Concept Selection Assg 2

UNIVERSITAS INDONESIA
CLEANING AGENT FOR OUTDOOR FURNITURE
Revised ReportAssignment 2
GROUP 14
GROUP PERSONEL:
ADLIMATUL PUTRI ILMIYAH (1406531851)
JOSHUA JESSE KARUBABA (1406559950)
NADIFA ISMANINGTYAS (1406574812)
RIZKY ADI PURWOKO (1406531694)
SHOBRUN JAMIL (1406531656)
CHEMICAL ENGINEERING DEPARTMENT

ENGINEERING FACULTY
UNIVERSITAS INDONESIA
DEPOK
MARCH 2017
EXECUTIVE SUMMARY
Furniture Cleaning Agent is a chemical product that can be used to remove
stain, dirt, microorganism, and fungi especially for outdoor furniture.
Environment plays a big factor because outdoor furniture is usually exposed and
can be easily damaged by undesirable biological and chemical substances. The
goal is to make the furniture more durable and clean.
The existing problem of outdoor furniture cleaning agent is consisted of the
performance, safety, mechanism of the product itself. From the performance point
of view, some outdoor furniture cleaning agent has poor performance, which is
cannot cover the entire furniture (low scattered power), low drying time (less
durability), and blobs (inappropriate viscosity). From the safety point of view,
Furniture cleaning agent nowadays are containing hard chemical and high VOC
which can affect our health especially respiration, vision, and skin also not to
mention can damage the environment as well. From the mechanism of the
product, some outdoor furniture cleaning agent is not efficient because it can
easily spill, moreover its not portable.
This report shows the process of finding one product concept that conquer
all the problems mentioned. In the first chapter of this report, we collect
information about existing products, including the form, the mechanism, and its
functions. Then we brainstorm to generate ideas of new product with better
functions. The combination of both is about 19 ideas.
The next chapter shows the process of narrowing the ideas until one concept
is chosen. After the combinations are generated, we do screening step which
eliminate all ideas and concepts that are not feasible. After that, we do some
scoring and rank system to determine which is the best concept for the product.
Here, we determine the chosen concept is in the form of aerosol and wiping
mechanism. Then, in order to finalize this concept, we do concept testing by
giving questionnaires to respondents about how interested they are with our
product concept. The respondents are not only consumers, but people with
knowledge of outdoor furniture cleaning agent.
The third chapter provides product description, positioning, and
specification of the chosen concept. Product description and specification contains
2 Universitas Indonesia
brief explanation of the concept. And then, product positioning mainly focused on
how our concept compared with competitor products. Here, we explain added-
values of our concept that is not available in another existing product.
LIST OF CONTENTS
EXECUTIVE SUMMARY...................................................................................ii
LIST OF CONTENTS..........................................................................................iv
LIST OF FIGURES..............................................................................................vi
LIST OF TABLES................................................................................................vii
CHAPTER 1 CREATING CONCEPT................................................................1
1.1. Background...............................................................................................1
1.2. Splitting Problem.......................................................................................2
1.3. Existing Concept.......................................................................................3
1.4. Combined Concept....................................................................................3
CHAPTER 2 CONCEPT GENERATION AND SELECTION.........................6
2.1. Concept Generation...................................................................................6
2.2. Concept Screening...................................................................................22
2.2.1. Prepare the Selection Matrix............................................................23
2.2.2. Rate the Concept..............................................................................24
2.2.3. Rank the Concept.............................................................................24
2.2.4. Combine and Revising Concept Idea...............................................24
2.2.5. Picking One or More Concept Idea.....................................................24
2.2.6. Review Selected Concept Idea and Its Process...................................25
2.3. Concept Selection....................................................................................27
2.3.1. Preparing Metrics for the Selection of the Concept Idea.....................27
2.3.2. Giving Rate for the Concept Idea........................................................29
2.3.3. Giving Rank for the Concept Idea...................................................29
2.3.4. Combining and Fixing the Concept Idea.........................................29
2.3.5. Choosing One or More Concept Idea..............................................29
2.4. Concept Testing.......................................................................................32
2.4.1. Defining the Purpose of the Concept Testing..................................32
2.4.2. Choosing a Survey Population.........................................................32
2.4.3. Choosing a Survey Format...............................................................32
2.4.4. Communicating the Concept............................................................32
2.4.5. Measuring Customer Response........................................................32
2.4.6. Interpreting the Result......................................................................35
CHAPTER 3 FINAL PRODUCT.......................................................................36
3.1. Product Description.................................................................................36
3.2. Product Positioning.................................................................................38
CHAPTER 4 CONCLUSION.............................................................................42
REFERENCES
LIST OF FIGURES
Figure 1. 1. Existing Idea Mind Map

Figure 1. 2. Combined Idea Mind Map
Figure 2. 1. Stage of Production Concepts
Figure 2. 2. Practicality of the Product Concept Basend on the Respondents
Figure 2. 3. Range of Appropriate Product Cost Based on the Respondents
Figure 2. 4. Consumers Interest of the Concept Product......................................34

Figure 3. 1. Perceptual Mapping...........................................................................39
LIST OF TABLE
Table 1. 1. List of Concepts.....................................................................................5
Table 2. 1. List of Concepts (R,V,F)........................................................................7
Table 2. 2. List of Concepts.....................................................................................7
Table 2. 3. 1st and 2nd Concepts..............................................................................8
Table 2. 4. 3rd and 4th Concepts............................................................................10
YTable 2. 5. 5th and 6th Concepts..........................................................................12
Table 2. 6. 7th and 8th Concepts22
Table 2. 7. List of Remaining Concept22
Table 2. 8. Review Selected Concept Idea & Its Process26
Table 2. 9. Rating & Weighted Score30
Table 3. 1. Selected Concept Generation37
Table 3. 2. The Comparison of Own Product and Existing Product Base on the
Criteria38
CHAPTER 1
CREATING CONCEPT
1.1. Background
Furniture Cleaning Agent is a chemical product that can be used to remove

stain, dirt, microorganism, and fungi especially for outdoor furniture.
Environment plays a big factor because outdoor furniture is usually exposed and
can be easily damaged by undesirable biological and chemical substances. The
goal is to make the furniture more durable and clean. Most outdoor furniture is
used for aesthetic, recreation, and relaxation purposes. The methods that can be
used to apply the cleaning agent nowadays are spraying, wiping, and brushing.
The existing problem of outdoor furniture cleaning agent is consisted of the
performance, safety, mechanism of the product itself. From the performance point
of view, some outdoor furniture cleaning agent has poor performance, which is
cannot cover the entire furniture (low scattered power), low drying time (less
durability), and blobs (inappropriate viscosity). From the safety point of view,
Furniture cleaning agent nowadays are containing hard chemical and high VOC
which can affect our health especially respiration, vision, and skin also not to
mention can damage the environment as well. From the mechanism of the
product, some outdoor furniture cleaning agent is not efficient because it can
easily spill, moreover its not portable.
To create new concepts of our outdoor furniture cleaning agent, we have to
collaborate the knowledge and specification data that we got from the assignment
1. Weve decided that the input and output of the outdoor furniture cleaning agent
that we make must be the opposite of the undesirables effects that have been
mentioned above. It must has less-toxic materials, appropriate properties
(viscosity & density), affordable price, and environmentally friendly. From the
specification above, the best concept can be found by eliminating the unnecessary
concepts and combining them with new ideas.
New ideas can be create by listing the methods in existing product. We
start brainstorming to find brand new ideas. After brainstorming, the new ideas are
combined with the concepts. After the combination, then we did a screening step
2
which eliminate all ideas and concepts that are not feasible. After that we
will do scoring and rank system to determine which is the best concept for the
product. And to finalize the concept, we do the concept testing by giving
questionnaires to respondents of furniture cleaning agent which consist not only
consumer, but people with a knowledge of outdoor furniture cleaning agent.
1.2. Splitting Problem

In determination of our chemical product for outdoor furniture, there are a
few steps that wehave to do to get the best concept. The first step is split the
problem into sub problems and analyze sub-functions. Here are the few problems
that appear fromour topic that will be developed further, chemical product for
outdoor furniture.
What materials are used for outdoor furniture?
What is the problem that usually occur on outdoor furniture?
What is the substances are going to remove from the outdoor furniture?
How to protect the outdoor furniture from something that affect damage on
furniture?
How to make outdoor furniture be comfortable for owner?
How to keep the furniture stay clean and beautiful?
How to solve the problem that occur on outdoor furniture?
What is the most suitable method to prevent the problem that will occur on
outdoor furniture?
What is the most suitable method to solve the problem that occur on outdoor
furniture?
What kind of chemical product for outdoor furniture?
What is the materials are contained in chemical product for outdoor
furniture?
Are materials contained in chemical product for outdoor furniture is harmful
for human?
How to use the chemical product for outdoor furniture?
Universitas Indonesia
3
How is the mechanism process of chemical product to protect the outdoor

furniture?
What is the weakness from the existing chemical product for outdoor
furniture?
What the problem that occur on user or owner of outdoor furniture when
they use the existing chemical product for outdoor furniture?
1.3. Existing Concept

Outdoor furniture cleaning agents that widely sold in market are made in
liquid form. The liquid itself have different raw materials, manufacturing process,
and mechanism but do have one goal, to clean and protect the outdoor furniture
from undesirable environment conditions. The choice of the method will depend
on many factors such as cost, mechanism, form, availability, and practicality. Here
is the mind map of existing concept of outdoor furniture cleaning agents;
Figure 1.1. Existing Concept Mind Map
1.4. Combined Concept

After we get existing concept and new concept, we combine both existing
and new concept to be screened later.
4
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17. Figure 1.2. Combined Concept Mind Map
1.
N 2. Concept 3. Brief Description
4. Form
7. An active cleaning agent enclosed under pressure
5.
6. Aerosol and able to be released as a fine spray, typically
1
by means of a propellant gas.
10. An active cleaning agent that flows freely and
has consistency like oil or water. This form
8.
9. Liquid works with addition of others material, such as
2
dimethicone (as film former), polysorbate
(emulsifier), propanol (pH adjuster).
13. A thickened, fragranced cream containing gentle
11.
12. Cream abrasive cleanser. This for is applied by giving
3
smooth layer on furnitures surfaces.
16. A semi solid and jelly-like material that contains
14.
15. Gel chemical cleaning agent to remove the dirt, stain,
4
and microorganism.
17. 18. Tissue 19. A tissue sheet with chemical contents that can
5 sheet dissolve stain and dirt on furniture surface.
20. 21. Cylindrical 22. A cylindrical with roller. Silicone roller will bind
6 stick the dirt and stain by a physical bond.
23. 25. A cloth with handle. Cloth contains mineral oil

24. Duster
7 that can remove the dirt.
26. 27. Powder/De 28. A powder form cleaning agent which is used by
8 tergent dissolving it with water.
31. An adhesive tape with cleaning agent that is

29.
30. Duct tape applied by sticking it to the furniture surface
9
then removing it slowly.
18. Table 1.1.List of Concepts
19. Table 1.1. List of Concepts (contd)
20. Form
21. 23. A sheet of paper which contains abrasive

22. Sandpaper
10 material on the surface.
24. 26. A semi-solid formulation which contains rough

25. Exfoliant
11 particles that can remove any dirt and stain.
27. Method
28. 30. Furniture polish is applied to the furnitures

29. Wiping
1 surface, then we wipe that polish equally

32. Spraying
2 surface by spraying equally

35. Scrapping
3 surface by scrapping with scrap tool

38. Brushing
4 surface by brush tool equally

41. Rubbing
5 surface by the hand equally
45. Furniture polish is applied to the furnitures

43.
44. Scrubbing surface by scrubbing, because this polish has
6
rough small particles
46. 47. Micro water 48. Furniture polish is applied to the furnitures
7 canon surface by spraying with a tool like gun toy
49. 50. Rolling on 52. Furniture polish is applied to the furnitures

8 51. surface by a tool with rolling movement
32. Method
34. Wa
33. 35. Furniture polish is applied to the furnitures surface by
xin
9 waxing, this method used a tool such as duct tape
g
36. Working Mechanism
38. Re
mo 39. The cleaning agent can remove stain or dirt on furniture
37.
ve surface. This is the main working mechanism that the
1
stai cleaning product must have this working mechanism.
n
41. Re
mo
ve
dul
l
col
40. or 42. The cleaning product can remove dull color and give
2 and glossy effect by chemically mechanically.
giv
e
glo
ssy
eff
ect
44. Re
mo
ve
Fu 45. The cleaning product can remove fungi or bacteria that can
43.
ngi cause damage on furniture by destroy it with the
3
and compounds are contained in cleaning product
Ba
cte
ria
47. Inh
ibit
48. The cleaning product can inhibit the corrosion that can
46. Co
cause damage on furniture by protect the furniture with the
4 rro
compounds are contained in the cleaning product
sio
n
50. Ma 7 Universitas Indonesia
ke
51. The cleaning product can make a film that cover the
49. Fil
59. Type of Ingredients (Cleaning Agent)
62. Lanolin also called wool wax or wool grease, is a
60. wax secreted by the sebaceous glands of wool-
61. Lanolin
3 bearing animals. It can act as both cleaning agent and
corrosion inhibitor.
65. Carnauba wax is obtained from leaves of a palm tree
63. 64. Carnau
called Copernica Cerifera. Carnauba ability to retain
4 ba
oil and has excellent gloss properties.
68. Archaically referred to as earthwax or earth wax, is a
66. 67. Ozokeri naturally occurring odoriferous mineral wax or
5 te paraffin. Ozokerite is mainly used as polishing agent
for dark-wood furniture.
71. Paraffin wax is a white or colourless soft solid
69. 70. Paraffin derivable from petroleum, coal or oil shale, that
6 Wax consists of a mixture of hydrocarbon molecules. It
acts as both coating and polishing agent.
73. D- 74. D-Limone is a substance that can be obtained from
72.
Limone citrus fruit. D-Limonene is effectively remove oil
7
ne and mark from the surface of the object.
77. Polyglyceryl oleate is an ester of oleic acid and a
76. Polygly
75. glycerin polymer. Polyglyceryl oleate has both
ceryl
8 hydrophilic and hydrophobic side (surfactant) that
oleate
can be used to remove stain.
80. Acusol is a homopolymer of acrylic acid which
78. provides superior threshold effect and scale. Acusol
79. Acusol
9 is used in a variety of liquid household cleaners and
laundry products.
81. 83. Alcohol is a substance that has hydroxy group (OH)
1 82. Alcohol that mainly used as both cleaning agent and
disinfectant.
86. Mineral oil or liquid paraffin is any of various
84. 85. Mineral
colorless, odorless, light mixtures of higher alkanes.
11 Oil
It usually used to clean light stain.
87. Type of Ingredients (Cleaning Agent)
90. Surfactant has hydrophobic and hydrophilic
88. side that play a role as a unifier for polar and
1 89. Surfactant non-polar substances. Surfactant is mainly
used as key material in detergen to remove
stains and oil.
91. Type of Ingredients (Film Former)
94. Polydimethylsiloxane (PDMS) belongs to a
group of polymeric organosilicon compounds
that are commonly referred to as
silicones.PDMS is the most widely used
92. 93. Polydimethylsi silicon-based organic polymer, and is
1 loxane particularly known for its unusual rheological
(or flow) properties. PDMS is optically clear,
and, in general, inert, non-toxic, and non-
flammable. PDMS is also known as
Dimethicone.
97. Liquid paraffin is mainly used as a lubricant

in various industrial settings. Liquid paraffin
95. can used to clean abrasive materials like
96. Liquid paraffin
2 cement. It is also used to make itemsappear
shiny for a centerpiece display, commonly for
fruits.
98. Type of Ingredients (Corrosion Inhibitor)

101. Octylphosphonic acid is a
phosphonate and corrosion inhibitor.
It helps prevent the erosion or
99. 100. Octylphospho
rusting of a can or dispenser. It also
1 nic acid
helps keep metallic household
surfaces such as faucets and drains
free of corrosion.
104. Amine is a compound in which one
or more of the hydrogen atoms in
102. ammonia have been replaced by an
103. Amines
2 9 functional group.
organic Universitas
AminesIndonesia
are
generally weak bases. Further, most
amines are organic bases.
108. Ethanolamine is a viscous, hygroscopic
amino alcohol with an ammoniacal odor. It
is widely distributed in biological tissue
107. Ethanola
106.
and is a component of lecithin. It is used
3 mines
as a surfactant, fluorimetric reagent, and
to remove CO2 and H2S from natural gas
and other gases.
111. Ethanolamine borate is of interest in
industry because of its demonstrated
effectiveness as a curing or hardening
agent for glycidyl polyet-hers, also known
as epoxy resins. Such resins, when cured
110. Ethanola with triethanolamine borate, have
109.
mine excellent chemical stability, high
4
borate resistance to moisture premeability, low
electrical losses, and superior adhesive
qualities all of which render the same
particularly useful as surface coating
materials, casting resins and adhesive
compounds.
114. Benzotriazole (BTA) is a heterocyclic
compound containing three nitrogen
113. Benzotri
112. atoms, with the chemical formula C6H5N3.
5 azole This aromatic compound is colorless and
polar and can be used in various fields,
such as corrosion inhibitor.
117. N-acyl sarcosines are a subtance that can
used as surfactant. Soap bars can be
116. N-acyl
115. formulated to take advantage of the
sarcosin
6 excellent lather and skin feel contribution
es
of HAMPOSYL N-Acyl Sarcosinate
Surfactants.
120. ATMP or aminotris(methylenephosphonic
acid) is a phosphonic acid with chemical
formula N(CH2PO3H2)3.
119. Methyle Ithas chelatingproperties. It can be
118. ne synthesized from the Mannich-
7 phospho typereaction of ammonia, formaldehyde,
nic acid and phosphorous acid. It can used to be
detergent and cleaning agent, water
124. Sodium nitrates are a white
crystalline soluble solid compound
occurringnaturally as Chile saltpetre an
d caliche and used in
122. 123. Sodium
matches, explosives,
8 nitrates
and rocket propellants, as a fertilizer,
and asa curing salt for preservingfood
such as bacon, ham, and cheese.
Formula: NaNO3
127. Sodium silicate is the common name
for compounds with the formula
(Na2SiO2)nO. A well-known member of
this series is sodium metasilicate,
Na2SiO3. Also known
125. 126. Sodium as waterglass or liquid glass, these
9 silicates materials are available in aqueous
solution and in solid form. The pure
compositions are colourless or white,
but commercial samples are often
greenish or blue owing to the presence
of iron-containing impurities.
128. Type of Ingredients (Biocides)
131. Vinegar is a sort of acid, although it is a very mild
130. Vinegar and form of acid it can get rid of eight out of ten mold
129.
Baking species. To kill different kinds of mold, you may
1
Soda need to add a little baking soda to the mix and
apply it all over the affected area.
134. Hydrogen peroxide is more than effective on just
mold, it can help to clear furniture of bacteria,
fungus, and viruses as well. Hydrogen peroxide is
132.133. Hydrogen
used for removing and destroying molds and
2 Peroxide
mildews, and its high oxidizing power ensures it
will destroy the mold or mildew completely when
applied correctly.
137. Isothiazolinones can damage cell of mold by
inhibition and damage cell. Cell are rapidly
136. Isothiazolin
135. inhibited in mold, including growth, respiration,
3 ones and energy13generation. Cell death results from the
destruction of protein thiols and production of
free radicals
60.
61.
62.
63.
64.
65.
66.
67.
68. CHAPTER 2
69. CONCEPT GENERATION AND SELECTION
70.
71.1. Concept Generation
72. In this chapter, we find and write down any possible

concept to make a good performance furniture outdoor cleaner, also we
describe how the existing concept work as well as present technique used
by commercial furniture cleaner. The list consists of possible concept that
adapted to make an effective cleaner. Thus, what we should improve is the
product goal as well as formulation so we can meet the consumer needs
that has been wrapped up in previous section.
73. All of the existing product has already been benchmarked

with our product in case of specification, now in this chapter, we do
benchmarking our product concept with another existing similar product to
make sure we understand the concept used in present time as well as the
process used. After we gather all the idea of concept from brainstorming
session, references, literature as well as another source, we got them
scored to pick the best score of possible product concept. Next, three
concept with best score will taken to next stage for examination and
merged-up ideas.
74.
75. Figure 2.1. Stage of Production Concepts

76. (Source:www.concept-generation.com)
77.
78. Generating concept is a process where all of the concepts,
that passed the elimination step, is being analyzed and developed without
thinking of its feasibility. After that, all of the passed concepts can be
passes to the next stage which is screening concept to explore more about
the idea and compare it.
79. Table 2.1. List of Concepts
156.
157. Concept 158. R,V,F
No
159. Form
160. 162. Qualifi
161. Aerosol
1 ed
163. 165. Qualifi
164. Liquid
2 ed
166. 168. Qualifi
167. Cream
3 ed
169. 171. Qualifi
170. Gel
4 ed
172. 174. Qualifi
173. Tissue sheet
5 ed
175. 177. Qualifi
176. Cylindrical stick
6 ed
178. 180. Qualifi
179. Duster
7 ed
181. 183. Qualifi
182. Powder/Detergent
8 ed
184.
185. Duct tape 186. F
9
187.
188. Sandpaper 189. F
10
190.
191. Exfoliant 192. F
11
193. Method
194. 196. Qualifi
195. Wiping
1 ed
197. 199. Qualifi
198. Spraying
2 ed
200. 202. Qualifi
201. Scrapping
3 ed
203. 205. Qualifi
204. Brushing
4 ed
206. 208. R
207. Rubbing
5
209. 211. F
210. Scrubbing
6
212. 214. V
213. Micro water canon
7
215. 217. Qualifi
216. Rolling on
8 ed
218. 220. F
219. Waxing
9
221. Working Mechanism
222. 224. Qualifi
223. Remove stain
1 ed
225. 227. Qualifi
81.
18
82. Table 2.2. List of Concepts
83. Concepts 84. Descriptions
86. Aerosol that has function to remove stain, fungi, and other microorganism that use
by wiping, scrapping, or both, it to furniture surface. It will form a film layer when
85. 1st Concept the solvent already evaporates on the surface. Chemically, material used for
aerosol are cleaning agent (Acusol & Alcohol), film former (dimethicone),
biocides (Isothiazoliones) and corrosion inhibitor.
88. Liquid in spray form that has function to remove stain, fungi, and other
microorganism that use by spraying then wiping it to furniture surface. Its liquid
characteristic will create a film layer that can protect furniture surface from
87. 2nd Concept
outdoor disruption. Chemically, material used for liquid are cleaning agent
(Polyglyceril Oleate), film former (dimethicone), biocides (Isothiazolinones), and
corrosion inhibitor.
90. Liquid in a bottle that has function to remove stain, fungi, and other
microorganism that use by wiping and brushing it to furniture surface. Chemically,
89. 3rd Concept
material used for liquid are cleaning agent (Polyglyceril Oleate), film former
(Dimethicone), biocides (Isothiazolinones), and corrosion inhibitor.
91. 4th Concept 92. Cream that has function to remove stain, fungi, and other microorganism that use
19
by wiping, rolling on, and brushing it to furniture surface. This form has viscosit
higher than liquid form that caused by addition of thickener. Chemically, material
used for liquid are cleaning agent (beeswax), film forme (polydimethylsiloxane),
biocides (4-hydroxybenzoic ester), and corrosion inhibitor.
94. Gel that has function to remove stain, fungi, and other microorganism that use by
spray and wiping it to furniture surface. Chemically, material used for liquid are
93. 5th Concept
cleaning agent (D-Limonene), film former (dimethicone), biocides
(Isothiazolinones), and corrosion inhibitor.
96. Gel that has function to remove stain, fungi, and other microorganism that use by
brushing and wiping it to furniture surface. Chemically, material used for liquid are
95. 6th Concept
cleaning agent (D-Limonene), film former (dimethicone), biocides
(Isothiazolinones), and corrosion inhibitor.
97. 7th Concept 98. Tissue sheet that has function to remove stain, fungi, and other microorganism that
use by wiping it to furniture surface. Chemically, material used for this concept are
cleaning agent (Isopropyl Alcohol, 2-Hexoxyethanol, Alkyl diphenyl Oxide
Disulfonate,
99.
100. Propylene Glycol, and Disodium Cocoampho dipropionate) and biocides
20
(Isothiazolinones).
102. Feather duster, with addition of chemical cleaning agent substances that used by
101. 8th Concept wiping it smoothly to remove stain on furniture surface. Chemically cleaning agent
used for this duster concept is mineral oil.
103.
21
104. Table 2.3. 1st and 2nd Concepts

105. Descrip
106. Concept
tion
107. Concep
108. 1st Concept 109. 2nd Concept
t Name
110. Figure 111.

112. Source : 113.
https://www.pledge.com/en- 114. Source :
us/products/pledge-lemon- https://www.pledge.com/en-
clean-furniture- us/products/pledge-restore-
spray/orange- and-shine-furniture-spray-
clean#directions with-natural-orange-oil
115. Materia
116. Aerosol 117. Liquid
l Form
118. Ingredi Cleaning agent Cleaning agent (D-
ents Carrier (Isoparaffin) Limonene and
Film former Polyglyceryl Oleate)
(Dimethicone and Carrier (White Mineral
Polydimethylsiloxane) Oil)
Corrosion Inhibitor Film former
(Octylphosphonic acid) (Dimethicone)
Propellant (Nitrogen) Fragrance (Citrus
Emulsifier (Polysorbate AurantiumDulcis Peel

Oil)
80 and Sorbitan Oleate)
Dye (ECO Reach Golden
pH adjuster
Yellow Liquid Dye
(Aminomethyl Propanol)
D20052)
Preservative
Bittering agent (Bitrex)
(Methylisothiazolinone)
22
Fragrance (Citrus
AurantiumDulcis Peel
Oil)
Thickener (Proprietary
Thickening Agent)
121. Liquidchemical
120. Aerosol stain remover
119. Design substances on the
in the can
sprayer packaging
123. Chemical substances 124. Chemical substances
are contained in this are contained in this
product will remove the product will remove the
122. Workin
dirt and stain on dirt and stain on
g
furniture surface by furniture surface by
Mechan
destroy the stain and destroy the stain and
ism
dirt structure and dirt structure and
making the stain and making the stain and
dirt removable dirt removable
127. Spray in enough the
126. Spray the aerosol on the
liquid on the furniture
furniture surface and
surface and then wiping
then wiping it until all
125. How to it until all dirt and stain
dirt and stain on the
Use on the surface are
surface are removed.
removed. Then, dry and
Then, dry and buff
buff using a clean soft
using a clean soft cloth
cloth
129. It can be used to remove 130. It can be used to remove
stain, fungi, and dirt on stain and dirt on the
128. Usage
the furniture surface and furniture surface and
clothes clothes
132. Durable, easy to be 133. Durable, easy to be
131. Perfor cleaned again and does cleaned again and does
mances not need water for not need water for
cleaning cleaning
134.
23
135.
136.
137.
138.
139.
140.
141. Table 2.2.1st and 2nd Concepts
142. Descrip
143. Concept
tion
144. Concep
145. 3rd Concept 146. 4th Concept
t Name
147. Figure
148.
149. Source : 150.
https://generalfinishes.com/r 151. Source :
etail-products/furniture-
http://weiman.com/products/
repair-and-
wood-furniture/wood-
maintenance/orange-
furniture-cream/
oil#.WLvsM4GGPIU
152. Materia
153. Liquid 154. Cream
l Form
155. Ingredi Cleaning agent (D- Cleaner agent
ents Limonene) Natural oil
Carrier (C. I. Solvent 156.
Yellow 14)
Film former
pH adjuster
Preservative
Fragrance (Orange Peel
24
Oil)
Water softener
158. Liquid chemical
159. Cream on the bottle
157. Design substances on the bottle
packaging
packaging
161. Mechanically by wiping
162. It will clean dirt by 164. Cream will clean dirt
160. Workin
vaporized it, then the and stain by binding
g
rest of the liquid can be stain and dirt and
Mechan
cleaned by tissue or soft making its removable
ism
cloth 165.
163.
168. Put in enough the cream
167. Liquid is poured at the on the soft and clean
top of the stain, then cloth and then wiping it
166. How to wipe it around furniture until all dirt and stain on
Use surface. Then, dry and the surface are
buff using a clean soft removed. Then, dry and
cloth buff using a clean soft
cloth
170. Can be used for stain, 171. Can be used for stain
169. Usage fungi, bacteria on the bacteria on the furniture
furniture surface
172. Perfor 173. Does not have to use 174. Does not have to use
mances water. Only use for once water. Only use for once
175.
177. Descrip
178. Concept
tion
179. Concep
180. 5th Concept 181. 6th Concept
t Name
25
182. Figure
185.
183.
184. Source :
186. Source :
http://www.shoutitout.com/e
http://www.shoutitout.com/e
n-US/Products/Pages/shout-
n-US/Products/Pages/shout-
advanced-ultra-gel-
advanced-gel.aspx
brush.aspx
187. Materia
188. Gel 189. Gel
l Form
Cleaning Agent (Acusol& Cleaning Agent (Acusol&
Alcohol) Alcohol)
Solubilizer (Polybutene) Solubilizer (Polybutene)
Thickener (Acusol) Thickener (Acusol)
190. Ingredi
Enzyme (Subtilisin) Enzyme (Subtilisin)
ents
Preservative and Preservative and
Fragrance Fragrance
Builders (Citric Acid & Builders (Citric Acid &
Sodium Hydroxide) Sodium Hydroxide)
192. Gel stain remover in the 193. Gel stain remover in the
plastic packaging that plastic packaging with
191. Design
can be used to spray the brush on the top of
gel packaging
194. Workin 195. Chemical substances in 196. Gel are contained in this
g the gel will remove the product will remove the
Mechan dirt on furniture surface dirt and stain on
ism through binding its furniture surface by
26
binding stain and dirt

and making its
structure making the
removable. The brush
dirt removable
help the binding process
by mechanical process
198. Spray in enough the
199. Brush the product on to
liquid on the furniture
the surface and then
surface and then wiping
wiping it with soft cloth
197. How to it until all dirt and stain
until the dirt and stain
Use on the surface are
are removed. Then, dry
removed. Then, dry and
and buff using a clean
buff using a clean soft
soft cloth
cloth
201. It can be used to remove 202. It can be used to remove
stain and dirt on the stain and dirt on the
200. Usage
furniture surface, furniture surface,
carpets, and clothes carpets, and clothes
204. Durable, easy to be 205. Durable, easy to be
203. Perfor cleaned again and does cleaned again and does
mances not need water for not need water for
cleaning cleaning
207. Descri
208. Concept
ption
209. Conce
pt 210. 7th Concept 211. 8th Concept
Name
212. Figure
215.
213. 216. Source :
27
214. Source :
www.pledge.com/en-
www.whatsinsidescjohnson.com/us/en/
us/products/pledge-
bands/pledge/pledge-multi-surface-
multi-surface-
duster
everyday-cleaner-
wipes
217. Materi
218. Solid, Thin layer
al 219. Solid, cloth
sheet
Form
Water
Cloth (Wipe
Material)
Cleaning Agents
(Isopropyl Alcohol,
2-Hexoxyethanol,
Alkyldiphenyl Oxide
Disulfonate,
Propylene Glycol,
Cloth (Dusting Material)
220. Ingred and Disodium
Cleaning Agents (White Mineral
ients Cocoamphodipropio
Oil)
nate)
pH Adjuster (Acetic
Acid and
Ethanolamine)
Fragrance (2-t
butylcyclohexyl
acetate)
Preservative
(Quaternium 15)
222. Tissue sheet with 223. Dusting material with white
221. Design
alcohol content mineral oil content
224. Worki 225. Chemical in the 226. Chemical in the dusting material
ng tissue will dissolve will binding the dirt by a
Mecha the dirt and destroy physical bond
28
its structure
nism making the dirt
removable
228. Tissue is wiped on
229. Dusting material is wiped on the
227. How the dirt thus
dirt thus removing the dirt from
to Use removing the dirt
the surface.
from the surface.
231. It can be used as
surface of
232. It can be used as surface of
furniture, window,
furniture, window, glass, and
glass, and leather.
230. Usage leather. It also can be used to
It also can be used
clean tableware and everyday
to clean tableware
appliances
and everyday
appliances
234. It can dissolve stain
and wipe it easily
235. It can dissolve stain and wipe it
off the surface
easily off the surface without
233. Perfor without causing
causing damage and scratch on
mances damage and scratch
the surface. It can make surface
on the surface. It
look clear.
can make surface
look clear.
236.
237.
238.
239.
240. Table 2.10. List of Remaining Concept
241. Concept
242. Product Concept
Number
243. 1 244. Aerosol by wiping
245. 2 246. Aerosol by scrapping
247. 3 248. Liquid by spraying
249. 4 250. Liquid by wiping
29
251. 5 252. Liquid by brushing

253. 6 254. Cream by wiping
255. 7 256. Gel by spraying
257. 8 258. Gel by brushing
259. 9 260. Tissue sheet by wiping
261. 10 262. Cylindrical Stick by roll on
263. 11 264. Duster by wiping
265. 12 266. Powder by wiping
267. 13 268. Powder by scrapping
269. 14 270. Powder by micro water canon
271. 15 272. Duct tape by waxing
273. 16 274. Sandpaper by wiping
275. 17 276. Exfoliant by scrubbing
277.
278.
278.1. Concept Screening
279. After concept generation is completed, therefore we need to do

screening in some concept based on the parameters that used to distill all of
concept. Screening aims to filter concept ideas smore closely with the
consideration of certain criteria. In the concept screening, concept idea we have
can also be improved from the existing concepts. Before the concept screening,
we must prepare the metrics of concept idea selection.
279.1.1. Prepare the Selection Matrix

280. Metric of concept idea selection consists of concept ideas column
and selection criteria. These concepts were being benchmarked with the reference
concept which had been prepared before. The reference concept is usually the
most existing concept found in market and known widely. It acted as comparison
towards other concepts. The concept reference is a liquid form furniture cleaner
that work with brushing mechanism. To generate the concept screening matrix,
selection parameters were chosen from specification needs in rank of needs. This
selection is used as a metric measure of whether a concept can be forwarded to the
production stage or not. The following parameters were used for screening the
concept:
1. Easy to clean
281. The ease in cleaning the furniture from stain and other
microorganisms can be measured by how the stain is removed by the polish
30
product. There are several mechanisms how to applied some form of our
product concept to the furniture itself such as wiping, brushing, scrapping, etc.
All of those mechanism has its own easy to clean level, that can be known
from this screening methods.
2. Manufacture Cost
282. The level of ease in making the product determines how many cost
needed in manufacturing it. The easier and cheaper product, the better is the
product.
3. Durability
283. Durability of the product is one of the important aspects. It is one
of the main concern for customer to buy furniture polish, because the furniture
can be doped by stain anytime.
4. Easy to manufacture
284. The term easy to manufacture related to provide the material that is
feasible to be used as raw material for the products that we make. Easy of
manufacture is also related to complexity of the process and the composition
of the material. This determines whether the product is easily made or not.
5. Easy to use
285. This criterion related to the devices shape that can affect
customers comfort when using the furniture polish. We want a furniture
polish that is comfortable to hold and easy to use when it is used. A good
design of remover is flexible.
285.1.1. Rate the Concept

286. Concept rating is given based on comparison towards the reference
concept. These are rating marked on the matrix:
287. + : Concept idea is better than reference concept
288. - : Concept idea is worse than reference concept
289. 0 : Concept idea is equal than reference concept
290. These ratings (relative) represent how every concept compared to the
relative concept from certain criteria. The concept that is used as the
reference in this stage is concept number 5 (liquid by brushing). This
31
concept is choosen as the reference because it is the most common concept

of furniture polish that is available in the market.
290.1.1. Rank the Concept

291. The next step is determining the ranking concept by accumulation
points earned from each concept based on the selection parameters that exist.
These ranking refer to the net score obtained where its score is sum rating given.
The sum is done for rated (worse) and rated + (better).
291.1.1. Combine and RevisingConcept Idea

292. Consideration of imparting rating and ranking should be completed
to observe its coherence and compatibility to be combined or improved. The
concept idea able to be combined one to other, as an example the concepts is the
concepts with same score or the better one with the worst one. These ideas are
combined to reselect in scoring stage. Besides, the concept can be revised or
improved by adding modification so it is considered to be scored in scoring
process.
292.1.1. Picking One or More Concept Idea

293. Consideration of imparting rating and ranking should be completed
to observe its coherence and compatibility to be combined or improved. The
concept idea able to be combined one to another, as an example is the concepts
with same score or the better one with the worse one. These ideas are combined to
reselect in scoring stage. Besides, the concept can be revised or improved by
adding modifications so it is considered to be scored in scoring process
293.1.1. Review Selected Concept Idea and Its Process

294. After four previous stages were done, we must review the result
and the process of concept selection in the concept screening stages. Comparison
between the product concepts with reference or the others concept of products
have to be done carefully. It is completed in order to take the best concept idea.
Form the sages of concept screening, a matrix for concept screening is made.
These concept are proceeded to the next stage.
295.
337. 338. Table 2.11. Review Selected Concept Idea & Its Process
32
341. Concept
340. Criteria 345. 3 348.
343. 1 344. 2 346. 4 347. 5 349. 7 350. 8
(Refe 6
rence
351. Easy to 352. + 353. + 355. 0 356. + 357. + 358. 359. + 360. +
361. clean
Easy to 362. + 363. - 365. 0 366. + 367. + -
368. 369. + 370. +
371. use
Easy to 372. - 375. 0 376. - 377. 0
-
378. 379. - 380. -
373. 0
manufa -
381. Process
cture 382. + 383. - 385. 0 386. + 387. + 388. 389. + 390. +
391. Time
Safety 392. 0 393. + 395. 0 396. - 397. + -
398. 399. + 400. +
401. Durabil 402. + 403. + 405. 0 406. + 407. - 0
408. 409. - 410. 0
411. ity
Total + 412. 4 413. 3 415. 0 416. 4 417. 4 +
418. 419. 4 420. 3
421. Total - 422. 1 423. 2 425. 0 426. 2 427. 1 1
428. 429. 2 430. 2
431. Total 0 432. 1 433. 2 435. 6 436. 0 437. 1 4
438. 439. 0 440. 1
441. Net 442. 3 443. 1 445. 0 446. 2 447. 3 1
448. 449. 2 450. 2
451. Score
Rankin 452. 1 455. 7 456. 3 457. 2 -3
458. 459. 4 460. 5
453. 6
g 8
461. Continu 462. Ye 463. N 465. No 466. Ye 467. Y 468. 469. Y 470. Y
e? s o s es No e e
296.
297.
298.
299.
300.
301.
302.
303.
304.
305.
306.
307.
308.
309.
310.
311.
312.
313.
314. Note:
315. (+) : Means the concept idea is better than reference concept
33
316. (-) : Means the concept idea is worse than reference concept
317. (0) : Means the concept idea is equal than reference concept
34
317.1. Concept Selection

318. After doing concept screening, the next step we must do is concept
selection. Concept selection is a process of selecting ideas that pass through
concept screening and this selected idea will then be developed as our product.
The concepts that pass through concept screening, and this selected idea will then
be developed as our product. The concepts that pass through concept screening are
concept number 1,4,5, 7 and 8. The 1 stconcept is an aerosol form that has function
to remove stain, fungi, and other microorganism that use by wiping, scrapping, or
both, it to furniture surface. It will form a film layer when the solvent already
evaporates on the surface. The 4th concept isliquid in spray form that has function
to remove stain, fungi, and other microorganism that use by spraying then wiping
it to furniture surface. Its liquid characteristic will create a film layer that can
protect furniture surface from outdoor disruption. The 5thconcept is a gel cleaner
that has function to remove stain, fungi, and other microorganism that use by
spray and wiping it to furniture surface, the 7th is a cleaner in the form of a tissue
sheet which can be used to wipe stain from outdoor furniture, and 8thconcept is
feather duster, with addition of chemical cleaning agent substances that used by
wiping it smoothly to remove stain on furniture surface.
319. In concept selection, these ideas will be valued based on several criteria.
Each criterion will have a different weight based on their importance related
to a furnitures cleaner specification and performance. This selection of
concept consist of several steps, which is preparing matrix for selection,
giving rate for the concepts, giving rank for the concepts, combining and
fixing the concepts and choosing one or more concepts.
319.1.1. Preparing Metrics for the Selection of the Concept Idea

320. Matrix for concept selection consists of scoring criteria, weight, concepts,
and concepts rate. There are nine criteria in our concept selection that is
dissolving, roughness, durable, easy to manufacture, availability of raw
material, ergonomic, manufacture cost, design and safety that allow to reach
sidelines easily. These are the weights for each criterion and the reason for
weighing this criterion:
321.
35
322.
Dissolving (20%) :
323. We put dissolving this score because it is the most
important criteria in furniture cleaning agent. Dissolving shows how well a
stain, fungi from the outdoor furniture.
Durable (20%) :
324. We give durability this score because furniture polish,that is
durable, is one of the importance criteria. The consumer tend to search for
the effective cleanser with durable protection from any stains,
microorganisms, fungi, etc.
Easy to manufacture (10%) :
325. We give easy
manufacturing this score because the ease of manufacture will create
abundance of product thus increasing availability of the outdoor furniture
polish on the market.
Availability of raw material (5%) :
326. We give such small
score to availability of raw material not because it is not important, but it is
not the main focus. But rare raw material will retard the manufacturing and
commercialization of the product.
Ergonomic (20%) :
327. We give this criteria this score because the customer must
feel comfortable when handling the stain remover. A good product will give
comfort to its customer.
Manufacture Cost (10%) :
328. Cheap manufacturing
cost will result in cheap product, thus making the product affordable.
Design (5%) :
329. We put design in the
least weight because furniture cleaner design that can accommodate the
36
easiness in reaching sideline is not always needed. Not all window that our
customers own have narrow sidelines.
Safety (10%) :
330. We give safety this
score because furniture cleaner must not cause safety issue and hazard on
the user especially children. The furniture cleaner must be non-toxic.
331.
331.1.1. Giving Rate for the Concept Idea

332. The rates that will be given to out concepts are:
333. -2 : Much worse than reference
334. -1 : Worse than the reference
335. 0 : Same as the reference
336. 1 : Better than the reference
337. 2 : Much better than the reference
338. Our group uses this type because we are rating our concepts based on a
reference product. We use the same reference concept as we used in concept
screening.
338.1.1. Giving Rank for the Concept Idea

339. Rank is given after we calculate total score of each concept. Total
score is calculated by multiplying rates and their weights and then accumulating it
for each concept. Concepts rank will be given based on their total score from the
biggest to the lowest, consecutively.
339.1.1. Combining and Fixing the Concept Idea

340. After scoring, our group is also look for a possibility to combine
and fix ideas to get a best selection
340.1.1. Choosing One or More Concept Idea

341. This step is done after we finish scoring and looking back for the
ideas. In this step, we choose the best concept that will be developed and tested to
the customers. The table below shows the matrix for our concepts selection:
37
473. 3
474. (Refere 475. 1 476. 4 477. 5 478. 7
472. W
nce)
Weighted
Weighted
Weighted
Weighted
Weighted
ei
471. Criteria
483.
485.
487.
489.
491.
Rating
Rating
Rating
Rating
Rating
g
482.
484.
486.
488.
490.
ht
Score
Score
Score
Score
Score
494. Dissolving 495. 2 496. 497. 498. 499. 500. 501. 502. 503. 504. 505. 50
509. 2
0 510.
0 0
511.
2
512.
0.4
513.
2
514.
0.4
515.
2
516.
0.4
517.
2
518.
0.4
519. 52
508. Durable
0 0 0 0 0 2 0.4 1 0.2 0 0
522. Easily 523. 1 524. 525. 526. 527. 528. 529. 530. 531. 532. 533. 53
Manufacture 0 0 0 -1 -0.1 -1 -0.1 -1 -0.1 -2 -0.2
536. Availability 538. 5 539. 540. 541. 542. 543. 544. 545. 546. 547. 548. 54
537. of raw material % 0 0 0 0 0 0 -1 -0.05 0 0
551. Ergonomic 552. 2 553. 554. 555. 556. 557. 558. 559. 560. 561. 562. 56
0 0 0 2 0.4 0 0 1 0.2 2 0.4
565. Manufacture Cost 566. 1 567. 568. 569. 570. 571. 572. 573. 574. 575. 576. 57
0 0 0 -1 -0.1 0 0 -1 -0.1 -1 -0.1
579. Design 580. 5 581. 582. 583. 584. 585. 586. 587. 588. 589. 590. 59
% 0 0 2 0.1 0 0 0 0 1 0.05
593. Safety 594. 1 595. 596. 597. 598. 599. 600. 601. 602. 603. 604. 60
0 0 0 1 0.1 1 0.1 1 0.1 0 0
607. TOTAL 608. 1 609. 610. 611. 612. 613. 614. 615. 616. 617. 618. 61
0 1.0 0.8 0.65 0.55
621. RANK 622. 623. 624. 625. 626. 627. 628. 629. 630. 631. 632. 63
1 2 3 4
342.
343. Table 2.11. Review Selected Concept Idea & Its Process
38
344. For dissolving ability, we give the biggest score to all mechanism
except for dusting method. Because we think all of them has some cleaning agent
material, but in dusting method its really hard to reach all furniture surfaces. Not
like wiping and other cleaning mechanism, the usage of dusting method itself just
can clean stain roughly, without push and wipe stain, so we think dissolving
ability for this mechanism is worse and not effective as other mechanism.
345. Durability is one of important mechanism that we are considered.
Because durability give furniture ability protected for any stain and
microorganism. For durability, we think other criteria is better then the reference,
except for dusting and tissue sheet method. We give dusting and tissue sheet
method worse score than the reference because we think two of them mechanism
has weak on maintain the furniture surfaces and cant give furniture surface
longer.
346. For easily manufactured, we think the reference is easier to
manufacture than other concept because liquid is an easier way to make than any
other form like aerosol and cream which must considered to addition of propellant
and others material. For availability of material we think the reference itself is the
easiest manufacture concept than other concept in this scoring method. The liquid
materials are easily obtained than other form, because this form no need any
special addition material like others concept.
347. For ergonomic criteria, concept like spraying, tissue sheet, and
dusting are easier to use than the reference concept, so we give almost others
concept better score. Ergonomic criteria can affect for customer interest to buy our
concept idea. For design and safety, we also give almost other concept better score
than the reference as we have considered.
348. So, after this final scoring we know that concept aerosol cleaner
that has function to remove stain, fungi, and other microorganism used by wiping,
scrapping, or both it to furniture surface has the best score among all. Total score
of this concept is 1. Other concept that has total score lower than this can we
eliminated and thus the concept remain is the concept (1).
349.
39
349.1. Concept Testing
350. The next step is concept testing. Concept testing is conducted to

determine how potential the product concept that we have created to be accepted
by society. This can also be the step to consider other concepts. These are the
steps to do the concept testing
350.1.1. Defining the Purpose of the Concept Testing

351. Concept testing is the one of standardized type of research. The
purpose of concept testing is to evaluate our product concept. In this step, we
made a questionnaire about our concept for our respondent, so we can get their
response. Then, it can be used to determine the respondents acceptance of our
product.
351.1.1. Choosing a Survey Population

352. Concept testing conducted to the appropriate population. Our
product has a specific target, so the respondents must reflect our target market. So,
in this case we choose expert, furniture producer, household, and college student
to be our respondents as the most potential segments to be our consumer in the
future.
352.1.1. Choosing a Survey Format

353. The survey format can be face-to-face interaction or interview, and
also via social media. The survey format that we choose in this concept testing is
both of them. The interview is done to 52 respondents from a various segment as
explained in the previous part. In this interview, we also have to explain the
concept of our product to the respondent so that they will understand about the
concept and raise the acceptance of our product.
353.1.1. Communicating the Concept

354. The product concept is offered by direct interview and undirect
interaction via social media. We give the information about our concept to the
respondents orally and textually. By this explanation, we hope that the interviewee
as potential customers fully understand what the concept is and why we create it.
40
354.1.1. Measuring Customer Response

355. This concept testing is attempted to measure consumers interest of
the product concept and their purchase intent. The interview is done by giving
questionnaires to 52 respondents consists of 1 expert, 5 furniture producers, 15
households, and 31 college students. We explained the form and mechanism of
our concept product on the questionnaires then asked the respondents how they
feel about it. The results are presented in the form of pie diagrams.
356. The first diagram presents the consumers opinion about how
practical our aerosol product concept is. About 65% respondents say it is practical,
31% say it is just regular, and the rest says it is unpractical.
357.
4%
31% Practical
Regular
Unpractical
65%
358. Figure 2.2 Practicality of the Product Concept Based on the Respondents
359.
360. The second diagram illustrates the price deemed appropriate by
consumers. We stated that the price is for 180 grams of aerosol product and here
are the results.
41
361.
4%
<=Rp20.000,00
33% Rp21.000,00 -
29%
Rp30.000,00
Rp31.000,00 -
Rp50.000,00
Rp51.000,00 -
Rp70.000,00
35%
362. Figure 2.3 Range of Appropriate Product Cost Based on the Respondents
363.
364. The third diagram shows the respondents interest of using our
aerosol furniture cleaning agent. More than half respondents say that they are very
interested, slightly less say that they are somewhat interested, and few are not
interested of using our product.
42
365.
4%
Very Interested
40% Somewhat Interested
56%
Uninterested
366. Figure 2.4 Consumers Interest of the Concept Product

367.
367.1.1. Interpreting the Result
368. The result of the interview stated in previous part shows that our
product concept draws a good attention from the respondents. Respondents
thought the aerosol form and wiping mechanism is relatively easy to use. It is
proven by the data that 65% respondents found this form is practical.
369. Whereas, for the price of the product, respondents opinions vary
by slight differences. 34% respondents want the price to be between Rp21.000,00
and Rp30.000,00, slightly less, 33% want it to be less than Rp20.000,00. From
this statistic data, we can draw conclusions that consumers want the product to be
relatively affordable and below Rp30.000,00. But, not a few respondents who
expect the cost to be between Rp31.000,00 and Rp50.000,00. This means some
consumers are willing to pay more for this products abilities.
43
370. The last, from the third diagram, we can conclude the overall result
of consumers opinion about our product concept. The data stated that more than
half of the respondents are very interested with the aerosol cleaning agent that can
remove stain, dull color, bacteria, and fungi. Therefore, this product concept has a
promising prospect and can compete with another existing cleaning agent which
has been available in the market. Then, the product concept is feasible to develop.
371.
372. CHAPTER 3
373. FINAL PRODUCT
374.
375.1. Product Description
376. After conducting concept elimination, screening, scoring and then
testing the chosen concept to the customer, we can conclude that the chosen
combining concept for chemical product for outdoor furniture is outdoor furniture
polish formed aerosol. Aerosol outdoor furniture polish that contain cleaning
agent and fragrance can clean the furniture surface chemically and supported by
mechanically.
377. The main substances are contained on aerosol outdoor furniture
polish are cleaning agent, fragrance, film former and solvent. Chemical cleaning
is provided by removing the dirt or stain with the substances in the aerosol. This
cleaning make the dirt removed easily because the bond of dirt with the furniture
surface has been cut or destroy by the substances and make a new bond between
substance and dirt. Supported by mechanically process such as wiping, dirt or
stain on the outdoor furniture surface can be removed easily. This mechanical
cleaning will be needed to make sure the outdoor furniture clean from the other
dirt too, so the outdoor furniture will look clean and could be shine. The durability
of this product will be depended on the environment, that the outdoor furniture is
placed, because this product has a volatile compound in it. But generally, this
product will have medium durable. The design of this product will be like an
aerosol so the user can reach all surface of furniture, because the use of aerosol
make the chemical substances can go to the desire surface easier. Beside of that,
aerosol outdoor furniture polish has cylindrical shape that is designed to make the
44
user comfortable. For manufacturing, we will common material such as

isoparaffin, dimethicone, water, octylphosphonic, synthesis fragrance, vinegar,
etc. so, finding raw material wont be a big problem. The process of
manufacturing the product is not difficult because the main process of
manufacturing the product is mixing all the chemical substances. Because the high
availability of raw material and the ease of the manufacturing process, the
manufacture cost wont be too high so the product would be affordable for our
customers.
378. Specification of our concept will be better than other existing
product, because our product is born from specification of existing product that
has weaknesses, so we add or replaced chemicals that can cover up these
weaknesses and environmentally friendly. The main advantage that separate our
product with other competitor is the availability of function that can remove
mildew and remove dull color of furniture surface.
379.
380. Table 3.1. Selected Concept Generation
381. Descrip
382. Concept
tion
383. Figure
384.
385. Source: https://www.pledge.com/en-us/products/pledge-lemon-
clean-furniture-spray/orange-clean#directions
386. Materia
387. Aerosol
l Form
388. Ingredi Cleaning agent
ents Carrier (Isoparaffin)
Film former (Dimethicone and Polydimethylsiloxane)
Corrosion Inhibitor (Octylphosphonic acid)
45
Propellant (Nitrogen)
Emulsifier (Polysorbate 80 and Sorbitan Oleate)
pH adjuster (Aminomethyl Propanol)
Preservative (Methylisothiazolinone)
Fragrance (Citrus Aurantium Dulcis Peel Oil)
Thickener (Proprietary Thickening Agent)
389. Design 390. Aerosol stain remover in the can
391.
392. Table 3.1. Selected Concept Generation (contd)
393. Descrip
394. Concept
tion
395. Workin 396. Chemical substances are contained in this product will
g remove the dirt and stain on furniture surface by destroy
Mechan the stain and dirt structure and making the stain and dirt
ism removable
398. Spray the aerosol on the furniture surface and then
397. How to
wiping it until all dirt and stain on the surface are
Use
removed. Then, dry and buff using a clean soft cloth
400. It can be used to remove stain, fungi, and dirt on the
399. Usage
furniture surface and clothes
401. Perfor 402. Durable, easy to be cleaned again and does not need
mances water for cleaning
403.
403.1. Product Positioning

404. In order to compare our product concept to another existing
outdoor furniture polishconcept, we use conceptual mapping as the method.
conceptual mapping is achart that describe the position of our concept based on
some criteria. The criteria we used in positioning are the same
criteria as we used in concept scoringOn theconceptual mapping, we can
compare our product design to another existingproduct by seeing its position in
the map. The existing outdoor furniture polish product thatwe chose as a
comparison are the same product that we chose as benchmarkproduct in the
46
previous chapter. Those product are is Pledge, ECOS, and Orange Glo. Here is the
comparison of our productconcept and the existing product, in a table and in the
conceptual mapping asfollow.
405. Table 3.2. The Comparison of Own Product and Existing Product Base on the Criteria
407. Pledge 408. ECOS 409. Orange 410. Own

406. Criteria
Glo Product
411. Dissolvi
412. 5 413. 4 414. 4 415. 5
ng
416. Durable 417. 3 418. 3 419. 3 420. 4
421. Easily
Manufac 422. 2 423. 3 424. 2 425. 3
ture
426. Table 3.2. The Comparison of Own Product and Existing Product Base on the Criteria
(contd)
428. Pledge 429. ECOS 430. Orange 431. Own

427. Criteria
Glo Product
432. Availabil
ity of
433. 3 434. 3 435. 3 436. 3
Raw
Material
437. Ergonom
438. 5 439. 4 440. 5 441. 5
ic
442. Manufac
443. 2 444. 3 445. 2 446. 3
ture Cost
447. Design 448. 5 449. 4 450. 3 451. 5
452. Safety 453. 4 454. 4 455. 3 456. 4
457. (Source: Authors Personal Data)
47
Dissolving
Safety 5 Durable
Pledge
ECOS
Design 0Easily Manufacture
Orange Glo
Own Product
Manufacture Cost Availability of Raw Material

Ergonomic
458.
459. Figure 3.1 Perceptual Mapping
460. (Source: Author's Personal Data)
461.
a. Dissolving
462. Dissolving in this perceptual mapping means that how effective the
product can remove or dissolve stain or dirt on furniture surface. Rating 5 is
given to the product that can remove or dissolve stain very well. Meanwhile,
rating 1 is given to the product which cant remove or dissolve stain. Our
product rating 5 in dissolving criteria because it contained cleaning agent
such as natural oil
463.
464.
b. Durable
465. Durable in this perceptual mapping means thathow long the
product can protect furniture surface from any stains or how long the film,
that is made from usage of the product, can degradation from furniture
surface. Rating 5 is given to the product that can protect furniture surface
very well with durable of film former. Meanwhile, rating 1 is given to the
product which cant protect furniture surface. Our product rating 4 in
durable criteria because it contained common cleaning agent such asalcohol,
natural oil, etc.
c. Easily Manufacture
48
466. Easily manufacture in this perceptual mapping means that how

long the product can protect furniture surface from any stains or how
difficult the product is manufactured. Rating 5 is given to the product that is
manufactured easily. Meanwhile, rating 1 is given to the product that is
manufactured by difficult process. Our product rating 3 in easily
manufacture criteria because it is manufactured by arelatively simple
process, and more simple than existing product manufacturing process.
d. Availability of Raw Material
467. Availabilityof raw material in this perceptual mapping means that
how availability of raw material in the market and how much of these
materials are produced by suppliers. Rating 5 is given to the raw material,
that are used, available in the market with considerable amount. Meanwhile,
rating 1 is given to the raw material, that are used, not available in the
market. Our product rating 3 in availability of raw material because raw
materials are used relatively easy to find on the market with considerable
amounts.
e. Ergonomic
468. Ergonomic in this perceptual mapping means that how comfortable
the product is used by user. Rating 5 is given to the product that provide a
comfortable for userwhen it is used. Meanwhile, rating 1 is given to the
product that does not provide a comfortable for user when it is used. Our
product rating 5 in availability of raw material because raw materials are
used relatively easy to find on the market with considerable amounts.
469.
f. Manufacture Cost
470. Manufacture cost in this perceptual mapping means that
comfortable the product is used by user. Rating 5 is given to the product that
provide a comfortable for user when it is used. Meanwhile, rating 1 is given
to the product that does not provide a comfortable for user when it is used.
Our product rating 5 in availability of raw material because raw materials
are used relatively easy to find on the market with considerable amounts.
g. Design
49
471. Design in this perceptual mapping means how appearance of the

concept will interest consumer to buy it or not. Rating 5 is given to the
product that has good design and will attract consumer at the first time they
notice. Meanwhile, rating 1 is given to the product that doesnt interest
consumer at all, such as the appearance of the product is too plain which
makes the product less attractive.
h. Safety
472. Safety in this perceptual mapping means how safe the product for
the consumer and environment. Rating 5 is given to the product that has
safety label and less-hazardous materials. Meanwhile, rating 1 is given to
the product that is not certified and harm both the environment and human.
473.
474. CHAPTER 4
475. CONCLUSION
476.
477. From the explanation above, there are some points that we can conclude:
To make new concept about furniture cleaning agent product, we must list the
existing concept and new concept.
The choice of the method will depend on different factors such as easy to clean,
manufacture cost, easy to use
The choice of the method will depend on different factors such as Roughness,
Dissolving , Durable , Easy to manufacture ,Availability of raw material ,
Ergonomic, Manufacture Cost , Design (easy to reach sideline), Safety.
There are 19 concept from combination product concept. For the new
concept, we propose some technology which are better than existing product.
Our product is designed with some advantages which are can remove stain,
dull color, fungi and bacteria. And also our product is designed easy to use.
Based on the step we do before like screening the concept and scoring the
concept in order to narrow the concept to get the best one. We choose concept
aerosol by wiping as our concept product. Its because that concept has the
highest score among the other concept for most of criteria.
In concept testing, we have respondents that respond 56% they have interest
in our product concepts, 40% somewhat interested, and the rest 4% they are
not at all interested. From those results, we can conclude that our concept
product can get attention of our consumer. And about the price, consumers
want the product to be relatively affordable and below Rp30.000,00. But, not
a few respondents who expect the cost to be between Rp31.000,00 and
Rp50.000,00. This means some consumers are willing to pay more for our
products abilities.
478.
479. REFERENCES
480.
481. Dr. Beckmann, n.d. Carpet Stain Remover. [Online]
Available at: http://www.dr-beckmann.co.uk/products/floor-cleaners/carpet-
stain-remover/
[Accessed 5 March 2017].
482. General Finishes, 2017. Orange Oil Furniture Polish. [Online]

Available at: https://generalfinishes.com/retail-products/furniture-repair-
and-maintenance/orange-oil#.WLvs5YGGPIU
483. S. C. Johnson & Son, Inc., 2017. Shout Advanced Gel - Concentrated
Stain Remover. [Online]
Available at: http://www.shoutitout.com/en-US/Products/Pages/shout-
advanced-gel.aspx
484. S. C. Johnson & Son, Inc, 2017. Pledge Multi Surface Duster. [Online]
Available at:
http://www.whatsinsidescjohnson.com/us/en/brands/pledge/pledge-multi-
surface-duster
485. S. C. Johnson & Son, Inc, 2017. Pledge Multi Surface Everyday Cleaner
Wipes. [Online]
Available at: https://www.pledge.com/en-us/products/pledge-multi-surface-
everyday-cleaner-wipes
486. S. C. Johnson & Son, Inc, 2017. PLEDGE Orange Clean Furniture Spray.
[Online]
Available at: https://www.pledge.com/en-us/products/pledge-lemon-clean-
furniture-spray/orange-clean#directions
52
487.
488. S. C. Johnson & Son, Inc, 2017. Pledge Restore & Shine Furniture Spray
with Natural Orange Oil. [Online]
Available at: https://www.pledge.com/en-us/products/pledge-restore-and-
shine-furniture-spray-with-natural-orange-oil
489. S. C. Johnson & Son, Inc, 2017. Shout Advanced Ultra Gel Brush - Tough
Stain Removal. [Online]
Available at: http://www.shoutitout.com/en-US/Products/Pages/shout-
advanced-ultra-gel-brush.aspx
490. Weiman Products, LLC, n.d. Wood Furniture Cream Cleaner & Polish.
[Online]
Available at: http://weiman.com/products/wood-furniture/wood-furniture-
cream/
491.
492.

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UNIVERSITAS INDONESIA

CLEANING AGENT FOR OUTDOOR FURNITURE

CHEMICAL ENGINEERING DEPARTMENT

Figure 1. 1. Existing Idea Mind Map

Figure 2. 4. Consumers Interest of the Concept Product......................................34

Furniture Cleaning Agent is a chemical product that can be used to remove

1.2. Splitting Problem

How is the mechanism process of chemical product to protect the outdoor

1.3. Existing Concept

Figure 1.1. Existing Concept Mind Map

1.4. Combined Concept

23. 25. A cloth with handle. Cloth contains mineral oil

31. An adhesive tape with cleaning agent that is

19. Table 1.1. List of Concepts (contd)

21. 23. A sheet of paper which contains abrasive

24. 26. A semi-solid formulation which contains rough

28. 30. Furniture polish is applied to the furnitures

31. 33. Furniture polish is applied to the furnitures

34. 36. Furniture polish is applied to the furnitures

37. 39. Furniture polish is applied to the furnitures

40. 42. Furniture polish is applied to the furnitures

45. Furniture polish is applied to the furnitures

49. 50. Rolling on 52. Furniture polish is applied to the furnitures

55. Table 1.1. List of Concepts (contd)

97. Liquid paraffin is mainly used as a lubricant

98. Type of Ingredients (Corrosion Inhibitor)

72. In this chapter, we find and write down any possible

73. All of the existing product has already been benchmarked

75. Figure 2.1. Stage of Production Concepts

79. Table 2.1. List of Concepts

82. Table 2.2. List of Concepts

83. Concepts 84. Descriptions

104. Table 2.3. 1st and 2nd Concepts

110. Figure 111.

Film former Polyglyceryl Oleate)

(Dimethicone and Carrier (White Mineral

Corrosion Inhibitor Film former

(Octylphosphonic acid) (Dimethicone)

Propellant (Nitrogen) Fragrance (Citrus

Emulsifier (Polysorbate AurantiumDulcis Peel

binding stain and dirt

240. Table 2.10. List of Remaining Concept

251. 5 252. Liquid by brushing

279. After concept generation is completed, therefore we need to do

279.1.1. Prepare the Selection Matrix

285.1.1. Rate the Concept

concept is choosen as the reference because it is the most common concept

290.1.1. Rank the Concept

291.1.1. Combine and RevisingConcept Idea

292.1.1. Picking One or More Concept Idea

293.1.1. Review Selected Concept Idea and Its Process

317.1. Concept Selection

319.1.1. Preparing Metrics for the Selection of the Concept Idea

331.1.1. Giving Rate for the Concept Idea

338.1.1. Giving Rank for the Concept Idea

339.1.1. Combining and Fixing the Concept Idea

340.1.1. Choosing One or More Concept Idea

349.1. Concept Testing

350. The next step is concept testing. Concept testing is conducted to