Beauty by the Numbers 2015 Infographic Series: #8

Insiders Sneak Peak!

2015 PinkReport: The Sephora Shopper
Welcome TBC insiders! Each year, TBCs annual deep-dive PinkReport
gets to the heart of what makes the beauty consumer tick. This year,
weve prepared a generational analysis of the U.S. female consumers
purchase influencers, shopping behaviors and buying patterns at the
201
extraordinary beauty giant, Sephora. Your personal tour of some of the Se 5
phora
the juiciest bits from this years PinkReport is just a brushstroke SHOPPER
away. Happy reading, beautiful!
Download the whole 114-page report at benchmarkingcompany.com/shop/

90% of women
Madly in Love with Sephora
surveyed say 90% of women surveyed shop at Sephora,
visiting Sephora Sephora.com, or both occasionally or regularly
is a highly 85% Sephora.com is her first online destination to
browse beauty
anticipated event 79% Sephora.com is the first site she visits to buy
beauty
69% of Millennials shop both in-store and online,
compared to 59% of Gen-Xers and 49% Boomers
Budget Begone!
84% sometimes/ 2%2% She Spends at Sephora
always have a budget when
10%
10% 8%8% 62% of in-store/56% of
shopping in-store or online $1 $1
-$25
-$25 online shoppers spend
29% of these women 19%
19% 32%
32%
$26$26 - $50 $26-$75 each time they
- $50

say they are not always $51$51

- $75
- $75
shop
$76$76
- $100
- $100
successful in keeping $101
$101
- $200
- $200
28% spend >$76 each
purchases within budget at 30%
30% $201
$201 - $300 visit; 34% of Gen-Xers
- $300
Sephora spend $76-$300 each time

Claims matter! Her Personal Sephora Meet the Sephora

57% of all women Beauty Expert Shopper
surveyed check product 35% say a salespersons Maddie (18-24) and
reviews online before knowledge of the brand/ Megan (25-34) Millennial
shopping at Sephora stores product is influential in her Spends the most time at
Sephora/most tech-savvy
66% of Millennials make purchasing decision
95% tell her friends about
product review checking a 31% have been swayed beauty
habit 54% believes the store she
by a salesperson to buy a
35% of Millennials read product that was not on buys beauty products from
consumer claims on is a reflection of her
her radar
packaging Twice as likely to bring
32% of Gen-Xers read 40% spend >20 minutes friends with her to Sephora
than Boomers
consumer claims on in- with a salesperson learning
Jessie Gen-Xer (35-49)
store displays about products
Spends the most money at
Sephora
Loyalty and Trust 94% say they are confident
85% are inspired by
75% are Beauty Insider loyalty pictures of beautiful women
card holders to look their best
90% open their Beauty 74% buy beauty products
even if they dont need them
Insider emails Barbie Boomer (50+)
Nearly 1 in 3 women have Disposable income and still
shopped Sephora for 5-10 years buying big
40% note the loyalty program is a 47% spend $150-$500
annual on beauty
key reason why they shop Sephora
96% enjoy shopping for
beauty products
99% say theyre open to
trying new beauty products
Top Makeup Brands She Buys at Sephora
(full list=99 brands)
NARS Sephora Collection Too Faced Urban Decay
The First 5 Areas She
Benefit Cosmetics Bare Minerals/Escentuals MAKEUP Peruses in Sephora
FOREVER Smashbox Tarte Stila Clinique.* stores
Top Skincare Brands She Buys at Sephora
(full list=109 brands)
#1 Makeup
Murad GLAMGLOW bareMinerals Benefit #2 Lip Bar
Cosmetics Sephora Collection Laura #3 Womens Fragrances
Mercier Urban Decay Clinique #4 Tools & Makeup Brushes
Clarisonic Bobbi Brown Origins #5 Bath & Body
LOccitaine Tarte Smashbox.*
Top Hair Care Brands She Buys
at Sephora
(full list=45 brands) Call 703.871.5300 or visit
beautyproducttesting.com or
Sephora Collection philosophy info@benchmarkingcompany.
WEN by Chaz Dean Bumble and com for information on Beauty
Bumble ALTERNA Ojon.* Product Testing and specialized
beauty consumer research.
*Just a sampling, in no specific order. Full rankings available in the complete PinkReport.

*Based on a study conducted of U.S. female

beauty consumers from November 2014-May 2015
with 3,133 respondents and 2,197 respondents
respectively. The 2015 PinkReport is an independent
analysis of the Sephora shopper and was not
commissioned or requested by the company. All
analyses and investigations are independent and
unbiased.