Facebook & Instagram Updates

Q2 - 2016
Contents Matrix
1. News Feed 2. Vertical Video in 3.Live Updates 5. R&F Scheduled
Ranking Change feed 4.Captions Update
Delivery

8. Update video 9. New Pages 10.Local

6. Shared 7. Canvas Update
views metric Design Awareness Ads
Audiences

11. Engagement 12.Audience 13.Ads Experience 14.International 15. Reactions

Custom Audiences Network Update Tool Lookalikes reporting

18. Carousel 19. Instagram

16.Ad Blocking 17.Organic Video
w/Video Views Stories
Metrics
1. News Feed Ranking Update

Starting at the end of June, we began rolling out News Feed

ranking changes to surface more friend content.

Starting in early July, we will no longer be specifically limiting the

amount of promotional content shown in News Feed.

While surfacing more friend content in News Feed will have a

negative impact on Page reach, no longer limiting promotional
content will have a positive impact on Page reach. The aggregate
impact of these changes will be slightly negative for business Page
reach.
2. Vertical Video in Feed

Extending the ratio of vertical videos in

mobile feed (up to 2:3) for organic and
ad video content

These changes do not affect

Instagram or Audience Network
at this time
3. Live Video Updates

Updates to Live rolling out over the coming weeks:

Video Tab
Live Video API
Live Reactions in real-time
Live Creative Tools: Live filters, draw/doodle
Replay comments
Invite Friends
Live in Groups and Events
Live Map (desktop)
Broadcast live from MSQRD.

Early guidance for brands PDF available.

4. Auto Captions Update

US Advertisers using captions have seen a 12% average increase

in watch time, an 18% increase in video completion rate and a
10% decrease in cost per ten second view.

Consequently, we're expanding automated captions to

Instagram, and redesigning the captions flow within Power
Editor to simplify the experience.

We have also launched Sound Reporting in Ads Insights,

including the following metrics: Video Views, 10-Second Video
Views; Video Views (25%, 50%, 75%, 95%, 100%).

Still a Whitelisted Feature in the UK

5. R&F/TRP Scheduled Delivery

Scheduled Delivery (creative rotation) will be available 100%

globally in the R&F and TRP buying tools for Facebook and
Instagram.

You can now show ads during specific date ranges pre-scheduled
within your ad set flight window. This is an additional way of
delivery beside ad sequencing or standard delivery.

For example, want to run an R&F campaign during the Olympics?

But want to have specific ads for date ranges related to specific
events? With scheduled delivery you can select which ads should
be delivered in which time windows.
6. New Business Manager Tab: Shared Audiences

Advertisers Can Now Bulk Share Custom

Audiences and Lookalike Audiences

This tab will give the admin more

transparency and more control to view all
the shared audiences across all their ad
accounts

In order for an advertiser to share an

audience, the respective account IDs of
both the sender and the receipt of the
audience must be tied to a Business
Manager account.
7. Canvas Update

New Canvas Insights: You will now be able to see percent of

total time spent in each component and clicks by component in
Ads Manager.
Engagement Custom Audiences: The ability to create a custom
audience based on those that have opened and clicked on a
canvas ad.
Carousel Support: The carousel format will now include Canvas
as a destination. In addition, people who swipe to the end of a
Canvas will be directed to the Canvas linked to from the first
Carousel card.
Ads Manager Support: Canvases can be created in Ads Manager
now, just like in Power Editor and Pages.

9
8. Update to Video View Metrics
Average Duration of Video Viewed metric to be replaced with a new
Average Watch Time metric. This metric will be specific to each video
and is calculated as the total watch time divided by the total video
play count.

We will also be introducing a new Average % Watched metric in Page

Insights and ads reporting that will reflect the Average Watch Time
divided by the video length. This will replace the Average % Video
Viewed and Average % Completion metrics in our reporting
interfaces moving forward.
 9. New Pages Design
Larger, more prominent Page CTA button below
the cover photo.

Profile photo is separate from the cover photo

Like, Follow, Message, More buttons moved to below

the cover photo

A column Pages design including removing ads beside

Pages

Navigation tabs moved from a horizontal row to a new

column on the left, below the profile photo.

No tabs are hidden behind "More" anymore.

(Admins only) Insights bar on the right moved to the
middle column of the Page. It now shows 3 key insights
instead of 6.
10. Local Awareness Ads: Multi-Location

Previously, local awareness ads could only be created for one

store location at a time. Now, you can create ads representing
hundreds of store locations.

In minutes, you can create one ad that is relevant for all your
stores by pulling in localized text and relevant CTA actions based
the current location of someone viewing your ad.

Further detail: https://www.facebook.com/business/a/multi-

location-ads
11. Engagement Custom Audiences Update

Launch of Canvas to 100% globally: advertisers will be able to

remarket to people who opened and clicked.

Launch of video search functionality : advertisers will be able to

search for videos by campaign name

Launch of video to 100% globally all advertisers now have access

to video

Deprecation of the old video check-box solution: Note:

advertisers will still be able to use audiences they've previously
created
12. Audience Network Enhancements
Category Blocking:
Advertisers will be able to exclude
delivery into 'sensitive' categories. These
categories include: Dating, Gambling,
Politics, and Religion. When an advertiser
opts in to Audience Network, they will
have the ability to filter these categories
in the placement section of their
respective ads interface.

Blocklisting:
Advertisers will have the ability to upload
a block list of domains and app URLs in
which they do not want delivery. These
block lists can be uploaded within
Business Manager, and can also be
enabled in the same placement section
within the respective ads interface once
Audience Network has been selected.
13. Ads Experience Tool
Agencies: Send Ad Demos to your Clients
personal newsfeed so they can see them in situ.
14. International Lookalikes

Were expanding our Lookalike Audience

functionality to allow advertisers to use a
group of customers from one country and
find similar people in another country.

International Lookalikes will help

advertisers find people in new markets, by
identifying those that are most similar to
their existing customers in other markets.
15. Reaction Reporting for Ads

An update to the Post Likes metric to now be

called Post Reactions

A new Post Reactions Type action breakdown

that allows you to see the number of
reactions on your post (Happy, Sad, Wow,
Love, Like, Angry)

Ability to export the Post Reactions Type

breakdown reporting into Excel
16. Ad Blocking

We will begin showing ads on Facebook desktop for

people who use ad blocking software.

When we asked people about why they used ad

blocking software, the primary reason we heard was
to stop annoying, disruptive ads.

Rather than paying ad blocking companies to

unblock the ads we show as some of these
companies have invited us to do in the past we're
putting control in people's hands with our updated
ad preferences and our other advertising controls.
17. Updated Video Metrics for Organic Video
Audience demographics

Video viewing from shares and crossposting

Viewer engagement with live video

18. Carousel for Video Views Objective
Product Details

Advertisers can add up to 5 videos which will display as a

carousel unit (with no link attachment or CTA)

All assets used must be videos (no mix of static images)

Tapping on any of the videos will open up a channel

view with the carousel videos. Users will be directed to
the selected video, in the order that the advertiser
designates.

This launch will rollout to 10% of advertisers globally and

anticipate 100% activation by end of August.
 19. Instagram Stories

Share as many photos and videos as you want to your story.

Bring them to life with text and drawing tools. They disappear
after 24 hours and won't appear on your profile grid or in
feed.
Watch stories from people you follow in a bar at the top of
your feed, from your best friends to your favorite popular
accounts.
View to another person's story. stories at your own pace: tap
to go back and forward or swipe to jump
Comment on someone's story by sending them a private
message on Instagram Direct. Unlike regular posts, there are
no likes or public comments.
Your story follows the privacy settings of your account.
Swipe up to check out who's seen each photo and video in
your story. Hide your entire story from anyone you don't
want to see it, even if they follow you.
Feature a particular photo or video in your story by posting it
on your profile.