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What Are Data
What Are Data
The term data refers to the kinds of information researchers obtain on the subjects of their research.
Demographic information, such as age, gender, ethnicity, religion, and so on, is one kind of data; scores from a
commercially available or researcher-prepared test are another. Responses to the researchers questions in an
oral interview or written replies to a survey questionnaire are other kinds. Essays written by students, grade
point averages obtained from school records, performance logs kept by coaches, anecdotal records maintained
by teachers or counselorsall constitute various kinds of data that researchers might want to collect as
part of a research investigation. An important decision for every researcher to make during the planning phase
of an investigation, therefore, is what kind(s) of data he or she intends to collect. The device (such as a pencil
and paper test, a questionnaire, or a rating scale) the researcher uses to collect data is called an instrument.*
KEY QUESTIONS
Generally, the whole process of preparing to collect data is called instrumentation. It involves not only the
selection or design of the instruments but also the procedures and the conditions under which the instruments
will be administered. Several questions arise:
1. Where will the data be collected? This question refers to the location of the data collection. Where will it be?
in a classroom? a schoolyard? a private home? on the street?
2. When will the data be collected? This question refers to the time of collection. When is it to take
place? in the morning? afternoon? evening? over a weekend?
3. How often are the data to be collected? This question refers to the frequency of collection. How many
times are the data to be collected? only once? twice? more than twice?
4. Who is to collect the data? This question refers to the administration of the instruments. Who is to do this?
the researcher? someone selected and trained by the researcher?
These questions are important because how researchers answer them may affect the data obtained. It is
a mistake to think that researchers need only locate or develop a good instrument. The data provided by any
instrument may be affected by any or all of the preceding considerations. The most highly regarded of
instruments will provide useless data, for instance, if administered incorrectly; by someone disliked by
respondents; under noisy, inhospitable conditions; or when subjects are exhausted.
All the above questions are important for researchers to answer, therefore, before they begin to collect
the data they need. A researchers decisions about location, time, frequency, and administration are always
affected by the kind(s) of instrument to be used. And for it to be of any value, every instrument, no matter what
kind, must allow researchers to draw accurate conclusions about the capabilities or other characteristics of the
people being studied.
Note that the search engines thatwedescribed in Chapter 5 can be used to locate ERIC. What you want
to find is ERICs test collection of more than 9,000 instruments of various types, as well as The Mental
Measurements Yearbooks. Now produced by the Buros Institute at the University of Nebraska,* the yearbooks
are published about every other year, with supplements produced between issues. Each yearbook provides
reviews of the standardized tests that have been published since the last issue. The Institutes Tests in Print is a
comprehensive bibliography of commercial tests. Unfortunately, only the references to the instruments and
reviews of them are available online; the actual instruments themselves are available only in print form.
Here are some other references you can consult that list various types of instruments:
T. E. Backer (1977). A directory of information on tests. ERIC TM Report 62-1977. Princeton, NJ: ERIC
Clearinghouse on Assessment and Evaluation, Educational Testing Service.
K. Corcoran and J. Fischer (Eds.) (1994). Measures for clinical practice (2 volumes). New York: Free
Press. ETS test collection catalog: Volume 1, Achievement tests (1992); Volume 2, Vocational tests (1988);
Volume 3, Tests for special populations (1989); Volume 4, Cognitive, aptitude, and intelligence tests (1990);
Volume 5, Attitude measures (1991); Volume 6, Affective measures and personality tests (1992). Phoenix, AZ:
Oryx Press.
E. Fabiano and N. OBrien (1987). Testing information sources for educators. TME Report 94. Princeton, NJ:
ERIC Clearinghouse on Assessment and Evaluation, Educational Testing Service. This source updates Backer to
1987, but it is not as comprehensive.
B. A. Goldman and D. F. Mitchell (19741995). Directory of unpublished experimental mental measures
(6 volumes). Washington, DC: American Psychological Association.
M. Hersen and A. S. Bellack (1988). Dictionary of behavioral assessment techniques. New York: Pergamon.
J. C. Impara and B. S. Plake (1999). Mental measurements yearbook. Lincoln, NE: Buros Institute, University of
Nebraska.
S. E. Krug (published biannually). Psychware sourcebook. Austin, TX: Pro-Ed, Inc. A directory of
computer-based assessment tools, such as tests, scoring, and interpretation systems.
H. I. McCubbin and A. I. Thompson (Eds.) (1987). Family assessment inventories for research and
practice. Madison, WI: University of Wisconsin Madison.
L. L. Murphy et al. (1999). Tests in print. Lincoln, NE: Buros Institute, University of Nebraska.
R. C. Sweetland and D. J. Keyser (Eds.) (1991). Tests: A comprehensive reference for assessments in
psychology, education, and business, 3rd ed. Kansas City, MO: Test Corporation of America.
With so many instruments now available to the research community, we recommend that, except in
unusual cases, researchers devote their energies to adapting (and/or improving) those that now exist rather than
trying to start from scratch to develop entirely new measures.