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Bata Shoe Company SWOT ANALYSIS
Bata Shoe Company SWOT ANALYSIS
Master of Commerce
(Banking & Finance)
Semester I
(2012-2013)
Submitted
In Partial Fulfillment of the requirement for the Award of
Degree of Master of Commerce (Banking &Finance).
Submitted By
SATISH SURESH TIWARI
Roll No.2057
External Examiner
DECLARTION
I am Satish suresh tiwari. The student of M. com (Banking &
Finance) Semester I (2012-2013) hereby declare that have
completed the Project on SWOT ANALYSIS OF BATA SHOE
COMPANY. The information submitted is true and original to the
best of my knowledge.
Signature of Student
_______________
Name of Student
Satish suresh tiwari
Roll No.
2057
ACKNOLEDGEMENT
We take opportunity to express our gratefulness to all who have
guided us and have been our support in the making of this project especially
by the faculty of MAHARSHI DAYANAND COLLEGE.
To begin with we firstly thank our guide Prof. who have rendered as
unconditional support and guidance. They have been very helpful to us
during difficult times, which contributed to the progress of our project.
Lastly we would like of express my sincere grateful to our parent & all
those people who have helped me directly or indirectly for our completion of
this work. Thanks to all those persons, who have assisted me, with co-
operation, books and articles & the other important materials.
Table of contents
3.1 Findings:
3.2 Recommendation:
04. Conclusion: 24
4.1 Conclusion:
4.2 References
Executive Summery
This report is prepared as a requirement of BBA program on the course of Introduction
To Business. Our report objective is trying to know about the overall performance of
Bata Shoe Company that will help us how to be a successful marketer, leader, organizer
etc. This report focus on overall performance of Bata shoe company. Its Vision is to
become the front ranking multiple shoes company in the world. It mission are To protect
our people, Customers and communities. To protect our natural environment in order to
help sustain human development. International guidelines have been developed in the
areas of environment, health and safety. We also discuses about the SOWT and Marketing
mix analysis of this company then we find out some problems of this company and try to
provide some suggestions for this problem.
CHAPTER NO.1
Introduction:
1.1 Report Background:
1.2 Significance:
This report is the result of all of our group members did the individual enquiry of the
process of it. And we have completed this Ratio analysis successfully. This report
contains all the Information that we gather at the time of our enquiry in the Bata shoe
company. In the short time of making this report we worked together to complete it day
to day. We worked hard and soul. All these information will help the management to
identify various scopes and limitations Of the Institution and Project department. Besides,
it would be a great opportunity for us to get familiar with this system. So this study is
very significant for both the company and for all of us.
1.5 Methodology:
Research design:
Sources of data:
Secondary data
Every organization has some own secrecy, which cannot be & should not be
disclosing to an outsider. So we had some limitations to enter in to the affairs
of the company in depth. The limitations are-
Lack of information
Lack of time
Our course duration is in limit time. In this short time we can not prepare our
report properly because we can not visit the branches of Bata Shoe
Company.
As a student we are not professional about such type of task. For lack of
professional knowledge we can not make our report properly.
CHAPTER NO.2
Over view of Bata Shoe Company:
2.1 Company History:
Address:
Key Dates:
1894: The Bata family establishes a company in Zlin, located in what is now
the Czech Republic.
1932: Founder Tomas Bata dies in an airplane accident.
1939: The Company relocates to Canada after the movement of German
military forces into Eastern Europe.
1945: Czechoslovakia business operations are nationalized by the new
communist government following World War II.
1991: Bata returns to the Czech Republic following fall of the communist
regime.
1994: Thomas J. Bata, the son of the company's founder, retires.
1962: Started in Bangladesh.
2001: Thomas J. Bata, Jr., becomes chairman and CEO.
2.2 Vision, Mission, Goal, Culture.
Vision:
Mission:
Goal:
Culture:
Bata companies have a tradition of being good corporate citizens and seek to
contribute to the well-being of the countries and communities where they
operate.
Bata strives to develop long-term partnership with its suppliers and business
associates.
Each Bata company around the world is committed to ensuring that
operations are conducted ethically.
Strength,
Weakness,
Opportunities, and
Threat.
Strengt Weakne
h ss
Opportu
nities Threat
Strength:
2. Service motive: Bata Shoe Company has the motive of better service
giving to the consumer.
Weakness:
1. Delay in decision making: The authority has to take decision by
consulting with other members. Sometime long term discussion and arguing
make the decision time consuming.
Opportunities:
1. Good will: Bata Shoe Company has created a good will among the
consumer by providing better service.
Threat:
At first we need to know what marketing mix is. Marketing mix is the set of
controllable tactical marketing look- product, price, place and promotion.
The firm blends to produce the response it wants in the target market.
So 4ps is the set of controllable tactical marketing tools-
Product
price
place
promotion
In the terms of Bata shoe Company the 4ps can be describe as:
Product
Bata Shoe
Promotion Company Price
Place
Products:
1. Male product
2. Female product
3. Children product
Price;
Place:
The Head
office of Bata
Company is
situated at
o Dhaka
o Gazipur
o Sylhet
o Dinajpur
o Rangpur
o Rajshahi
o Mymensing
o Jessore
o Narayangong
o Comilla
o Khulna
o Barisa
o Chittagong
Promotion:
Bata Shoe Company uses their promotion skill in some tacts that persuade
their customer to buy the product.
Recipients of Long Service Awards-2008 with Mr. Jorge Carbajal and Mr.
Fernando Garcia.
A Long Service Award ceremony for the employees of Bata Bangladesh was
held earlier this year. A total of 62 employees who have completed 25 years
of continuous service in the Company received the awards including
Company Manager, Mr. Douglas Hearns.
Bangladesh Cricket bags three year shirt sponsor:
2.7 HR Development:
1) Internal sources
2) External sources
Efficiency test
Intelligence test
Aptitude test
Personality test
Primary selection: After passing test and viva test a candidate is selected in
primary level.
Medical test: After primary selection they take medical test of the
candidate .Because the ability to work depends on the physical fitness of an
employee.
Final selection: Bata Company selects those candidates who has passed all
the stages. Sometimes they makes a waiting list for the candidates.
Internship
Coaching
Seminars
Conference
Motivational process
Positive Motivation:
Operating Expenses
Research Development 1,098,000 980,000 780,000
Selling General and
2,037,000 2,312,000 1,895,000
Administrative
Non Recurring 524,000 164,000 193,000
Others - - -
Non-recurring Events
Discontinued Operations 11,000 17,000 71,000
Extraordinary Items - - -
Effect Of Accounting Changes - - -
Other Items - - -
Assets
Current Assets
Cash And Cash Equivalents 1,956,000 1,613,000 866,000
Short Term Investments 108,000 - -
Net Receivables 2,851,000 3,147,000 2,355,000
Inventory 2,934,000 2,453,000 1,719,000
Other Current Assets 34,000 396,000 144,000
Liabilities
Current Liabilities
Accounts Payable 3,116,000 3,522,000 2,545,000
Short/Current Long Term Debt 135,000 24,000 270,000
Other Current Liabilities 505,000 893,000 260,000
Stockholders' Equity
Misc Stocks Options Warrants - - -
Redeemable Preferred Stock - - -
Preferred Stock - - -
Common Stock 6,000 6,000 6,000
Retained Earnings 2,682,000 1,138,000 (405,000)
Treasury Stock (1,577,000) (1,177,000) (814,000)
Capital Surplus 9,695,000 9,495,000 9,106,000
Other Stockholder Equity (750,000) (88,000) (390,000)
CHAPTER NO.3
3.1 Findings:
3.2 Recommendation:
.We have sited different Web site of. Bata Company. After visiting these
branches and analyses it we would like to give some recommendations.
These are as follows:-
It should be more wide and specious.
The parking system of this market should be in that way, where
buyers can easily park their cars.
If they imports foreign shoes. Directly then they sells it at less price so
the consumer get more satisfaction.
They should launch more improved shoes for consumers.
Their technology should be improved.
They should use more modern machines to produce high quality
shoes.
CHAPTER NO.4
Conclusion:
4.2 References:
o www.bata.com
o www.goole.com
o www.wkipedia.com
o Bata related person