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Zeta Launches All New Super Card - India's Most Secure Payment System
Zeta Launches All New Super Card - India's Most Secure Payment System
Mumbai, November 23, 2016: Zeta, Indias fastest growing fintech company in
the smart employee tax benefits space, launches its first product for all end
consumers with the most secure payment system - Zeta Super Card. The Super
Card introduces first-of-its-kind anti-fraud security measures like geo-tagging and
dynamic PIN for authenticating payments.
The MasterCard powered Zeta Super Card can be applied for through the Zeta app
or the Zeta website. The Zeta Super Card can be used by all consumers by simply
transferring funds from their bank account or debit/credit card via the Zeta app.
Zeta Co-founder and CEO Bhavin Turakhia said, While demonetisation is a great push
for the transformation into a cashless economy, the threat of digital transactions
falling prey to frauds can prove to be an impediment in the process. With Indias
digital payments industry expected to touch $500 billion by 2020, it is essential that
card payment systems offer completely secure methods to safeguard users from all
possible threats. Recognising this need, Zeta has developed a more secure and
convenient payments system that addresses the current loopholes in digital
payments.
Zeta Co-founder and CTO Ramki Gaddipati said, We recently witnessed the worst
security breach in the country where 3.2 mn cards were compromised. To tackle
such incidents in the future, we have developed Indias most secure payments
system with Zeta Super Card. We have revolutionised payment security in India
with superior features such as dynamic PIN and geo-tagging. The security features
of the Zeta Super Card are linked to the mobile app, which sets it apart from other
payments systems.
Zeta users will also be able to soon enjoy reward points on every transaction
done through the Zeta Super Card. These rewards points can be claimed for gift
vouchers.
Additionally, Zeta has introduced the self-serve KYC feature, which enables users to
upload a copy of their Aadhaar Card allowing them to store up to Rs. 1 lakh in their
Zeta Super Card, up from the existing limit of Rs. 10,000.
Zeta has over 300 corporates in its clientele across industries ranging in size from
large conglomerates to small start- ups. We are ISO certified and PCI-DSS
compliant.
Bhavin Turakhia (CEO) and Ramki Gaddipati (CTO) are co-founders of Zeta. To
know more about Zeta, log onto www.zeta.in or follow @ZetaIndia on Twitter and
Facebook.