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    Arpit Bhawsar
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    The document summarizes the consumer buying cycle for tourism among three sample consumers. Consumer 1 is a female retail manager in her 20s who travels twice a year for relaxation. Consumer 2 is a female businesswoman in her 30s-40s who travels once a year to escape monotony. Consumer 3 is a male professional in his 30s who aims for 4 vacations annually with his wife and occasionally parents. It then outlines the stages of the purchase process for each consumer, including need recognition, destination selection, timing, budgeting, research, and final purchase.

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    The document summarizes the consumer buying cycle for tourism among three sample consumers. Consumer 1 is a female retail manager in her 20s who travels twice a year for relaxation. Consumer 2 is a female businesswoman in her 30s-40s who travels once a year to escape monotony. Consumer 3 is a male professional in his 30s who aims for 4 vacations annually with his wife and occasionally parents. It then outlines the stages of the purchase process for each consumer, including need recognition, destination selection, timing, budgeting, research, and final purchase.

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    © All Rights Reserved
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    57 views2 pages

    Tourism Buyingcycle

    Uploaded by

    Arpit Bhawsar
    The document summarizes the consumer buying cycle for tourism among three sample consumers. Consumer 1 is a female retail manager in her 20s who travels twice a year for relaxation. Consumer 2 is a female businesswoman in her 30s-40s who travels once a year to escape monotony. Consumer 3 is a male professional in his 30s who aims for 4 vacations annually with his wife and occasionally parents. It then outlines the stages of the purchase process for each consumer, including need recognition, destination selection, timing, budgeting, research, and final purchase.

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    © All Rights Reserved
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    of 2

    MARKETING ASSIGNMENT

    TOURISM
    Consumer Buying Cycle
    Section A, Group 2

    Roll NO. Name


    2013IPM002 AASHISH YADAV
    2016PGP024 AISHWARY RAJPUT
    2016PGP077 ARPIT KUMAR BHAWSAR
    2016PGP190 LAYAMMA SUBBA
    2016PGP197 MADHUMATI VYAKARANAM
    2016PGP269 POORVA TRIPATHI
    2016PGP410 TONY FERNANDEZ
    Buying cycle Consumer 1 Consumer 2 Consumer 3
    Demographics Gender:Female, Gender:Female Gender:Male
    Age-23-25yrs, Age: 35-40Sec Age 30-35,
    Occupation:Retailer Manager Occupation :Business Income :20 Lakhs
    at Aeropostale SEC-A2-
    Income-3-5 lakh, A3(Graduate
    SEC- B1 (Post graduate and 5 And 8 equipment)
    equipment)

    Need She was a regular traveller, when life gets too A regular traveller
    Recognition who went for a tour twice a monotonous. To have who tries and manages
    year with her friends. The need something different at least 4 vacations a
    for a change from the daily from regular life and year. He manages to
    routine and utilising her to go to places which keep apart about 20
    holidays for relaxing, were the are different. Relaxed days for vacation
    main reasons for travelling. weekends annually, usually
    Her job was demanding and .Frequency: once in a spanning over 2 short
    she didnt get many holidays year trips and 2 long ones.
    so, she planned trips around As a young couple
    long weekends or close to without any kids, he
    festivals like Diwali where she and his wife usually
    gets long holidays. travel together and
    occasionally with their
    parents too. Some of
    his trips are even
    unplanned when it
    comes to situations
    such as a long
    weekend where they
    want a place to crash
    quickly!
    Stages in the Deciding whom to go with - 1: finding a suitable Destinations
    Purchase She goes to trips with her destination which are normally the first
    Process friends and colleagues. suits the mood and choice and acts as the
    Deciding when to go - She purpose. Internet centre point of the
    consults all her friends to fix a search. entire decision making
    time frame depending on their 2. Deciding on time phase.
    holidays, and mostly makes for going. Mostly Time of the
    two trips in a year. weekends and year, geographical
    Deciding which place to go to extended holidays preferences (beaches
    (weighing alternatives) - She and holidays of and hill stations) along
    prefers beaches, because her children with the climate
    friend circle likes water sports 3. Deciding the (winter, summer,
    Making the final plan and budget. rainy) and season
    purchase She plans the entire 4. Finding various (peak, off season) act
    trip with her friends choosing offers and packages as other inputs while
    the hotels, mode of transport available on internet making the decision.
    etc. and makes purchase based on destination Online
    accordingly and timeline. Mostly research about the
    prefer cheapest. place, food, what to
    5. Discussing with find, where to go,
    family on various what to buy locally etc
    available options and is done in parallel.
    coming to a He holds a
    consensus. Club Mahindra
    6. Choosing a membership, but
    package and going makes vacation plans
    forward with it. both with and without
    using the membership.
    If he uses the
    membership, the
    destination is chosen

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