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    BCG Starbucs

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    Abdul Rasyid Romadhoni
    The document is a BCG matrix that analyzes Starbucks' business units. The BCG matrix places business units into four categories based on their market share and market growth. The matrix shows that Starbucks has strong business units that are Stars with a high market share in a high growth market.

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    BCG Starbucs

    Uploaded by

    Abdul Rasyid Romadhoni
    47 views1 page
    The document is a BCG matrix that analyzes Starbucks' business units. The BCG matrix places business units into four categories based on their market share and market growth. The matrix shows that Starbucks has strong business units that are Stars with a high market share in a high growth market.

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    BCG starbucs.docx

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    The document is a BCG matrix that analyzes Starbucks' business units. The BCG matrix places business units into four categories based on their market share and market growth. The matrix shows that Starbucks has strong business units that are Stars with a high market share in a high growth market.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    47 views1 page

    BCG Starbucs

    Uploaded by

    Abdul Rasyid Romadhoni
    The document is a BCG matrix that analyzes Starbucks' business units. The BCG matrix places business units into four categories based on their market share and market growth. The matrix shows that Starbucks has strong business units that are Stars with a high market share in a high growth market.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    BCG Matrix for Starbuck Company

    Question Stars
    Mark
    HIGH 5

    4,4
    5
    4
    EFAS
    Score

    3
    Dogs Cash
    cows

    3,9
    LOW LOW 1 2 3 4 5
    6
    HIGH
    IFAS
    Score

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