FORMER UNIVERSITY OF DELAWARE STUDENT STARTS

SUCCESSFUL JEWELRY BRAND

Alyssa Kutcha graduated from University of Delaware in 2012 with
a Bachelor of Arts degree. Kutcha spent her time volunteering for
non-profit organizations with her sorority, which inspired her to go
to Haiti to help with earthquake relief. While she was there she
realized her true passion was to make a difference, which birthed
the idea of eff.Y.bee.

eff.Y.bee is an acronym of Kutchas favorite quote by Joseph

Campbell, follow your bliss. The jewelry brands name is a positive message for girl
power, a message to follow their passion.

I was having a mid-college crisis, I felt lost in

college, Kutcha said. So now I am a mentor for
women, to make them feel powerful and beautiful by
giving them the toolset and
confidence I wish I had in
college. I also donate my eff.Y.bee
profits to charities.
CHECK LIST
The brand is currently on
display at various trunk X BLISS STACKS
shows throughout New
York City and is featured X CHOKER
in several well-known
magazines such as X STACKING RINGS
eff.Y.bee/Facebook
Seventeen.
X GIRL POWER
Founder Alyssa Kutcha struts her
stuff with style down the streets of
Manhattan.

FOLLOW THE BLISS WHATS INSIDE?

Instagram: @eff.y.bee Follow Your Bliss..................................2
Facebook: eff.Y.bee Brand Ambassador Love.................3
Twitter: @effybee Fashion Meets Charity......................3
Bring On The Bliss.............................4
Handmade With Love In NYC.....4
 FOLLOW YOUR BLISS loved getting to
Currently 37 women are expanding work one-on-
the eff.Y.bee brand throughout their one with other
universities, these women are in eff.Y.bee girls as
eff.Y.bees brand ambassador program. well as building
The program offers a valuable resume a friendship
building opportunity for Public Relations with Alyssa. I
majors, who will learn how to successfully learned many
market the brand to a new audience. The things about
program includes a 40% discount off all myself including
items and free jewelry based on sales my strong
the brand ambassador will make through communication
their specific skills, passion for eff.Y.bee/Instagram
eff.Y.bee girls at Columbia
tracking engaging with my peers University showing off the
code. Most and the desire to own new Sisterhood collection.
importantly, my own company.
the program
is a great Kuctha offers
opportunity the program to
for networking empower female
and can lead entrepreneurship.
to a possible The program
internship with recruits women from
eff.Y.bee in universities throughout
New York City. the country. The
eff.Y.bee/Instagram hands-on learning
Brand ambassador, eff.Y.bee experience enables
Kaitlyn Vienne modeling the enhanced the women to explore
Wishful Thinking bracelet stacks.
my college their passions while
experience by having the mentorship ff.Y.bee/ Instagram
providing me with an amazing summer and support of a girl- Intern, Shaya Puglia
internship. Instead of running around doing power community. The most working at the eff.Y.bee
coffee runs, I rewarding part is to host office in NYC.
really played your own trunk show to
a role in the sell the brands jewelry at the end of the
companys semester, which involves advertising, event
growth, said planning and marketing.
Heather Dring,
a brand To apply to be a brand ambassador
ambassador send your cover letter and resume to
from North brandambassador@effybee.com.
Carolina State
eff.Y.bee/Instagam University. I
Brand ambassador, Nina Spinelli
having fun with an eff.Y.bee
photoshoot. Check out the Bliss
Mini bracelets and the Luna Lariat Are you~Outgoing~Social media savvy~Quirky~Passionate~Optimistic
necklace.
eff.Y.bee is looking for someone like you.
 BRAND AMBASSADOR LOVE
Q&A With Melissa Haworth, a UMD
student and brand ambassador
Photo cred: eff.Y.bee

Q: How did you get the brand ambassador position?

A: The president of my sorority reached out to us and

told us that eff Y. bee was looking for ambassadors, so I
sent my resume and got an interview. eff.Y.bee/ Instagram
Haworth hosting a trunk show at
Q: What did you learn most from your experience? her sorority house.

A: I learned a lot of planning skills through hosting the

trunk show.
Q: What are the daily activities for a brand ambassador?

A: Keeping in touch with Alyssa and posting on social media

about eff Y. bee to spread awareness on campus.
Q: What was the most rewarding experience as a BA?
A: Raising money for my sororitys philanthropy through
hosting a trunk show.
Q: Why would you recommend it to other students?

A: Being a brand ambassador is a really good way to gain

marketing, sales and PR experience. It is also a great way
to get involved on your campus and within Greek life. eff.Y.bee/ Instagram
Haworth showing off her eff.Y.bee
necklace.

FASHION MEETS CHARITY

Besides focusing on women entrepreneurship eff.Y.bee likes to
focus on helping all sorts of charities. The company has partnered
up with foundations such as the Make a Wish Foundation, Autism
Speaks and Susan G. Komen. Alyssa Kutcha talked about her recent
collaboration with one of her favorite charities, Social Tees
Animal Rescue.
We paired up with them in September and are keeping our
partnership ongoing, donating 15% of every Dalmatian jasper
eff.Y.bee/Instagram bracelet sold with the paw print charm we designed for them,
eff.Y.bees foster dog, Kutcha said. It was very successful, we sold over 120 bracelets
so far.
Prince celbrating
because he is officially Social Tees Animal Rescue is a non-profit, no-kill shelter
adopted! organization in the East Village of New York City. The
organization rescues animals from kill shelters and provides
them with veterinary care before placing them in a forever
home. They rescue over 3,000 animals per year.

eff.Y.bee/Instagram Kutcha thought of the idea when she was volunteering for them last
Alyssa Kutcha showing her spring. She was fostering the dogs that were rescued and needed
homes. While she was fostering the rescued dogs she wanted to
puppy love for Social Tees incorporate eff.Y.bee with the charity to raise money. eff.Ybee also
continues to sponsor their annual charity event every October.
 The Good Wishes Stack
HANDMADE WITH LOVE IN NYC
eff.Y.bee just launched their new line, the Holiday Bracelet
Stacks. Kutcha explains how the stacks have a powerful
meaning behind them. The meanings come from each
type of stone and charm on the bracelet. Each stack
includes a card-attached explaining the meaning. It is
perfect for gifting this holiday season, Kutcha said.
The Dreamer Stack
eff.Y.bee/website
Ivory howlite stone brings
Kuctha expects the line to do well.Her
inner peace. favorite part of creating the new line was
using specific stones to produce the positive
message within each bracelet. It is a great
gift because it is more than just jewelry, it
sends a positive message to your friend or
loved one.

eff.Y.bee/website
Labradorite stone
awakens a sense of
adventure to fulfill your
destiny.

eff.Y.bee/Facebook
Kutcha, right, posing with the staff
from the NAMI conference.

THE LATEST BLISS

Kutcha and the eff.Y.bee team traveled
to Albany, New York to host a trunk
show at a conference for the National
Alliance on Mental Illness (NAMI). Kuctha
was invited as a guest speaker to talk
about eff.Y.bee and how to use passion
and purpose to overcome challenges.
Kutcha inspired the conference and
sold $800 worth of bracelets. Kutcha is
donating 20% to NAMI.