A Project Report

On

INDUSTRIAL VISIT TO BRITANNIA INDUSTRIES LTD

REPORT SUBMITTED IN PARTIAL FULFILLMENT OF REQUIREMENT

FOR

Master of Business Administration

BY

Ramzan Ahmed

Registration number-00429

Roll-PG/24/MBA-IIIS, Number235

Year of registration: 2015

Major specialization: Marketing

Session: 2015-2017

Name of Institution: EIILM Kolkata

UNDER THE GUIDANCE OF

Ms kinkini Bhadra
Submitted to

Vidyasagar University
 DECLARATION

I hereby declare that this project report on industrial visit to Britannia Industries
Limited has been prepared as a part of my academics during the period for the
partial fulfillment of degree of Master of Business Administration , by
Vidyasagar University, Kolkata under guidance of Ms. kinkini Bhadra,Professor of
Eastern Institute for Integrated Learning in management

To the best of my knowledge and belief the matter presented in this report has not
been submitted earlier for the award of any other degree or diploma.This report is
prepared by me on my own efforts.

DATE: Ramzan Ahmed

PLACE: KOLKATA MBA, 4th SEMESTER

EIILM, Kolkata
Industry: Fast Moving Consumer Goods(FMCG)

Fast-moving consumer goods (FMCG) are products that are sold quickly and
at relatively low cost. FMCG have a short shelf life, either as a result of high
consumer demand or because the product deteriorates rapidly. Some
FMCGs, such as meat, fruits and vegetables, dairy products, and baked
goods, are highly perishable. Other goods, such as alcohol, toiletries, pre-
packaged foods, soft drinks, chocolate, candies, and cleaning products, have
high turnover rates.

Name of Company: Britannia Industries Limited

The company was established in 1892, with an investment of Rs.295.

Initially, a biscuit company was started in a nondescript house in Calcutta

(now Kolkata)

Chairman: Nusli Wadia.

1921- Imported machinery introduced; Britannia becomes the first company

East of the Suez to use gas ovens.

1939 - 44 Sales rise exponentially to Rs.16,27,202 in 1939

During 1944 sales ramp up by more than eight times to reach Rs.1.36 crore

1975 Britannia Biscuit Co. takes over biscuit distribution from parrys

1979- Re-christened Britannia Industries Ltd. (BIL).

1983- Sales cross Rs.100 crore

1989- The Executive Office relocated to Bangalore

1992- BIL celebrates its Platinum Jubilee

1993- Wadia Group acquires stake in Associated Biscuits International

(ABIL), UK and becomes an equal partner with Groupe Danone in BIL
 1994- Volumes cross 1,00,000 tons of biscuits

1997- Re-birth - new corporate identity 'Eat Healthy, Think Better' leads to
new mission: 'Make every third Indian a Britannia consumer'

BIL enters the dairy products market

1999- "Britannia Khao World Cup Jao" - a major success! Profit up by 37%

2000- Forbes Global Ranking - Britannia among Top 300 small companies

2001- BIL ranked one of India's biggest brands. Britannia Lagaan Match:
India's most successful promotional activity of the year Maska Chaska:
India's most successful FMCG launch

2002 BIL launches joint venture with Fonterra, the world's second largest
dairy company. Economic Times ranks BIL India's 2nd Most Trusted Brand

2003 'Treat Duet'- most successful launch of the year.

Britannia Khao World Cup Jao rocks the consumer lives yet again.

2004 Britannia accorded the status of being a 'Superbrand'

Volumes cross 3,00,000 tons of biscuit

Location of factory:

Taratala Rd, CPT Colony

Taratala, Kolkata

West Bengal

Pin-700088

Objective of visit
I visited the Britannia factory on dated- . As a part of interactive session
conducted by EIILM placement department as a part of my MBA curriculum to
know about the industrial scenario of the current market, I am thankful to our
placement department for conducting such visit. The main objective of our visit is
to understand how their operational function works, and to understand what are
the technologies they are using for their production process in order to be
available in the market for consumer use.

The visit is quite a different experience from the regular academics as it involves
more of a practical exposure than the routine academic activities.

We went in group of our fellow classmates to the industrial visit and it was a very
good learning.

Products manufactured in the plant:

GOOD DAY- Launched in 1986

 BAKER CHOICE, THINLITE- Launched in 1994

MARIE GOLD- Launched in 1996

Production process in Manufacturing:

MACHINE LAYOUT:

H-LAYOUT:-

Mixing and packing at the ends

Production flow is smooth

Pre -Mixing can be done on the same floor

No bends hence less maintenance of deg conveyors 90

Less wastages

L-LAYOUT:-
 Bends and combination bends required

Pre - Mixing to be located on the first floor

Maintenances cost a bit

Best suited for area with Less space length wise

The manufacturing process starts with:

 1. Mixing

2. Molding

3. Baking

4. Cooling

5. Packaging

Key Learning from the visit:

 The manufacturing process is very automatic and controllable.
Safety measures for workers and others are very good.
Workers are technically sounded.
Employees of the company are very friendly.
The processing capacity of the plant is 1500 tons of biscuits per day.

Additional observation:
The products of this company are mainly marketed to the urban areas
and rural areas according to product segmentations.
New highways are being made to the factory area which can ease their
distribution channel.
Hygiene factor should be given notice.