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Guideline Sem1 12-13 - Pair & Group BRIEF
Guideline Sem1 12-13 - Pair & Group BRIEF
Guideline Sem1 12-13 - Pair & Group BRIEF
BRIEF
Submission:
REPORT (Report Writing during presentation)
a. Report content :
b. Cover
c. Content title, page
d. Pair profile (individual photo)
e. Introduction of the product choice, history, types, tagline etc
f. Creativity on advertisement : Objectives advertisement, target market, video images,
strategies and strength, story line, message, concept/theme, brand awareness, buying
motivation, appeal techniques etc
g. Conclusion
Q & A session :
Refer to benefits from the advertisement,
1. Do you think there is any values part of awareness on the target audience? where..
2. Who will buy this product ?
3. What makes this advertisement is interesting/creative? Why..
4. How this advertisement is demonstrated the theme? Why or why not?..
5. Would someone be likely to believe this advertisement until motivated to purchase it ?
Why or why not? ..
6. Do you agree with this advertisement? Why or why not?
7. Do we need to have additional improvement ?? Why or why not?
8. What kind of creative appeal techniques used in this advertisement? example : Positive,
Negative, Factual, Comparative, Humorous, Emotional, Sexual, Lifestyle
9. and How will the message/storyline be communicated to the target audience?
if necessary...
10. How might some people understand this advertisement differently from others? Would all
viewers agree on what was being advertised and the purpose of the ad?
11. What has been included or left out of the advertisement ?
12. Why would the advertisements creators or the product makers have the need to be
biased in their advertisement ?
Notes - ADVERTISEMENT
Introduction
There are several reasons for advertising, some of which are as follows:
Increasing the sales of the product/service.
Creating and maintaining a brand identity or brand image.
Communicating a change in the existing product line.
Introduction of a new product or service.
Increasing the buzz-value of the brand or the company.
1. Commercial advertisers often seek to generate increased consumption of their products
or services through "Branding," which involves the repetition of an image or product name
in an effort to associate certain qualities with the brand in the minds of consumers.
2. Non-commercial advertisers who spend money to advertise items other than a
consumer product or service include political parties, interest groups, religious
organizations and governmental agencies.
The types of advertising are namely brand advertising, retail or local advertising, political
advertising, directory advertising, direct-response advertising, business-to-business advertising,
institutional advertising, public service advertising and interactive advertising.
The act of associating a product or service with a brand has become part of pop culture. Most
products have some kind of brand identity, from common table salt to designer jeans. A
brandnomer is a brand name that has colloquially become a generic term for a product or service,
such as Band-Aid or Kleenex, which are often used to describe any brand of adhesive bandage
or any brand of facial tissue respectively.
PAIRWORK PROJECT MATERIALS
Fixed Line
Telecommunications
TELECOMMUNICATIONS 7
Mobile
Telecommunications
Electricity Conventional Electricity
Alternative Electricity
UTILITIES 8
Gas, Water & Gas Distribution Multiutilities
Multiutilities Water
Software & Computer Computer Services Internet
Services Software
Technology Hardware &
Equipment
TECHNOLOGY 9
Computer Hardware Electronic Office Equipment
Semiconductors
Telecommunications
Equipment
CONSUMER SERVICES Travel & Leisure
Airlines
Gambling
Hotels 10
Recreational Services
Restaurants & Bars
Travel & Tourism
GROUP WORK PROJECT (65 %)
BRIEF
Step 1
1. Work in a group (min 5 students : 2:3 male & female, various background).
2. Each group should appoint a Project Manager & Secretary
Step 2
3. Gather the problems which are related to your life/engineering filed (i.e. 3 problems/ per
student, 3x5 = 15 problems/ per group),
4. All the problems must be accompanied with technical solutions.
5. Discus and highlight the most critical problem.
6. Problem should be solved using FILA table (FACT> IDEA> LEARNING ISSUES >
ACTION) and be submitted in a group.
Step 3
7. All ideas of problem solving should be through the CPS tools/techniques.
8. By using BRAINSTORMING, MIND MAPPING, etc... ask student to sketch the ideas of
their product that will be produced ( 3 ideas x 5 = 15 ideas).
9. Each idea should be presented by student in a group and Q & A session (why, where,
how, when...)
10. Through the decision making discussion, choose the best ideas among the best that
have been illustrated.
11. Design and produce a model, a replica or a graphic of the new invention.
12. Lastly, discuss about production process (material, size, testing, etc..)
Step 4
13. Ask student to make advertisement process regarding their product
VIDEO/POSTER/Power Point Presentation.
14. Submission will be held in a class period on Week 10 week 13
Submission:
REPORT + CD (Slide presentation/power point + Video Advertisement + Report Writing +
POSTER = during presentation)
PROJECT REPORT
Report Format
1.0 COVER
2.0 Introduction
2.1 Profile of group member + photo
2.2 Name + Logo of group
2.3 Tagline of product.
3.0 Problem Statement
3.1 Background
3.2 Research (FILA table, comparative study, weaknesses, etc..)
4.0 Idea Generation
4.1 Development (sketches, idea combination processed, etc ..)
5.0 Solution
5.1 Existing Solution
5.2 The Invention
5.3 The Features
5.4 The Functions
6.0 Conclusion
References