Professional Documents
Culture Documents
ExpertPreneur Mag Issue 05
ExpertPreneur Mag Issue 05
ExpertPreneur Mag Issue 05
Issue 5
Magazine
Helping Expertpreneurs grow a lucrative business and influential Brand
What Do
You Stand
For and
Why It Can
Make or
Break Your
Business?
MATTHEW
GOLDFARB
SWIPE HORIZONTALLY
TO GO TO NEXT PAGE
HOW TO
USE THIS APP
TAP AND HOLD THE SCREEN TO SHOW THE BOTTOM BAR.
Swipe horizontally to quickly navigate pages
Tap selected page to view
S H E RY L WOLOWYK
Not e F rom t he Ed i tor Ex pertPreneur Magazine
E
xpertpreneur Magazine is committed to helping en-
trepreneurs who make their living sharing their knowl-
edge and expertise, build a lucrative business and an
influential brand. Until now, there hasnt been a maga-
zine publication tailor made to meet the needs of expertpre-
neurs.
In Expertpreneur Magazine youll find useful advice, tools, templates, ideas, tips and
strategies specifically designed to help expertpreneurs grow their business. In our
magcast youll get articles, audio podcasts, videos, free reports, expert interviews, and
useful strategies to help you take massive action to build the business youve always
wanted.
In addition to providing great strategies, advice and tactics, we also provide you with
some inspirational and motivational content because building an expert business can
be hard work and everyone can use a little inspiration once in awhile.
Sheryl Wolowyk
Sheryl Wolowyk
Editor, ExpertPreneur Magazine
and Founder of Expert Elevation
To ensure you dont miss an issue Subscribe to ExpertPreneur Magazine today and
receive one month FREE!
Subscribe today and take advantage of this time-limited promotion to receive each
edition for only $1.99. Thats close to 70% off the cover price and less than a cup of
coffee! So what are you waiting for? Hit the Subscribe button and start building the
business youve always dreamed of.
TABLE OF CONTENTS
Editors Note Encouragers and Discouragers
BY S HERYL WOLOW Y K BY L I S A RYA N
C
onsumers are presented with
seemingly limitless opportuni- Defining Your Companys
ties for spending their money: Purpose
brick-and-mortar, Amazon, Ap-
ple, Zappos, and more. How do you set
your company apart from the rest? How
do you convince potential customers to
choose your business over all the other
options? How do you differentiate in what
feels like an overwhelming sea of same-
ness? These are questions every success-
ful business leader asks at one time or an-
other. And the answer to these overarching
questions begins with one word: purpose.
Understanding your companys move-
As a company, what you do is important, ment is like peeling back the layers of an
but why you do it is truly the most signifi- onion you must go beyond the sur-
cant aspect of your brand. Your companys face to get clarity on what really matters.
purpose the reason you are in business Complete this work and you will open the
is what sets you apart from the masses. doors and inspire anyone who comes in
A concrete purpose allows customers to contact with your business. To determine
feel emotionally connected to your busi- what drives your company, contemplate
ness, which can improve the likelihood of these four elements:
them choosing you over a standard com-
petitor. A purpose gives you and your team 1. Find Your Personal Purpose
focus; without a clear, defined purpose, a
company is often pulled in so many differ- Personal purpose describes what you see
ent directions as it grows that it loses sight as important on a personal level, as well
of its original goals and intentions (um as the reasons behind the decisions you
Netflix?). make daily. What inspires or motivates you
to do the work you do? What change do
You get it, right? Having a purpose is pretty you want to create in the world? What
important. Now, the next challenge is de- gets you out of bed each morning? Evalu-
termining what your brand represents. To ating what you see as your purpose in life
do this, you must now define your com- allows you to recognize what you hope
panys purpose, or movement, and then to achieve through your business and the
shout it from the rooftops to the world. work you do every day.
Feel daunting? Fortunately, there are four
easy steps to achieving each of these.
M AT T H E W G O L D FA R B
Matthew Goldf arb is a prof es s ional copy wr i te r wh o h as s pe n t
t h e pas t 12 years creating award w inning a d c am paig n s fo r s o m e
of the larges t companies in the w orld. Now, h e is br in g in g th o s e
same concepts to s mall bus ines s owne r s an d e n tre pre n e ur s
e ver ywhere through his company, Corporate R e n e g ad e . C o n n e c t
wit h Matthew on Twitter and Google+.
D
o you agree with this? Do go away. In fact, it will probably only grow.
your plans include not hav-
ing to spend time and money You see, youll never be able to see your
on coaches anymore? Do you business from the outside. That means
think you are doing so well you can just theres a good chance youll miss small
coast from this point on? things here and there you could tweak to
dramatically improve your bottom line.
Well, as hard as it may be to hear, your
need for others to consult with will never Thats why athletes and entertainers have
And why many business owners happily There is also an element of personal de-
spend $10,000+ a year for access to a velopment. A business coach will dig deep
coach or mentor, even when they are al- with you to combat any self-limiting ideas
ready financially successful... you struggle with, as well as working on
focus and motivation.
A Coach or a Consultant? In effect, youre getting life coaching mixed
in with your business coaching. And it is
very effective.
It goes on and on from other high-pow- Now, this is something that a Business
ered execs, such as Steve Jobs, Jack Coach can help a lot with. In fact, its a big
Welch from GE, and Jonathan Schwartz part of their mission statement.
from Sun Microsystems .
But if you find you suffer from idea ADD,
But what is the line between coach and you struggle with implementing action-
consultant? able plans, and are ultimately procrastinat-
ing to avoid these problems, you may be
A consultant is more focused on the me- in need of a productivity or time manage-
chanics of your business which market- ment coach.
ing strategy will get you the best results,
how to optimize your web presence, man- Simply put, a productivity coach helps you
agement systems. They will not only help be more productive. They work with you
you choose the best methods for your to create systems for getting things done.
business, but potentially even do them for Such as David Allens Getting Things
you, to help guide you along. Done (GTD) program.
To put it plainly, A business coach will help They work with you to define what your
you understand how and why you ride biggest challenges are, and slowly help
a bicycle, help you to determine whats you work to conquer them. Often, they
holding you back from riding properly, will help you break your ideas down into
and jog along next to you as YOU ride. A small, manageable pieces, so you can ac-
business consultant will explain why one tually take steps toward a greater goal.
bike is superior to another, teach you how
to ride the bike, and if necessary, ride the This reduces the risk of getting over-
bike for you. whelmed or distracted, because every-
thing is attainable.
So how do you know which is best for
you? You may remember, as I discussed pro-
ductivity in my December blog series; a
The Best Cure specialized coach would focus on these
areas of your business and help you get
the most out of your time. They would
Do you know the most common problem
help you reach the goal of the 4 hour
Expertpreneurs face?
work day.
Its Attention Deficit Disorder. Not in the
In fact, a colleague of mine, who runs a
clinical sense, in all cases, though some
very successful business, has a conver-
do actually suffer from that. But gener-
sation with a productivity coach every
ally speaking, they have too many ideas,
month. He relies on her to help focus his
and find it difficult to focus to make any of
thoughts, as he is constantly coming up
them a reality.
with new ideas for his business.
If he neglects that phone call for even one will see that most successful people in ex-
month, his productivity and profits take a pert industries, no matter what their level,
huge hit. places value in this concept.
So, even as an Expertpreneur yourself In fact, Dan Kennedy charges over $10,000
(and you may very well coach within this to meet a few weekends a year with 10 or
field), its important to have a check in so high-level business owners who want
with an outside professional to see if there to keep growing. They apply for the privi-
are any improvements you can make. lege of spending that amount of money to
Chances are, they will find something that attend these meetings.
needs attention.
This is not unusual.
You Cant Go it Alone However, if you are starting out, you dont
need to go quite so far yet. What is most
important for you is to regularly meet with
like-minded people who are at your level
(or, ideally, above your level), and bounce
ideas off of each other.
SHERYL WOLOWYK
S h er yl Wolow yk is Founder of E xpert E levati o n a bus i n e s s c o ac h in g
an d entrepreneur training company f or ex pe r tpre n e ur s wh o
m ake a living s haring their know ledge an d e x pe r tis e . Sh e r y l
sh ow s expertpreneurs how to grow a l uc r ati v e bus i n e s s
an d inf luential brand w ith her income ac c e l e r ati o n s y s te m &
e xpertpreneur roadmap. She provides o n l in e pro g r am s , l i v e
e vents , coaching and VIP days to help clients d e v e l o p an e ffe c tiv e
b u s ines s s trategy and utilize s imple but po we r ful m ar ke tin g an d
sales techniques to attract a s teady s trea m of i d e al c l ie n ts , s o
t h e y can live the lif e of their dreams while m ak in g a big d i ffe re n c e
in t he lives of their clients . ww w.expertele v ati o n . c o m
S
tumped on how to increase response
Increase
If you want to increase response
from your online community when youre
posting updates you need to make sure that
J E F F S C H N E I D E R
J e ff Schneider is a top-rated Internet mar ke tin g e x pe r t an d a
t ru s ted authority in s ocial media. Hes the fo un d e r an d pre s i d e n t
of MarketingNinjas .com, anE dmonton-bas e d I n bo un d m ar ke tin g
ag ency that s pecializes in helping their c l i e n ts in c re as e th e i r
flow of high-quality leads us ing the In te r n e t. J e ff i s al s o a
p rof es s ional s peaker who pres ents on top ic s in c l ud in g I n te r n e t
m arketing and s ocial media.
Mission Possible:
The S t ar t in g Po in t -
S
o, ask yourself...What are you abso- We are on the cutting edge of this change
lutely brilliant at? What would you in humanity and there is a new way of do-
love doing even if you were not ing business. This is directly related to mak-
paid? This will be your core genius, ing an impact with our purpose and trans-
your core brilliance and it will tie directly forming the lives of others. Through the
into your life purpose and the contribution means of entrepreneurship, leadership and
you want to bring out into the world. creating a thriving business, these change
agents, thought leaders and visionaries are
In Hinduism, dharma means higher pur- committed to getting this message out
pose. Fulfilling our unique talents and ex- and helping others world wide.
pressing our unique expression of our-
selves. When we express our unique, The platform has dramatically changed
authentic self we feel joy, love and abun- with social media, blog radio, on line tel-
dance. evision shows, self publishing our books,
e-books and we are able to create and
The world is changing and there is a ma- co-create at a bigger and more powerful
jor shift happening on the planet...do you level with our unique message. We can
know what it is? Purpose driven men and reach millions of people through the inter-
women are responding to an inner calling net and connect up with skype with oth-
to come forth and share their unique gifts er heart centered people who share our
with the world. unique message.
my business. I had so many ideas (you into alignment with my higher purpose.
know the entrepreneur creativity zone!) Another way to give you insight into your
and I needed focus big time! I was direct- purpose is to review your own life jour-
ed by my Coach to read Steven Coveys ney, experiences and where you faced
book First Things First which was about obstacles, fears and challenges and how
to turn my business around! I learned how you overcame these. By discovering your
to create a mission, vision and values for unique gifts, your innate talents, your story,
my life and business and discovered this your personal transformation, you will be
would be one of defining moments for my able to take a stand for others who are ex-
business and my life! periencing similar challenges and inspire
them to break through their personal chal-
My mission is to inspire and empower in- lenges and discover their lifes purpose.
dividuals world wide to live their passion
for greatness in every aspect of life. This
created total focus and clarity on the gifts I
Third
had to share with the world and moved me
This takes us to Your BIG Why? Your Vision...
Now that you have discovered your val- its that are stopping you from creating the
ues and mission, you are moving into your life you love.
purpose and your BIG Why.
Ask these questions: Shift into moving through your FEAR and
realizing this is where your true success
What inspires you? lies.
What do you absolutely love doing?
What brings you Happiness? Shift into sharing your voice, your unique
What makes you smile? message and talents in the world, so you
can serve more people and make a differ-
This is something much bigger than you ence in the world.
and ties into your bigger desire to contrib-
ute to the world in a bigger way. It is about Shift into taking a stand for others and
getting off the fence and deciding to get holding a space, so they can blast through
on the court and play full out! This can their limitations, live their passion, purpose
be scary and make you want to run away and embrace prosperity so they can be
and hide. You might ask yourself how can part of the movement to transform the
I make an impact in the world and help world and others lives.
transform others lives worldwide? This is
where you really want to go BIG and not This is your life journey and your commit-
play life small. ment to playing BIG. The ultimate Big Shift.
By living your life on purpose, with passion
When you are in alignment with your val- and aligned with your core values, a big-
ues, mission and your BIG Why - your lifes ger version of you shows up - present and
purpose - people, circumstances and un- energized! In the process of more growth,
limited possibilities show up! So, get ready expansion, more impact, fun, excitement,
to take the ride of your life! fulfillment and contribution...you become
more and have more to bring your unique
Living your Purpose gifts out into the world!
MOIRA SUTTON
M oira is a champion f or w omen who w ant t o be c o m e c r y s tal c l e ar
on their pas s ions and purpos e and create a l i fe th e y l o v e ! Sh e
works with women who are at a cros s road s in th e i r l iv e s an d are
re ady to blas t through any s elf -impos ed li m itati o n s an d be l i e fs ,
so that they can s tart to boldly s hare their un i q ue g i fts with th e
world and attract more abundance, love, jo y an d ful fil l m e n t.
Leap and
the net will
appear
-Zen saying
I
f you want your prospects to do tics youve learned along the way are put
something, you have to hold them by to the test. On top of that, the page must
the hand. be designed so the prospect knows exact-
ly who you are, where to go, and what is
And thats the purpose of a landing page expected of them.
to get them to take a specific action. The
entire page is dedicated to guiding them It should also speak to exactly who they
towards one goal, whether it be filling out are and how they feel in that moment.
a form, making a purchase, signing up for
a newsletter, and so on... Now, this might seem like a really tall or-
der from one little page, but the truth is, an
All of the valuable copywriting tips and tac- effective landing page can get you con-
Youll learn why the research you do be- And that is your biggest hurdle as a mar-
fore creating your page will make or break keter.
it...
When you create a landing page, it has to
How being aware of eye movement track- hook the prospect from the very start. And
ing is crucial to your success... the only way you can know how to do
that, is to understand their motivation for
And how you can overcome the most being there.
challenging objections of all.
Now, if youve been with me for a while,
you already know the importance of pros- ing from home D) Quitting Your Job.
pect research. But landing pages go be-
yond even that. There are a lot of questions Based on what they check off (could be
you need to be able to answer before you one or all), you separate them into differ-
write even a single word of text. ent groups and send them through target-
ed marketing funnels leading to an offer. If
Where did the prospect come to your page you know their ultimate goal is doing what
from? Did they click on the link through they love, you can write a very targeted
an email? Facebook? A live event? Do they page selling your Follow Your Dreams
know who you are? Are they really your coaching program.
target prospect?
But how should your landing page look
This is all in addition, of course, to knowing when they get there?
their hopes, fears, wants, and problems.
You must know whats going through their
head at the very moment they arrive.
Understanding What You
Offer
Understanding this will help you put to-
gether a compelling headline, value prop- Your prospects may be coming to your
osition, and copy that will drive them to page interested in what you have to say,
an action. Whatever the goal of the page but if you arent abundantly clear about
may be. who you are and what you offer, they will
leave and never come back.
A great way to find out exactly what your
prospects want, is to create a survey So, its very important you put your Value
through your CRM or a survey service Proposition front and center.
like Survey Monkey. Ask the prospects al-
ready on your list to tick boxes based on Your value proposition is simply what you
what problems they have, or what they are do. How you can benefit the reader. It
looking for help with. For example, What doesnt have to be long or complicated.
is your biggest goal? A) Doing what you Just a few short sentences (3-4 words
love B) Financial independence C) Work- each) relaying the biggest benefit(s) you of-
fer, and what makes your offerings unique.
can make sure your page makes getting Next, dont try to be fancy testing has
from point A, your headline and value proven what works best, so go with it.
proposition, to point B, whatever it is you
want them to do (request a quote, regis- Take them through your copy line by line
ter for a free ebook, etc), as smooth and straight down the middle of the page to
unobstructed as possible. Ideally, its just a your call-to-action. And make sure there
simple straight line. Which is referred to as are as FEW options as possible, ideally only
eye path. one most wanted response.
To start, keep the text in one column if If you want them to sign up for your news-
possible. If you make it newspaper style letter, have that be the ONLY option avail-
with multiple columns it can become very able. Dont have a read my blog here,
confusing. Remember, there is no com- sign up for newsletter here, or buy this
mon way people design sites, so users are product option all on the same page.
coming into a new experience each and They will become indecisive and not do
every time. anything at all.
Now, if it is a landing page leading towards ticle really only scratches the surface.
something that requires a payment, you
can offer options but they should be for- But just taking these four elements into
matted in a very specific way. Something I consideration when creating your land-
will talk about in Part 2 of this series. ing pages will make a world of difference
in your conversion rates, and your results.
Addressing Their Anxiety Youll see more opt-ins, more action, and
less resistance.
The final thing to consider when putting
All resulting in more profits for your busi-
your landing page together is your pros-
ness.
pects potential barriers.
SHERYL WOLOWYK
S h er yl Wolow yk is Founder of E xpert E levati o n a bus i n e s s c o ac h in g
an d entrepreneur training company f or ex pe r tpre n e ur s wh o
m ake a living s haring their know ledge an d e x pe r tis e . Sh e r y l
sh ow s expertpreneurs how to grow a l uc r ati v e bus i n e s s
an d inf luential brand w ith her income ac c e l e r ati o n s y s te m &
e xpertpreneur roadmap. She provides o n l in e pro g r am s , l i v e
e vents , coaching and VIP days to help clients d e v e l o p an e ffe c tiv e
b u s ines s s trategy and utilize s imple but po we r ful m ar ke tin g an d
sales techniques to attract a s teady s trea m of i d e al c l ie n ts , s o
t h e y can live the lif e of their dreams while m ak in g a big d i ffe re n c e
in t he lives of their clients . ww w.expertele v ati o n . c o m
BY LISA RYAN
-Napoleon Hill
I
believe that close association with connection with, look for ways to be of
one who refuses to compromise service - with no expectation of return.
with circumstances he or she does No, Im not telling you to stalk them. May-
not like is an asset that can never be meas- be you can volunteer to help them at their
ured in terms of money. Napoleon Hill next event. Or run errands for them when
they are overloaded. Or simply send them
Think about the people that you hang thoughtful articles and reference materials
around with. Do they encourage you, up- that you feel they would be interested in
lift you, and see you in your highest good? having.
Or do they hold you back, fearful that you
will leave them behind if youre success- Look for ways that you can add value to
ful. (There are people in your life that want their lives, without asking anything from
you to do well, just not better than them.) them in return. It will be a refreshing
change for them, and you may find that
If you consider the income levels of the they are much more approachable than
five people that you hang around with you think.
most, youll probably find that your in-
come is right about the average of those Have fun
associates. What does that mean? If you
want to reach a higher level of success, Lisa
its important for you to be involved with
people that have already reached the pin-
nacles that you are pursuing. PS - Simply by giving Harvey
Mackay a copy of my book,
Oftentimes we are too intimidated to ap-
proach the people we admire, fearful that with no expectation of return, I
we wont be able to bring anything to the
was gifted with his featuring my
friendship. After all, What do I have to of-
fer them? is a question that you may be book in his syndicated column
asking yourself.
that went to over 10 million sub-
Relationships happen over time. If there is scribers. Kindness works!
someone you admire and want to build a
L I S A R YA N
As Founder of Grategy, Lis a Ryan works with c o r po r ati o n s ,
assoc iations , and non-prof its to create s tro n g e r e m pl o y e e an d
c u st omer engagement, retention and s at i s fac ti o n , l e ad in g to
in c re ased prof its . She is the author of s ix boo k s , an d c o - s tar s in two
d oc u mentaries : the award-w inning: The Keepe r of th e Ke y s , an d
T h e Gratitude E xperiment. Bring Lis a to yo ur n e x t e v e n t:
www.grategy.com, lis a@ grategy.com, or 2 16-225 - 8 0 27.
Y
ou may have heard the old saying tion of their limited time here on Earth for
that everything you need to know the privilege of reading your bookwell,
about life, you learned in kinder- be boring and perish.
garten. I say everything you need
to unlearn about writing, you learned in To help you, Ive composed a list of sev-
high school. The strategies used to get an en habits that you must break to have any
A on a school term paper are contrary to hope of success in the marketplace.
the writing style you need to succeed in
the marketplace. So, yes, after 12, 16, per-
haps 20 or more years of formal educa-
7 Habits of Boring Writers
tion, I am asking you to set aside every-
thing you learned about writing and learn 1. Filler
how to write.
The first time a teacher assigns a 15-page
I can sum up academic writing in one paper is often the first time students em-
word: boring. The key difference between brace the idea of adding filler to meet the
writing for school and writing for the mass page count. Your book should be only as
market is that when you write for school, long as it needs to be, which means no
people are getting paid to read your stuff, excess words. Each word is work for your
and when you write to the mass market, reader. Say more with less to make the
we hope, people are paying you. If your reading enjoyable.
audience is a tenured professor whose
salary requires reading your term paper, 2. Passive Voice
you can be as boring as you like. But when
you are writing to a mass market of busy I can always tell an academic writer, be-
people who have paid money and a por- cause the language is littered with pas-
sive verbs, adverbs, adjectives and labori- ing to anyone, because when we say we,
ous prepositional phrases. Example: The readers think, Oh, we, but not me. The
maestros conducting technique was same thing happens when one writes to
quite foreign to the many observers from one who might have an interest in the
Uganda who had arrived just the day be- matter but isnt willing to admit it. The we
fore. Despite their obvious fatigue, they and one strategy helps both the author
liked it and offered their applause to the and the audience remain a safe distance
conductor. (Zzzzzzz.oh, sorry. I must away from the content.
have dozed off.)
Writing to the mass market is personal
Keep the language crisp and snappy. Leave between you and me. In the world of self-
out insignificant details and punch up the help and how-to, which includes most of
ones that count. Use adjectives and verbs the books by ExpertPreneurs, your read-
that evoke an image, a texture, a feel- er is counting on you to be straight about
ing, anything but a snore. Observe: The your own experience and to help them
maestros furious baton waving wowed see their own situation and behaviors.
the crowd of travel-weary Ugandans, and
they leaped to their feet in uproarious ap-
4. Regurgitation
plause. Boom.
Academia depends upon the agreement
3. We and One principleif enough scholars agree, it
must be true. Better to make your own
In academia, we write as if we are writing bold statement and back it up with your
to everyone, when really, we arent writ- own experience (or your clients experi-
ences). While you may utilize others infor- main point and spend the rest of the sec-
mation and source it, at least 90% of your tion explaining it.
books content should come straight from
the authors mouthmeaning you. 7. Repetition and overex-
plaining
5. P.C. and Playing it Safe
Some academic writers repeat themselves
Students learn early, the controversial term because they have so little confidence in
paper almost never gets the A. Especially the readers ability to comprehend, they
at the undergraduate level, the highest re- feel the need to say the same thing over
wards go to the least offensive, most cen- and over using different wording. The oth-
trist, politically correct papers. Students er reason traces back to the padding word
with unpopular opinions or unusual per- count motivation. Either way, its boring,
spectives learned not to share in class, but so stop it if you want people to recom-
save those nuggets for late-night conver- mend your book. One clue, if you find
sations with friends. When you write for yourself writing the words in other words
the marketplace, youre better off sharing ask yourself, Do I need to include this, or
the kinds of ideas you discussed at 1 AM am I just repeating myself?
in hushed whispers at the dorm. A well-
thought controversial stand will take you Use these guidelines to catch yourself any
much farther as an author than a wet- time you fall into academic writing mode.
noodle-like homage to the status quo.
One final point: anything you learned
6. Burying the point about writing in kindergarten, and even up
to the 5th gradegrammar, punctuation,
Aside from journalism majors, no one in sentence structure, you can keep.
academia learns that the first paragraph
should introduce the main point. Dont Let the unlearning begin
torture your readers. Delayed gratification
does not apply here. Disclose upfront the
ROBIN COLUCCI
Robin Colucci is the author of How to Wr i te a B o o k T h at Se l l s
You (December 2 013 ). She earned a BA i n j o ur n al is m fro m th e
Ge orge Was hington Univers ity and an MA i n s pir i tual ps y c h o l o g y
from the Univers ity of Santa Monica. Col uc c i h e l ps c o n s ul tan ts ,
c oaches , and other entrepreneurs w rite an d publ i s h bo o k s fo r
b u s ines s growth. She lives in Colorado w ith h e r two c h il d re n an d
a pug. Learn more at w ww.getpublis hedco ac h . c o m .
Getting Organized
BY STEVE KLOYDA
A
s a business owner, it is para- coming week. When Monday morning
mount to be on your a-game rolls around, its game time and I am ready
each and every day. to go. Then, at the end of each day, I sim-
ply review what I accomplished and what
Have you ever said to yourself, If only I I didnt and then re-prioritize for the fol-
could get organized? Well, you are not lowing day. By being disciplined with this
alone. Each day we are being pulled in approach each week, it increases my con-
many different directions. fidence and my productivity.
However, if you are not clear of your goals Over the years I have observed many en-
and what you want to accomplish by the trepreneurs prepare and plan at the begin-
end of the day, its very easy to get dis- ning of each day. In my opinion, its too
tracted. I love this quote from Les Brown, late. The game has already begun. If you
Most of us are more dedicated to our dis- plan and prepare very early, lets say at
tractions than our destination. Are you be- 5:00 am, that is a different story. But, dont
ing distracted each day from what you are leave it until you walk into work at 8 or 9
trying to accomplish? Many of us are! As am. That is the time you should be hitting
organized and disciplined as I am, I have the ground running!
those days where I end up at the end of
the day and ask myself, How did I end up Let me ask you this. What happens to your
over here? confidence when you are not prepared
for a situation? Do you lose it? People love
One strategy has helped me over the years doing business with people that are con-
(and especially now with the 24/7, always- fident.
on mentality). I block out more time each
week to prepare and plan. For me, this is What do I prepare and plan for? About
foundational to increased productivity. everything I can think of: prospecting calls,
I will typically set aside four to five solid follow-up calls, thank-you notes to send,
hours either Friday afternoon or Saturday proposals, presentations, workshops,
morning and prepare and plan for the up- coaching, appointments and emails I need
to follow-up with. I call this Self Organiza- you to prepare and plan your day in ad-
tion Time. During this special time I dont vance.
allow any interruptions. No phone calls,
no emails, nothing. I am amazed how I remember, years ago, I was facilitating a
much I get done when I set aside time sales workshop for a local company. I was
for planning. I am also amazed how little I talking about the importance of planning
get done when I dont. Another thing I do your activity in advance. David, one of the
during Self Organization Time is THINK. I sales people yelled out, I am one of the top
just sit and reflect and think. Nothing else. salespeople in this company and I am too
I think about where I have been and where busy to plan my day in advance. I listened
I want to go. to all the reasons why he couldnt plan his
day in advance and then I responded with,
I love this quote from George Harrison, If Lets look at this from a different perspec-
you dont know where you are going, any tive. You are too busy NOT to plan your
road will take you there. Its so true. day in advance. David sat there for a mo-
ment and pondered what I had said. I then
I can just about hear what you are think- challenged him and said, Try it for 30 days
ing, That wont work for me. I cant be that and lets see what happens. At the end of
organized. I cant live on a schedule like the day when David went home, it looked
that. Well, let me say this. You are already like he had been fired. There was only one
living on some type of schedule whether piece of paper on his desk with his plan for
you like it or not. If its not prepared and the following day. A year passed and David
planned, its probably a really poor one. I called and thanked me. He told me that
love this quote from one of my favorite one idea doubled his income.
books, The plans of the diligent lead to
profit as surely as haste leads to poverty. Whats your excuse for not planning your
Its your choice. No one is going to force day or week in advance?
Ive heard them all. The most successful portant I either respond at the end of the
people that I have met over the years are day or even wait until the end of the week.
ruthless with their time. They dont allow Yes, I sometime wait 3-4 days to respond
anything or anybody to interfere with their because its not important. Try it sometime.
schedule. Its amazing how much you can get done
when you are not being interrupted every
Now, having said that, there is always an 30 seconds by email. There is always an
exception to everything. Each week I allow exception. If I am corresponding back and
for the unexpected things which come up forth with a client or someone, that is a dif-
that were not planned. I have found that ferent story.
life goes a little better if I am more flexible.
I dont plan each minute of every day. That There are many tools that will help you get
is unrealistic. I do have a clear plan of what organized and be more productive. Some
I want to accomplish each day and stick to of my favorite tools are my iPhone, iCal,
it the best I can. Nozbe (projects and todos) and Evernote
(notes, clippings and all that stuff) to name
Lets talk about one of the biggest distrac- a few. Find something that works for you
tions of all time. Email. I am not saying that and stick to it. Life will be so much better.
email is not an important communication
tool because it is if utilized properly. What Another quote from my favorite book, He
happens when you are working away at who ignores discipline comes to poverty
your desk and your email chime goes off? and shame. Practice the discipline of pre-
You stop everything dont you? Well, of paring and planning in advance and watch
course you do. You cant resist looking can what happens. There are three types of
you? I cant. So this is what I have devel- people in the world. There are people that
oped and it works quite well. SHUT IT OFF! make things happen. People who watch
All kidding aside. I open my email first thing things happen and people who wondered
in the morning. I check whats important, what happened.
respond to what is needed and I then shut
it off for at least two hours. I then focus on
my tasks at hand. Couple hours goes by,
Which one are you?
the same process. Whatever was not im-
S T E V E K L OY DA
As F ounder of The Pros pecting E xpert , Ste v e K l o y d a h e l ps h is
c lients attract more pros pects , retain m o re c l ie n ts , an d d r iv e
m o re s ales . Be ins pired, encouraged, an d e m po we re d by h is
d aily, weekly, and monthly res ources to take y o ur s al e s to th e
n e xt level; f ind out more at ww w.ThePros pe c tin g E x pe r t. c o m .
Upcoming
Topics topics
that well well
cover on cover oninclude:
the show the show:
branding and positioning your products and social media strategies
services
Find out how to stand out through messaging, copywriting and design and learn
what having a corporate manifesto can do to separate copywriting
you from your competition.
lead generation and segmentation
business systematization and automation
customer
Learn how relationship
to Create management
a Best Selling Book and the key traitsfor
that if missing will keep
outsourcing solopreneurs
you to
how offbecome
the New York authority
a trusted bestseller list.
in your
online product creation
industry
marketing
The 5 Critical developing your own mastermind group
tacticsSteps of Tribe Building: How to Generate Leads, Sales and Raving
Clients - Ronnie Tsunami, the QuickLaunch Guru,
sales techniques
describes
hosting webinarsthe
and5 teleseminars
critical steps
every entrepreneur should know when building a tribe
how ofhighly
to run raving clients.live events
profitable
business strategies
and much more!
Feeling Like you
Missed Something?
Dont Worry.
Order Back Issues
with Just one Click
Issue 01
In this Issue:
Having a successful business requires differentiating
yourself so you stand out as the obvious choice to do
business with, well show you how.
Issue 02
In this Issue:
Learn techniques on how to grow your business with
LinkedIn, blogging, funnel marketing strategies, and a
new marketing model thats sure to increase your
conversions.
Issue 03
In this Issue:
We show you how to craft a powerful elevator pitch that
draws people in and has them wanting to know more
about you and your business.
Issue 04
In this Issue:
In this edition learn how to exponentially grow your
expert business with tips on doing joint venture
marketing.
This edition will also give you advice on what you can do
to become a more confident speaker.
B uil d in g R a p po rt
With Your Prospects
BY SHERYL WOLOWYK
W
ho are the people in your
life you actually take advice
from?
How to speak to guarantee a captivated soul you trap. Nor is it about collecting as
audience from beginning to end... many business cards as humanly possible
before the event is over.
And very specific words with the power to
bypass even the strongest barriers. If you focus on those things, you will fail.
Networking the Right Way Building rapport involves planning and re-
ally good listening skills. You need to know
what exactly it is you want to accomplish
Im going to get this out of the way right
at the event you are attending. Are you
away; to succeed at building rapport, you
looking for people who might be interest-
have to be genuine.
ed in your products? Are you looking for
potential business partners?
Theres a myth that networkers are all
wheeler-dealer types who are just trying
Deciding this before you get to the event
to work their way to the most important
allows you to prepare your elevator
person in the room. They dont care about
speech for when the subject shifts to you.
anyone else; they are on a mission.
You must be able to answer, What do you
do?
And Id say, its half right.
And you never know how that will pay off a presentation where you felt you re-
in the long run. Because when you ulti- ally knew that person by the end of the
mately get to your elevator pitch, and the speech. Without exchanging a word!
person youre talking to already feels a
connection with you, then theyll be more Much like networking, there is an art to de-
interested in you and what you do. And livering a great presentation. Mastering it
even if what you provide isnt a fit for them, allows you to create a personal connec-
they may happily introduce you to some- tion with your audience, regardless of how
one else at the event that they feel could many people are there.
benefit from what you offer. This will only
happen though, if youve built a connec- For example, simply making eye contact
tion and shown a sincere interest in them. creates a connection. Look slowly and de-
liberately at small groups, anywhere from
Connecting Through four to ten people. You dont have to stare,
but take a moment with each one.
Speaking
Each individual in the group will feel like
You can develop a strong rapport even if you are looking at them.
you arent speaking one-on-one.
Also, as Ive expressed in previous articles,
Im sure you can recall a time you saw telling a story works wonders for relating
to your audience. If theyve had a similar Whats great about it, though, is you can
experience, they will immediately be on very easily connect to others by just being
your wavelength and feel personally con- aware of how they view themselves. And
nected. being sure to address them that way.
And with storytelling comes the real mu- Basically, when you create marketing ma-
sic of your presentation rhythm, highs terials or talk to a crowd, you need to know
and lows, varying tempos all drawing who you are talking to. That certainly isnt
them in further. Its like putting on a one- anything new; weve talked about pros-
man show, except connecting your audi- pect research many times before.
ence with yourself and not a character.
However, what you call them or the
Do it well, and they will hang onto your egoic label can have an immediate ef-
every word. fect of connecting, completely bypassing
the barriers many prospects put up.
Speaking takes a lot of practice to perfect.
However, there is one small trick you can Think about it. Lets say someone was up
incorporate into not just presentations, in the front of a room giving a speech, and
but all of your materials, that will improve they said, people today have a lot of trou-
your ability to connect tenfold... ble building their businesses. Yes, thats
true, but people could be anyone. They
Appealing to Ego are not talking to anyone directly.
Now, if they said Experts today have a lot fidant when they transcend being a busi-
of trouble building their businesses, then ness owner and are a friend.
you may nod along and think yeah, we
sure do. And suddenly you are engaged People crave the personal care and atten-
in what they have to say. tion of others. It is integral to our happi-
ness and greatly affects our decision mak-
One of the reasons I created the term Ex- ing. And frankly, on our end, it makes our
pertpreneur was because I wanted a work more enjoyable.
word that encompassed everything you
are an expert and an entrepreneur. And Despite the world going largely digital, and
even though its not a real word, you know the ability to hide behind a website, social
exactly what it means and who it includes, media has really brought back the per-
right? sonal focus of communication. So even if
you hate going to live events, you can take
Well, you should find a word that fits the the extra time to talk with your customers
ideal prospects for your business, too. It and make sure they get to know you.
can be as simple as life coach or even
something made up, but it has to be clear Share stories, answer their questions in a
and direct. video, even chat on the phone your ef-
forts will pay you back in the long run.
By doing so, you will build an immediate
bridge to your prospect, creating a strong No matter what, think about how you can
rapport from the start. And you will find it implement these ideas into your business.
much easier to grab and maintain their at- They will make it a more fulfilling experi-
tention, no matter what the medium is. ence, and earn you a lot more money
down the road.
Becoming a Friend
An Expertpreneur becomes a true con-
SHERYL WOLOWYK
S h er yl Wolowyk is Founder of E xpert E levatio n a bus i n e s s c o ac h in g
an d entrepreneur training company f or e x pe r tpre n e ur s wh o
m ake a living s haring their knowledge an d e x pe r tis e . Sh e r y l
sh ows expertpreneurs how to grow a l uc r ati v e bus i n e s s
an d inf luential brand with her income a c c e l e r atio n s y s te m &
e xpertpreneur roadmap. She provides o n l in e pro g r am s , l i v e
e ve nts , coaching and VIP days to help clien ts d e v e l o p an e ffe c ti v e
b u s ines s s trategy and utilize s imple but po we r ful m ar ke tin g an d
sales techniques to attract a s teady s tream of i d e al c l ie n ts , s o
t h e y can live the lif e of their dreams w hile mak in g a big d i ffe re n c e
in t he lives of their clients . w ww.expertelev ati o n . c o m
REFLECTION OF YOU
BY LESLEY ANN GRIMOLDBY
I
think about business and the changes will
f youve been following my series in not only be immediate, they will be pro-
ExpertPreneur magazine and are found. Your own development will lead to
still reading my articles then I have the development of your business. When
to believe you are doing so because we work with clients, we address the way
you want something to change. Its time they think about their business.
to pull your head out of the sand; look in
the mirror; get out of your own way. Any Change the way you think about business
or all of the preceding, and change your and the changes will not only be immedi-
thinking and thinking habits. Remember: if ate, they will be profound. Your own de-
nothing changes nothing changes. velopment will lead to the development
of your business. When you start to think
Think differently differently you start to find solutions in all
kinds of areas.
Our coaching program works because we
Aha! Moments will pop up all over the
address the way you think about your busi-
place. The reason is that you are starting
ness. Traditional consultants or experts can
to think differently and not settling for the
L E S L E Y AN N G R I M O L D BY
Le s ley Ann Grimoldby is a s eas oned bus ine s s c o ac h an d m e n to r,
wh o w orks w ith bus ines s owners in th e s m al l an d m e d i um
e n t erpris e s pectrum. Believing that a bus in e s s s h o ul d s e r v e i ts
owner, not the other way around, s he s hows th e m h o w to pre pare
t h e ir bus ines s f or expans ion or s ale or b o th .
Like Us On Facebook
Tweet About Us ExpertPreneur
To Your Friends Magazine is produced
by Expert Elevation. If
you like our publication
please like us at
https://www.facebook.
com/expertelevation
RATE AND REVIEW US
If you enjoy ExpertPreneur
Magazine we would really
appreciate it if you would provide
a review and high rating in the
app store. It helps others know
this is an interesting and helpful
publication. It only takes a few
seconds and helps us attract
readers as well as awesome
content contributors.
Video Placeholder
Internet Connection Required
Click HERE to listen corporate your core values into your busi-
ness and explains how to use key reference
points to connect with your ideal clients.
http ://co rp o r at erenegade.com/ abou t /
Also Listen to
ExpertPreneur Radio
ExpertPreneur
Magazine
EMAIL:
info@expertelevation.com
WEB:
www.expertpreneurmagazine.com
P O W E R E D B Y:
www.expertelevation.com
FA C E B O O K :
http://facebook.com/expertelevation
TWITTER:
@expertelevation
L I N K E D I N:
http://www.linkedin.com/company/expert-elevation
YO U T U B E:
http://www.youtube.com/expertelevation/
D E S I G N & L AYO U T :
Lise-Mari Coetzee
www.coetzeepublishing.com