Business Plan

Jenziah Flower Shop

Doa Asuncion Phs 3 Pampanga Village Davao City

09481256337/09096165991

March 12, 2017

Jenny S. Mamad
Dece Rae Keziah B. Gayoba
 Table of Contents

Table of Contents.................................................................................................................2
Executive Summary.............................................................................................................3
Vision/Mission Statement and Goals...................................................................................4
A. Vision Statement.........................................................................................................4
B. Goals and Objectives..................................................................................................4
C. Keys to Success...........................................................................................................4
Company Summary.............................................................................................................5
A. Company Background................................................................................................5
B. Resources, Facilities and Equipment..........................................................................5
C. Marketing Methods.....................................................................................................5
D. Management and Organization...................................................................................5
E. Ownership Structure....................................................................................................5
Products and/or Services......................................................................................................7
Market Assessment..............................................................................................................8
A. External Analysis........................................................................................................8
Strategic Implementation.....................................................................................................9
Financial Plan....................................................................................................................11

Executive Summary
 Flowers are mostly used as gifts to people; it creates a simple smile to anyone

who receives it. Flowers are needed to be taken care of to blossom beautifully.

Jenziah Flower Shop provides that kind of purpose by staying in the business

industry for almost 2 years with its main branch in Davao City, Philippines and

specializes in flower arrangements for any occasions. Our shop intends to provide

quality and service to customers. The flowers can also be arranged according to the

clients chosen design. We also provide special discounts and offers to loyal customers.

-Jenziah Flower Shop aims to achieve its goal through creating a good relationship

between our clients and a good place for the business.

Vision/Mission Statement and Goals

Jenziah Flower Shop mission is to provide quality customer services and 100%

guarantees on all products and services. To give back to the community by providing

needed services and promote quality of life.

Goals and Objectives

Jenziah Flower Shop has the following objectives:

1. To exceed our customers expectations with quality, value and professional

service.
2. Build a loyal satisfied customer base.
3. Launch an advertising campaign in the first quarter of 2018.
4. Hire employees to help with unemployment in our area.
5. Financial ability and future growth using grant funds over the next three years.

Keys to Success

Jenziah Flower Shops keys to success are:

1. On time delivery and quality of products

2. The Companys 100% satisfaction guarantee
3. Staff training and knowledge
4. Community service

Company Summary

Jenziah Flower Shop

Jenny Mamad & Dece Rae Keziah Gayoba

Doa Asuncion Phs 3 Pampanga Village Davao City

09481256337/09096165991

JenziahFlowerSgop@gmail.com
Jenziah Flower Shop provides a flower and gift delivery to the Davao City area. The

company offers the large variety of fresh cut flowers, arrangements and gifts. The goal

is to exceed our customers expectations with quality, value and professional service.

Jenziah is a sole proprietorship owned 100% by Jenny Mamad & Keziah Gayoba.

Jenny Mamad & Keziah Gayoba has been in the floral business since 2015.

Our services and guarantee:

The Customers Satisfaction is our #1 concern

Committed to quality and service
Flowers & Gifts for all Occasions
Personalized Care with Each order

Jenziah Flower Shop is committed to quality and service. The Companys 100%

Satisfaction Guarantee is our personal commitment to creating long term relationship

with our customers. The customers satisfaction is our priority, not just because our job,

but because we care.

We choose only the freshest, highest quality flowers and our shop has a professional

and caring staff to serve all your floral needs. Your gift will arrive beautifully presented

and personalized with your message. Our experienced staff of designers will help

customers choose the perfect flowers for the occasion.

Company Ownership
 Jenziah Flower Shop is a sole proprietorship for tax purposes, 100% owned by

Jenny Mamad & Keziah Gayoba. Jenny Mamad & Keziah Gayoba has been in the floral

business since 2015 and is responsible for all operational and administrative aspects of

the business.

Marketing Methods
The agricultural goods in the market cost billions due to the basic consumption

for any individual in this City are rice which came from the agriculture. Flower shops

belonged to perfect competition and due to this, great market competition arises and

matters of services are only differential for the customers to choose yours instead of the

competitors.

Target Market

Our specific target market is lovable partners and gift-givers. This segment can

be reach through print-ads and commercials.

Start-up Summary
Working capital, cash sufficient to cover build out costs in the second moth, and

long-term assets (such as refrigeration units) will make up the majority of the start-up

requirements. Start-up expenses, which are detailed in this section, comprise the

remaining 12% at P300,000.

Funding
As detailed in sources and uses Funds, Jenziah requires P100,000 to soundly begin

operations and have suitable cash reserves for a star-up company. Jenziah has secured

a loan for P2,400, and is seeking additional funding.

Sources & Uses of Funds

The sources and uses of funds for Jenziah Flower Shop:

Sources:

Jenziah: Loan (secured) P2,400

Other Sources (unsecured) P2,600

Total Sources P5000

Company Location and Facilities

Jenziah Flower Shop is located at Doa Asuncion Phase 3 Pampanga Village

Davao City. It is a two-story building well planned and designed for the customers. A

lobby was made for the customers to sit and relax while either choosing designs in the

brochure or waiting for their orders. A small office serves to manage marketing functions
and sales/order processing. The second floor was designed to place the refrigerators

used to maintaining the freshness of the flowers.

Designated employees are assigned to handle the distribution. Orders are sent to

the specific person, address and date punctually. Delivery charges are charged to the

customers.

Products and/or Services

Jenziah Flower Shop provides desired flower arrangements and offers great

deals for clients. Our services include:

Discounts
Arrangements
Consultations
Online shop

Product and Services Description

Jenziah Flower Shop provides flowers according to the clients taste and chosen

designs and arrangements. Our flower is well taken are care of with proper ventilation

and medicines needed for it to stay long.

Our services include:

Discounts (for loyal clients and orders exceeding three)

 Arrangements (Free during special occasions)
Consultations (free)
Online shop (Open 24 hours)

Competitive comparison

Jenziah Flower Shop is forming its own market. While there are few flower shops

that do make sales and profits, ours is the only one that is truly arranged by best florist

in the city. Our competitors arrangements are only limit and are not practical.

We need the capital to protect our business through providing technology and

creating more effective methods of marketing.

Technology

Technology is, of course, vital to the success of Flower shop. It is imperative that

the owner stay up-to-update on the latest technological development in the business

industry. In addition, it is important to know the possible equipment/s can be used for

the business.

Future Products and Services

Jenziah Flower Shop plans to venture into lawn and landscaping services to any

establishments as well as provide medicines for plants to avoid pests and any harmful

insects to the flowers.

Strategy implementation

Our involvement in flower arrangement goes back from our vocational courses

and experiences in taking care of crops. We have the reputation and skill that has
gained respect from other florist all over the country. Close contract with the public

paved the way for knowing the feedback/s from customers and people about our

services and ideas and how we designed for them.

Marketing Strategy

The key to our marketing strategy is focusing on the specific occasion whether is

regular or special. We can cover about 50% of the flower shop market since we provide

product services and discount to the clients. We are also in the process of buying

medicines and equipment/s we could use for the shop.

Our products are sold through shop located in Davao City, as well as through

online shopping. We also accept calls for deliveries in any places around Mindanao.

Through these methods, we earn a lot of money and increase our sales.

Jenziah Flower Shop imposed prices affordable for the customers and other

arrangements are also available that are based on the clients budget line. We base our

arrangements and prices to the customers capacity to buy. Simple bouquets range from

500 1000 pesos. Big bouquets range from 20000 25000. Most often the prices vary

the chosen flowers by the clients.

Jenziah Flower Shop sees its website as a dynamic marketing tool for sales and

direct e-mail marketing. The goal will be creating a useful website that will provide

information about new product lines, arrangements and plans for the shop. The website

will also communicate company news to create and maintain positive public relations

with online community.

Management and Organization

Our group has unique talents and capabilities that complement to each other well

and create an effective business. We also developed partnership and loyalty which

maintains the confidential points hidden to the public.

Jenziah Flower Shop is organized in three main functional areas: sales, design

and administrative. We all have our assigned jobs but can and will help each other in

other areas whenever necessary. The owner continues to check the development and

plans for the business. Flower shop is expected to have a steady growth in salary as it

becomes successful.

Jenny Mamad & Keziah Gayoba, the owner of the Jenziah Flower Shop is the

soul and the mind of the business and the main source of strength of each employee

despite of being tired due to consecutive orders because they show that they are worthy

to be respected and help in making the business grow bigger.

Financial Plan

The current financial plan for Jenziah is to obtain grant funding in the amount of

P300,000. The grant will be launch our wholesale division including leasehold

improvements, purchase coolers and display cases, purchase of office furniture, fixture

and equipment. Purchase of company van, upgrading our website, hiring employees

and launching an advertising campaign.

The following sections of this plan will serve to describe the companys financial plan in

more detail:

General Assumptions

Break-even Analysis

Profit and Loss

Cash Flow

Balance Sheet

Ratios