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    Direct Mail Data Table

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    Beybi Esteban
    This document outlines a direct mail profit model that estimates the net profit from mailing 275,000 direct mail pieces based on variables like response rate, number mailed, printing and mailing costs per unit, profit per response, and gross versus net profit. It shows that with a 2.5% response rate, mailing 275,000 pieces would generate $8,937 in net profit after accounting for $118,250 in printing and mailing costs from 6,875 responses with $18.50 profit per response.

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    Direct Mail Data Table

    Uploaded by

    Beybi Esteban
    20 views2 pages
    This document outlines a direct mail profit model that estimates the net profit from mailing 275,000 direct mail pieces based on variables like response rate, number mailed, printing and mailing costs per unit, profit per response, and gross versus net profit. It shows that with a 2.5% response rate, mailing 275,000 pieces would generate $8,937 in net profit after accounting for $118,250 in printing and mailing costs from 6,875 responses with $18.50 profit per response.

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    datos de excel directos

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    This document outlines a direct mail profit model that estimates the net profit from mailing 275,000 direct mail pieces based on variables like response rate, number mailed, printing and mailing costs per unit, profit per response, and gross versus net profit. It shows that with a 2.5% response rate, mailing 275,000 pieces would generate $8,937 in net profit after accounting for $118,250 in printing and mailing costs from 6,875 responses with $18.50 profit per response.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    20 views2 pages

    Direct Mail Data Table

    Uploaded by

    Beybi Esteban
    This document outlines a direct mail profit model that estimates the net profit from mailing 275,000 direct mail pieces based on variables like response rate, number mailed, printing and mailing costs per unit, profit per response, and gross versus net profit. It shows that with a 2.5% response rate, mailing 275,000 pieces would generate $8,937 in net profit after accounting for $118,250 in printing and mailing costs from 6,875 responses with $18.50 profit per response.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
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    Direct Mail Profit Model

    Input Cells
    Number mailed: 275,000 $8,937 1.50% 1.75%
    Response rate: 2.50% 100,000
    125,000
    Parameters 150,000

    Number Mailed
    Printing costs per unit: $0.15 175,000
    Mailing costs per unit: $0.28 200,000
    Responses: 6,875 225,000
    Profit per response: $18.50 250,000
    Gross profit: $127,188 275,000
    Printing + mailing costs: $118,250 300,000
    Net Profit $8,937 325,000
    Response Rate
    2.00% 2.25% 2.50% 2.75% 3.00% 3.25%

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