WOMEN ENGINEERS CONGRESS 2016

Abstract for Innovation challenge

Team- Aurora; Bangladesh University of Textiles (BUTEX)

The internet based economy is the most established virtual reality of the world today. Small
retailing to heavy industrial, a wide range of business are now growing in the form of e-
commerce. The size of population of Bangladesh is about 154.41 million. It is an emerging
developing country in south Asia with annual growth of GDP about 7.05% with ambition to
become a middle income country by 2021.

The Bangladesh Governments initiative to provide a solid Internet backbone, encouraging a

well-grounded telecommunication sector, connecting all government offices, and opening up
IT Parks are all leading indicators that point to the e-commerce sectors growth potential.
With regard to financing, e-commerce could benefit greatly from government regulations
that encourage low-cost financing to this sector.

Around 15 million people use the internet regularly. Due to that in the last 5 years we had
bikroy.com, ekhanai.com, rokomari.com, clickBD.com, cellbazar.com, ushop.com,
aponzone.com etc. Their business strategy is mostly to buy products from local retailers and
some of them are exported, they are either categorized or only act as a third party for clients
to buy or sell their used or unused products. They can only cover the metropolitan areas only
in Dhaka city and Chittagong. But there isnt any other competitor in case of covering the
whole country with all the exported products. In the last few years the roads and highways
in Bangladesh have vastly developed making a faster and safer route from Chittagong to
Dhaka. Also the shipping lines are evolving each year for faster and more frequent shipping
delivery. All this adds up for constructing a long term business goals for a global e-commerce
company which consists of exported products being delivered all over Bangladesh.

Having said that we have few obstacles and cases of launching an e-commerce company here
which are government policies, tariff charges, payment method & processing, customer
support, feasible supply chain, assigned shipping lines etc. There are applicable solutions for
the problem which have been mentioned other than these we have proper human resource,
technical support and we are advancing in technological sectors.