Professional Documents
Culture Documents
Business Plan Project
Business Plan Project
Business Plan Project
On
SALON, SPA AND HEALTH CLUB SPARADISE
Project Management
PSMBATC-401
1.3 Location
Sparadise has chosen Green Belt, Gandhi Nagar, Jammu as their city for the business venture.
Green belt is a very posh location and offers a comfortable environment that has many parks that
we feel will go well with our business essence. Additionally, the area has undergone a recent
renovation that has attracted a lot of new businesses as well as become a hot urban area.
1.5 Financials
Sparadise has forecasted substantial sales revenues by year two. Also by year two the business
will reach profitability and have achieved a healthy profit before taxes. When Sparadise begins
their fundraising efforts they will consider options such as LLC status to replace the partnership
business formation that they have currently adopted.
Sparadise is an exciting business that provides a combination of
sought after services that are not currently offered by a direct competitor. Sparadise will provide
a relaxing, serene and nature oriented setting for a variety of mind and body rejuvenation
services for the booming Green Belt population.
1.6 Objectives
The objectives for Sparadise are outlined below:
1. Quality and skilled employees familiar with energy work and oriented to a soothing
spiritual disposition.
2. Establish trust within the community that each customer's needs will be taken care of
during every visit.
4. Effective advertising.
CHAPTER II DETAILED DISCRIPTION
2.1Company profile
Sparadise Holistic Spa and Salon is a new destination offering customers the unique combination
of hair styling, massage, body and energy work, and training, all in one beautifully serene
setting. Sparadise will offer all ranges of hair styling, therapeutic massage, manicure, facial,
sauna, Reiki, therapeutic touch, and specific complimentary product offerings. The goal and
promise of Sparadise can be summed up in our name and slogan:
2.2 Operations
2.2.1 Product and Service description
1. Men and Women Hair Styling: Men's and women's hair coloring, perm, hair do, hair
therapies, hair cuts, hair treatments, hair spa, and combs. Selected hair care products
(shampoos, conditioners, cleansers, brushes, mirrors) will be sold as well.
4. Artwork
Most of the artwork in Sparadise will be by local artists, for sale to the customers.
Sparadise will earn a 15% commission on each piece sold. This adds an extra element of
community integration to Sparadise with an added emphasis of the art being from
beginning artists, and that the art be spiritual and/or modern in form.
2.2.2 Technology
Sparadise will sell complementing products of the highest quality that have not been created
through the testing of animals, and are of the latest scientific and ayurvedic knowing for
affecting the desired results for body beautification and energetic balancing maintenance.
CHAPTER III MARKETING & STRATEGY
There are no exact competitors and only few slightly related competitors in the greater Green
Belt area. By nature of the service Sparadise will providing, success will be readily achieved.
A. Advertising.
We will utilize local newspaper, local social and health magazines, local radio, local
television, mail-outs to all households within the immediate five mile radius, and mail-
outs to all local business within a five-mile radius.
B. Internet.
We will have a comprehensive website.
C. Alliances.
We will place our brochures within the offices of our medical referral clients.
A. Advertising.
We will continue to place ads in the local social and health magazines year around. Mail-
outs will be done again within a five-mile radius one year later after opening, then again
only every three to five years. Radio and television ads will be done only, and graduation;
television ads are not certain, we will evaluate their effectiveness before further
implementation.
B. Internet.
We will continue to have a comprehensive website. After the first six months, and
certainly after the first year, we will evaluate the viability of having target clients
advertise on our site, and conversely, we will evaluate viability of advertising on our
target clients websites (if applicable).
C. Alliances.
This type of advertising will be implemented once we have grown beyond our break-even
point. We will also form advertising alliances with any business with whom we share
common business goals. We will also implement mutual perks with our business and
restaurant neighbours which will aid in local visibility. Advertising promotions with
certain restaurants will also be considered.
3.4.3 Positioning
We will automatically position ourselves as one of the top spa-salons in the greater Gandhi Nagar
area. Considering that none of the other competitors will offer the range of services we will, or
that their staffs will be trained like ours, and that there are not any spa-salons of our type in our
target locations, we will be able to provide services to a large populace not currently being
tapped.
Conclusion:
1. Form the above projected Profit and Loss account it can be seen that the business will
have to incur loss of 23,36,600 in first one year.
2. In the second year the will be no loss and no profit i.e. business will reach its break even
point and will start to recover its losses and will move towards profit.
3. In third year business will start earning profits i.e. of 23,14,696, and will continue to
make profit in further years.
Sparadise will add healing touch based on the response generated from the reiki and the food station
will be upgraded into a full blown kitchen. We plan on creating similar clubs within the city as well
as outside.
ANNEXURES
ANNEXURE 1
To
The Divisional Engineer,
No.................
Water Supply & Sewerage Division
P .H .E. Department
Government of J&K
Jammu/Srinagar
Date..............
Sir,
I/We request for your kind permission to allow to draw water from the State Government Water-
Main(s). I/We shall abide by the standing rules/regulations and directives.
Yours faithfully,
(Signature & Seal of applicant)
CERTIFIED THAT THE ABOVE INFORMATIONS ARE TRUE TO THE BEST OF MY/OUR
KNOWLEDGE
(Signature of Consumer)
'CONSUMER'
ANNEXURE 2
To
The __________________________
Jammu and Kashmir State Electricity Board,
______________________________
I/We hereby agree to take from Jammu and Kashmir State Electricity Board
(hereinafter referred to as the Board) at the premises stated below, a supply of
electrical energy not exceeding the connected load of my/our installation as below,
and I/We hereby further agree to pay for the said supply in accordance with the
relevant tariff, as amended from time to time and also to pay for all such other
charges as may become due by me/us to the Board from time to time at rates laid
down in the Schedules of Service and General Charges prescribed by the Board from
time to time. I/We further agree that I/We further agree that I/We shall, as and when
required by the Board to do so, lodge with the Local Office of the Board Advance
Consumption Deposit as per the provisions of Conditions of Supply of electric
energy by JKSEB and Schedule of General Charges. And I/We hereby declare that the
said conditions of supply including Schedule of Tariffs and Schedule of General and
Service Charges have been perused by/read to me/us and I/We agree to be bound
by them as also the provision of the Jammu and Kashmir Electricity Act, 2006. I/We
agree to give you such security as may be required for the price of the
meter/meters whenever called upon to do.
Description of Premises:-
House/Shop/Premises No. ____________________ Locality _____________ Town/Village
_________________________________________________________ I/We also declare that:-
1. I/We am/are owner/landlord of the premises or my/our landlord/owner agrees to
my/our taking the said supply and his/their written consent is attached herewith.
Or
I/We are the lawful occupier/s of the premises but it has not been possible for me/us
to obtain consent from the landlord and I/We hereby agree to keep the JKSEB
indemnified and harmless against all claims made and action and proceedings taken
up by the landlord or any person claiming through or under him by reasons of giving
of this electric connection by the JKSEB to me/us.
2. I/We hereby agree that I/We shall abide by the power cut restrictions/peak load
hours restriction imposed by the State Government/Board from time to time as per
the provisions of Section 22-A and Section 22-B of Jammu and Kashmir Electricity
Act, 2006.