1st slide

Introduction, say names

2nd slide (Sinad) Explaining the advert

3rd slide (Aimee) Budget

Due to hiring some of the equipment daily, such as the camera, tripod and microphone,
we have to ensure that we stick to our filming schedule so we dont have to spend
more than we need to on hiring equipment. We have already acquired some of our
props, such as a laptop and a chair, therefore dont need to buy or hire these, so our
budget to be slightly lower. 165 is the estimated amount per day for the technical
equipment, including the camera, microphone, boom pole, tripod and recorder.
Other costs, such as for props, will be considerably lower, as we already have
them, or they are provided in the location.

4th slide (Hannah) Production Schedule

5th slide (Sinad) Audience/Mise-En-Scene

6th slide (Aimee) Appeal

Like many Spotify adverts, ours will show a person listening to music, using the app
and show the functions through a screen recording. Also, the advert will break up the
clips with text screens, describing more about the app. This is because there will be no
voice over in the advert, as it will be music in the background that the actor in the shot is
listening to. When creating the advert we must stick to the guidelines put in place by
(ASA / Ofcom / BCAP). BCAP codes to consider are code 3.1 that adverts must not
materially mislead, meaning the price quoted in the advert is the price the customer
will pay. Also, another code to comply with is 3.12, stating the advert must not
exaggerate capabilities of the service. This means the advert cant state the app can
do things that is isnt capable of, or it would mislead the audience.

7th slide (Hannah) Style