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Caso Cambridge Software Coporation - Cuadros
Caso Cambridge Software Coporation - Cuadros
Segment Size
Segment Development Cost
Individual Willingness
to Pay for:
Industrial Version
Student Version
Individual Consumer
Surplus with "Student" Version
at $50
Table 4: Single-version Case: Segment Consumer Surplus and Total Consumer Surplus
Large:
Multidivisional
Corporation
Segment Size 5,000
Segment Development Cost $ 150,000
A. "Student" Version,
Priced at
$ 200
$ 175
$ 150 $ -
$ 100 $ 250,000
$ 50 $ 500,000
B."Commercial" Version,
Priced at
$ 1,200 $ -
$ 1,000 $ 1,000,000
$ 300 $ 4,500,000
$ 225 $ 4,875,000
$ 60 $ 5,700,000
C. "Industrial" Version,
Priced at
$ 2,500 $ -
$ 2,000 $ 2,500,000
$ 600 $ 9,500,000
$ 300 $ 11,000,000
$ 1,000 $ 12,000,000
Table 5: Optimal Multi-version Choice: Segment Consumer Surplus and Total Consumer Surplus
Segment Size
Segment Development Cost
A. "Student" Version,
Priced at
$ 50
B."Commercial" Version,
Priced at
$ 1,950
C. "Industrial" Version,
Priced at
$ 50 $ 1,950
Table 6: Single Version Case: CSC's Surplus, Consumer Surplus, and Social Surplus
Table 7: Optimal Multi-version Choice: CSC's Surplus, Consumer Surplus and Social Surplus
CSC'S Surplus
A. "Student" Version, Priced at
$50 $ 7,925,000
B."Commercial" Version, Priced at
$1950 $ 12,655,000
C. "Student" Version at,
"Industrial" Version at,
$50 ; $1,950 $ 20,580,000
aint on Pricing of "Industrial" Version; Segment Cash Flows and Aggregate Net Cash Flow
$ 100 $ 50 $ 250
$ 35 $ -30,000 $ 500,000
$ 35 $ 500,000
$ 35
$ 35
$ 2,365 $ 11,675,000
$ 1,915 $ 9,425,000 $ 3,730,000
$ 415 $ 1,925,000 $ 730,000 $ 8,100,000
$ 140 $ 550,000 $ 180,000 $ 2,600,000
$ -
$ 500,000 $ -
$ 1,000,000 $ 375,000
$ - $ 2,000,000 $ 1,125,000
$ 100,000 $ 3,000,000 $ 1,875,000 $ -
$ -
$ 1,400,000 $ -
$ 1,550,000 $ 1,500,000 $ -
$ 1,880,000 $ 4,800,000 $ 2,475,000 $ -
$ -
$ 2,800,000 $ -
$ 3,400,000 $ 6,000,000 $ -
$ 3,800,000 $ 10,000,000 $ 3,000,000 $ -
$ 3,000,000 $ 1,875,000
$ 2,750,000 $ 100,000
$ - $ 5,525,000
$ 1,000,000 $ 7,375,000
$ 5,900,000 $ 12,675,000
$ 7,925,000 $ 15,475,000
$ 14,855,000 $ 20,675,000
$ - $ 11,675,000
$ 2,500,000 $ 15,505,000
$ 12,300,000 $ 26,605,000
$ 20,400,000 $ 30,380,000
$ 28,800,000 $ 42,580,000
$ 2,850,000 $ 15,505,000
$ 7,725,000 $ 28,305,000
Net Cash Flow
Net
Small Cash Flow
Students
Businesses from
Modeler*
15,000 500,000
$ 200,000 $ 300,000
$ 300 $ 100
$ 175 $ 50
$ 125 $ -
$ 175 $ 100
nt Cash Flow)->
$ 11,175,000
$ 12,665,000
$ 10,225,000
$ 1,900,000 $ 4,730,000
Total
Consumer
Surplus
$ -
$ 500,000
$ 1,375,000
$ 3,375,000
$ 5,475,000
$ -
$ 1,000,000
$ 5,900,000
$ 7,925,000
$ 14,885,000
$ -
$ 2,500,000
$ 12,300,000
$ 20,400,000
$ 28,800,000
Total
Students Consumer
Surplus
500,000
$ 300,000
$ - $ 4,875,000
$ 2,850,000
$ - $ 7,725,000