T.A.

BLAKELOCK MARKET RESEARCH PROJECT

The Situation:
T.A. Blakelock High School is constantly looking for ways to improve. As a result,
student research teams will conduct market research into a variety of aspects of
the school, and make recommendations for improvement.

Your Task:
In teams of 3-5, you will design a questionnaire, collect data, draw conclusions,
and write a report. You will conduct your research into one or more of the
following areas:
Course Offerings/Academic Programming
Athletics
Arts and Clubs
Cafeteria and Food Services
General Facility

Your questionnaire should include 20-30 questions, and must be filled out by a
minimum of 50 respondents. Things to watch for when designing your
questionnaire include the following:
Use the funnelling technique
Have a mix of different types of questions (factual, attitudinal, behavioural)
Be aware of MECE

You are encouraged to use the Voice Mail questionnaire as a guide.

Your Report:
Your report should be roughly 2-3 pages of written work (typed, 1.5 line spacing).
Your report must include the following sections:
1. A brief description of the situation you are investigating
2. A description of the market research techniques that youve used
(including your sample, funnelling, question types, etc.)
3. Conclusion/Recommendations based on your findings

Additionally, your questionnaire and any charts/graphs that show your research
results must be included as part of your report. I will provide you with examples
of how to display your data.

Evaluation:
Your team will be evaluated on the following factors:
1. Questionnaire design
2. Presentation of data (charts, graphs, etc.)
3. Conclusions/Recommendations
4. Writing style of report (flow, sentence structure, spelling, etc.)

Timeline:
Questionnaire is due on Thursday, March 20, 2014
Data must be collected by Tuesday, March 25, 2014
Report is due on Friday, March 28, 2014

*I will photocopy your surveys for you if they are handed in by March 20. If
you do not meet this deadline, your group is responsible for all photocopying.
Online methods of surveys are also acceptable.