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Brooke Spallino

4330 Hartwick Road, College Park, MD 20740


Email: bspallino@gmail.com | Cell: 516.761.8450 | brookespallino.weebly.com

Education:
Bachelor of Arts, Communication Anticipated May 2017
Concentration: Public Relations
Minor in General Business
University of Maryland, College Park
Semester abroad in Rome, Italy August December 2015

Experience:
kglobal Public Relations and Public Affairs January 2017 - Present
Research Associate
Compose client facing traditional media accounts, including media lists, coverage reports, research reports, and
business development memos
Monitor and analyze online communities for two Fortune 100 companies in consumer industries
Schedule and publish hundreds of Facebook posts and Twitter updates for more than 120,000 followers for a
consumer account
The Department of Fire Protection Engineering SeptemberDecember 2016
Marketing/Communications Intern
The University of Maryland
Developed strategies to enhance the online presence of the department
Drafted and scheduled more than 250 posts for FPEs various Twitter, Facebook, and Instagram accounts
Designed marketing materials and images utilizing Adobe InDesign and Photoshop for the departments major
events
Built online brand awareness which resulted in a 33% increase in the size of its social media audience
Capital Investment, LLC October 2016Present
Marketing Administrative Assistant
Monitor activity and post content for Capital Investments social media channels
Write or collaborate on blog posts related to the company
Created a new website for the company using Wix
Perform various office duties such as updating databases and drafting client proposals
Stache Lifestyle MayAugust 2015
Communications Intern
RED Distribution, a division of Sony Music
Created marketing campaigns to build artist brand awareness
Participated in bi-weekly conference calls to enhance marketing strategies
Completed grassroots marketing campaigns using both online and offline platforms
Additional Experience:
Public Relations Student Society of America September 2014Present
University of Maryland
Member
Attend weekly conferences to gain professional development in the public
relations field
Participate in events that focus on social activities and building relationship
InTERPret Public Relations September 2016Present
Member
Created a newsletter for Pi Sigma Epsilon using InDesign to enhance the presence of the fraternity on campus
Edit and generate content for clients using Canva

Skills: Ketchum Mindfires Back-to-School Supply Challenge Winner


Digital Strategy: WordPress, Microsoft Office Suite, InDesign, HTML
Social Media: Facebook, Twitter, Pinterest, Instagram, LinkedIn, Hootsuite Certified, Meltwater
Public Relations: Strategic Planning, Media Relations, Press Release, Blogging,
Communication: Oral, Written, AP Style, Print and Electronic Media

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