Business Focus Texas

Chicken
The fried chicken market in Indian food and beverages industry is
getting spicier

50-year-old legacy

Founded in 1952 by George W Church, Church`s Chicken (Aka Texas

Chicken - the chain uses this brand name in Asian countries due to
cultural regions) derives its name from its founder who developed a
perfect blend that turned out to be the recipe of success for this
chain of restaurants. Founded in San Antonio (Texas), Texas Chicken
is a highly recognized brand name. Texas Chicken serves freshly
prepared, high quality, flavorful chicken with signature sides hand-
made from scratch biscuits at low prices, and differentiates from its
competitors in care and attention given in preparation of food, and
is positioned as the value leader in the chicken QSR category. The
company`s standard flagship product is fried chicken, and in fact the
company is known for its spicy fried chicken. It is the largest seller of
spicy products and the largest seller of jalapeno peppers in the
entire world.

Global penetration

With its global revenues reaching more than 1.2 billion, which in
Indian terms is about 6,200 crore, Texas Chicken has spread its
name in 22 countries and in five continents. Texas Chicken presently
employs 35,000 employees.
Texas Chicken, the international brand of Atlanta-based Church`s
Chicken opened its first restaurant in India in the city of Hyderabad
on September 11, 2008 and second one a couple of months later.
Very soon it will be opening the third one. At present, Texas runs
1640 restaurants globally.

The restaurant chain, although new to India, began expanding

internationally in 1979. The company`s three best performing
markets overseas are Portico, Mexico and Indonesia. All three have
approximately 100 stores each and have significant market share.
They actually outperform on unit basis or customer count basis of
the US averages. Texas has already penetrated in most of the major
cities in these countries.

Spicing up for India

Texas Chicken believes in selling the American label which it

believes, makes it receptive in international market which is hungry
for products made in the US. Harsha Agadi, CEO, Texas Chicken
says, If you start localizing your brand and diluting it, you are no
longer an American company. Owing to this strategy the company
generally sticks to its menu. But one change it will make that is
pertinent to India, will be to continue to foster its spice lovers. Agadi
adds, We will actually increase the level of spice in our products as
we do in Trinidad, Middle East and Egypt.

We have spent a year researching and engineering our concept,

positioning and menu developing, and are proud to bring a truly
authentic Texas tradition with a touch of masala to India said Agadi.
Texas is very much confident that when it enters the pan India
market it will have the right flavour for the Indian population. It also
believes in offering the highest value as the company is known for
big pieces and low prices. The product is very unique in the way it is
breaded, doublebreaded and marinated, thereby giving it a crunchy
outside and a juicy inside. Church has already outsourced its
accounting and IT operations from India.

Its menu specialties include Southern-style fried chicken, fried okra,

mashed potatoes with gravy, cole slaw, honey butter biscuits and
jalapeno cheese bombers. New menu items are being introduced by
the restaurant chain regularly to give a boost to sales. New menu
items are launched with extensive research and testing. Texas spicy
chicken has a universal flavour and is transportable across various
demographic segments which is a huge success for the company.
Internationally, the company is very much focused on opening
stores in Japan, India and China. Texas Chicken`s menu is very
simple comprising of fewer items, prepared well, which make the
restaurants easy to operate. The company aims to grow to 2,500
stores by 2010; overseas foray is contributing a major share to its
expansion.

Franchising - a right strategy

Even from the start the company made it a point not to open any
company owned stores outside the US. Texas generally master
franchises its concept for every nation, exception though being
India. Each state in India is equivalent to a European country. Owing
to this, instead of master franchising the entire country to one
franchisee, Texas is master franchising in India by state. Texas has
already awarded the master franchise rights in Andhra Pradesh to
SH Group. Going forward, we will look at state by state with a few
exceptions of states or markets. If it`s small we might combine a
few states. We believe this offers the best way of franchising
because the major metroes in the state will be owned by the master
franchisee, and the master franchisee will then sub-franchise in tier
B, and tier C cities. Agadi informs

Texas intends to sequentialise its process and growth by increasing

penetration in one city followed by another city. As Agadi says, My
preference is to be a regional king. Therefore, we will first scale
Hyderabad before stepping into second and third city. In India, Texas
is currently focused on identifying superior groups to notch the
exclusive franchising opportunity for individual states in India.

Criteria for selection of site

The highest consumption of chicken in India is held by two states

Andhra Pradesh and Punjab. Texas is targeting both these states
vigorously as also metro markets of Mumbai, Delhi and Bengaluru.
For retail locations Texas has shortlisted three types - the first, the
high street locations, second, the malls and third the highways.
National highways are the preferred zones, where Texas will offer
great product with great service with great forms of relaxation.

Standardisation of product, services

Being in food business for past 57 years, standardization of product

and basic nuances of quality competence are some of the areas
Texas has already dealt with. Texas has been franchising for past 51
years having over 200 franchisees in over 20 countries. Talking
about the critical factors of standardization Agadi says, Supply
chain is very critical as it standardizes the product quality. Logistics
is very critical because the food has to be delivered just in time, but
the third equally important point is that we should not forget
operational standardization. The company is very qualitative at
operational standards. Every Texas chicken store is inspected every
quarter with great care, with a score card that is followed internally.
Talking about choosing the right partners in business, Agadi says,
The potential franchise partner must have the financial ability,
however, more than money, it`s the mind set of the person. Our
brand cannot be a hobby for somebody who is trying another idea,
this has to be their main business.

To support the franchisee through the business there are three

areas. The first is, Texas will definitely assist handholds in planning
marketing to achieve the best results, second, it will help train the
entire staff, the crew, the managers, so that there is great depth in
people`s skills. And the third area is, it will make sure that the stores
are located suitably. In restaurant business, location is considered to
be the most important aspect, and Texas will make sure, that it
identifies the right location.

India a new found pasteur

A lot of American fast food companies have come to India making a

lot of money for themselves. Kenneth A. Cutshaw, Executive Vice
President & Chief Legal Officer, Texas Chicken states, I think our
goal is not just to make money but in addition to that deliver
American entrepreneurship at its fullest in the Indian environment.
We have individuals in our franchise domain who started as dish
washers, and they are today the eminent franchisees with excess of
100 stores each.

India is one of the most important countries where Texas wants to

expand with the experience and history of the brand. The company
seems to be stepping in the right direction. Launching the brand was
the first step, establishing major presence in the Indian food retail
market will make it take a giant leap.

Financial requirement would be typically a million dollar net and

liquidity of 1,000 dollars. In Indian terms that would be about Rs 5
crore net worth and Rs one-and-a-half crore liquidity.

If we see the success of US companies operating in India the future

of Church`s Chicken seems very bright. Food and beverages is
already high on the radar of international companies who are
planning to enter India, and lack of organized spicy chicken
operators guarantees huge success for this concept.

The company is looking for entrepreneurs to spur growth. To partner

with this fastest growing food chain.

http://www.franchiseindia.com/magazine/2009/June/Business-Focus-Texas-
Chicken.420
Texas Chicken Malaysia to
focus in Klang Valley
Posted on 10 March 2014 - 05:36am
Premalatha Jayaraman
sunbiz@thesundaily.com

PETALING JAYA: Texas Chicken (Malaysia) Sdn Bhd, a unit of Etika Holdings International Ltd,
which has plans to expand into new geographical areas within Malaysia in two years, now wants to
focus on its present outlets in the Klang Valley, said Etika's group CEO Datuk Kamal Tan.

Tan, who is also CEO of Texas Chicken Malaysia, said there are currently seven Texas Chicken
outlets in Malaysia, all in the Klang Valley, with eight to 10 more outlets in the pipeline for 2014.

Etika, listed on Singapore Exchange's Catalist in 2004, is a leading regional food and beverages
player with operating facilities in Malaysia, New Zealand, Indonesia and Vietnam. The group has its
origin as a manufacturer and distributor of sweetened condensed milk and evaporated milk under
the "Dairy Champ" trademark.

"We receive numerous requests to open more Texas Chicken Malaysia restaurants in not just
various other parts of the Klang Valley but in key market centres like Penang and Johor as well, " he
told SunBiz in an interview here.

He said the company currently wants to concentrate in the Klang Valley now because it is easier in
terms of logistic to supply products to its restaurant and save cost.

Tan said Texas Chicken Malaysia plans to invest a total of between RM10 million and RM15 million
for new outlets.

This, he said, was to ensure high standards of product quality and to bring the great taste of Texas
Chicken to as many Malaysians as possible through the opening of new outlets and brand building
efforts.

Based on previous experience, he said each outlet cost between RM1 million and RM1.5 million. Tan
said its first outlet for the year in Klang Parade is expected to start operation in mid March.
He said Texas Chicken Malaysia has plans to open 20 outlets in the first 3 years of operation and 80
restaurants in 10 years.

"In less than a year since we opened our first outlet at Aeon Bukit Tinggi on Jan 31 2013, we have
found the demand and reception from the public to continue to be encouraging and favorable. Our
customers continue to compliment us on our visibly larger chicken pieces and how our chicken taste
unmistakably fresh, juicy and crunchy," he said.

During peak hours, he said it received nearly 500-600 people at its restaurants.

Etika's chairman Datuk Jaya Tan said Etika expects to see a higher revenue contribution from Texas
Chicken Malaysia to the group once its own between 18 to 20 outlets. Currently, Texas Chicken
Malaysia is contributing below 5% to the group revenue.

"It is an opportunity for Etika as Texas Chicken is a global brand recognised through more than
1,700 locations worldwide and spanning 22 countries," he said, adding that its entry into the fast food
segment with Texas Chicken franchise a major step towards expanding Etika's downstream strategy.

He said the company has signed a 10-year exclusive agreement with US-based Cajun Global LLC to
develop "Texas Chicken" restaurants in Malaysia and Brunei."We have plans to venture into the
Brunei market, but not in the near term. That would be the last step (for us)," he said, adding that the
group is always on the lookout for new investments that will complement the Texas Chicken
franchise.

"We are still a small, niche player in the market and as we continue the momentum of our rapid
expansion plans, we are confident that Texas Chicken will be a major player in the market in the near
future," he added. In the region, he said Texas Chicken exists in Indonesia for 20 years while in
Singapore about two years.

Texas Chicken, founded in San Antonio, Texas in 1952, is a highly recognised brand name in the
quick service restaurant sector and one of the largest quick service chicken concepts in the work

http://www.thesundaily.my/news/980182
It all started in San Antonio, Texas in 1952. George W. Church Sr., a
retired incubator salesman with more than 20 years in the poultry
industry, conceived the idea of offering freshly cooked, quality fried
chicken at a time when only hot dogs and ice cream were marketed
fast-food style.

Church reasoned that the food service industry would have to change its approach in order
to capitalize on the opportunities created by population growth and increased mobility. By
cutting the frills common to the restaurant industry philosophy of the day, Church felt he
could deliver his product profitably at low cost with a more efficient use of capital and
employees.

The first company store was located in downtown San Antonio, across the street from the
Alamo. The restaurant sold only fried chicken. Church added French fries and jalapeos to
the menu in 1955. George Church's idea paid off, and at the time of his death in 1956, four
Church's were open. Other members of the family became active in the business, and by
1962 the chain had grown to eight locations in San Antonio.

George W. "Bill" Church, Jr. assumed chief operating responsibility for the family business
in 1962. His father had already proved the economic viability of a low-overhead food outlet
serving take-out food at a modest price. Bill Church dreamed of building the business into
a nationwide organization.

Church and his management team stuck to the basics, and from 1962 to 1965 concentrated
on rapid but tightly controlled expansion limited to the San Antonio area. By 1965, Bill
Church and his older brother Richard had perfected a marinating formula for Fried Chicken
that could be re-created almost anywhere in the world. The formula remains a closely
guarded secret.
By 1967, the company was set to expand, and less than a year later it established the first
restaurant outside Texas.

The Church family was bought out in October 1968, and in May 1969 Church's Fried
Chicken, Inc. became a publicly held company. At the end of 1969, over 100 Texas Chicken
restaurants were in operation in seven states. Between 1969 and 1974, Texas Chicken grew
by an additional 387 restaurants. At year-end 1974, there were 487 Texas Chicken
restaurants in 22 states with total revenues of more than $100 million. The highlight of
this period was the opening of the national headquarters complex and manufacturing plant
on a six-acre site in northwest San Antonio.

International expansion began in 1979, with the announcement of the first restaurant
abroad. The company subsequently established locations in Puerto Rico, Canada, Mexico
and Indonesia..

By 1989, Texas Chicken was the second-largest chicken franchise organization in the
United States. That was the year it merged with the number three chicken chain,
Popeyes Famous Chicken & Biscuits, headquartered in New Orleans. The Texas Chicken
concept remained distinct and separate from Popeyes.

On November 5, 1992, America's Favorite Chicken Company (AFC) -- now called AFC
Enterprises Inc. -- officially became the parent company to Texas Chicken, and moved its
operations to headquarters in Atlanta.

After 12 years under the AFC umbrella, on December 26, 2004, private equity firm Arcapita
Inc bought the fast food chain from AFC Enterprises, Inc. Fast Forward to August 10, 2009,
when San Francisco based private equity firm Friedman, Fleischer & Lowe LLC (FFL)
acquired Texas Chicken and became its parent company. Today, the company is focused on
new product development, restaurant expansion domestically and internationally, and
providing its guests with superior service and products.

Texas Chicken is a highly recognized brand name in the Quick Service Restaurant sector
and is one of the largest quick-service chicken concepts in the World. Texas Chicken serves
freshly prepared, high quality, flavorful chicken both Original and Spicy and tenders with
classic sides and hand-made from scratch biscuits. Texas Chicken differentiates from its
competitors in care and attention given in preparation of food, and is positioned as the
value leader in the Chicken QSR category. As of March 2010, Texas Chicken consisted of
more than 1,700 locations worldwide in 22 countries, with system sales approaching $1.2
billion.

http://www.texaschickenmalaysia.com/company-history.html
 |

Texas Chicken Begins Monumental Expansion in Middle East

|

Restaurant Brand Opening 63 New Locations throughout Region

||
Atlanta, GA April 2016 / Newsmaker Alert / Building on its already highly successful international
market presence, Texas Chicken has already started making a play to become the largest fried chicken
franchise in the Middle East. A new agreement finalized with experienced restaurant franchise partner,
The Olayan Group, a diversified multinational enterprise, will lead to the opening of 63 new Texas
Chicken restaurants over the next several years in the Kingdom of Saudi Arabia, The United Arab
Emirates, Qatar, Egypt, and Oman. The new Texas Chicken locations will further expand upon existing
market presence.

As we continue to strengthen our presence on the international stage, the Middle East plays a pivotal
role in our expansion strategy. This is a strong consumer market with a rapidly growing taste for quality
quick service foods and beverages. We are eager to position Texas Chicken at the forefront of that
movement. said Tony Moralejo, Senior Vice President & Chief Development Officer at Texas Chicken.

Leading the expansion, The Olayan Group will be leveraging its extensive experience in both quick-
service restaurants and the Middle East region. The franchise giant already operates 32 major-brand
quick-service restaurants in the UAE, and at least two more in Egypt. The Olayan Group will be solidifying
their presence in these areas and aggressively pursuing new opportunities. Oman and Qatar will be new
markets to be developed by Olayan leveraging their strength and familiarity with the quick-service
restaurant industry to successfully grow the Texas Chicken brand.

We have very ambitious goals for this region, continued Moralejo. With this franchise relationship, we
are confident that new patrons in the Middle East will share in the exceptional quality, service, and
experience for which Texas Chicken is known worldwide.

The first of the many restaurants to come is already up and running in Mecca. It also happens to be one
of the first on the international scene to showcase the new Texas Chicken STAR Initiative Design. Fresh,
contemporary dcor and an inviting dine-in experience are at the heart of the design update to restaurant
interiors and exteriors. Future restaurants in the 63-location agreement will also feature elements of the
STAR Image update. As well, it is planned that this new, huge Middle East market will see a number of
menu variations inspired by regional tastes alongside the brands classic offerings such as hand-battered
fried chicken, sandwiches, home-style sides, and Honey Butter Biscuits.

About Texas Chicken

Founded in San Antonio, TX in 1952 by George W. Church, Churchs Chicken, along with its sister
brand Texas Chicken outside of the Americas, is one of the largest quick service chicken restaurant
chains in the world. The brands specialize in Original and Spicy Chicken freshly prepared throughout the
day in small batches that are hand-battered and double-breaded, Tender Strips, sandwiches, honey-
butter biscuits made from scratch and freshly baked, and classic, home-style sides all for a great
value. Churchs Chicken and Texas Chicken have more than 1,650 locations in 25 countries and global
markets and system-wide sales of more than $1 billion. For more information, visit www.churchs.com.
Follow Churchs on Facebook atwww.Facebook.com/churchschicken and Twitter
at www.twitter.com/churchschicken.

Media Contact:
Alexandria Autry
866-252-1750 ext. 303
Ink Link Marketing
for Texas Chicken

http://news.hospitality-1st.com/ChurchsChicken-041216.html
 Churchs Chicken Marketing Strategy Yields Recipe
for Success and Positive Sales
Brand Also Attributes Domestic and International Franchise Growth to Fifth Year of Positive,
Consecutive Same-Store Sales

December 09, 2008 06:00 AM Eastern Standard Time

ATLANTA--(BUSINESS WIRE)--Churchs Chicken continues to see a successful fifth year stride of

positive same store domestic sales. Company officials attribute Churchs strong performance to
breakthrough marketing strategies and aggressive expansion domestically and internationally.
Churchs recipe for success focuses on successful new product introductions, strong creative
campaign and an appealing and affordable value menu that align with Churchs tried and true
focused value proposition.
We also targeted a less price-sensitive customer base by providing them with
premium items. This is how we have alleviated sales and profit erosion while
experiencing strong sales
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Churchs Executive Vice President and Chief Marketing Officer,Farnaz Wallace said, Our
marketing team as well as the research and development team work hard to ensure they develop
thoughtful strategies, creative campaigns and relevant product offerings that will resonate well with
our customer base. We take pride in our value proposition and target customers and in knowing that
our customers are satisfied with our great food and great prices.

Company officials say that Churchs is remaining true to its core values of a no-frills approach to
serving great chicken items and signature sides while never compromising on quality. Thanks to a
commitment to ongoing research, Churchs proactively responds to todays current economic climate
and rising food costs. Churchs new value menu is an example of a direct response to the changing
climate, as well as an increase in the brands limited time offers. Churchs also consistently brings
back old classic favorites like Tender Crunchers and Country Fried Steak which are contributors for
increased sales.

With rising produce prices people are expecting more value these days, and our recent menu items
and limited time only offers feed our customers with a variety of quality meals while stretching their
dollar, Wallace added.

With the increase of poultry prices well into the double digits, Churchs has shifted customers away
from absorbing these inflated costs. One way is to increase the limited time offers from two per year
to eight per year. In fact, some limited time offers take advantage of efficient use of the chicken. From
time to time, Churchs will offer Chicken Chili or a Barbeque Chicken Sandwich, for example, during
colder months to satisfy customers craving for these regional favorites while creating new revenue-
streams for the operator at the unit level.

We made a strategic decision not to pass on all of our commodity cost increases to our customers.
Instead, we focused on some cost-cutting initiatives that do not impact our customer experience,
coupled with strategic value menus and limited time only product offerings with limited price
increases, according to Wallace. We also targeted a less price-sensitive customer base by
providing them with premium items. This is how we have alleviated sales and profit erosion while
experiencing strong sales, she continued.

While other competitors are revamping and reengineering their brands, Churchs is staying right on
target by focusing on their growing consumer market and expanding brand, which is allowing them to
gain market share everyday. We dont need to reposition ourselves because our marketing strategy
and differentiators are grounded in our never-wavering commitment to quality and value. We also
have our ear close to the ground in regards to what our customers need, want and expect, Wallace
said.

Franchise growth has also been a major contributing factor to the companys sustained positive
sales. Domestically, Churchs has added 25 new franchisees, recently entered the Seattle and
Philadelphia markets and added franchise commitments for 125 new stores. In the coming months
the brand will be rolling out new 1,200 sq. foot in line prototypes, fully modular free-standing
prototypes that are completely assembled in factory while setting another record for domestic
openings with 60 stores.

The brands recipe for success has also translated overseas where Churchs is experiencing their
sixth consecutive year of positive comps. The Churchs international brand, also known as Texas
Chicken, has recently opened their first of 30 restaurants in India with plans for expansion scheduled
for Syria, Egypt and Canada.

ABOUT CHURCHS

Founded in San Antonio, Texas, in 1952, Church's Chicken is a highly recognized brand name in
the QSR sector and is one of the largest quick-service chicken concepts in the world. Church's
Chicken serves freshly prepared, high quality, flavorful chicken and tenders with signature sides
and hand-made from scratch biscuits at low prices and differentiates from its competitors in care and
attention given in preparation of food, and is positioned as the Value Leader in the Chicken QSR
category. As of November 2008, the Church's system consisted of more than 1,600 locations
worldwide in 20 countries, with system sales exceeding $1 billion.

Contacts
m strategies inc., for Churchs Chicken
Kwesi Robertson, 214-741-2100
kwesi@mstrategiesinc.com

http://www.businesswire.com/news/home/20081209005008/en/Church
%E2%80%99s-Chicken%C2%AE-Marketing-Strategy-Yields-Recipe-Success

Church's Chicken is a US-based chain of fast food restaurants specializing in fried chicken,
also trading outside North America as Texas Chicken.[1] The chain was founded as Church's
Fried Chicken To Go by George W. Church, Sr., on April 17, 1952, in San Antonio, across the
street from The Alamo. The company, with its headquarters in Sandy Springs, Georgia,[2]
[3] now has more than 1,650 locations worldwide.[4] Their slogan is "You know what good
is."

Statistics:
Division of AFC Enterprises, Inc.
Incorporated: 1969 as Church's Fried Chicken, Inc.
Employees: 7,000 (est.)
Sales: $300 million (2003 est.)
NAIC: 722211 Limited-Service Restaurants

Company Perspectives:
The Church's concept has always been based on the philosophy of simplicity of operation,
starting with a limited menu, equipment designed to do one thing well, people trained to do
one thing well and control of operational costs.

Key Dates:
1952: George W. Church opens the first store outside the Alamo in San Antonio.
1955: Side dishes are first offered.
1969: The company incorporates and is taken public.
1989: Church's is acquired by Al Copeland and merged with Popeyes restaurant chain.
1992: America's Favorite Chicken Company assumes control of Church's following
bankruptcy.
2002: Church's celebrates its 50th anniversary.

Company History:

A division of AFC Enterprises, Inc., Church's Chicken owns and franchises more than 1,500
fast food chicken restaurants in some 30 states and a dozen countries. About 80 percent of
the units are franchised operations. Church's menu centers around Southern-style chicken
and features such side dishes as mashed potatoes and gravy, fried okra, cole slaw, Honey
Butter Biscuits and Jalapeno Cheese Bombers. In addition to Church's, the parent company
owns the Popeyes Chicken & Biscuits chain. Since mid-2004, AFC has been looking to sell off
Church's to concentrate on Popeyes.

1950s Origins

Church's founder was George W. Church, Sr. After retiring from a career in the poultry
business, working as an incubator salesman, Church was 65 when he decided to launch a
business selling fried chicken, pursuing a fast food concept that was ahead of its time. He
kept overhead to a minimum and concentrated on offering a high-quality product at a low
cost, prepared for carryout to appeal to the increasingly mobile lifestyle of a post-World War
II population. In 1952, he opened a walk-up restaurant that was little more than a stand
across the street from the Alamo in San Antonio, Texas. It was called "Church's Fried
Chicken to Go," an apt name since the restaurant only offered takeout service and sold
nothing but fried chicken. As a novelty, the cookers were located next to the window,
allowing customers to watch their orders being prepared. It was not until 1955 that he
added French fries and jalapenos to the menu. The restaurant was a success, prompting
Church to open three more restaurants in San Antonio. However, George Church would not
live to see his concept grow further. He died in 1956, and other members of his family took
over the operation.

It was George W. (Bill) Church, Jr., who fostered the dream of one day spreading Church's
Fried Chicken across the country. When he took over the management of the company in
1962, there were eight locations in San Antonio, and for the time being he was content to
concentrate on that limited market. Three years later, Church and his older brother Richard
made a key contribution when they developed a marinating formula that could be made
virtually anywhere. As a result, Church would be able to spread beyond San Antonio and still
maintain a level of quality control on their signature fried chicken. In was also in 1965 that
J. David Bamberger joined forces with Church to launch a separate franchise operation.

Bamberger grew up poor in Ohio during the Depression on a four-acre farm that lacked
running water and electricity. He worked his way through college by selling Kirby vacuum
cleaners on his 40-mile commute to school each day, and after graduating with a business
administration degree he stayed on with Kirby. In 1951, he was assigned to work in Tyler,
Texas, and later transferred to San Antonio. Bamberger was an exceptional salesman and an
even more dynamic motivator of a sales force he managed. One of his salesmen was Bill
Church.

As an investor and executive, Bamberger played a key role in the expansion of Church's
Fried Chicken, which became the first Texas-based fast-food chain to go national. His idea
was to locate units in poor urban neighborhoods, areas that other chains like Kentucky Fried
Chicken avoided. About breaking new ground in the hiring and education of employees,
Bamberger told Texas Monthly in a 2000 profile, "I sold it to Bill that this was just a step
above door-to-door vacuum cleaner sales. We're gonna take the people who are the first to
be laid off in a construction job and take them inside, teach them how to clean their
fingernails--no one wants to see their chicken handed to them by someone who had to
change his car battery that morning--tie a necktie, how to use deodorant, and say, 'Thank
you.'" In 1967, the first units opened in five other Texas cities, so that by the following year
the company was generating sales of $2.7 million from 17 restaurants. The Church family
sold its interest in 1968 to the franchise company started by Bamberger and Bill Church. A
year later, to fuel the expansion of the chain, the business was incorporated in 1969 as
Church's Fried Chicken and taken public. By the end of the year, Church's operated more
than 100 restaurants located in seven states.

Leadership Changes in the 1970s

Church's tried to catch up with the segment leader, Kentucky Fried Chicken. By the end of
1974, the chain had grown to 487 units located in 22 states, with total revenues in excess
of $100 million. However, CEO Bill Church and Bamberger, his executive vice-president,
were no longer in agreement on how to continue growing the business. In 1974, Bamberger
quit, citing "philosophical differences," although he remained the company's largest
shareholder, owning 1.2 million shares. Picking up the slack was Roger A. Harvin, a
childhood friend of Bill Church, who was trained as a plant pathologist but went into the
restaurant business in 1967 when he became assistant manager of three Texas Church's
restaurants. He then worked his way up through the ranks, became president in 1975, and
took on increasing responsibility as Bill Church became less involved in the business. In
1980, Church resigned as chairman of the corporation and Harvin replaced him.

Church's enjoyed a strong run in the 1970s, emerging as the second-largest chain in the
chicken segment. The company began to expand internationally in 1979, opening a
restaurant in Japan. Also during that decade, Church's became involved in the burger
segment, launching a chain called G.W. Jrs. By 1982, the company would operate 62 of
these restaurants in Texas. During the early 1980s, however, Church's growth stagnated.
There was also disunity at the top levels of management. Early in 1983, James Parker,
executive vice-president of operations quit. He was soon followed by chief financial officer
William Storm, who resigned according to a company official because of "philosophical
differences with management." After leaving the company, Storm criticized Harvin's
reluctance to spend money on new concepts or experimentation. Harvin attempted to be
more aggressive in the months following Storm's departure. He made a greater
commitment to advertising and acquired the Houston-based Ron's Krispy Fried Chicken, a
more upscale 74-unit chain that the company hoped would establish it in more upscale,
suburban markets, as opposed to Church's traditional inner-city base. In addition, Church's
launched a new concept, Charro's, to compete in the charbroiled, Mexican-style area.
However, by early November 1983, Harvin resigned and Bamberger returned to replace him.
According to press reports, Bamberger engineered Harvin's ouster and stepped in to protect
his investment in Church's.

Bamberger served as Church's president on an interim basis until he was able to lure
Richard F. Sherman away from the Hardees restaurant chain. The company soon closed
more than 100 units and pumped up the advertising budget. Efforts were also made to grow
the G.W. Jrs. chain, but management soon gave up on the concept, exiting the burger
market in 1985. Because of Bamberger's return, Church's became the subject of constant
takeover rumors which maintained that Bamberger was simply dressing up the company in
order to sell it. Also during this period, Church's was part of a bizarre rumor that became
something of an urban legend in the African-American communities of Memphis, Denver,
Detroit, Chicago, and San Diego. According to the stories, Church's was owned by the Klu
Klux Klan, which incorporated something into the chicken recipe that would render African-
American males either impotent or sterile. The rumors, however bereft of logic, did have a
negative impact on Church's sales, according to company memos that came to light during a
court case involving a franchisee that sued the company because it had not informed him
about the rumors.

In 1985, Church's generated $548 million from 1,500 units, of which fewer than 300 were
franchise operations. Sherman and Bamberger tried to strike a 50-50 balance between
company-owned and franchised operations as well as taking steps, such as introducing
catfish to the menu, to revitalize the chain. Despite management's adoption of a long-range
strategy, Church's was still dogged by takeover speculation, for which there was a sound
underpinning: most of the company-owned restaurants were located on land owned by
Church's, which made the company more valuable than might appear on the surface. In
1987, Sherman resigned and joined forces with Stephen Lynn, the CEO of Sonic Industries
and a former Kentucky Fried Chicken executive, to make a bid for Church's. While this
$12.25-a-share buyout offer was rejected, another would succeed in early 1989, engineered
by Al Copeland, the flamboyant founder of Popeyes Famous Fried Chicken.
Like Bamberger, Copeland grew up poor, a high-school dropout in New Orleans who worked
as a soda jerk to help support his mother. After working for his older brother, who ran a
chain of donut shops, Copeland became a franchisee when he was just 18. He was running a
successful donut operation when he decided to get into the chicken fast food business after
a Kentucky Fried Chicken store opened in New Orleans. In 1971, he launched Chicken on
the Run, which at first proved to be a disaster. Only when he adopted a spicier Cajun-
inspired recipe did the business turn around. He also changed the name to Popeyes Mighty
Good Fried Chicken, an allusion to Popeye Doyle, the detective played by Gene Hackman in
a hit film at the time, The French Connection. Copeland began franchising in 1977, and by
the early 1980s Popeyes trailed only Kentucky Fried Chicken and Church's as the largest
fast-food chicken chains. Copeland was a one-man management team, but his interests
expanded beyond Popeyes to include other restaurant concepts, so that by 1988 he
established the positions of president, chief financial officer, and executive vice-president of
operations. Two of these slots were filled by executives he hired away from Church's,
including CFO Lewis Kilbourne.

Copeland was interested in expanding through acquisitions and soon targeted Church's,
which led to speculation that Kilbourne, who had signed an agreement not to disclose
confidential information when he left Church's, might have revealed company secrets to
help Copeland craft an offer. At the very least, Kilbourne was able to persuade Copeland to
make a bid despite the two chains' seeming incompatibility. Popeyes, although smaller, was
decidedly more upscale than Church's. According to Restaurant Business, "Kilbourne's
thinking went this way. Church's was a valid concept that had overexpanded. It was an ideal
acquisition target; it had no debt and it was rich in real estate, with some 70 percent of the
stores company-owned. Popeyes would buy Church's, slash the losers, and sell off
competing stores to Popeyes franchisees for conversion and also to Church's franchises. A
much smaller but profitable chain of 600 to 800 stores would be left. Sale proceeds would
be used to pare down debt."

The AFC Purchase: 1980s and Beyond

In October 1988, Copeland offered $8 a share, or $300 million, but by now Church's was
headed by Ernie Renaud, the former president of Long John Silver's, and he was showing
some success in his turnaround efforts, closing down unprofitable stores and building up the
sales volumes in the remaining units. As a result, the price went up, but in February 1989
Copeland finally prevailed, although the final cost was $480 million, funded by junk bonds.
The key to making the deal work was the immediate closing of another 100 money-losing
units and the sell off of 250 more units. However, after closing the losing stores, Copeland
failed to sell off properties because he asked franchisees to pay unrealistic prices. After the
first year, only 54 Church's were sold to franchisees instead of 250. Franchisees also became
disgruntled because Copeland increased the cost of a reformulated marinade mix as well as
the ad fund charges. Efforts to convert Church's stores to the Popeyes' format also proved
disappointing.

By 1990, Copeland Enterprises was in default on $391 million in debts, and in April 1991 the
company filed for bankruptcy protection. In October 1992, the court approved a plan by a
group of Copeland's creditors that resulted in the creation of America's Favorite Chicken
Company, Inc. (AFC) to serve as the new parent company for Popeyes and Church's. The
former president of Arby's Inc., Frank J. Belatti, became AFC chairman and CEO and
promptly moved the company's headquarters from New Orleans to Atlanta. He soon
launched efforts to improve relationships with franchisees and upgrade operations and
quality. In addition, Popeyes and Church's were placed into separate units, and Church's for
the first time in years was able to able to grow without being overshadowed by Popeyes.

In 1993, Hala Moddelmog was named vice-president of marketing. Three years later, she
became president, one of the few women to reach the top ranks in the restaurant industry.
She grew up in rural Georgia and worked her way through Georgia Southern College before
earning a master's in communications at the University of Georgia. She went to work at
Arby's as a marketer in 1981, involved in the chain's development of a popular chicken
sandwich. After a stint with Bell South, she took a job with Arby's Franchise Association as
vice-president of marketing and strategic planning. She then followed Belatti to Church's,
where she set about upgrading the chain's image. A new logo was introduced and the
restaurant's decor was improved. As president, she introduced honey-buttered biscuits to
replace the plain dinner rolls Church's had been serving and invested in ovens to make sure
each unit was able to offer them.

Church's pursued a number of ideas during the 1990s to revitalize the business. It opened
kiosks and operations in convenience stores and co-branded with the White Castle
hamburger chain in several dozen locations. In the mid-1990s, Church's tried a line of
Mexican food products, but it proved to be a costly mistake and was quickly discontinued.
Nevertheless, the venture taught Moddelmog not to lose sight of what was the core of the
Church's franchise. When urged to consider turkey-based additions to the menu, she
declined. In 1997, however, she did approve the introduction of spicy chicken wings, which
helped to spur a growth in sales. In 1999, Church's added buffalo chicken wings, macaroni
and cheese, seasoned beans and rice, and collard greens. Church's ramped up efforts to
expand internationally in 2000, with the goal of growing the number of overseas units from
314 in nine countries to 1,000 within four to five years. Central and South American
Countries were the immediate target.

When Church's celebrated its 50th anniversary in 2002, the chain was 1,500 units in size, a
significant increase over the 1,000 restaurants that remained following Copeland's
bankruptcy. Although Church's had experienced some setbacks in the previous decade,
Moddelmog generally presided over a successful turnaround. By 2004, however, Church's
and Popeyes were no longer compatible operations for AFC, as the two chains were
beginning to encroach on each another. AFC had already sold most of its Seattle Coffee Co.
brand and was looking to sell off its Cinnabon chain. Belatti decided that AFC needed to
concentrate on one of its two chicken brands and elected to divest Church's, hiring Bear,
Stearns & Co to evaluate the options. Church's was at its peak value, and it also owned
more real estate than Popeyes, giving the chain a better chance to arrange financing. To
help in the divestiture, AFC decentralized some functions, a change that made Church's
more self-sufficient and therefore more attractive to a potential buyer while enabling the
chain to be fully prepared as it embarked once again as an independent business.

Principal Competitors: Chick-fil-A Inc.; KFC Corporation; McDonald's Corporation.

http://www.managementparadise.com/forums/marketing-management/210701-
marketing-strategy-church-s-chicken.html
yaffecenter.org/downloads/Complete_List_of_Working_Papers/NEWMAN.pdf

Texas ChickenMalaysia (Etika International Holdings)

selects NEC Malaysia to provide retail solutions
systems for their 6th branch opening
 From left to right: Akira
Yoshimura, Retail & JOC Division Director of NEC Malaysia, Dato Kamal Tan, Group Chief Executive Officer of Etika
International Holdings, Andrew Lee, Managing Director of NEC Malaysia and Ng Su Onn, Managing Director of Texas
Chicken Malaysia

Kuala Lumpur, October 10, 2013 Texas Chicken Malaysia selected NEC Corporation of Malaysia Sdn. Bhd.
(NEC Malaysia), to provide a retail solutions system for their recently opened branch at Empire Damansara.

Texas Chicken Malaysias first restaurant in Malaysia opened at Aeon Bukit Tinggi earlier this year and included
NEC retail solutions. Since then, Texas Chicken Malaysia has continued to expand with subsequent installations at
four other branches in the span of six months. Today, it opened its 6th branch. Texas Chicken Malaysia plans to
grow with the opening of 80 branches within 10 years in Malaysia.

NEC Malaysia installed systems comprising of NEC Twin Point-of-Sale (POS) models, G5 & G7 and Quick Service
Restaurant (QSR) POS software for Texas Chicken Malaysia. These retail solutions systems provide centralized file
management, up-to-date reports, inventories and recipe management to support daily operations. The systems also
allow access to the latest promotion and pricing at all the Texas Chicken Malaysia branches.

Mr. Dato Kamal Tan, Chief Executive Officer, Etika International Holdings said, We are pleased to have NEC as our
local business partner to support our rapid growth with their POS systems and outstanding service network in
Malaysia.

We are very pleased to celebrate the successful installation of the NEC retail solutions system with the opening of
Texas Chicken Malaysias sixth branch. NEC Malaysia holds extensive knowledge of retail and businesses solutions.
NECs Regional Retail Business Support Center (RBSC) will also support us in providing solutions that tailor to the
needs of Texas Chicken in Malaysia. We hope to continue collaborating with both Texas Chicken Malaysia and the
Etika Group by providing them the best solutions and outstanding support, NEC Malaysia, Managing Director,
Andrew Lee stated.
 NEC Malaysia Employees with the
Yayasan Sunbeam children

In addition, NEC Malaysia and Texas Chicken Malaysia had invited the children from Yayasan Sunbeam to
celebrate the occasion. A total of 30 NEC Malaysia employees came together with the Texas Chicken Malaysia
team to host games and distribute giveaways at the event. 60 children from Yayasan Sunbeam enjoyed the games
and chicken sponsored by NEC Malaysia and Texas Chicken Malaysia as part of their Corporate Social
Responsibility (CSR) activities.

###

About Texas Chicken

Texas Chicken is a highly recognized brand name in the Quick Service Restaurant sector and is one of the largest
quick-service chicken concepts in the world. Today, Texas Chicken consists of more than 1,700 restaurants worldwide
in 23 countries, with system sales approaching $1.3 billion. For more information,
visit: http://www.texaschickenmalaysia.com.

About NEC Corporation of Malaysia Sdn. Bhd

Originally established as NEC Malaysia Sdn Bhd in March 1988, NEC Corporation of Malaysia Sdn. Bhd (NEC Corp
Malaysia) is a total solutions provider for a comprehensive range of NEC's IT, networking and telecommunications,
and display technologies in Malaysia. By combining NECs and other third-party hardware and software to deliver a
competitive edge to its clients, NEC Corp Malaysia also provides a wide range of systems integration solutions,
business process analysis and system design, technical expertise, implementation and training, and support services
through its NECare Support Center that provides comprehensive services nationwide, 24/7. Visit us
at: http://my.nec.com/.

About NEC Asia Pacific Pte Ltd (NEC APAC)

Singapore-based NEC Asia Pacific is the regional headquarters for NEC Corporation (HQ: Japan) in the Asia Pacific
region (South and Southeast Asia, and Oceania). As a leading infocomm technology provider and systems integrator
offering regional sales and services support and consultancy, NEC APAC develops solutions on carrier network,
global identity, RFID, enterprise server, unified communications, multimedia display, and contact centre, as well as
provides outsourcing and managed services.

To leverage on its technological expertise in the field of public safety, NEC APAC has established a regional
competency centre (public safety) to expand its capabilities and expertise to support businesses in the Asia Pacific
region.
In line with the NEC Group Vision to realize an information society friendly to humans and the earth, NEC also
embarks on corporate social responsibilities (CSR) initiatives to support and make a difference to the Nature
(environment), Education and Community. For more information, please visit www.nec.com.sg
NEC is a registered trademark of NEC Corporation. All Rights Reserved. Other product or service marks mentioned
herein are the trademarks of their respective owners. 2013 NEC Corporation.

PRESS CONTACTS:

Texas Chicken
Foon Tham
Tel: +603-7781 2223
Email: foon.tham@texaschickenmalaysia.com

NEC Asia Pacific Pte Ltd (NEC APAC)

Masako Hirano
Tel: +65 6379 2570
Email: m-hirano@nec.com.sg
http://sg.nec.com/en_AP/press/201310/ap_20131010_02.html
Cajun Global LLC Announces the
Opening of Its 500th International
Restaurant
Information contained on this page is provided by an independent third-
party content provider. Frankly and this Station make no warranties or
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and would like it removed please contactpressreleases@franklyinc.com

SOURCE Cajun Global LLC

The Newest Restaurant Will Serve Guests in Singapore

ATLANTA, Sept. 20, 2016 /PRNewswire/ -- Expanding its already significant

global presence, Cajun Global LLC, franchisor of Church's
Chicken and Texas Chicken, hit a milestone by opening its
500th international restaurant. On Sept. 20, Select Group, franchisee
for Texas Chicken in Singapore, opened the 500th international location at
Resort World Sentosa. Texas Chicken first entered the Singapore market
under the leadership of Vincent Tan, the Founder and Managing Director of
Select Group, who has held the franchise for Texas Chicken Singapore since
2010. To date there are 13 TexasChicken restaurants in Singapore.
The renowned chicken chain first entered the international market in 1979
with Church's Chicken in Vancouver, Canada. Today the Church's
Chicken and Texas Chicken brands operate in 24 countries throughout the
Americas, the Middle East, Black Sea Basin, andAsia-Pacific, the fastest
growing region.

"We are excited to continue our global expansion of the Church's

Chicken and Texas Chicken brands, and our 500th opening is a testament to
our ability to do just that," saidTony Moralejo, Executive Vice President of
International Business and Global Development at Texas Chicken/Church's
Chicken. "We have a proven expansion strategy of identifying the best
franchisees and selecting the best markets for growth, and we pride
ourselves on serving the best fried chicken and biscuits in the world. We
congratulate Vincent Tan on his continued success and thank him for being
one of the early pioneers who has ledTexas Chicken's success in the Asia-
Pacific region."

While Cajun Global's largest and most established market is the

Americas, Asia has quickly expanded from a one-country business
in Indonesia to eight countries, with the most aggressive growth in
the Malaysia and Thailand markets. Texas Chicken entered
theMalaysia market in 2013 and has experienced rapid growth and
acceptance in the region. The brand is preparing for the opening of its 30th
restaurant in Malaysia and has plans to open a new restaurant every four-to-
six weeks. The most recent expansion for the Texas Chicken brand in
the Asia-Pacific region was Thailand in November 2015, opening
sixTexas Chicken restaurants in less than a year.

"International expansion is key to strengthening the Church's

Chicken and Texas Chickenbrands as household names overseas, and we've
had great success in making this a reality," Moralejo stated. "Aggressive
growth, building an emotional connection with our guests and serving best-
in-class fried chicken and biscuits are key driving forces behind the
successful international expansion of our brands."

In 2016, Cajun Global will open Texas Chicken restaurants in four new
countries Laos,Pakistan, Oman and Bahrain and plans to open 65 new
international restaurants in 2017. With the number of new country
commitments, the brand is on track to open 100 international restaurants
annually starting in 2018 and will continue extensive growth for years to
come.

About Texas Chicken / Church's Chicken

Founded in San Antonio, TX in 1952 by George W. Church, Church's Chicken,

along with its sister brand Texas Chicken outside of the Americas, is one of
the largest quick service chicken restaurant chains in the world. The
brands specialize in Original and Spicy Chicken freshly prepared throughout
the day in small batches that are hand-battered and double-
breaded, Tender Strips, sandwiches, honey-butter biscuits made from
scratch and freshly baked, and classic, home-style sides all for a great
value. Church's Chickenand Texas Chicken have more than 1,650 locations
in 25 countries and global markets and system-wide sales of more than $1
billion. For more information, visitwww.churchs.com. Follow Church's on
Facebook at www.facebook.com/churchschickenand Twitter
at www.twitter.com/churchschicken.
http://www.kfmbfm.com/story/33137294/cajun-global-llc-announces-the-opening-of-
its-500th-international-restaurant
Mosque, I mean Churchs Chicken, opens up
Halal eateries in Britain. Shariah laws at
work! Pork Manufacturers, WAKE UP
ON A P R I L 2 9 , 2 0 0 8 IN B R I T AI N , D H I M M I T U D E , I S L A M I C L AW , S H A R I A C O M P L I A N T , S H A R I A H
L AW , U S A

hat tip-Margo I.

The increasing number of halal fried chicken shops in the UK is testament to

changing demographic and eating patterns. The Muslim community here is
growing, says Enam Ali, chair of the Guild of Bangladeshi Restaurateurs. Fried
chicken is cheap [people who eat it] are young, students, with limited pocket
money.Masood Khawaja, president of the Halal Food Authority, says, A
great percentage of third generation Muslims are not eating the original cuisine
of their families they want more takeaways, more convenience foods.

Finger-lickin Britain
Its spicy and ubiquitous, with around 1,700 shops in the UK, and a new chain
set to give KFC a run for its money. Who, asks Anita Pati, is eating all the fried
chicken?
Wednesday March 26, 2008 http://lifeandhealth.guardian.co.uk/food/story/0,,2268045,00.html
The Guardian

Texas Chicken in Walthamstow. Photograph: David Levene

Tennessee, Maryland, Mississippi and Dixie in Peckham, Rotherham, Dewsbury
and Hackney. An estimated 1,700 fried chicken joints, with their white, red and
blue regalia, currently line UK high streets, tiny bones scattered over the
pavements outside.Given their ubiquity, you would think the market has
reached saturation point. Not so, according to Zack Kollias, international director
of Texas Chicken. For him, the UK offers one of the worlds biggest markets for
the food. His US-based firm, with more than 1,600 branches worldwide, has just
launched here. Known as Churchs in the States, Texas has aggressive
plans for growth in the UK so far there are six branches, but by the end of
April, Kollias hopes to increase this to 25, hitting 50 by the end of the year.
Were coming to the UK because its a fantastic fried-chicken market and there
really is no strong number-two player to KFC [formerly Kentucky Fried Chicken],
says Kollias. Theres probably more than 1,000 individual chicken shops aside
from KFC so clearly the market is accepting the chicken product.

Originally a slave dish, breaded or floured chicken made its way on to American
plantation-owners plates when African slaves started working as cooks. Fried in
hot fat with thyme, garlic, paprika and bay leaf, and often served with sweet
potato, as a substitute for the African yam, the dish became a staple southern
American food. From soul food to fast food, fried chicken outlets steadily
proliferated through such chains as KFC, which, by 1960 could boast 400
franchise units across the US and Canada. But what has made fried chicken so
popular in the UK? Could it be the irresistibly bubbly, amber coating? That
satisfying slide of teeth in oily flesh? Both food industry experts and regular
chicken-bar diners generally agree that it is down to price, ability to fill you up,
portability and flavour.
Despite increasing numbers of consumers shunning mass-produced chicken,
spurred on by Hugh Fearnley-Whittingstall and Jamie Olivers Chicken Out!
campaign, the cheap chicken market is steadily growing in the UK. So far,
branches of Texas Chicken have opened in Londons Holloway and Walthamstow,
Bolton and Birmingham, all places with high working-class and black and
minority ethnic populations.
The Texas Chicken marketing campaign features images of a black family and a
group of teenage boys wearing hoodies and baseball caps. When it launched,
the chain also targeted minority ethnic media, such as Eastern Eye, Ethnic Now
and Asian Lite. [Black and Asian] communities prefer spicy chicken, thats why
we run both original and spicy so we can appeal to everyone, says Kollias. The
spicy variety, marinaded in black and cayenne peppers, is already selling four
times better than the plainer, original counterpart. Both halal and spicy are
also among the companys biggest global sellers, Kollias points out.
The increasing number of halal fried chicken shops in the UK is testament to
changing demographic and eating patterns. The Muslim community here is
growing, says Enam Ali, chair of the Guild of Bangladeshi Restaurateurs. Fried
chicken is cheap [people who eat it] are young, students, with limited pocket
money.Masood Khawaja, president of the Halal Food Authority, says, A
great percentage of third generation Muslims are not eating the original cuisine
of their families they want more takeaways, more convenience foods.
Meanwhile, research company Mintel has found that the heaviest users of
chicken bars are younger, less affluent consumers mainly from the D and C
socioeconomic groups.

Not everyone is happy with how the high street is changing. Tottenham MP
David Lammy, who used to work in a branch of KFC, has linked chicken joints
with the poverty of ambition in our inner cities that do not allow black
neighbourhoods to prosper. When I walk down Seven Sisters Road [in Londons
Tottenham], I dont see dozens of distinctive restaurants or boutiques
showcasing the best our community has to offer. Instead I see an endless
stream of burger bars and fried-chicken shops, flogging cheap calories to the
schoolkids and office workers, he has said.

Lets just grasp the nettle here, says black comic Paul Ricketts, whose stand-
up observations often turn to this issue. All black areas have loads of fried
chicken outlets. It is a socio-economic thing. Chicken is one of the cheapest
birds you can get. When people go on about smelly food, what they really mean
is fried chicken, and theyre having a dig at the people eating it we have an
era where we dont mention class any more, we just call them chavs or hoodies
its a term for working-class scum.

People all over the country find fried chicken delicious. I dont normally eat fried
chicken the batter is often too soggy and fatty but I find the spicy version of
Texas Chicken surprisingly tasty and I could be tempted to go back for more.

At Halal Southern Fried Chicken in Londons Brick Lane, they lace their hot wing
batter with chilli powder, turmeric, cumin and coriander. Most customers are
men in their 20s. The story is the same further down the road at Al-Badar Fried
Chicken and Curry Restaurant, where their hot wings are coated in cinnamon,
coriander and fresh and crushed chillies. Manager Amer Salim differentiates his
product from the nearby KFC, which, he says, caters to another market. In
Londons Tower Hamlets, the Bangladeshi community like spicy with more and
more chilli, he says. Fried chicken in KFC is not spicy. Meanwhile, Shelly, 25, is
enjoying chicken and chips with her brother and her 15-month-old son in a KFC
in Hackney. I just like the flavouring spicy with herbs, she says. Her 12-year-
old brother Lerick says he loves the hot wings because theyre spicy.
At Caribbean takeaway Soulfood Shack in Londons Islington, co-owner Ivor
Caesar says he sells halal meat, but not just for religious reasons. Its because
people see halal as safer and healthier as they drain all the blood from the
chicken. They are about to start selling spicy fried chicken along with their jerk
and barbecue wings at their customers requests. Fried chicken, its like soul
food, says Caesar, who is from Jamaica. When you come into a West Indian
shop, you expect to see fried chicken. Its a home thing, its a black thing. But
this will be nothing like KFC or commercialised fried chicken, he says. Our
chicken will be real, home-cooked chicken, Caribbean-style, marinated overnight
in the natural way. This means using pimentos, Scotch bonnet peppers, black
pepper, sweet peppers, flour, spring onions and garlic, fried in an open deep-fat
fryer so its crispy.
Tomorrow he will eat fried chicken with baked macaroni at his mums for Sunday
lunch. Fried chicken, man, its part of our culture, trust me.
http://www.shariahfinancewatch.org/blog/2008/04/29/mosque-i-mean-churchs-
chicken-opens-up-halal-eateries-in-britain-shariah-laws-at-work-prok-manufacturers-
wake-up/

Cajun Global LLC Announces the

Opening of Its 500th International
Restaurant
The Newest Restaurant Will Serve Guests in Singapore

NEWS PROVIDED BY
Cajun Global LLC
Sep 20, 2016, 09:30 ET
SHARE THIS ARTICLE

ATLANTA, Sept. 20, 2016 /PRNewswire/ -- Expanding its already significant global presence,
Cajun Global LLC, franchisor ofChurch's Chicken and Texas Chicken, hit a milestone by
opening its 500th international restaurant. On Sept. 20, Select Group, franchisee for Texas
Chicken in Singapore, opened the 500th international location at Resort World
Sentosa. Texas Chicken first entered the Singapore market under the leadership of Vincent Tan,
the Founder and Managing Director of Select Group, who has held the franchise
for Texas Chicken Singapore since 2010. To date there are 13 Texas Chicken restaurants
in Singapore.

The renowned chicken chain first entered the international market in 1979 with Church's
Chicken in Vancouver, Canada. Today the Church's Chicken and Texas Chicken brands operate
in 24 countries throughout the Americas, the Middle East, Black Sea Basin, and Asia-Pacific, the
fastest growing region.
"We are excited to continue our global expansion of the Church's Chicken and Texas
Chicken brands, and our 500th opening is a testament to our ability to do just that," said Tony
Moralejo, Executive Vice President of International Business and Global Development at Texas
Chicken/Church's Chicken. "We have a proven expansion strategy of identifying the best
franchisees and selecting the best markets for growth, and we pride ourselves on serving the best
fried chicken and biscuits in the world. We congratulate Vincent Tan on his continued success
and thank him for being one of the early pioneers who has led TexasChicken's success in
the Asia-Pacific region."

While Cajun Global's largest and most established market is the Americas, Asia has quickly
expanded from a one-country business in Indonesia to eight countries, with the most aggressive
growth in the Malaysia and Thailand markets. Texas Chickenentered the Malaysia market in
2013 and has experienced rapid growth and acceptance in the region. The brand is preparing for
the opening of its 30th restaurant in Malaysia and has plans to open a new restaurant every four-
to-six weeks. The most recent expansion for the Texas Chicken brand in the Asia-Pacific region
was Thailand in November 2015, opening six Texas Chickenrestaurants in less than a year.

"International expansion is key to strengthening the Church's Chicken and Texas Chicken brands
as household names overseas, and we've had great success in making this a reality," Moralejo
stated. "Aggressive growth, building an emotional connection with our guests and serving best-
in-class fried chicken and biscuits are key driving forces behind the successful international
expansion of our brands."

In 2016, Cajun Global will open Texas Chicken restaurants in four new countries
Laos, Pakistan, Oman and Bahrain and plans to open 65 new international restaurants in 2017.
With the number of new country commitments, the brand is on track to open 100 international
restaurants annually starting in 2018 and will continue extensive growth for years to come.

About Texas Chicken / Church's Chicken

Founded in San Antonio, TX in 1952 by George W. Church, Church's Chicken, along with its
sister brand Texas Chicken outside of the Americas, is one of the largest quick service chicken
restaurant chains in the world. The brands specialize in Original and Spicy Chicken freshly
prepared throughout the day in small batches that are hand-battered and double-
breaded, Tender Strips, sandwiches, honey-butter biscuits made from scratch and freshly
baked, and classic, home-style sides all for a great value. Church's Chicken and Texas
Chicken have more than 1,650 locations in 25 countries and global markets and system-wide
sales of more than $1 billion. For more information, visit www.churchs.com. Follow Church's
on Facebook atwww.facebook.com/churchschicken and Twitter
at www.twitter.com/churchschicken.
http://www.prnewswire.com/news-releases/cajun-global-llc-announces-the-opening-
of-its-500th-international-restaurant-300330882.html

Texas Chicken bets on shining star Asia to

grab bigger slice of world market
Chief executive Jim Hyatt describes the Asian market as a
real shining star for the American fast food chain, which
is planning to double the number of its restaurants
worldwide to 1,000 over the next five years.
SINGAPORE: As Texas Chicken aims to spread its wings further beyond the United
States, Asia will be a key market that it will be looking to win over, Global President and
CEO Jim Hyatt told Channel NewsAsia on Tuesday (Sep 20).
Speaking at the opening of the fast food chains 500th international restaurant in
Singapore, Mr Hyatt described Asia its second-biggest business unit after the US as
the real shining star among its operations, which also include the Middle East and
Latin America.

And the region, with its booming middle class and preference for chicken as a staple
part of people's diets, will play a pivotal role as the company looks to double the number
of international restaurants over the next five years.

Even though we just opened our 500th restaurant, we actually have another 500
commitments from franchisees in our international system so we are going to double
from where we are over the next five years, said Mr Hyatt. And Asia, where we are so
passionate about, will play a lead role.

Texas Chicken, also known as Churchs Chicken back home, made its foray into Asia in
the 1980s, with its first restaurant in Indonesia. However, it was only in 2010 that it
expanded its Asian footprint in earnest, opening an outlet in Singapore, before venturing
into Vietnam in 2012 and Malaysia in 2013, followed by New Zealand and Thailand last
year.

The new restaurant which opened its doors on Tuesday at Resorts World Sentosa is
Texas Chickens 12th restaurant in Singapore, where it is partnering Catalist-listed
restaurant chain operator Select Group. Its 13th outlet is due to be launched in the
newly revamped Centrepoint along Orchard Road in a weeks time.

According to the chief executive, Texas Chicken has an ambitious target of unveiling 50
to 70 new restaurants each year in Asia as it plays catch-up to its competitors who have
a bigger presence in the region.

One of the emerging Asian markets it is betting on is Laos, where its first restaurant with
franchisee RMA Group is scheduled to roll out by the end of the year.

Laos would be one of the first markets where we would be entering as the first quick-
service restaurant, said Mr Amarpal Sandhu, general manager for the Asia-Pacific
region. None of our competitors that are in every other market is there yet so we will
have a first-mover advantage.
In addition to that, the people of Laos love chicken. That is their preferred protein and
that represents an opportunity for us, Mr Sandhu added. According to a recent press
release, at least seven more restaurants are due to be rolled out in Laos over the next
few years.

Other markets that are also on the radar include China, which has been a key
battleground for many Western fast food chains over the past years. But Texas Chicken
will go slow when it comes to taking its first bite into the lucrative market.

Id be lying if I said I dont have China on our cards and I wont be truthful if I told you
we havent been to China to check out the environment, but we dont want to rush, said
Mr Hyatt, who added that the firm is still on the search for the right franchisees on
mainland China and does not rule out going into a joint venture model with local
operators.

Asked if Texas Chicken is wary of rapidly emerging local competitors as well as a host of
food scandals that have smeared the names of other Western fast food chains in China,
Mr Hyatt said: China is an exciting market which will require a big commitment. It will
take a lot to get it up and we dont want to rush. We want to be able to find the right
operator and the support needed to get the supply chain running and menus
established.

COUNTING ON INNOVATION AMID BREWING COMPETITION

While overseas markets have opened up new doors for the American fast food chain, it
is aware of the stiffening competition in most parts of Asia largely due to the segments
low barrier to entry.

Apart from its longstanding rivals such as KFC and Popeyes, the region has seen the
mushrooming of new players specialising in fried chicken including Dallas-based
chicken wing restaurant chain Wingstop and the likes of South Korean brands. The
latter, in particular, has made waves in the region, thanks to frequent media exposure in
popular South Korean dramas such as My Love from the Star that aired in 2014.
According to Euromonitors research analyst Lim Yu Xian, South Korean-styled fried
chicken brands have garnered immense popularity among Asian consumers, thanks to
the K-wave that is still going strong.

While chains such as 4 Fingers and Nene Chicken have made their presence felt in
Singapore through aggressive store openings, BonChon Chicken has been taking the
lead in other markets like Thailand and Indonesia, noted Ms Lim.

In light of the competition, western chains seem to have adopted the strategy of
leveraging on existing trends to attract customers by introducing Korean-styled fried
chicken to their menus, Ms Lim said. For instance, Texas Chicken introduced the spicy
seaweed chicken to its menu earlier this year.

"If you cannot win the enemy, join him Rather than competing head-on, it makes
more business sense for these chains to leverage on existing trends that will help pull in
the crowd, the analyst added.

Indeed, when asked how Texas Chicken is planning to fend off competition from these
up-and-coming chains, Mr Hyatt and Mr Sandhu named product innovation as a top
strategy.

We were in South Korea recently and noticed the products being served (as well as)
how it is sprinkling around to other parts of the world. We are aware of the competition
and so we have to make sure that we are competing at their level or doing better, said
Mr Hyatt, adding that around 35 new flavours are introduced every year across Asia.

In Singapore, for instance, local seasonings such as sambal chilli and laksa have been
tapped as new flavours, and received positive responses thus far.

However, Texas Chicken draws the line when it comes to experimentation beyond food.

When asked for his thoughts on rival KFCs move to debut edible nail polish in Hong
Kong earlier this year, Mr Hyatt said: I think they are trying to be too cute. People come
to your restaurant for a good meal, good value and a good experience and Im not sure
we will go into that.
http://www.channelnewsasia.com/news/business/texas-chicken-bets-on-shining-star-
asia-to-grab-bigger-slice-of/3142076.html

Church's Chicken(R) Marketing Strategy Yields

Recipe for Success and Positive Sales
Brand Also Attributes Domestic and International Franchise Growth to
Fifth Year of Positive, Consecutive Same-Store Sales

Atlanta--(BUSINESS WIRE)--Church's Chicken continues to see a successful fifth year stride of positive
same store domestic sales. Company officials attribute Church's strong performance to breakthrough
marketing strategies and aggressive expansion domestically and internationally. Church's recipe for
success focuses on successful new product introductions, strong creative campaign and an appealing
and affordable value menu that align with Church's tried and true focused value proposition.

Church's Executive Vice President and Chief Marketing Officer, Farnaz Wallace said, "Our marketing
team as well as the research and development team work hard to ensure they develop thoughtful
strategies, creative campaigns and relevant product offerings that will resonate well with our customer
base. We take pride in our value proposition and target customers and in knowing that our customers are
satisfied with our great food and great prices."

Company officials say that Church's is remaining true to its core values of a no-frills approach to serving
great chicken items and signature sides while never compromising on quality. Thanks to a commitment to
ongoing research, Church's proactively responds to today's current economic climate and rising food
costs. Church's new value menu is an example of a direct response to the changing climate, as well as an
increase in the brand's limited time offers. Church's also consistently brings back old classic favorites like
Tender Crunchers and Country Fried Steak which are contributors for increased sales.

"With rising produce prices people are expecting more value these days, and our recent menu items and
limited time only offers feed our customers with a variety of quality meals while stretching their dollar,"
Wallace added.
With the increase of poultry prices well into the double digits, Church's has shifted customers away from
absorbing these inflated costs. One way is to increase the limited time offers from two per year to eight
per year. In fact, some limited time offers take advantage of efficient use of the chicken. From time to
time, Church's will offer Chicken Chili or a Barbeque Chicken Sandwich, for example, during colder
months to satisfy customer's craving for these regional favorites while creating new revenue-streams for
the operator at the unit level.

"We made a strategic decision not to pass on all of our commodity cost increases to our customers.
Instead, we focused on some cost-cutting initiatives that do not impact our customer experience, coupled
with strategic value menus and limited time only product offerings with limited price increases," according
to Wallace. "We also targeted a less price-sensitive customer base by providing them with premium
items. This is how we have alleviated sales and profit erosion while experiencing strong sales," she
continued.

While other competitors are revamping and reengineering their brands, Church's is staying right on target
by focusing on their growing consumer market and expanding brand, which is allowing them to gain
market share everyday. "We don't need to reposition ourselves because our marketing strategy and
differentiators are grounded in our never-wavering commitment to quality and value. We also have our
ear close to the ground in regards to what our customers need, want and expect," Wallace said.

Franchise growth has also been a major contributing factor to the company's sustained positive sales.
Domestically, Church's has added 25 new franchisees, recently entered the Seattle and Philadelphia
markets and added franchise commitments for 125 new stores. In the coming months the brand will be
rolling out new 1,200 sq. foot in line prototypes, fully modular free-standing prototypes that are completely
assembled in factory while setting another record for domestic openings with 60 stores.

The brand's recipe for success has also translated overseas where Church's is experiencing their sixth
consecutive year of positive comps. The Church's international brand, also known as Texas Chicken, has
recently opened their first of 30 restaurants in India with plans for expansion scheduled for Syria, Egypt
and Canada.

About Church's

Founded in San Antonio, Texas, in 1952, Church's Chicken is a highly recognized brand name in the
QSR sector and is one of the largest quick-service chicken concepts in the world. Church's Chicken
serves freshly prepared, high quality, flavorful chicken and tenders with signature sides and hand-made
from scratch biscuits at low prices and differentiates from its competitors in care and attention given in
preparation of food, and is positioned as the Value Leader in the Chicken QSR category. As of November
2008, the Church's system consisted of more than 1,600 locations worldwide in 20 countries, with system
sales exceeding $1 billion.

http://www.franchising.com/news/20081209_churchs_chickenr_marketing_strategy_
yields_recipe_.html
www.prenhall.com/behindthebook/0132390027/pdf/Kotler_CH07.pdf

Texas Chicken Malaysia (Cross

Cultural Management)
Recently, Malaysia TCM (Texas Chicken Malaysia) is a network of
social media in customer complaint / question / seek to explain
why their sauces are Church Brand? The customer also noted that
Malaysian Muslims / Islamists will not eat food about
Christianity. The move immediately caused by Internet users in
the online criticism. TCM also has come forward to explain,
Church is the founder's name, and the Christian Church there is
no relationship. Until then this matter has also been
successfully completed.

Say, if, if, let's say, Church really is the Church so, how
do? ? ?

In this event, the personal feel that there is no absolute right

or wrong, customer-oriented business businessman / earnings,
customers also choose their favorite products / services
claimed. As for racial conflict, between religions, all people of
all nationalities need to know each other and understanding, and
then make adjustments.

From a business perspective, to a country unfamiliar business you

need to understand the factors of the country's political,
economic, social, technological, legal. Of course, not to hastily
choose a unfamiliar country an investment / business. Only less
need for a detailed PESTEL Analysis to measure a country's
business environment / business strategy making.
PESTEL Analysis - is to study a number of factors outside the
company, to make their own policy for the benefit of the company
not the same as the external environment.

- Malaysians like popular hot drink, KFC launched the "Hot &
Spicy" flavor of fried chicken

-Mcdonald Launched the "get rich hamburger" in the Chinese Lunar

New Year to meet Chinese customers, but also led to a variety of
ethnic harmony together to celebrate ethnic festivals

- Car manufacturers also improved for different countries inside

the car set - cold / Heating, left / right steering wheel, tires
cater to different types of weather / seasons.

PESTEL Analysis

P - Political
E - Economic
S - Social
T - Technological
E - Environment
L - Legal

In fact, the government in the economy of the whole country also

plays an important role, if not handled properly, it is easy for
political and social patterns of cultural differences lead to the
loss of foreign investment funds.

http://brunchfromthesky.blogspot.my/2015/06/texas-chicken-malaysia-cross-cultural.html