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  • 1.1 Sampling Theories

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    Sampling involves taking a smaller sample from a larger population. There are two main sampling theories - probabilistic sampling which uses random selection so each item has an equal chance of being chosen, and non-probabilistic sampling which does not use random selection. Probabilistic sampling includes random sampling to help ensure the sample is representative of the overall population.

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    Sampling involves taking a smaller sample from a larger population. There are two main sampling theories - probabilistic sampling which uses random selection so each item has an equal chance of being chosen, and non-probabilistic sampling which does not use random selection. Probabilistic sampling includes random sampling to help ensure the sample is representative of the overall population.

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    8 views1 page

    1.1 Sampling Theories

    Uploaded by

    aminur rahman
    Sampling involves taking a smaller sample from a larger population. There are two main sampling theories - probabilistic sampling which uses random selection so each item has an equal chance of being chosen, and non-probabilistic sampling which does not use random selection. Probabilistic sampling includes random sampling to help ensure the sample is representative of the overall population.

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    1.

    1 Sampling Theories

    The sample is the smaller collection of a vast population. There are two types of sampling
    theories; probabilistic and non-probabilistic sampling (Divett, Crittenden and Henderson,
    2003). The probabilistic sample has random sampling which means each unit of the sample
    has similar probabilities to be picked.

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