PRN: 2051501345

A
Dissertation Project Report

On

TO STUDY E-MARKETING AND ONLINE SELLING

Submitted to
Savitribai Phule Pune University, Pune
In partial fulfillment of requirement for the degree of

MASTERS
In
BUSINESS ADMINISTRATION

Submitted by
Mr. JadhavSaurabh
Under the guidance of
PROF. Prafulsarangdhar
(Professor)

Masters of Business Administration

MMs Institute of Management Education Research & Training
Pune 411004 (M.S.)
20152017

1
 DECLARATION

I, the undersigned, hereby declare that the project report entitled E-MARKETING AND

ONLINE SELLING withMy Clan Services Pvt.Ltd.is written and submitted by me to the
University of Pune, in partial fulfillment of the requirement for the award of degree of Master of
Business Administration under the guidance of DR.KRISHNA SHARMA. This is my original
work and conclusions drawn there in are based on the data collected by myself.

Place: Pune

Date: SAURABH JADHAV

2
 Acknowledgement

A journey starts with a single step. It is my great pleasure and proud to be able to

complete and present this project report on e-marketing and online selling within the given

span of time. The completion of this project work is an important beginning and a milestone in

my professional life and the completion of the same was possible only with the inspiring and

valuable guidance, co-operation and united support rendered to me by. Mr. PiyushPatil,

Markrting Director, My Clan Services Pvt. Ltd. Pune, Mr Pratik Gondil and my other

colleagues at My Clan Services. Not only did they guided me in this project, but also taught me

the basic practical skills required to be a good manager. I am deeply indebted and thankful to

them for their valuable support and guidance.

It is my privilege to express my gratitude & respect to my guide PROF.MR.PRAFUL

SARANGDHARfor his guidance & inspiring me for making this project work a success.

I am grateful to DR.SHRIRAM NERLEKAR Director of MASTER OF BUSINESS

ADMINISTRATION at INSTITUTE OF MANAGEMENT EDUCATION, RESEARCH AND
TRAINING, PUNE.

3
 EXECUTIVE SUMMARY

The project was carried out at MY CLAN SERVICES PVT. LTD, PUNE .The

project title is TO STUDY E-MARKETING AND ONLINE SELLING

The project titled study of consumer behaviour towards fitness club studied in MY CLAN
SERVICES PVT. LTD, PUNEshows the various number of aspects from which the

project is moved on .In this project, various things has been studied and calculated

,analysis has been shown. I have collected secondary data to study e-marketing.

4
 INDEX

Sr. Topic Page No

No

Executive Summary

1
Introduction 1-2

2 Profile of organization 3-6

3
Project Methodology 7-9

4
Conceptual Background 10-17

5
Data Presentation, Data Analysis & 18-33
Interpretations
6
Findings, Suggestions and Conclusion. 34-38

Bibliography 39
7