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90% of Women Surveyed Say Visiting Sephora Is A Highly Anticipated Event
90% of Women Surveyed Say Visiting Sephora Is A Highly Anticipated Event
90% of women
Madly in Love with Sephora
surveyed say 90% of women surveyed shop at Sephora,
visiting Sephora Sephora.com, or both occasionally or regularly
is a highly 85% Sephora.com is her first online destination to
browse beauty
anticipated event 79% Sephora.com is the first site she visits to buy
beauty
69% of Millennials shop both in-store and online,
compared to 59% of Gen-Xers and 49% Boomers
Budget Begone!
84% sometimes/ 2%2% She Spends at Sephora
always have a budget when
10%
10% 8%8% 62% of in-store/56% of
shopping in-store or online $1 $1
-$25
-$25 online shoppers spend
29% of these women 19%
19% 32%
32%
$26$26 - $50 $26-$75 each time they
- $50