THE RUN AND SHOOT ATTACK
DARREL "MOUSE" DAVIS
DETROIT LIONS
hank you gentlemen, It is good
to be here to share some foot-
ball with you. When you go into
a program there are a couple of
different ways a coach can handle
building the program. The coach can
get together with his staff and organ-
ize the program as a Staff, or the Head
Coach can decide how to organize the
program. He makes all the decisions.
The assistant coaches get the knowl-
edge on a "need to know" basis. In
which case the assistant coach is no
longer a coach. He is a mechanic. He
takes the wide receiver and works on
his techniques. But he doesn’t make
any decisions on personnel or what
routes to run. I think the higher the
level the more mechanics you have and
the fewer coaches. I think there are
more coaches in the High School level
than there is at the Pro level.
I am going to get into an overview
of what we have used over the years in
our program. I will go fast and not
spend much time on one area. Over the
years we have tried to sell our program
this way. We include all of our
coaches in this thinking process. We
feel there are three areas to concen-
trate on. Those three areas are
Rapport, Realistic Evaluations, and
Selling The Team On What We Are Doing.
This is where we start from as a staff.
Let’s take an item and discuss it in
these terms. How do you build morale?
You do that with your coaching staff.
One way to build pride is to continu-
ally talk to your team about pride.
We have a variety of things we talk
about that instills pride. Pride in
past winners is one way. If you are
not past winners, then you talk about.
developing winners. We develop things
so that on a particular day we are
going out as a staff and talking to
our players about one single idea
everywhere on that practice field. We
talk about pride in individual group
chalk talks. We take the first 2 to
10 minutes of the chalk talk to talk
about nothing but pride. We talk in
our individual groups, our offensive
and defensive groups and our team
periods. Everywhere that player goes
he is getting the same message.
We have 12 areas each spring that we
try to develop in our players. One of
those areas we work on is quickness.
How do you sell that to your players?
There are key areas to be sold which
starts with the coaches solidified on
psychological thinking. Let's take
quickness. That is an attitude.
There are quick guys, but quickness is
an individual attitude. There are two
ways to think. I£ you think you had
too many sausages last night, which I
did, you will be slow and sluggish.
But if you think about being fired up
and get all excited, you can change
your entire mental attitude about
quickness. That is what you must do
in coaching. We take a key word and
stress that key word in practice each
day. If it is important for you to
work on it, you must stress the area
you want to improve. You have to be
quick putting on your helmet or tying
your shoes. You have to stay on them
and make them think it is important to
do everything Quick.
Whatever you try to sell to your
kids, you have to solidify your staff
on as well. Everything you sell your
players on, is what they do. It better
be important to you. Your kids can
learn anything and develop any kind of
attitude that you want them to de-
velop. The things they can’t do are
the things you can’t teach them, They
can do anything that you know and
believe in.
The chalk talk is important. Take
kids into the locker room and get on
an individual basis with them. Solid-
ify what you believe in. Don’t just
fly by the seat of your pants. Have
a plan for the psychological thinking
that you plan to transfer to your
players. Develop your program from a
good, sound plan for everything.
Included in our second level of
building a program is our Goal Set-
ting, Mental Concentration, Execu-
tion, and Believing in Success.
45Mental Concentration is a thing you
get from simply talking about it. In
our whole offensive approach we are
obsessed with Execution. Our players
hear that so much during the course of
a season because it is important for
us. We are not going to be smarter
than the defense. We tell our players
that the defensive coaches are smarter
than we are. They are better prepared
and really understand the defense.
However, we are going to execute our
offense and take advantage of the
weakness of the defense. We are not
going to take advantage of the play-
ers, but the defensive scheme. We
tell our players the defensive coaches
are better coaches than we are and it
is up to them to execute. They are
told if they execute there is no
defense that can keep us out of the
end zone, We will be productive.
This is what you are supposed to do on
offense. We know that every defense
has a weakness. We take advantage of
that defense. You can not execute if
you only think football on the field.
We sell a kid on how important it is
to think football off the field. On
an on going basis you must have a plan.
You must have a plan for visualization
and study. The higher the level of
play the more you have to do it.
Players become pros because they are
extremely talented. Their asses will
be on the street because they don’t
think about football off the field
enough. Everyone at the pro level is
good. It is the people who can execute
who stay. Everything is relative.
The game is not any different at any
level. At some levels it can become
more sophisticated because of the
amount of time you have to spend with
the players.
We think coaching principles are
important. We want to make sure every
coach is doing his level best to have
good rapport with his players. When
the coach has great rapport with his
players he can sell them better.
Every coach does it his own way, but
he has to keep the ultimate purpose in
mind. That is to win football games.
This is a crappy profession if you
don’t win. The coach has to be himself
but he has to keep the ultimate goal
in mind at all times.
We run the absolute best offense in
America. I believe on the high school
and college level it is unstoppable.
With a very average football team we
46
were the 3rd best in the NFL in scoring
average. That is not very good if you
are a losing team. But as far as
offensive production we were good. We
are going to sell to our players our
past results on offense, and how our
plan is going to be a great offense.
I believe the number one guy on a
football team is the Quarterback. Af-
ter that we want to load up the
defense. You win games with defense.
If I were coaching high school foot
ball, the first person I would get
would be a Quarterback, a Single Back,
and a Receiver. After that I would
fill out the defense with the best
players left on.the team. To do that
you have to have a realistic evalu-
ation of your personnel. Make it a
total staff effort and get all of your
coaches involved. Get the position
coaches to play an important part in
the selection and evaluation of your
team. That is all I wanted to talk
about in the overview of some of our
thoughts as to building a program.
Now let me get to "The Run And Shoot
Offense." To run this offense you
have to be in a position to understand
what some people think about you. To
run this offense you have to be
extremely flexible. A lot of defen-
sive coaches think we are screwed up.
There are a lot of things they don’t
know. I do not give a crap if anyone
xuns this offense or not. I think it
is best that they don’t run it.
However, if you want to run the best
offense in America, I will show you
what we do. I want to give you
something that will be of value to you.
I will go over a couple of plays and
go through them so you can get some-
thing out of them even if you are
running the outdated Two Back Offense.
What I normally do is to go over what
the QB does with the football first.
Today I will take that more into the
confines of the play. I think the QB
techniques are the most important
aspect of this offense. You can’t run
the Run and Shoot without spending
time with the QB. You have to make
the QB the MAN. You have the QB in
your school. He may not be out for
football. You may have to go get him
out of the halls of your school, but
he is there. You don’t need a fast
kid to play QB in the Run and Shoot.
That is a myth. You do not need a fast
QB to run this offense. You need a QB
that can throw the football. Mobilityis not important. They told us we
couldn't run this offense with Jim
Kelly because he was not mobile. We
ran it and he was great at it. Kelly
had a great arm, a super touch, and
was a hell of a kid, with the mentality
of a linebacker. If anything we want
the QB to slow down. We don’t want
him sprinting to the corner. We are
a controlled roll team. We don’t want
our QB thinking Pass-Run. We want him
thinking Pass-Pass-Pass-Pass. We
only run the QB after all the options
have broken down.
‘The first play I want to cover is
the Screen. We can run this play
against any defensive‘look. Some line
coaches have a tough time running this
play because they are so locked in to
the Drop Back Game. This is a Quick
Screen where the offensive line does
not have to hang up the defensive
linemen. If they hang on the line we
block them. We prefer to run this play
away from corner support or force.
That is why we like to run it away from
motion. This is a better play in both
high school and college because of the
xules for offensive linemen on a pass
thrown behind the line. The offensive
linemen can go up field.
The offensive tackle sets up like he
does on a Sprint Right. However, he
sets up in a position to get beat by
the defensive end. If the end is
inside he sets outside. If the end is
outside he sets inside to get beat
quickly by the end. The tackle lets
the end go and gets 4 yards up the
field. He blocks from level 2 back to
level 1. We are looking for the LB’er.
If the LB’er is locked on the fullback,
the tackle cuts him down if he can.
If the LB’er drops across the tackles
face or dogs, the tackle looks to the
Nose guard in a spy technique or the
backside LB’er. If there is an all
out blitz and there is not a one on
one block, the tackle works up field
always looking inside. The guard is
going to do the same thing the tackle
did. If the LB’er comes on a blitz he
bumps him. His job is to block the
first outside force. He does the same
thing the tackle does except he blocks
outside instead of inside. The center
wants the nose guard to take the gap
away from the play. We want the center
to set hard to the front side. If the
nose guard is coming hard to the front
side, the center jams him and comes
off his butt. When we coach what we
call butt-to-butt we are talking about
a technique for our linemen. We want
the center and guard to go off the butt
of the defensive end and outside the
butt of the offensive tackle. It they
can remember butt to butt they will
never take a defensive man to the ball.
As the center gets to the outside his
first responsibility is to the inside.
If there is nothing coming he looks
outside. But we want him working up
the chute. We want to work inside out
building a wall on the inside.
Our Fullback is called the S-Back.
He has the first outside rush man. He
jams the rusher and turns the same way
the rusher is coming to a spot about
1 to 1 and 1/2 yards outside of where
the offensive tackle was aligned.
When the S-Back catches the ball he
turns and goes straight up the field.
He wants to get into the chute where
the tackle is blocking in, and the
guard is blocking out. After he gets
there he is on his own. If there is
nothing there he just runs. That
happens a lot. ‘The first thing they
do is get too far outside and out of
the chute.
The QB comes out deep facing the
onside. He has to sell the Out Cut
first. He has to do that with his
eyes. If the defensive end and LB’ers
are reacting to the play too quickly,
the culprit is the QB not selling the
play. The QB has to surprise the
defensive end or LB’er with the ball.
That is the way we describe getting
the ball to the S-Back. We want the
ball dumped to the back without the
defensive player being able to knock
the ball down. We tell the QB that no
matter how many ways we set up the play
in practice, it is never the same in
a game. He is playing QB because he
is a good athlete. he has to get the
ball to the S-Back some way.
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Let's talk about some things that
can happen. If the defensive end
lines up heads up on the tackle and
doesn’t rush, we lose the tackle block
a7down field. If the defensive end is
working outside, the tackle takes him
out. The same thing could happen with
the nose guard. ‘That is generally
where this happens. If the nose guard
doesn’t come, the center blocks him on
the line and doesn’t pull. We had
teams who full blitzed us and played
the defensive end and nose guard on
the line. We lose the tackle and
center and run a One Man Screen with
the Guard and S-Back. If the scheme
is a full 7 man blitz, the Guard will
probably be blocking the corner blitz
man.
If the defense comes with a full
blitz and the outside LB’er squats on
the S-Back and tackles him, the QB has
to bail us out. He should have the
corner running on air. He has to make
the play a run. He still has a play
off the screen.
We run the same play to the X-End or
Split End. The onside tackle takes a
set step before going up field. That
allows the guard to get flatter and
quicker into his blocking responsibil-
ity. The xX-End takes a drive step up
field. The QB is rolling away from
the X-End. The X-End has to find the
passing lane for the QB. He can see
the rush lanes of the defense. He has
to adjust to give the QB somewhere to
throw the ball. If the backside
rushers are flat, the X End has to get
deeper. If one man stays flat and the
other comes up field, he has to get
between them to create the lane. The
QB has his back to the rushers and
can’t see them. He is taking three
steps and turning back to find the lane
of the X End. The line blocking stays
the same for the guard and center. The
tackles block is delayed for a count.
We can also run the same screen to
the Wing Back or the Y Receiver. They
are the Slot Backs in the Set. We run
toward or away from them and throw the
Screen. When we throw this Screen the
action of the QB is like he is throwing
to the S-Back.
Even against a Zone Defense you are
still OK with this play. You can even
8
be a straight drop back team and run
this play. We played Minnesota twice
last year. In the first game we ran
this Screen very effectively against
them. The second time around they ran
our Screen Play against us for over
150 yards. They are a basic drop back
team. When we run this play vs. a Zone
Coverage, the receivers are taking the
top off the coverage. That means they
are running deep with no blocking
assignments. If we ran motion into
the set and the defense ran an extra
zone man across the motion, we would
go to the backside with the Screen.
We would not run the play into people
that we don’t have men to block with.
Our Wing, X, Y, and Z have no blocking
responsibility until the top of the
coverage breaks down and then comes
back to attack the ball. Their job is
to run off the defensive backs.
If the outside LB‘er squats and
doesn’t rush the QB, we have a problem.
‘The S-Back reads the No rush, he drives
two steps to the outside and comes back
inside. Hopefully the guard can kick
the LB’er out. We have a bad play.
If the outside LB’er squats like that
all the time, we have what we want.
We have no pressure on the QB and we
can throw the ball. The play takes a
great deal of heat off your QB. Teams
that like to blitz against us are in
trouble. Last year in the entire 16
game season we have 15 blitzes against
us. The defenses were squatting on
us. When they do that we are forced
to pass. We were not real fast so we
didn’t get the big play because of the
separation we got between backs and
receivers.
Let me take you through a pass play
that you can use regardless of the type
of offense you are running. First,
let me tell you some general informa~
tion about our Sets. Our Receivers
are X and Y for the two Split Ends.
The Slot Backs are called Wing and ¥
Backs. The Wing Back lines up on the
same side as X does. The Y Back linesup with the Z Back. We call all of
our formations with motion. If the
wing is going in motion to the right
or left we call a three letter word.
To the Right is Rip and the Left is
iz. The Y receiver has a four letter
word. To the right is Rose and to the
Left is toad. We have other motion
schemes but I do not have time to get
into them.
The first call we make is the Motion
Call, The next thing we call is the
Direction of the QB. If we have a 60
Call the QB motion is to the right. A
61 call would go to the left. We also
have to call the direction of the
Single Back and the line.
In our blocking assignments we are
very simple. If you are not simple,
there will be a lot of mistakes made.
We number the defensive alignments 0,
1, 2, and 3. The blocking assignment
is simple. Block your numbers. The
uncovered linemen sets onside and
blocks backside if his man doesn’t
come. If you are going to block the
Sprint game, start with the Man Prin-
ciples for the blocking scheme. If
you don’t you will get your ass sacked
a lot from the backside. Always start
with Man Principles and go to Zone.
You can not block either Man or Zone
totally. If a team goes into an
alignment where the guard and tackle
is covered with a LB’er in the gap
between the guard, we block big on big.
If we applied the rules, the guard
would block number 1, the tackle takes
number 2, and the Single Back blocks
number 3. That puts Barry Sanders on
a Defensive End. That is a mismatch.
We make a call and block Big on Big
and let the back take the LB‘er or the
Nickel Back if he comes on the blitz.
2
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Another situation we have to handle
is the reach of the offensive tackle.
We tell him how far he can widen before
he comes back inside. The S-Back is
told that the tackle is never wrong.
If the tackle is never wrong with his
block the S-Back operates off the man
the tackle blocks and reacts to the
proper man. We coach the tackle on
the outside reach but we don’t give
him a call to tell the S-Back what he
is doing. If you give hima Call, you
give him an excuse for a mistake. The
S-Back has to pick up whoever the
tackle doesn’t pick up.
This offense keeps the offensive
linemen in a simple blocking scheme
where he is not prone to make mistakes.
If anyone tried to play an 8-Man Front
on us, we would want to try to block
it, We block the ball before they get
there. We block the front side and
let the guys come off the backside.
We are going to throw the ball before
they get there. We block 7-Man Fronts
but not 8-Man Fronts. We pray for the
8-Man Front.
The Passing Game has to be designed
to run against 5 basic defenses. The
3 Deep Zone, 2 Deep Zone, 2 Deep with
Man Under, Man-Free, and 4 Across Man
Blitz are the schemes we have to
attack.
Let's start with the 3 Deep Zone.
We tell our slot as he comes in motion
he has to be 3-5 yards outside the
onside slot back. We tell the motion
man if the DB stays and doesn’t follow
him it is a 3 Deep Zone. When the ball
is snapped the Motion Back is tight to
the LOS and under control. We don’t
run Motion fast. He drives up the
field and his point of departure is at
the outside shoulder of the Strong
Safety. If the Strong Safety contin-
ues to slide outside the Motion Man
stays in the seam. An important thing
here is a Coaching Point about our
routes. Some of our routes are Field
Routes which are run off the boundary
numbers, or hash marks. Some of our
routes are Covered Routes which are run
off the coverage we are getting. This
play is a coverage route. This route
is almost impossible to stop on the
high school or college field. On the
pro field everyone is almost set in
the position that he has to cover at
the snap of the ball. The wide side
in the college and high school game is
where the holes are. The X and Z
receivers run the 3-Deep Coverage up
the field with Go Routes. The Onside
Slot take a juke step to the inside
for timing purposes. He runs a route
that builds up to 5 yards in depth.
He doesn’t line up the field because
49the inside LB’er can pick him up. He
breaks into the flat area as he would
if he were swept out with a broom.
This gives a steady read for the QB.
We want to read the Strong Safety. If
the Strong Safety continues to the
outside, the ball is thrown to the seam
to the Motion Man. If the Strong
Safety jams the Motion Man coming up
field, the ball goes to the flat. If
the Strong Safety hangs deep, the ball
goes to the flat. If the Strong Safety
jams the Motion Man and the LB/er runs
to the flat and gets on top of the
receiver we have to go to a secondary
pattern. The key to this is the QB.
If he comes out beyond 5 yards,
shuffles or pumps the ball, the re~
ceivers go to their secondary routes.
The motion route comes back across the
Free Safety because he will over
rotate in his coverage. The flat
route turns up the field as his
secondary route. Start teaching sec-
ondary routes no later than the first
day of practice. The secondary route
has to be part of the play. It has to
be second nature for the receivers and
QB. There has to be somewhere to go
with the ball from the Get-Go when the
primary routes break down. The seam
route is usually thrown on the third
step. Do not try to throw the ball up
the seam after five steps by the QB.
If you throw it up the seam after 5
steps, it will be intercepted or the
receiver will get his jock knocked
off, If the ball is thrown up the seam
after 5 steps it has to be a Secondary
Route.
Let’s take the same route against
the 2 Deep Zone. Our first key is the
Nickel Back on the Onside Slot. If he
doesn’t bump over with the motion, we
run the motion half way between the Z
and Y receiver and get him uncovered
95 percent of the time. If you think
they are going to bounce the coverage
to the motion, it always doesn’t
50
happen. Some times they want to rush
the Nickel Back off the corner. If
they don’t bump over we take the
completion that the defense gives us.
When the Nickel bounces to the motion
we go back to our original read against
the 3 Deep. The motion is working on
the 3 to 5 step Drop of the QB. The
Slot Back runs his pattern like the 3
Deep Pattern. This pattern will work
against all coverages, but you have to
xun it again and again to get the
proper reads from the QB and receiv-
ers.
When you run against a 2 Deep Zone
there are two ways to read the defense.
Most of the time in high school and
college we read the play Outside-In.
We read the corner first. The reason
for that is the fact that we have more
true "rolled corners". They will jam
and hold in their area. What we see
in the pros however, regardless of the
coverage, is this. If the split
receivers goes deep the corner goes
with him. But if you are reading the
corner, when he goes back, we throw
the ball to the flat. If he rolls to
the flat we throw the ball outside to
the split receiver. The QB delivers
the ball on the 3rd or Sth step. If,
the corner runs off with the split
receiver and the nickel back jumps the
flat after a bump on the motion, we
have to go to the secondary route by
the motion man. He is facing a
Half-Field Safety. he has to know
that. When the motion man doesn’t get
the ball on the 3rd step or the Sth
step, he looks at the safety. If the
Safety Man is right in his face, the
receiver runs the post. He beats the
Safety through the hole in the middle
of the field. If the motion man runs
his pattern and the safety is a damn
mile on top, he breaks his pattern off
into the middle short.
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The majority of the time we read this
defense from the Inside-Out. Don’ttry to teach the QB both ways. He will
never learn it. We read the Nickel
Back. The read is closer to the QB
and the only thing that can really hurt
the play is the rolled up corner
smashing the receiver as he is catch~
ing the ball.
Against Man-Free Coverage the de-
fense can’t stop this play. We bring
the motion tighter and closer together
with our receivers. We want the
motion tighter because we may get a
natural pick. We don’t work on picks.
We work on beating the coverage. If
it is the coverage you are trying to
defeat you can be successful. Picks
are illegal and it gets the kids into
bad habits. The people who end up
being picked are the defensive back on
one another. We don’t work on receiv—
ers picking defensive backs. We run
our patterns from tight alignments and
let the defensive back pick one an-
other off. The receiver doesn’t know
from the look whether it is Zone or
Man Coverage until he runs his pat-
tern. He has to drive at his man and
get him out of the back peddle. The
same principles hold true in every
route we run. When we get a Man look
from the defense there is no read for
the QB. You give the QB the sequence
you want him to throw to . We generally
go flat, to man under, to up on top, to
secondary route, and then run with the
ball. Against Man-Under the QB will
get a lot of Run Options. If you have
a % Receiver who can run 4.3 for the
40 yard dash, he becomes the 2nd
option. There is no sequence that you
have to stick to. You and the QB make
that decision. ‘The QB is ultimately
going to make the decision, but there
is something good about QB’s. They
always do what you tell them to do.
In Canada we had a great Flanker. That
was the first choice when we got the
Pressed Coverage.
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coe
The next defense I want to cover is
Man 4 Across Blitz. The first thing
we want to do'is snap the ball so the
receivers are in tight alignment. The
QB knows the backside is coming free
and he has to get rid of the ball. If
no one comes open the QB has to do
something. He can pump the ball.
That gives him the secondary routes
immediately. When the slot running
the flat sees the pump he breaks his
pattern off and goes up the field. The
QB can try to wait for someone to
uncover but he knows the backside
seventh man is coming free. He has to
get the ball off.
‘A coaching point about the S-Back is
his blocking rule. When we get Man-
Free or 2-Deep Man Under, we want our
S-Back to secure the contain if no one
comes for him to block. Most of the
time in those defenses everyone is in
coverage except the down rushers. We
want the S-Back to secure the corner
so the QB can get outside and run the
ball. His general rule for blocking
is to turn back inside to the ball if
no one comes from the outside. That
gives the QB somewhere to go with the
ball if he can’t find a receiver.
In the game of football I believe
the high school coaches do the best
job of coaching QB’s, and Receivers
than anyone else. That is where they
get all their habits. Also, they are
the guys who read about attitudes and
motivation. You develop those things
in your athletes. When we get them
they are either great players that are
highly motivated, or they are players
who are a pain in the ass, that have
a great deal of ability. We would like
to have the players with the great
attitudes and with great ability.
High School Coaches are the ones who
are producing the players for us.
That means you are doing all of the
coaching. ‘You are not the mechanics.
You are the coaches. My hat is off to
you. Coaching Football is a great
profession. Enjoy the level that you
are coaching at. I have enjoyed being
with you. Thank you very much.
SI