr
eenl
ightBes
tPr
act
ic
es 5